INFECTION ALERT SYSTEM - LIFEBUOY
NGUYEN HOAI VU
Category Business Director – Total Skin
Unilever Vietnam
14
MY INSPIRATION
BRANDS WITH
5
1 PURPOSE
NGUYEN HOAI VU
CATEGORY BUSINESS DIRECTOR - UNILEVER
ALERT:
YOU WON’T SEE FUNNY CONTENTS OR TEAR-JERKING CLIPS
IT’S ABOUT HOW WE BEST USE DATA
T O S O LV E A H A B I T - C H A N G E B R A N D C H A L L E N G E
E D U C AT E P EO P L E TO
WASH HANDS
WAS H IN G H AN D S is no t a M E D IE VAL C O N C E R N
1/3 1.8mil 50%
Source: Market research & MOH & WHO Data
by fa r
M AR KE T IN G J O B TO B E D O N E
Source: The Power of Habits – Charles Duhigg
we need a strong cue
CRITICAL MOMENTS
Moments when consumers are aware their health can
be at stake without handwashing
E D U C AT E P EO P L E TO
WASH HANDS
SHOUT
CONSISTENT & ALWAYS- EDUCATIONAL AND
ON INFORMATIVE
CRITICAL MOMENTS
Moments when consumers are aware their health can
be at stake without handwashing
we want to be more pro -active
AHEAD OF DISEASES
R E AL -T IM E & H Y P E R -C U S TO M IZE D
1 2 3
1-
FORECAST
INFECTIONS?
DATA CRUNCH!!
x x
Reference: https://www.google.com/trends/correlate/nnsearch.pdf
DESIGN THE DASHBOARD
H A N D - F O OT - M O U T H
DENGUE
F LU
DIARRHEA
• Expand provinces coverage and infections list
• Better accurate learning on infection x geo
• Fully automate asset and content serving
EMBRACE DATA AS THE NEW MARKETING LANGUAGE
CREATE CONTENTS ECOSYSTEM WITH YOUR PARTNERS
DESIGN THINKING: PROTOYPE, TEST AND AMPLIFY
THANK YOU
