A Summer Internship Project Report

On
“Optimizing Advertising Campaigns on Amazon & Flipkart”

At
AddMatrix

By
“Bhumika Pagrut”

MBA (Marketing)
(Batch 2022-24)

Under the guidance of

Dr. Shrikant Waghulkar

Submitted to
“SAVITRIBAI PHULE PUNE UNIVERSITY”

In partial fulfilment of the requirement for the award of

Master in Business Administration (MBA)

Arihant Institute of Business Management (AIBM)

Bavdhan (Bk.), Pune – 411021
1
 CERTIFICATE

This is to certify that the Summer Internship Project (SIP) report

titled “Optimizing Advertising Campaigns on Amazon &
Flipkart ” is a bonafide work carried out by Miss. Bhumika H
Pagrut in partial fulfilment for the award of two years MBA
program of Savitribai Phule Pune University under my
supervision. The Summer Internship Project is based on the
experience and exposure discussed with the internal and external
guide for advancement of knowledge in this specified subject as
per university requirement.

Project Guide External Examine

2
3
 DECLARATION

I, hereby declare that the report entitled “Optimizing Advertising

Campaigns on Amazon & Flipkart” is based on my learning.

I further declare that this project report is submitted as per the

requirement of MBA curriculum, is my original work and based on the
findings during the project.

This project report would not be submitted in any other institute for any
award of any other degree, diploma, fellowship or other similar title or
prices.

This project report would not be submitted in any other degree in future
and no other person will be allowed to copy from this project in any
other form.

If I am found to be guilty of not fulfilling the above promises, my

submission can be declared invalid, and college has the right to reject
this report.

Bhumika Pagrut
Place: Pune

4
 ACKNOWLEDGEMENT

A successful project can never be prepared by the single effort or the

person to whom project is assigned, but it also demands the help and
guardianship of some conversant person who helps in the undersigned
actively or passively in the completion of successful project.

This project was indeed the outcome of clear vision and helpful
attitude. Without support and encouragement, the successful
completion of this project would not have been possible.

I would like to express my special regards and thanks wholeheartedly

to Dr. Shrikant Waghulkar Sir for his support and supervision
throughout the internship.

I also want to express my gratitude to the college's head of the

department and the honourable director, whose unwavering
collaboration and support were essential to the project's success.

I am thankful to Mr. Abad Malik (Founder and CEO) for giving me

the opportunity to work with AddMatrix, Pune.

Finally, I would like to thank my friends and family members for giving
me constant support and encouragement.

Bhumika Pagrut
Place- Pune

5
 EXECUTIVE SUMMARY

In the rapidly evolving landscape of e-commerce, effective advertising on major platforms such
as Amazon and Flipkart is critical for brand visibility and revenue growth. This executive
summary outlines key strategies for optimizing advertising campaigns on these platforms,
ensuring maximum return on investment (ROI) and sustained success.

Optimizing advertising campaigns on Amazon and Flipkart requires a holistic approach that
combines data analysis, creative excellence, and strategic planning. By adopting these key
strategies, businesses can enhance their visibility, engage target audiences effectively, and
achieve sustainable growth in the competitive e-commerce landscape.

In today's dynamic e-commerce landscape, effective advertising campaigns are crucial for
brands seeking success on platforms like Amazon and Flipkart. This executive summary
outlines key strategies to optimize advertising efforts on these two major online marketplaces.

Listing products on Amazon and Flipkart is a strategic endeavour that allows sellers to tap into
the vast and thriving online marketplace. The process of listing products involves creating
detailed product listings that include essential information such as product descriptions,
images, pricing, and shipping details. Sellers must adhere to platform-specific guidelines to
optimize their listings for search visibility and customer engagement.

When creating product listings, it's crucial to optimize them with relevant information and
engaging content. This includes incorporating backend keywords, which are hidden keywords
in the product listing's backend. Backend keywords play a pivotal role in improving the
discoverability of your products through search algorithms. Sellers must carefully choose and
include these keywords to enhance the visibility of their products when potential customers
search for related item.

