ASSIGNMENT 01

REPRESENTED BY GROUP NO: 11

THE GROUP MEMBERS ARE ;
DESIGN
THINKING
THE KEY
ELEMENTS
01 DESIGN THINKING

02 DESIGN THINKING AND

INNOVATION

03 DESGIN THINKING AND

TECHNOLOGY
WHAT IS
DESIGN THINKING?
Design thinking is a process Design is everything. We
that teams use to understand moved from thinking ourselves
users, challenge assumptions, as designers to thinking
redefine problems, and create ourselves as thinkers. It is an
innovative solutions to approach to problem solving.
prototype and test.
 DESIGN THINKING

01
CORE PRINCIPLES

EMPATHISE
DEFINE
IDEATE
PROTOTYPE
TEST
 GLOBAL INDIAN
PERSPECTIVE PERSPECTIVE
In India, the adoption of Design Thinking has been
In the West, particularly in countries like the more recent but is rapidly gaining traction.
United States and Germany, Design Thinking has Educational institutions such as the Indian School of
been extensively researched and integrated into Business (ISB) and the National Institute of Design
business and educational models. Research (NID) have started offering Design Thinking courses.
shows that companies adopting Design Thinking Additionally, multinational companies operating in
report higher levels of innovation, customer India, such as Infosys and Tata Consultancy Services
(TCS), have integrated Design Thinking into their
satisfaction, and market performance
business processes to foster innovation.
ANALYSIS OF DESIGN
THINKING
CULTURAL INFLUENCE ON DESIGN THINKING
EDUCATIONAL ADOPTION
INDUSTRY APPLICATION
 PROS CONS
*USER-CENTRIC SOLUTIONS:* DESIGN *RESOURCE-INTENSIVE:* THE
THINKING ENSURES THAT SOLUTIONS ITERATIVE NATURE OF DESIGN
THINKING CAN BE TIME-CONSUMING
ARE TAILORED TO USER NEEDS,
AND RESOURCE-INTENSIVE, WHICH
LEADING TO HIGHER SATISFACTION
MAY NOT BE FEASIBLE FOR ALL
AND BETTER PRODUCT-MARKET FIT. ORGANIZATIONS, ESPECIALLY IN
- *ENCOURAGES INNOVATION:* BY DEVELOPING COUNTRIES.
FOSTERING CREATIVITY AND - *CULTURAL BARRIERS:* IN SOME
EXPERIMENTATION, DESIGN THINKING CULTURES, THE EMPHASIS ON RADICAL
INNOVATION AND FAILURE AS A
HELPS COMPANIES DEVELOP
LEARNING TOOL MAY CLASH WITH
BREAKTHROUGH PRODUCTS AND
TRADITIONAL VALUES, MAKING IT
SERVICES. CHALLENGING TO IMPLEMENT DESIGN
- *CROSS-DISCIPLINARY THINKING EFFECTIVELY.
COLLABORATION:* DESIGN THINKING - *SCALABILITY ISSUES:* WHILE
BRINGS TOGETHER PEOPLE FROM DESIGN THINKING WORKS WELL FOR
DIFFERENT BACKGROUNDS, SMALL TEAMS AND PROJECTS,
SCALING IT ACROSS LARGE
PROMOTING DIVERSE PERSPECTIVES
ORGANIZATIONS CAN BE DIFFICULT,
AND MORE HOLISTIC SOLUTIONS. REQUIRING SIGNIFICANT CHANGE
MANAGEMENT EFFORTS.
 CONCLUSION
DESIGN THINKING HAS ESTABLISHED ITSELF AS A POWERFUL
METHODOLOGY FOR INNOVATION, WITH WIDESPREAD ADOPTION
BOTH IN INDIA AND ABROAD. WHILE ITS PRINCIPLES REMAIN THE
SAME, THE APPLICATION OF DESIGN THINKING VARIES DEPENDING
ON CULTURAL, ECONOMIC, AND INDUSTRIAL CONTEXTS. IN INDIA,
DESIGN THINKING IS BEING USED TO ADDRESS UNIQUE CHALLENGES,
SUCH AS FRUGAL INNOVATION AND LARGE-SCALE SOCIETAL
PROBLEMS, WHILE IN WESTERN COUNTRIES, IT DRIVES CUTTING-
EDGE TECHNOLOGICAL AND BUSINESS INNOVATIONS. THE JOB
MARKET FOR DESIGN THINKING PROFESSIONALS IS GROWING, WITH
INCREASING DEMAND FOR SKILLS THAT COMBINE CREATIVITY,
EMPATHY, AND STRATEGIC THINKING. HOWEVER, THE SUCCESSFUL
IMPLEMENTATION OF DESIGN THINKING REQUIRES CAREFUL
CONSIDERATION OF ITS PROS AND CONS, PARTICULARLY IN TERMS
OF RESOURCE ALLOCATION AND CULTURAL FIT.
 LOOP THROUGH

