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69 views

GMB

Uploaded by

Ansh Yep
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as KEY, PDF, TXT or read online on Scribd
You are on page 1/ 10

GOOGLE MY BUSINESS

MODULE 13

MADE BY ANSHDEEP
WHAT IS GOOGLE MY BUSINESS?

Google My Business is a free tool provided by Google that allows


businesses and organizations to manage their online presence
across various Google platforms, such as Google Search and Google
Maps. It enables businesses to create and update their listing,
including important information like their address, phone number,
website, business hours, and customer reviews. This tool is crucial
for local businesses as it helps them connect with potential
customers who are searching for products or services in their area.
BENEFITS OF GMB

Google My Business provides businesses with increased online


visibility, helps attract more customers, enables easy access to
important business information, facilitates engagement with
customers through reviews and messaging, and enhances credibility
and trustworthiness through a verified and up-to-date online
presence.
HOW GMB HELPS LOCAL SEO?

Google My Business (GMB) is integral to local SEO because it allows


businesses to appear in local search results and Google Maps,
increasing visibility to potential customers in their area. By
optimizing their GMB listing with accurate information, businesses
can improve their local search rankings, attract more local traffic,
and enhance their overall online presence. GMB also enables
businesses to gather and respond to customer reviews, which can
further boost local SEO efforts by demonstrating credibility and
trustworthiness to both users and search engines.
WHAT ARE THE VERIFICATION METHODS OF GMB?

Phone Verification: Some businesses may be eligible for phone


verification, where Google sends a verification code to the business
phone number via an automated call or text message. The business
owner enters this code into their GMB account to verify their listing.
Email Verification: In some cases, businesses can verify their listing
via email. Google sends a verification link to the email address
associated with the GMB account, and the business owner clicks on
the link to verify their listing.
WHAT IS GMB WEBSITE?

The Google My Business website is a feature within the Google My


Business platform that allows businesses to create a simple website
directly from their GMB dashboard. This feature is designed to help
businesses establish an online presence quickly and easily,
especially if they do not have an existing website. The GMB website
includes basic information such as business name, address, phone
number, business hours, and a brief description. It also integrates
with the business's Google My Business listing, making it easy for
potential customers to find and engage with the business online.
TIPS TO IMPROVING RANKING FOR LOCAL
BUSINESS?

Complete and Optimize Your GMB Profile: Ensure that all information
in your GMB profile is accurate, complete, and up-to-date. This
includes business name, address, phone number, website, business
hours, categories, and a compelling business description.
Add High-Quality Photos: Upload high-resolution photos of your
business, products, services, and team members.
Gather Positive Reviews: Encourage satisfied customers to leave
positive reviews on your GMB listing. Respond promptly
Use Local Keywords: Optimize your GMB profile with relevant local
keywords related to your business, services, and location.
Create Posts and Updates: Regularly post updates, offers, events,
and other relevant content on your GMB profile.
Utilize Google Q&A: Monitor and respond to questions asked by
users on your GMB listing’s Q&A section.
WHAT INSIGHTS YOU GET FROM GMB?

Google My Business Insights provides valuable data about how


customers find and interact with your business online. It includes
information on how many people viewed your listing, where they
found it, how they engaged with your listing (e.g., website visits,
phone calls), and more. These insights help you understand your
audience better and make informed decisions to improve your online
presence and attract more customers.
1 FEB 2024

THANK YOU

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