6
 TABLE OF CONTENT

Sr. No Contents Pg No
1 Introduction 8 – 10

2 Objectives of the Project 12

3 Scope and Limitation 13

4 Company Profile 14-21

5 Task Undertaken 22-23

6 Research Methodology 24-28

7 Data Analysis 29-38

8 Relevant Activity Charts, Tables, Graphs, Diagram, etc. 39-42

9 Learning of the Student 43-44

10 Findings & Observations 45-46

11 Conclusion and Suggestions 47-49

12 References 50-51

13 Annexure 52-55

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 Chapter 1
Introduction

8
In the rapidly evolving landscape of e-commerce, effective advertising on major platforms such
as Amazon and Flipkart is critical for brand visibility and revenue growth. This executive
summary outlines key strategies for optimizing advertising campaigns on these platforms,
ensuring maximum return on investment (ROI) and sustained success.

In today's dynamic e-commerce landscape, effective advertising campaigns are crucial for
brands seeking success on platforms like Amazon and Flipkart. This executive summary
outlines key strategies to optimize advertising efforts on these two major online marketplaces.

Optimizing advertising campaigns on e-commerce platforms like Amazon and Flipkart is

crucial for achieving maximum visibility, driving sales, and ensuring a positive return on
investment (ROI). Both Amazon and Flipkart provide robust advertising platforms that allow
sellers to reach a wide audience.

Listing products on Amazon and Flipkart, two of the leading e-commerce platforms, is a
strategic move for sellers aiming to reach a vast online consumer base. These platforms provide
a dynamic marketplace where businesses can showcase and sell their products to a diverse and
expansive audience. To list products, sellers typically create detailed product listings
containing key information such as product descriptions, images, pricing, and shipping details.

Amazon stands out as a global powerhouse, offering a vast marketplace for sellers to showcase
their products. Promoting products through advertising campaigns on Amazon has become a
strategic imperative for businesses aiming to maximize their visibility and drive sales.
Leveraging a range of advertising tools such as Sponsored Products, Sponsored Brands, and
Display Ads, sellers can tailor their campaigns to target specific audiences based on search
behaviour and demographics.

Applying discount coupons on popular e-commerce platforms like Amazon and Flipkart is a
straightforward yet rewarding process that enhances the shopping experience for users. These
platforms regularly provide discount coupons as part of promotional campaigns, seasonal sales,
or exclusive partnerships with brands. To benefit from these discounts, users can navigate to
the designated section during the checkout process on both Amazon and Flipkart websites or
mobile apps. Typically, there is a specific field where users can enter the coupon or promo
code they have acquired. Once applied, the discount is instantly reflected in the total amount,
allowing customers to enjoy significant savings on their purchases.

9
Negative targeting keywords and products on Amazon is a strategic approach employed by
sellers to refine and optimize their advertising campaigns on the platform.

Negative targeting on Amazon refers to a strategy where sellers specify certain keywords or
products, they do not want their ads to appear for. It allows sellers to refine their advertising
efforts and ensure their products are not associated with irrelevant or undesirable search
queries.

For example, if you sell high-end luxury watches, you might use negative targeting to avoid
displaying your ads when someone searches for "cheap watches" or "discount watches." This
helps you focus your advertising budget on reaching the most relevant audience and improves
the overall effectiveness of your Amazon advertising campaign. In simpler terms, negative
targeting helps sellers avoid showing their products to people who are unlikely to be interested,
ultimately saving money, and improving the chances of reaching potential customers who are
more likely to make a purchase.

10
 Chapter 2
Objectives Scope & Limitations

11
 OBJECTIVES OF STUDY

 To study & understand the Advertising Campaigns on Amazon & Flipkart

 Increase sales and customer retention by offering discounts through coupons on

Amazon products.

