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Market Research Presentation

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Lorie
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59 views18 pages

Market Research Presentation

Uploaded by

Lorie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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UNIQLO

FASHION
PERSONALITY
TEST
HOW TO DO MARKET RESEARCH Presented By: Lorie Carvajal
By Alexandra Twin

MARKET
STUDY
PRESENTATION
https://www.investopedia.com/

TABLE OF CONTENTS
03 WHAT IS A MARKET RESEARCH

04 HOW A MARKET RESEARCH WORK

05 PRIMARY MARKET RESEARCH VS.


SECONDARY MARKET RESEARCH

06 TYPES OF MARKET RESEARCH

07 HOW TO CONDUCT A MARKET


RESEARCH

08 EXAMPLE OF MARKET RESEARCH


https://www.investopedia.com/

WHAT IS A MARKET
RESEARCH
the process of determining the
viability of a new service or product
through research conducted directly
with potential customers.

It helps a business understand its target


market by gathering and analyzing data.
https://www.investopedia.com/
https://www.investopedia.com/

HOW A MARKET RESEARCH WORK


PRODUCT DESIGN MARKET SEGMENTATION PRODUCT DIFFERENTIATION

Market segmentation
helps companies
The results may be used minimize risk by figuring Product differentiation
to revise the product out which products are aims to direct a
design and fine-tune the most likely to earn consumer's attention to
the strategy for a share of a target one or more key
introducing it to the market and the best benefits of a product
public ways to market and or brand
deliver those products
to the market
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PRIMARY VS SECONDARY
PRIMARY SECONDARY
Primary research generally Secondary research draws
falls into two categories: on external sources of data
exploratory and specific
research

PRIMARY SECONDARY
Primary research, gathered All market research is
by the company or by an informed by the findings of
outside company that it other researchers about the
hires needs and wants of
consumers
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PRIMARY
PRIMARY VS SECONDARY
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SECONDARY
PRIMARY VS SECONDARY
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METHODS OF MARKET RESEARCH


01 Face-to-Face Interviews

02 Focus Groups

03 Phone Research

Survey Research
04

Online Market Research


05
https://www.investopedia.com/

FACE-TO-FACE INTERVIEWS
Market research companies
would interview people on the
street about the newspapers
and magazines that they read
regularly and ask whether they
recalled any of the ads or
brands that were published in
them.
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FOCUS GROUP

A focus group is a small number


of representative consumers
chosen to try a product or
watch an advertisement
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PHONE RESEARCH

The man-on-the-street interview


technique soon gave way to
the telephone interview. A
telephone interviewer could
collect information in a more
efficient and cost-effective
fashion.
https://www.investopedia.com/

SURVEY RESEARCH

These surveys help determine


how consumers feel about the
product, brand, and price point.
https://www.investopedia.com/

ONLINE MARKET RESEARCH


Data collection still uses a
survey-style form. But instead of
companies actively seeking
participants by finding them on
the street or cold calling them
on the phone, people can
choose to sign up, take surveys,
and offer opinions when they
have time.
https://www.investopedia.com/

HOW TO CONDUCT A MARKET RESEARCH


01 02 03
determine the Determine who make business
goals or will be included in decisions based
objectives of the the research. on the results
study Collect the data
and analyze the
results
https://www.investopedia.com/

EXAMPLE OF A MARKET RESEARCH


THANK YOU!

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