Lenskart

Through its innovative use of technology, Lenskart has revolutionized the Indian Eyewear Industry
which was started in 2010 by Pey Bansal, Amit Chaudhary, and Sumeet Kapahi. Lenskart has set new
standards in customer experience and convenience by adding artificial intelligence and augmented
reality to its operations. Lenskart has not only simplified the process of buying glasses, but has also
improved the overall experience through features such as virtual try on using 3D artificial
intelligence, free eye examinations, and mobile vision correction technology,

The success of Lenskart highlights how technology is changing the retail industry. The company's
approach is based on artificial intelligence and goes beyond personalized recommendations to create
immersive Augmented Reality Experiences for customers, setting it apart from the competition in the
field of spectacles. Lenskart continues to reinvent the experience of buying glasses, providing
customers with a mix of convenience, quality and technological sophistication through constant
innovation and commitment to leverage revolutionary technologies.

Challenges and Opportunities

Challenges :

The challenges of finding the right people, convincing investors and changing perceptions in the
eyewear sector were pointed out by Peyush Bansal, founder of Lenskart. Lenskart's journey involved
solving problems related to eyewear fashion, quality, and customer experience, leading to significant
growth and market disruption

1) Streamlining the customer experience and buying process:

The key challenge was to streamline the shopping experience in Lenskart's app, by cutting
down on clicks and time needed for order processing. In order to improve customer
satisfaction and increase repeat purchases, it was necessary to ensure a smooth and
pleasant ordering process for the user.

2) Problems with prescription accuracy and fitting:

It was a challenge for Lenskart to ensure accurate prescriptions and help customers find the
correct glasses. In order to meet customers' needs and ensure satisfaction with the purchase
of their eye glasses, it was important to address issues relating to determining the right
prescription and providing personalised fitting solutions.

3) Pricing strategies and market positioning:

While Lenskart's price strategy targets affordability and value for money, it may be difficult to
position itself as a premium provider of glasses. The strategic challenge for the brand is to
balance pricing strategies that cater to a wide customer base while at the same time
potentially missing out on higher profit opportunities.

4) Design and Interaction of the User Interface:

It is a challenge to create intuitive and user friendly interfaces for customers that interact
with AI and AR features in Lenskart's platforms. Design and usability challenges are posed
with the creation of seamless experiences that enhance user engagement and facilitate
informed decision making using enhanced reality
Lenskart, an eyewear manufacturer in India, faced a multitude of challenges that have led to
the development of opportunities. In India, when Lenskart was founded in 2010, there
weren't a lot of online eyeglasses sales. The founder, Peyush Bansal, wanted to know why no
one could sell it online. It was clear to him that there were many challenges, such as the
manufacture of lenses, the cutting of lenses, the acquisition of customers' eye power, and
the need to check their vision. To address these challenges, Lenskart launched solutions like
virtual try-on, offline stores, and a manufacturing facility

Finding the right people to start a company has been one of the greatest challenges. The
passion must have been sold to potential employees by Lensk. The initial reaction among
investors was that it would be a small business, but since then Lensk has become an
important player in the market for spectacles. They've invested in a technology company
based in Israel that enables the determination of eye and lens power, which has enabled
them to overcome certain challenges related to vision checks and lens production.

The perception that eyewear is more of a health issue, not just fashion accessories, was
another challenge. In order to change this perception, Lenskart focused on fashion aspects
and created a strong brand identity which enabled it to attract new customers. They have
also focused on the issue of trial, which has been solved through the creation of
differentiated online stores that only take orders and are designed to provide customers with
glasses tests before they buy them.

The challenges related to data quality and availability were also tackled by Lenskart. They
have made significant investments in data aggregation and artificial intelligence algorithms to
ensure efficient services in order to address these challenges. In addition, they must ensure
that AIs operate fairly and responsibly in order to address the concerns of accountability and
privacy.

By launching innovative solutions, investments in technology, changing perceptions of eye

wear and focusing on data quality and artificial intelligence, Lenskart has turned all sorts of
challenges into opportunities. With more than 2000 offline stores and a production facility as
of March 2023, their efforts have helped them grow from small online platforms to
significant players in the Indian eyewear market.

Solutions or Approach

In order to enhance the customer experience and to drive real business impact, Lenskart
uses Artificial Intelligence,AI and Augmented Reality,AR, in various aspects of its business.
Lenskart innovated the eyewear industry with its AI and Augmented Reality technologies,
which led to innovations such as Virtual Try ons and Personalized Recommendations etc.

1) 3D Try On

With the use of Augmented Reality (AR), Lenskart's virtual try-on technology allows users
to virtually try on glasses in a realistic manner. the operation of Lenskart's virtual try-on
technology is deconstructed as follows:
  Facial Analysis:
Lenskart uses in-house created augmented reality technology that makes use
of facial analysis to identify and examine facial features. Customers can receive
recommendations for appropriate frames depending on their tastes and facial
structure as a result of this analysis.

 3D Try-On Machine:
A 3D Try-On machine with virtual face-mapping technology is available in
Lenskart's flagship store. Customers can virtually try on various frames by
using this system that overlays them in real-time onto their look.

 Interactive Experience:
On their website or app, customers are able to explore Lenskart's collection of
eyewear. They can utilize the virtual try-on option to check how the glasses
look on them after they've decided on a frame. To evaluate the color, fit, and
style of the frames, they can zoom and rotate.

 Sharing Options:
Users can snap screenshots of themselves wearing the glasses by utilizing the
virtual try-on feature. This enables people to show the pictures to friends and
relatives in order to get their opinion or permission before deciding to buy.

 Improved Decision Making:

Lenskart's Virtual Tryon Technology enhances the Online Shopping Experience,
allows customers to search for various styles and facilitates better decision
making when they choose their glasses through enabling them to try on
glasses from a comfort of their homes.

2) Automated Robotic Eye Testing: Lenskart introduces best in class technology from
Germany to guarantee zero error tolerance during eye testing, dealing with the problem
of correct prescriptions and fitting glasses.

3) Tango Eye acquisition:

Lens, an AIkart based video analytics company that optimises store operations and
customer service, has bought Tango Eye. In addition to enhancing operational efficiency
and customer experience, Tango Eye uses artificial intelligence to analyse CCTV footage
from Lenskart stores, providing insight into customer movements, behaviour,
satisfaction, and feedback.

4) AI-Driven Quality Control:

Lenskart uses AI technology in ensuring reliable QC standards in its factory. This helps to
maintain the quality of the product and to reduce the errors in the production process.
Lenskart can reduce errors in production, increase the quality of products and decrease
costs through AI powered quality control.