 Reaching out with clients to optimize product listing, Advertising campaigns &
improve quality of images with more information

 To create weekly report of account optimization

SCOPE OF THE STUDY

 Analysing the market presence of products on Amazon and Flipkart.

 Analysing consumer behaviour, preferences, and purchasing patterns.

 Exploring different advertising formats available on Amazon and Flipkart.

 Enhancing product descriptions, images, and other relevant information.

12
 LIMITATIONS OF THE STUDY

 The constant evolution of algorithms on Amazon and Flipkart can affect the stability
and consistency of optimization strategies.

 Incomplete or restricted access to critical advertising metrics may impede a

comprehensive analysis of campaign performance.

 Unforeseen market changes, economic fluctuations, or external events can impact

campaign effectiveness, introducing uncontrollable variables.

 Optimization strategies may not be universally applicable, as effectiveness can vary

significantly based on product categories and target audiences.

 Determining the true impact of specific campaigns on conversions is challenging due

to the intricate and often nonlinear customer journey.

 Changes in competitors' strategies can influence campaign performance, complicating

efforts to isolate the effects of individual campaigns.

 Unpredictable shifts in user behaviour on e-commerce platforms can introduce

uncertainties into the performance of advertising campaigns.

 Adhering to ethical guidelines and privacy regulations may limit the depth of data
analysis and influence the study's scope.

13
 Chapter 3
Organisation Profile

14
AddMatrix empowers D2C brands with the data, insights, and tools to build successful brands.
Our passion is creating relationships through innovative software and world-class service.

Established in 2018, addMatrix is a dynamic force in the realm of Amazon business solutions,
dedicated to guiding and empowering third-party sellers and brands amidst the ever-evolving
landscape of the e-commerce giant. At the core of our mission is the commitment to provide
invaluable data, insights, and cutting-edge tools essential for building and nurturing successful
brands in the highly competitive Amazon marketplace.

Our approach is grounded in meticulous research, thorough due diligence, and close
collaboration with our clients. We pride ourselves on fostering innovation as a key driver,
recognizing its pivotal role in staying ahead in the dynamic e-commerce environment.

The addMatrix team is a diverse and skilled collective, comprising designers, writers,
strategists, and developers. We ardently track market trends and leverage technological
advancements to glean insights that enable us to subtly differentiate our clients from the
competition. By embracing a forward-thinking mindset, we empower our clients to navigate
challenges and seize opportunities, ensuring their sustained success on Amazon.

15
16
 OVERVIEW

AddMatrix, a dynamic and innovative company, has emerged as a market leader in the realm
of media management and brand promotion. With a robust network of over 1500 satisfied
sellers, AddMatrix has successfully facilitated transactions and partnerships, creating a
thriving ecosystem for business growth. The company's commitment to excellence is evident
in the impressive milestone of managing media campaigns exceeding 800 crores, a testament
to its expertise in navigating the complex landscape of advertising and marketing.

Over the course of its 5+ years in operation, AddMatrix has become a trusted partner for
more than 200 brands, providing tailored solutions to enhance their visibility and market
presence. The company's success lies in its ability to harness the power of strategic
promotion, leveraging a diverse set of channels to ensure maximum reach and impact. As a
result, AddMatrix stands out as a driving force behind the success stories of numerous
businesses, demonstrating its proficiency in elevating brands to new heights through
innovative and effective marketing strategies.

17
 OUR SERVICES

 Product Listing Optimization

In Amazon product listing we use of best-in-the-market tools and research methods to fetch the
most converting, profitable, and high-volume keywords. Appealing bullet points and
description that efficiently points out your product’s exclusive key features while also guiding
your potential customers exactly why they should buy your product. Improved Visibility by
Optimizing your Amazon product listing will increase the likelihood of your products
appearing in relevant search results on Amazon. This heightened visibility exposes your
products to a larger audience.

