Chapter Eight

Trends
Part I
Let’s start!
Chapter Highlights
Multimedia Today – The Use of
Multimedia in FIVE different sectors

1. Business & 3. Entertainment

Industry

2. Education 4. Government
& Politics

5. Medicine &
Nursing
1. Business and Industry
Financial
Services

Interactive Multimedia Real Estate

Merchandising
• Merchandising Kiosks
Corporate
• Video Merchandising
• Virtual Shopping
Training
• Comparison Shopping

Video conferencing Day Trading

Multimedia Travel
Systems
 MERCHANDISING KIOSK

• Also referred to as a mall kiosk or retail

merchandising unit.
• Is a store operated out of a merchant-supplied
kiosk of varying size and shapes, which is
typically enclosed with the operator located in
the center and customers approaching the
vendor across a computer.
• Feature of merchandising kiosks
• Example: IKEA kiosks
 MERCHANDISING KIOSK

— Shop for shoes by style, size and color by

touching the screen and following voice
instructions.
— Includes a keyboard à Let user enter the
name, address, credit card number.
— And arrange for shipping.
 VIDEO MERCHANDISING

— FastTakeVideo kiosks
— Let user preview movie
trailers, search titles,
and order movies for
next day delivery.
 VIRTUAL SHOPPING

— Provides consumers with

convenient shopping in any store
connected to an online service.
— Provides all the latest information.
— Manufacturer able to compile and
analyze customer habits and
buying trends letting vendors
market specific products directly
to the consumers.
— For example: Lazada, Shopee
 COMPARISON SHOPPING

— Traditionally, buying products in shopping mall.

— To make sure getting a good price à walk 2/3 stores and
compare prices.
— In the online shopping world, with tens of thousands of
stores online, how can we compare all the prices?
— USE ONLINE COMPARISON-SHOPPING SERVICES
— Eg: http://www.amazon.com
— Eg: http://www.trivago.com.my
— Search for video.
— Question: Fall into which categories?
i) Merchandising kiosks
ii) Video merchandising
iii) Virtual shopping
iv) Comparison shopping
COMPARISON SHOPPING
 VIDEOCONFERENCING

— Due to the high cost of transportation and time

spent travelling to meeting, Videoconferencing
being introduced.
— Eg: PC-cameras, NetMeeting, and Google meet
 MULTIMEDIA TRAVEL SYSTEM

• The more you show customers about

i. Where they will travel
ii. What their accommodations will be
iii. What they will be able to do at their destination
• The more likely the person will enjoy the trip and
want to use our service again.
1
2

FINANCIAL SERVICES

— Anyone who invests in the stock market knows

what dramatic effect current events have on the
day-to-day value of volatile stocks.
— Financial services industry is using multimedia to
provide on-screen windows that display broadcast
videos and news.
— Brokers can buy or sell quickly when news break.
1
3

REAL ESTATE

— Multimedia computers enable buyers to visit

hundreds of properties virtually, view on-screen
photos of homes, inspect floor plans, see street
maps, and study neighborhood demographics to
minimize the number of actual visits required.
1
4

CORPORATE TRAINING

— Reduce the training costs and improve employee

productivity. How??
Eg: CBT (Computer Based Training)
— Not on paper, use computer with user interactive
1
5

DAY TRADING

— The use of Internet to track the value of individual

stocks and buy or sell them rapidly depending on
how the market goes.
— Buy a stock when value is rising, and hope that
its value will continue climbing for the seconds
or minutes that we own the stock.
— Possible to make a lot of money day trading,
you may also lose a lot.
2. Education
Cognitive
Versus
Behavioral Economics
Civics
Psychology
Foreign
Languages
Reading and
Writing

Art
Science

Chemistry Geography

Mathematics
History

Music Biology
1
7

ART

— Books à pictures are static and unconnected

— Multimedia à Ability to display more than 16 million

colors lets computers exhibit artwork in true colors
that rival those on the printed page.
— Show artwork no need by paper, can use tab / online
to show artwork.
1
8
BIOLOGY

— Biology teachers are taking advantage of

multimedia ability to bring classrooms to life with
animations, full-motion video clips, and stereo
sound.
— Multimedia curriculum resources include animals,
dissection, genetics, and cellbiology.
1
9
CHEMISTRY

— Problem: Students do not have enough time to

conduct experiments.
— Dangerous à Chemicals cause cancer
— Expensive
— That’s why chemistry adapt the multimedia for
teaching and learning.
2
0
CHEMISTRY
2
1

CIVICS

— Instead of teaching civics with textbooks that

only describe it.
— Multimedia à Lets teachers bring civics to life
i) Multimedia (share Google Drive link)
ii) Live video
iii) Online congress
iv) Online access to government agencies and
offices
2
2
FOREIGN LANGUAGES

— Books can teach grammar and vocabulary

BUT ….. they cannot interact with us
— Multimedia computers are perfect tools for teaching
language
1. Provide pronunciation capabilities
2. Full motion video put students in real-life
situations
2
3
GEOGRAPHY
2
4
MUSIC

— Students can learn computer music applications

i) Music recording
ii) Editing
iii) Arranging
iv) Printing
2
5
MATHEMATICS

— Is most highly developed multimedia application

areas
— Set of guidelines for teaching and learning
— Student investigate problems that have meaning
— For example, edit some number changes in graph /
data
2
6
MATHEMATICS
2
7

READING AND WRITING

— Multimedia computers enhance the teaching and

learning of reading and writing
— Motivates students to read
— Makes it easy for students to writing at an early
age.
2
8

3 CATEGORIES OF EDUCATION

— Computer-Based Training (CBT)

P Learn with instructional software, and receives instant
feedback
P Also called Computer-Aided Instruction (CAI)

— Web-Based Training (WBT)

ü Employs the techniques of the Internet and the WWW
ü Consists of self-directed, self-paced instruction on a
topic
— Distance Learning
ü The delivery of education from one location while the
learning takes place at other locations
2
9

3. Entertainment
ü Morphing
Video ü Superimposition
ü Animation
Games ü Digital Recasting

Entertainment

Virtual Interactive
Reality Movies
3
0
MORPHING

— Morphing is the process that permits a

smooth transition from one image to another.
— Is a computer graphics technique in which
one image is transformed into another in a
seamless, uninterrupted segment.
3
1
SUPERIMPOSITION
 SUPERIMPOSITION

Compositing…..
First we have a Mountain
 SUPERIMPOSITION

Next,
A Plane
 SUPERIMPOSITION

Mountain and Plane … Together !!

3
5

ANIMATION
3
6

VIRTUAL REALITY

• Virtual Reality (VR) is the use of computer technology to

create a simulated environment.
• Unlike traditional user interfaces, VR places the user
inside an experience.
• Instead of viewing a screen in front of them, users are
immersed and able to interact with 3D worlds.
• By simulating as many senses as possible, such as
vision, hearing, touch, even smell, the computer is
transformed into a gatekeeper to this artificial world.
• The only limits to near-real VR experiences are the
availability of content and cheap computing power.
3
7

4. Government and Politics

• addresses,
• points of interest shops,
Public • restaurants,
Service •
•
public transportation,
hours of operation,
Kiosks • guided tours, and the cost and
location of tickets, buses,
• museums, and events

Electronic • The Internet makes the

meetings virtual, since they are
no longer bounded by time and
Town place

Meeting
5. Medicine and Nursing

Anatomy and Virtual

Physiology Surgery
Medical
Training

Videoconferencing Online
Network Resources
END