Best growing quick commerce platform except India which is not following

the model attached in the email. something which is not being followed in
india and has been growing exponentially https://growthx.club/blog/zepto-
business-model

One of the fastest-growing quick commerce platforms outside India, which

operates on a different model from the one used by Zepto in India, is
Getir, based in Turkey. Unlike Zepto's dark store model, Getir employs a
more diversified strategy combining a network of micro-fulfillment centers
with a franchise model. This approach has allowed Getir to scale rapidly
across multiple countries, including several in Europe and the United
States.

Getir's business model is centered around delivering groceries and

essentials within 10 minutes, but it distinguishes itself by offering a
broader range of products beyond just groceries, including electronics and
other everyday items. Furthermore, Getir's strategy involves a mix of
owned and franchised micro-fulfillment centers, allowing them to expand
quickly without bearing the full operational burden.

Getir's exponential growth is reflected in its massive funding rounds and

rapid international expansion, making it a notable example of a quick
commerce platform growing outside India with a unique model. By the end
of 2023, Getir had become a significant player in the European market,
setting it apart from the Indian quick commerce landscape dominated by
players like Zepto and Blinkit (Rahul Malodia) (StartupTalky).

micro fulfillment center vs dark store difference concise and table form

Here's a concise comparison between Micro-Fulfillment Centers (MFCs)

and Dark Stores, presented in table form:

Micro-Fulfillment Center
Aspect Dark Store
(MFC)

Small, automated warehouses Warehouses designed

located close to urban areas, specifically for online order
Definition
typically attached to existing fulfillment, not open to the
retail stores. public.

Enhancing e-commerce Facilitating ultra-fast

efficiency by supporting last- delivery by storing a wide
Primary Use
mile delivery, often linked to range of products close to
existing retail operations. consumers.

Operational Can be semi-automated or fully Typically manual, focused

Model automated; often part of a on rapid picking and
 Micro-Fulfillment Center
Aspect Dark Store
(MFC)

packing for immediate

larger retail ecosystem.
delivery.

Standalone locations in
Often located within or
urban or suburban areas,
Location adjacent to traditional retail
chosen for proximity to
stores or urban centers.
customer bases.

Focuses on a broad range of Primarily focused on fast-

Product products, including groceries, moving consumer goods
Range household items, and like groceries and
sometimes non-perishables. essentials.

Requires significant
Can be easily scaled by
investment in separate
Scalability leveraging existing retail
infrastructure for each
infrastructure.
location.

Typically supports same-day or Focuses on ultra-fast

Delivery next-day delivery, depending delivery (e.g., 10-30
Speed on the integration with existing minutes) within a limited
retail logistics. geographic area.

Higher initial costs due to Lower setup costs but

Cost automation, but potentially potentially higher
Structure lower operating costs in the operating costs due to
long run. labor-intensive processes.

Often integrated with

Business Dedicated to online sales
traditional retail operations,
Model only, with no customer-
providing flexibility between
Integration facing retail component.
online and offline sales.

These distinctions highlight the different approaches and operational

focuses of MFCs and dark stores, each serving specific needs in the e-
commerce and quick commerce sectors.

getir vs gopuff which one is more successful?

As of 2024, GoPuff is currently more successful than Getir in terms of

market positioning and valuation. GoPuff, based in the U.S., has continued
to expand its operations and diversify its offerings, reaching a valuation of
around $40 billion. It has also solidified its presence across the U.S. and
expanded into Europe.
On the other hand, Getir, which was once valued at nearly $12 billion, has
faced challenges leading to its withdrawal from key international markets
like the U.S. and Europe to focus on its home market in Turkey (Evening
Standard).

is gopuff's model difference than blinkit zpeto instamart? if yes then how ?
what the key difference ? how can the same be implemented in india to
make the deliveries efficient

Yes, GoPuff's model differs from Blinkit, Zepto, and Instamart, primarily
in its vertical integration and ownership of inventory. Here are the key
differences:

1. Inventory Ownership: GoPuff owns and stocks its inventory in

centralized micro-fulfillment centers, unlike Blinkit, Zepto, and
Instamart, which rely more on partnerships with local stores or
suppliers for products.