DESIGN THINKING AND INNOVATION

02
 INTRODUCTION
DESIGN THINKING IS A HUMAN-CENTERED, ITERATIVE PROBLEM-
SOLVING PROCESS THAT HAS EMERGED AS A CRITICAL DRIVER OF
INNOVATION IN VARIOUS INDUSTRIES. IT EMPHASIZES EMPATHY,
CREATIVITY, AND USER-CENTRICITY, LEADING TO THE DEVELOPMENT OF
PRODUCTS, SERVICES, AND SOLUTIONS THAT ALIGN CLOSELY WITH USER
NEEDS AND DESIRES. THIS ASSIGNMENT EXPLORES THE RELATIONSHIP
BETWEEN DESIGN THINKING AND INNOVATION, ANALYZING THE
RESEARCH THAT UNDERPINS THIS CONNECTION, EXAMINING ITS
APPLICATIONS ACROSS INDUSTRIES, AND CONSIDERING ITS IMPACT ON
THE JOB MARKET. THE DISCUSSION ALSO INCLUDES A COMPREHENSIVE
ANALYSIS OF THE PROS AND CONS OF USING DESIGN THINKING AS A TOOL
FOR INNOVATION, SUPPORTED BY RELEVANT GRAPHICAL
REPRESENTATIONS.
ANALYSIS OF DESIGN THINKING'S ROLE
IN INNOVATION

INNOVATION PROCESS ENHANCEMENT

I.E, IDEATION,RAPID PROTOTYPE & TESTING

IMPACT ON BUSINESS MODELS

TRADITIONAL OR DESIGN DRIVEN MODELS

SECTOR APPLICATIONS
TECHNOLOGY, HEALTH CARE, PUBLIC SECTOR
 JOB MARKET ANALYSIS

GLOBAL DEMAND REGIONAL TRENDS

THE RISE OF DESIGN THINKING DESIGN THINKING EXPERTISE IS IN
HAS LED TO THE CREATION OF HIGH DEMAND, PARTICULARLY IN
NEW JOB ROLES ACROSS TECHNOLOGY, HEALTHCARE, AND
VARIOUS INDUSTRIES. THESE CONSUMER GOODS SECTORS. IN INDIA
ROLES INCLUDE UX/UI AND OTHER EMERGING MARKETS,
DESIGNERS, DESIGN THINKING THERE IS GROWING DEMAND FOR
FACILITATORS, INNOVATION PROFESSIONALS WHO CAN APPLY
CONSULTANTS, AND PRODUCT
DESIGN THINKING TO ADDRESS LOCAL
MANAGERS. COMPANIES
CHALLENGES, SUCH AS IMPROVING
INCREASINGLY SEEK
ACCESS TO ESSENTIAL SERVICES OR
PROFESSIONALS WHO CAN LEAD
DEVELOPING AFFORDABLE PRODUCTS
DESIGN-DRIVEN INNOVATION
FOR LOW-INCOME CONSUMERS.
PROJECTS, MAKING DESIGN
THINKING A VALUABLE SKILL IN
THE JOB MARKET.
DESIGN THINKING AND
TECHNOLOGY
DESIGN THINKING IS A HUMAN-CENTERED APPROACH TO INNOVATION AND PROBLEM-SOLVING THAT INTEGRATES THE NEEDS OF
PEOPLE, THE POSSIBILITIES OF TECHNOLOGY, AND THE REQUIREMENTS FOR BUSINESS SUCCESS. IT ENCOURAGES
COLLABORATION, CREATIVITY, AND A DEEP UNDERSTANDING OF USER EXPERIENCES TO DEVELOP INNOVATIVE SOLUTIONS. THIS
ASSIGNMENT EXPLORES HOW DESIGN THINKING INTERTWINES WITH TECHNOLOGY, HIGHLIGHTING ITS SIGNIFICANCE, METHODS,
AND REAL-WORLD APPLICATIONS.

03
 RESEARCH AND LITERATURE REVIEW
DESIGN THINKING EMERGED IN THE LATE 20TH CENTURY, PRIMARILY THROUGH THE
WORK OF DESIGN CONSULTANCIES LIKE IDEO. RESEARCHERS SUCH AS TIM BROWN
AND DAVID KELLEY HAVE BEEN INSTRUMENTAL IN SHAPING THE METHODOLOGY.
TECHNOLOGY, ON THE OTHER HAND, HAS RAPIDLY EVOLVED OVER THE LAST FEW
DECADES, IMPACTING HOW DESIGN THINKING IS APPLIED. CURRENT LITERATURE
REVEALS THAT THE INTEGRATION OF TECHNOLOGY IN DESIGN THINKING ENHANCES
PROTOTYPING, USER FEEDBACK, AND ITERATIVE DEVELOPMENT, MAKING IT MORE
EFFICIENT AND SCALABLE.

ANALYSIS OF DESIGN THINKING IN

TECHNOLOGY
EMPATHY
IDEATION & PROTOTYPE
TESTING AND FEEDBACK
IMPLEMENTATION
 CONCLUSION
THE SYNERGY BETWEEN DESIGN THINKING AND
TECHNOLOGY FOSTERS A DYNAMIC ENVIRONMENT
WHERE INNOVATION THRIVES. AS TECHNOLOGY
CONTINUES TO ADVANCE, ITS INTEGRATION WITH
DESIGN THINKING WILL LIKELY LEAD TO MORE
SOPHISTICATED AND USER-CENTRIC SOLUTIONS ACROSS
VARIOUS INDUSTRIES.
REFERENCES
BROWN,T.(2009)
MARTIN,R.L
COMPETITIVE ADVANTAGE
KELLEY(2013)
EVERYTHING IS RESEARCHED THROUGH
INTERNET
THANKS
A LOT
BY:- GROUP 11 SOC18