Business Plan: NutriBiscuits – Healthy Biscuits for Kids

1. Executive Summary

Business Name: NutriBiscuits

Location: Home-based production (low-cost) or small kiosk (school or local market)
Founder: Nursing Students (Group of 2-3 students)
Product:

 Healthy, affordable biscuits made from local, nutritious ingredients (e.g., oatmeal,
malunggay, coconut, sweet potatoes).
 Targeted at kids and families looking for tasty, nutritious snacks.
 Available in different flavors, offering vitamins, minerals, and fiber to support children's
health.

Selling Price: ₱25 - ₱35 per pack (6-8 pieces per pack)

2. Business Description

NutriBiscuits will offer healthy, locally made biscuits for kids that are both tasty and affordable.
The biscuits will use nutritious raw materials like malunggay (moringa), oatmeal, sweet
potato, and coconut. These ingredients are not only affordable and easily accessible but also
packed with health benefits. The biscuits will be sold in small packs (6-8 pieces) at an affordable
price to cater to families and children.

Mission Statement:
To create delicious, healthy, and affordable snacks that help support the nutritional needs of
children, using locally sourced ingredients and promoting better eating habits.
3. Market Research

 Target Audience:
o Kids (ages 3-12 years old): Parents looking for healthy snacks for their children.
o Families: Affordable and nutritious snack alternatives for household
consumption.
o Health-conscious individuals: Parents who prioritize healthy and nutritious
foods for their children.
 Market Needs:
Parents are becoming more conscious about the health of their children, particularly in
terms of snacks. Many parents are looking for affordable snacks that are not only tasty
but also provide added nutrients like fiber, vitamins, and minerals.
 Competitors:
o Supermarket biscuit brands (often with high sugar content)
o Local snack vendors offering chips or sugary snacks
o Homemade and artisanal snack businesses that cater to health-conscious
customers

4. Product Offering

1. Oatmeal and Malunggay Biscuits (₱30 per pack):

o Made with oatmeal for fiber and malunggay (moringa) for added vitamins and
minerals.
o Packed with nutrients to boost immunity and promote healthy growth in kids.
2. Sweet Potato Biscuits (₱25 per pack):
o Made from sweet potatoes, a natural source of fiber, vitamins (especially vitamin
A), and antioxidants.
o Mildly sweet and nutritious, perfect for kids.
3. Coconut and Oatmeal Biscuits (₱30 per pack):
o Made with coconut for healthy fats and oatmeal for energy and fiber.
o A healthy, crunchy option with a natural, mild sweetness.
4. Veggie Biscuits (₱35 per pack):
o Made from a combination of carrot and sweet potato to provide vitamins and
fiber.
o Colorful and appealing to kids, with a mild, slightly sweet taste.
Packaging:

 Eco-friendly paper bags or simple plastic packaging (cost-effective).

 Bright, fun, and kid-friendly packaging with easy-to-read labels emphasizing health
benefits.

5. Marketing & Sales Strategy

 Social Media Marketing:

o Create a Facebook and Instagram page to promote the product with visuals
showing the healthy ingredients and happy kids enjoying the biscuits.
o Share recipes, health tips, and educational content about the benefits of the
ingredients.
o Run promotions like “Buy 1, Get 1 Free” or “Discount on first-time purchase” to
attract initial customers.
 School/Community Events:
o Set up a small booth at local schools, markets, or community events to sell the
biscuits.
o Offer samples to parents and children to introduce the brand.
o Organize a fun “Healthy Snack Day” event, where kids can taste the biscuits for
free.
 Local Stores or Small Cafes:
o Partner with small local stores, cafes, or health food shops to sell the biscuits on
consignment.
o Offer product demonstrations or free samples to attract customers.
 Word of Mouth:
o Offer discounts or loyalty programs to parents who refer friends or purchase in
bulk for school snacks or parties.
6. Operations Plan

 Suppliers:
o Malunggay (Moringa): Locally grown or purchased from farmers’ markets or
suppliers.
o Oats and Sweet Potatoes: Available from local grocery stores or direct from
farmers.
o Coconut: Can be sourced from local coconut farmers or markets.
o Packaging: Affordable paper bags or eco-friendly plastic packaging from bulk
suppliers.
 Production Process:
o The production process involves mixing the ingredients, shaping the biscuits, and
baking them in small batches.
o Baking can be done at home or in a shared kitchen space to minimize costs.
o Biscuits are then packaged and labeled for sale.
 Staffing:
o Initially, the nursing students can manage the production and sales. If demand
grows, additional part-time help may be needed for packaging or delivery.

7. Financial Plan

 Initial Investment:
o Ingredients and Supplies (first batch of biscuits): ₱3,000 - ₱5,000 (for oats,
sweet potatoes, malunggay, coconut, packaging, etc.)
o Packaging Materials: ₱1,000 - ₱2,000 for initial stock
o Marketing (social media ads, flyers, etc.): ₱1,000
o Miscellaneous (business registration, permits): ₱1,000
o Total Initial Investment: ₱6,000 - ₱8,000
 Projected Monthly Expenses:
o Ingredients (for production): ₱2,000 - ₱3,000
o Packaging and Labels: ₱1,000
o Marketing (ads, flyers, etc.): ₱1,000
o Miscellaneous (transportation, permits, etc.): ₱500
o Total Monthly Expenses: ₱4,500 - ₱5,500
 Revenue Projections:
o Selling 300 packs of biscuits per month at an average price of ₱30 per pack:
 Monthly revenue: 300 x ₱30 = ₱9,000
o After covering monthly expenses (₱4,500 - ₱5,500), the projected profit would
range from ₱3,500 to ₱4,500.
  Break-even Point:
If the initial investment is ₱8,000, the business will break even after selling
approximately 250 to 300 packs of biscuits.

8. Conclusion & Future Goals

NutriBiscuits offers an affordable, healthy snack option for kids while promoting better eating
habits and supporting local agricultural products. By using natural, local ingredients like
malunggay, sweet potatoes, and coconut, the business can create a unique selling proposition.
As the business grows, the range of products can be expanded, and distribution can be scaled to
more schools, local markets, and online platforms.

Future Growth:

 Expand Product Range: Add new biscuit flavors, such as banana or mango, or
introduce granola bars.
 Increase Distribution: Partner with more local stores, school cafeterias, or online
marketplaces for greater reach.
 Offer Subscription Services: Create a subscription service for parents who want regular
deliveries of healthy snacks for their kids.