2. Product Range: GoPuff offers a wider range of products, including

snacks, essentials, and even alcohol, whereas Indian platforms focus
more on groceries and daily essentials.

3. Delivery Network: GoPuff operates a hub-and-spoke model,

optimizing delivery routes from its fulfillment centers, whereas the
Indian platforms typically rely on a network of dark stores or local
stores.

Implementation in India:

To replicate GoPuff's efficiency, Indian platforms could:

 Invest in Inventory Ownership: Build or acquire micro-fulfillment

centers that stock a broad range of products.

 Expand Product Range: Diversify offerings beyond groceries to

include more convenience items.

 Optimize Delivery Routes: Use data-driven approaches to

improve delivery efficiency by centralizing dispatch operations.

This model could lead to better control over product availability, pricing,
and faster, more reliable deliveries.

4o

micro fullfilment centres and dark stores difference in simple words

ChatGPT

In simple terms:
  Micro-Fulfillment Centers (MFCs) are small, automated
warehouses typically located close to urban areas. They are
designed to fulfill online orders quickly by using automation to pick
and pack items efficiently.

 Dark Stores are dedicated warehouses that look like regular stores
but are not open to the public. They are used solely for online order
fulfillment, where items are picked and packed manually for
delivery.

The main difference is that MFCs often use automation and are sometimes
linked to existing retail stores, while dark stores are purely manual and
independent.

4o

what does it mean that linked to existing retail stores?

ChatGPT

When Micro-Fulfillment Centers (MFCs) are "linked to existing retail

stores," it means they are typically located inside or adjacent to physical
retail stores. This allows the store to fulfill online orders directly from the
MFC, leveraging the store’s inventory and space. It integrates online and
offline operations, making it easier to manage stock, reduce delivery
times, and offer in-store pickup options. Essentially, it creates a more
seamless connection between the physical store and the online shopping
experience.

4o

are mfcs fully automated?

ChatGPT

Micro-Fulfillment Centers (MFCs) are not always fully automated. While

many MFCs use automation to speed up the process of picking, packing,
and sorting items, they often still require some level of human
intervention. The degree of automation can vary: some MFCs are highly
automated with robotic systems doing most of the work, while others use
a combination of automated systems and manual labor to fulfill orders.
The goal is to optimize efficiency while balancing costs.

4o

What are key difference between gopuff and quick commerce being
followed in India?

ChatGPT
The key differences between GoPuff and quick commerce models in India,
such as those used by Blinkit, Zepto, and Instamart, are as follows:

1. Inventory Ownership:

o GoPuff: Owns its inventory and operates centralized micro-

fulfillment centers.

o Indian Quick Commerce: Relies more on partnerships with

local stores or suppliers for products.

2. Product Range:

o GoPuff: Offers a broader range of products, including snacks,

essentials, and alcohol.

o Indian Models: Primarily focus on groceries and daily

essentials.

3. Delivery Network:

o GoPuff: Uses a hub-and-spoke model, optimizing delivery

from central fulfillment centers.

o Indian Models: Use a network of dark stores or local shops,

focusing on hyper-local delivery.

4. Operational Focus:

o GoPuff: Emphasizes vertical integration and controls the

entire supply chain.

o Indian Models: Focus on speed and hyper-local delivery,

often with less control over inventory and supply chain.

These differences lead to varying strategies in terms of efficiency, product

offerings, and scalability between GoPuff and Indian quick commerce
platforms.

4o

but in india majorly everyone has their own dark stores? how come they
rely on partnerships?

ChatGPT

You're correct that many Indian quick commerce platforms, like Blinkit and
Zepto, have their own dark stores. However, the difference with GoPuff
lies in how they manage inventory and operations.

Key Differences:
 1. Inventory Ownership:

o GoPuff: Completely owns its inventory and fulfillment centers,

giving it full control over stock and supply chain.

o Indian Models: Own inventory in dark stores but may still

depend on local partnerships for product supply.

2. Operational Strategy:

o GoPuff: Centralized with a focus on owning and controlling all

aspects, from product acquisition to delivery.

o Indian Models: Decentralized, focusing on hyper-local

fulfillment through numerous dark stores in various
neighborhoods.

So, while Indian platforms do own their dark stores, they operate more on
a hyper-local model with potentially different supplier relationships than
GoPuff's centralized approach.

4o

hyper-local fulfillment menaing

ChatGPT

Hyper-local fulfillment refers to the strategy of fulfilling orders from a very

close proximity to the customer, typically within the same neighborhood
or local area. This approach involves setting up small, strategically located
dark stores or fulfillment centers in dense urban areas, allowing for rapid
delivery times—often within 10-30 minutes. The focus is on serving a
small geographic area with high efficiency, leveraging the close proximity
to minimize delivery time and cost.

4o

what are key aspects still missing in india e commerce

ChatGPT

Some key aspects still missing or underdeveloped in Indian e-commerce

include:

1. Rural Market Penetration: Despite growth, e-commerce is still

largely urban-centric, with limited reach in rural areas due to
logistical challenges and limited digital literacy.

2. Last-Mile Delivery Efficiency: While urban areas enjoy fast

deliveries, last-mile delivery in rural or remote areas remains
inefficient and costly.
 3. Unified Omnichannel Experience: Integration between online
and offline retail is still developing, with many retailers not offering
a seamless omnichannel experience.

4. Advanced Personalization: E-commerce platforms in India are

still working towards offering highly personalized shopping
experiences based on advanced data analytics and AI.

5. Sustainable Practices: There's a growing but still limited focus on

sustainability, including eco-friendly packaging and reducing the
carbon footprint of deliveries.

6. Payment Solutions: While digital payments are growing, there are

still issues with payment options, particularly in rural areas where
cash remains dominant.

Addressing these gaps could significantly enhance the e-commerce

landscape in India.

4o

and which quick commerce platform in the world has aced all of these
factors?

Globally, GoPuff is often considered one of the quick commerce platforms

that has come closest to acing several key factors:

1. Rural Market Penetration: While GoPuff is primarily urban-

focused, it has strategically expanded into smaller cities and
suburbs.

2. Last-Mile Delivery Efficiency: GoPuff excels in last-mile delivery

through its centralized, owned micro-fulfillment centers.

3. Unified Omnichannel Experience: Though not fully omnichannel,

GoPuff integrates well with its app and service.

4. Advanced Personalization: Uses data analytics for personalized

recommendations.

5. Sustainable Practices: Gradually incorporating eco-friendly

practices.

6. Payment Solutions: Offers a range of payment options including

digital wallets.

However, no platform has fully perfected all aspects globally.

https://www.retaildive.com/news/gopuff-makes-third-round-of-layoffs-
since-last-spring/644734/
https://www.gopuff.com/newsroom/company-news/gopuff-launches-in-
house-ads-platform
https://www.gopuff.com/newsroom/company-news/gopuff-expands-its-
private-label-offering-in-response-to-consumer-demand

https://www.gopuff.com/newsroom/company-news/gopuff-partners-with-
robinhood-to-bring-delivery-partners-access-to-powerful
https://www.gopuff.com/newsroom/company-news/gopuff-partners-with-
robinhood-to-bring-delivery-partners-access-to-powerful

https://www.gopuff.com/newsroom/company-news/gopuff-introduces-new-
features-offering-greater-flexibility-more-optionality
Gopuff's key success factors include:

1. **Strategic Partnerships and Themed Marketing**: Collaborating with

Prime Video to launch the "Sausage Satchel" tied directly to the *Sausage
Party: Foodtopia* series, leveraging popular culture to engage customers.
This partnership builds on previous successful promotions, like the Vought
Fresh Farms Gummy Truck.

2. **Exclusive Promotions Driving Engagement**: Offering the Sausage

Satchel as a free gift with a $25 purchase on Gopuff starting July 11, 2024,
incentivizes higher spending and enhances customer loyalty by providing
exclusive, limited-time items that resonate with their audience.

Gopuff Teams Up With Prime Video to Launch Exclusive 'Vought Fresh

Farms Gummy Truck' in Celebration of The Boys Premiere

Gopuff announced a trio of investments into its ‘Basically’ private label

brand, expanding its assortment of high-quality, high-value everyday
essentials as consumers continue to seek greater value amid rising costs
of living. Nearly 20% of all Gopuff orders already contain at least one
private label product.

With private label sales reaching new records in 2023 and data indicating
consumers will continue to purchase private label brands at elevated
rates,
he company has seen a 70% year-over-year increase in sales of its private
label products

Basically Premium Launch

Gopuff’s new Basically Premium assortment offers customers a wide range
of ‘more-than-extraordinary’ products developed with Gopuff customers’
unique tastes front and center. The new product line provides space for
Gopuff to expand into new categories and experiences its customers are
hungry for, such as:

 Thoughtfully formulated products made with high-quality ingredients

and fewer artificial colors, flavors and preservatives. Within the new
Basically Premium brand are gluten-free Beef Sticks made with
100% USA Beef and no synthetic nitrates, nitrites, artificial flavors or
 preservatives. The new line will also feature Basically Premium
Coconut Water and Aluminum-Bottled Spring Water.

 Premium flavor combinations like Caramel Cheddar and White

Cheddar Jalapeño Popcorn. Sea Salt and Wasabi-flavored Seaweed
snacks will also launch later this year.

 Trending and buzzworthy items such as Freeze-Dried Candy and

Strawberry and Mixed Berry Twists. Plus, Mini Ice Cream Cones
popular on TikTok will soon be available under the Basically Premium
brand.

Basically Line Extensions

Since launching in 2022, Basically products have consistently
ranked in the top ten most-ordered products on Gopuff.
Basically Brand Refresh


To accommodate a larger assortment of products and new premium
offerings, Gopuff has also redesigned the Basically brand logo and
packaging

Gopuff today announced the launch of Powered by Gopuff, a

logistics and technology platform that enables brands to offer
affordable delivery from their owned and operated online stores in
as fast as 15 minutes.

We’ve spent the last ten years building and scaling our own hyper-
local logistics network and operations to consistently meet customer
demands for fast, affordable, and reliable delivery,” said Daniel
Folkman, SVP of Business at Gopuff. “As a result of this work,
we've established ourselves as the face of Instant Commerce. Now,
with the launch of Powered by Gopuff, we're also becoming the
fabric of Instant Commerce by extending our proprietary fulfillment
and logistics capabilities beyond the Gopuff app for the first time..

Today, Gopuff launched its first solution under the Powered by

umbrella: Storefronts Powered by Gopuff, a customizable
Shopify theme integrated with Gopuff's APIs. With Storefronts, CPGs
can launch their own white-labeled DTC site in a matter of days, not
weeks or months. Orders placed on a partner's Storefront are
automatically routed to the nearest Gopuff micro-fulfillment center,
 where they're picked, packed, and delivered to customers in as fast
as 15 minutes.

 “Nobody wants the responsibility of getting a pint of Ben & Jerry’s

from a nearby store to their couch. Not even us. That last mile
delivery is complicated!” said Jay Tandan, the Global Head of
Digital Marketing at Ben & Jerry’s. “Storefronts Powered by
Gopuff solves that struggle for us and for Ben & Jerry’s fans across
the country. Their microfulfillment centers provide a quick and easy
way to get Ben & Jerry’s euphoria right to your door in a flash.”

 For the past six months, Gopuff has tested Storefronts with more
than 20 CPG brands, including Ben & Jerry’s, Unilever, Mondelēz
International, Nestlé, The J.M. Smucker Company, Haleon, and The
Ferrara Candy Company. Both TUMS and Jif leveraged Storefronts
Powered by Gopuff to break through the Big Game noise, selling
through allocated inventory in under 60 minutes. Now, Storefronts
are available to all brands currently on Gopuff.

 “Storefronts Powered by Gopuff transformed our clients’ Big Game

campaigns this year, giving us the ability to combine a brand
storytelling moment with an immersive shopping experience and
show up for our customers like never before,” said Amy Lanzi, CEO
of Digitas North America.

 With Storefronts, brands can:

 Customize the Shopify theme to match their brand image,

messaging, and color palette.

 Offer delivery of their products in as fast as 15 minutes, leveraging

Gopuff’s local teams, existing inventory and operations, which serve
customers in more than 1,000 U.S. cities. Gopuff handles everything
from inventory management and replenishment to live customer
support.

 Maintain ownership of customer relationships and enable access to

critical first-party data to power future growth.

 Connect their Shopify Storefront Powered by Gopuff to their

marketing channels to drive instant product sales, all within a
closed-loop measurement solution.

 Collapse the funnel, taking consumers from product discovery to

consumption in minutes.

 Build, manage, and grow their own DTC sales channel.

 “Powered by Gopuff fits perfectly with our ‘BrandFormance’ mindset
— collapsing the funnel and providing CPG companies a place to
drive awareness and brand media, while ultimately converting
customers,” said Gary Vaynerchuck, Chairman of VaynerX.
“Everyone is trying to maximize their budgets, and with the ability
to drive trial and purchase, capture valuable 1P data, AND build
brand at the same time, Powered by Gopuff is a platform every
brand should look at seriously.”

 As Gopuff works to enhance the experience wherever consumers

shop online, it plans to expand its Powered by capabilities with the
launch of Fulfillment Powered by Gopuff in Q2, a standalone
warehousing and logistics service that gives brands the tools to
seamlessly integrate and promote instant delivery on their existing
DTC website. At launch, this service will only be available to Shopify
merchants whose products are currently available on the Gopuff
consumer platform.
Here are the key success factors for Gopuff, incorporating specific facts
and examples:

1. **Strategic Partnerships and Themed Marketing**:

- Gopuff has successfully leveraged strategic partnerships, such as

with Prime Video, to create themed promotions like the "Sausage
Satchel" tied to *Sausage Party: Foodtopia*. These partnerships engage
customers by connecting popular culture with their shopping
experience, building on past successful collaborations like the Vought
Fresh Farms Gummy Truck for *The Boys* series.

2. **Exclusive Promotions Driving Customer Engagement**:

- By offering exclusive items like the Sausage Satchel as a free gift

with a $25 purchase, Gopuff incentivizes higher spending and fosters
customer loyalty. These limited-time, themed promotions resonate well
with their target audience, encouraging repeat business.

3. **Expansion and Success of Private Label Brands**:

- Gopuff's ‘Basically’ private label brand has become a significant

success, with nearly 20% of all orders including a private label product.
The introduction of the Basically Premium line, featuring high-quality,
trendy items like gluten-free Beef Sticks and Freeze-Dried Candy, has
contributed to a 70% year-over-year increase in sales of private label
products, demonstrating Gopuff’s ability to meet evolving consumer
preferences.

4. **Innovative Logistics and Technology Platform**:

- The launch of "Powered by Gopuff," a logistics and technology

platform, allows brands to offer instant delivery directly from their
online stores, leveraging Gopuff’s extensive micro-fulfillment network.
This platform has been tested with over 20 CPG brands, including Ben
& Jerry’s and Unilever, and has proven successful in driving both brand
engagement and sales, as evidenced by TUMS and Jif selling through
inventory in under 60 minutes during a Big Game campaign.

5. **Focus on Delivery Partner Experience**:

 - Gopuff's commitment to improving the delivery partner experience,
through partnerships like Robinhood Retirement and enhancements to
app functionality, has made flexibility and autonomy key factors for
attracting and retaining delivery partners. Gopuff’s initiatives, such as
providing financial counseling and offering discounts on essentials,
ensure that delivery partners feel supported, with 77% reporting
satisfaction with the flexibility of their work.

6. **24-Hour and Scheduled Ordering Enhancements**:

- Gopuff’s introduction of 24-hour ordering and scheduled delivery

features caters to customer behavior, allowing orders to be placed at
any time and delivered when convenient. This adaptability to consumer
needs strengthens Gopuff's market position by improving customer
satisfaction and convenience.

7. **Ownership of Inventory and Micro-Fulfillment Centers**:

- Gopuff’s control over its inventory and the use of micro-fulfillment

centers allows for efficient operations, reducing out-of-stocks and
enabling quick adaptation to customer needs, such as the rapid
addition of COVID-19 test kits during the pandemic. This operational
model enhances margins and customer experience, contributing to a
sustainable and scalable business model.

9. **AI-Driven Advertising Platform**:

- The launch of Gopuff’s in-house AI-driven advertising platform has

significantly improved ad performance, with a 50% increase in
relevance scores, a 25% boost in click-through rates, and a 24% rise in
conversions. This platform enables more effective targeting, reducing
costs for advertisers and enhancing the ROI on marketing efforts.

These factors collectively highlight Gopuff's strategic approach to

innovation, customer engagement, partner satisfaction, and
operational excellence, driving its continued success in the competitive
instant needs market.
Gopuff today announced a partnership with Robinhood to provide its
delivery partners with access to Robinhood Retirement For
Independent Workers. The launch makes Gopuff one of the first
companies to offer its independent workers access to the only IRA with
a match (provided by Robinhood) on every eligible dollar contributed -
no commissions, no account minimums and no traditional employer
necessary.

“Amid an uncertain economic climate, it’s become more difficult for

Americans to save and plan for their futures,” said Daniel Folkman, SVP
of Business at Gopuff. “So, as we continue to invest in and enhance the
delivery partner experience, we’re proud to be among the first
companies working with Robinhood to bring Gopuff delivery partners
access to important retirement planning tools so they can improve
their financial well-being.”

More than 50% of independent workers don’t feel that they have
effective access to retirement and savings plans, but with Robinhood
Retirement, Gopuff delivery partners will soon benefit from:

1. Access to Robinhood Retirement and a Boosted Match:

Robinhood Retirement is the only IRA that rewards customers with
extra money on top of every deposit. Through the program, eligible
Gopuff delivery partners will receive a 2% match from Robinhood on
their contributions during the first year.

2. Financial Counselling via GreenPath Financial Wellness:

Greenpath Financial Wellness is a trusted nonprofit that helps people
reach their financial goals. Gopuff delivery partners will receive
unlimited access to a dedicated phone hotline for all their financial
questions.

“Robinhood Retirement For Independent Workers brings us closer to our

goal of giving everyone the financial tools they need to invest in their
futures. Together with our first partners Taskrabbit, Gopuff, and
Grubhub, Robinhood will now be able to offer a path to retirement
savings for people who don’t have access to traditional retirement
accounts or corporate matching programs,” said Steven Quirk, Chief
Brokerage Officer of Robinhood

Gopuff continually gathers feedback from delivery partners and then

works to improve the delivery partner experience based on their direct
input. In one delivery partner's words, “I really appreciate Gopuff
constantly trying to reach out to their drivers for their preferences,
updates, and advice on change.”

In the past, this has included launching Instant Cash Out (used by
nearly 80% of partners surveyed), enhancing earnings transparency,
introducing discounts on groceries and fuel (used by nearly 40% of
partners) and much more. In addition to these offerings, among many
others, Gopuff has introduced new partnerships that bring partners
greater and discounted access to:

 Insurance: Gopuff partners with Combined Insurance, a Chubb

company, to provide delivery partners with access to insurance
options that pay cash benefits in case of illness or injury.

 Tax Support: As independent contractors, Gopuff delivery partners

routinely compile hundreds of deductible business expenses that
can be difficult to track, manage, and report over 12 months.
Through partnerships with Keeper, Block Advisors by H&R
Block, and Stride, Gopuff delivery partners have discounted access
to tax tools that meet their unique needs.

Gopuff has also launched several new delivery partner tech features
over the past several months, including:

 Live Demand Map: With visibility into live wait times and the
number of delivery partners at each Gopuff micro-fulfillment center,
delivery partners can make more informed decisions about when
and where to go online to maximize their valuable time.

 Enhanced Earnings Transparency: Delivery partners now have

greater visibility into key metrics – like Acceptance Rate, On-Time
Deliveries, and Customer Issues – as well as insights and guidance
for how to improve those metrics.

 Live Location Sharing: Drawing directly on delivery partner

feedback, Gopuff customers now have the option to share their live
location to enable a smoother drop-off experience.

 Easy & More Affordable Ordering: Delivery partners can now

order from the Gopuff app and pick it up directly from their micro-
fulfillment center without a minimum order amount or order fees.

 More opportunities to earn with GoMissions: A new portal in

the delivery partner app enables partners to opt into additional
earning opportunities and track their progress, all in one place.
  An improved trip offer experience: Gopuff added additional trip
details to the offer screen so delivery partners can make more
informed decisions about each trip – and then instantly accept or
reject offers directly from the app.

 We’re just getting started. Gopuff remains committed to listening to

our delivery and working to improve their experience through
partnerships, technology, and more.

24-Hour Ordering. We know our customers often visit the Gopuff app
after hours (when we’re not actively delivering) and add products to their
cart to checkout later when we reopen. In response to this behavior, we
are launching 24-Hour Ordering, enabling our customers to place an order
when Gopuff is closed and we’ll deliver it as soon as we reopen. Forgot oat
milk for tomorrow’s pumpkin spice latte? This feature allows customers to
place orders 24/7/365.

 Scheduled Ordering. Building on similar customer behavior (over

70% of surveyed Gopuff customers picked Scheduled Ordering as an
option they would like to have) this new feature enables our
customers to schedule orders in advance for a specific date and
time. At the office but realize you forgot ice cream and wine for
Friendsgiving tonight? Schedule a Gopuff delivery for when you get
home that evening.

 Gifting. We've seen customers using Gopuff to send products to

loved ones in other locations in the past, and this new feature
makes it easier and more seamless than ever. Is top-shelf tequila on
everyone’s Christmas list this year? Avoid traffic, crowds and
shipping….Gopuff it! Or, send cold medicine and soup to a friend
who's under the weather.

 Buy online, pick-up in store (BOPIS) is perfect for customers on-

the-go. Running late to another holiday party? Grab a bottle of
bubbly on the way with speed and ease. Available at many Gopuff
locations; enter your address on the app or on www.gopuff.com to
see the options available to you.
 Flexibility and autonomy are of the utmost importance.

flexibility to earn when they want, on their own time –

without having to deal with strangers in their vehicles or
shopping store shelves they’re unfamiliar with.
we’ve enhanced in-app functions to simplify the process for
accepting or rejecting trips and provided more detailed information
about a trip in the app so that delivery partners can make more
educated decisions and maximize their time on the platform.

 84% of delivery partners said that having the flexibility to choose

how and when they earn is important to them.

 Gopuff delivery partners rated flexibility (#1) and the ability to be

their own boss (#2) as the most important factors when choosing
this earning opportunity.

 77% of delivery partners said they were satisfied or very satisfied

with the flexibility aspect of their Gopuff experience.

Gopuff generates more than $4 in contribution profit per

order, and this number continues to rise

Discounts Designed with Delivery Partners in Mind

 With this feedback, Gopuff partnered with several companies to

offer delivery partners discounts on fuel, grocery, insurance, and
vehicle maintenance, as well as access to tax services and mileage
tracking tools. Over the next several weeks, U.S. delivery partners
will be able to sign up for the following perks:

 Cash back on gas, groceries, and at restaurants: With the

GetUpside app, delivery partners can earn cash back at more than
45,000 businesses. In addition, Gopuff delivery partners will receive
at least 35¢ per gallon cash back on their next two fill-ups and a
10% cash back bonus on their next two restaurant or grocery
transactions.

 Vehicle maintenance discounts: We have partnered with

Openbay to offer Gopuff delivery partners free, exclusive access to
Openbay+, a great way to get upfront pricing and book automotive
service near you. Delivery partners receive up to 25% off retail auto
service prices with Openbay’s nationwide network of high-quality
 automotive service professionals—including major, national brands
like AAMCO, Goodyear, Grease Monkey, Meineke, Pep Boys, and
Tuffy. To learn more, click here.

 Tax services: Gopuff is partnering with Block Advisors, part of H&R

Block® to offer delivery partners up to $35 credit towards services
to file taxes with certified tax professionals or 20% off tools for self-
filing.

 Mileage tracking & tax deductions: We’ve partnered with Stride

to provide delivery partners access to Stride’s expense & mileage
tracking app to help them discover & track tax deductions, estimate
tax withholdings, and find ways that could lower their tax bill and
keep more of their earnings. Moreover, when delivery partners sign
up for a Stride account, they can access 50% off on their TurboTax
self-employed federal filing. To learn more, click here.

And, if you love chocolate like we do at Gopuff, check out some of these
chocolate fun facts from Gopuff:

 Almost one-fifth of the orders on Gopuff last year included

chocolate.

 It’s a midnight delight. The majority of chocolate purchases on

Gopuff happen between 6 p.m. and midnight.

 East Coasters go hard for chocolate. Out of the top 10 cities over-
indexing on chocolate in 2021 on Gopuff, six were on the East Coast.
Shout out to Connecticut for having two cities on the top 10 list –
Bridgeport and New Haven.