 Paid Ads (PPC)

Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on
Amazon and select premium apps and websites. You control how much you want to spend
on your bids and budgets and can measure your ads’ performance. Ads serve both on desktop
and mobile browsers as well as on the Amazon mobile app. When customers click your ad,
they are taken to the advertised product’s detail page.

Sponsored Brands can help customers discover your brand and products with creative ads
that appear in relevant Amazon shopping results. Reach and engage new audiences with
custom headlines, videos, and images. Help shoppers get to know your brand by driving
traffic to your Store. With clickable logos, lifestyle imagery, or product categories, Amazon
brings shoppers to your brand Store. And when they click on products or categories in the
ads, they are taken to the product page.

Sponsored Display is a display advertising solution designed for all businesses,1 whether
they sell in the Amazon store or not. Using machine-learning and multi-format creatives,
Sponsored Display helps businesses reach customers wherever they spend time, across the
Amazon store plus thousands of apps and websites.

 Account Management

Product Listing methodically listing your products according to its correct category and adding
all the necessary and relevant product-specific information.

Amazon Sponsored Ads an experienced team of Amazon certified experts will handle your
PPC campaigns, scale the bids and add the keywords according to its correct match type.

18
FBA Shipment creation of shipment plans and shipping labels to deliver the products in
Amazon warehouse.

 Catalogue Design

Images are the only way they can see the product. Therefore, it is important to have high quality
and sharp images. Informative product catalogue design can increase conversion.

Informative descriptions like Include specific information like dimensions, units, material, care
instructions, warranty information and anything else that can help customers understand the
product better.

 EBC / A+ Contents

Help Amazon shoppers learn your brand story and discover your
product portfolio. Amazon carries millions of products, so standing out
is a must. A+ content helps you capture your customers’ attention.

Quality A+ content serves as a digital sales and customer service team.

Enhanced content builds consumer confidence, minimizes returns, and
helps keep customers happy.

Well-optimized EBC can potentially boost your product's visibility in search results, leading
to increased organic traffic.

 Store Front Design

Create amazon store dedicated to highlight your brand.

Use of best-in-the-market tools and research methods to fetch the most converting,
profitable, and high-volume keywords. Drive shoppers to your Store with ads on Amazon
and marketing activities outside of Amazon using a unique, easy-to-remember Amazon
URL, such as amazon.com

19
KEY BENEFITS

 Improved visibility in Amazon search results through optimization.

 Creative ads to discover the brand and products.

 Methodical product listing in the correct category with relevant information.

 High-quality and informative product images for increased conversion.

 Utilize tools for effective keyword research.

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Abad Malik, Founder and CEO

D2C Expert | E-commerce | Marketing | Brand

Management | Amazon Ads Expert | Digital
Transformation | Brand & Growth Marketer | Helped
1500+ Brands Grow Globally

Madhav Bawane, Co-Founder

With a decent 8 years of experience in the E-commerce

field and extensive understanding

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 Chapter 4
Task Undertaken

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 TASK UNDERTAKEN

 Apply Discount Coupons on products (e.g. Amazon Great Indian Festival)

 Listing Products on Amazon & Flipkart.

 Creating Flat file.

 Reaching out to Clients / Sellers

 Add Relevant Keywords to grow Visibility of Organic Traffic

.

 Run Sponsored Advertisements (EBC / A+ Contents)

 Negative Targeting (Hellium10 tool)

 Shipments (FBA) Creation of shipment plans and shipping labels to deliver the products
in Amazon warehouse.

 Account Optimisation.

 Add Images with Relevant Information

 Making Weekly Reports

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 Chapter 5
Research Methodology

24
  Research Objectives

Primary Objective: To determine the most effective digital marketing strategies for enhancing
product visibility, engagement, and sales on the eCommerce platform.

Secondary Objectives:

 To understand target audience behaviour and preferences in product search and

discovery.

 To identify key industry trends and best practices in product listing optimization and
advertising.

 To evaluate the effectiveness of different advertising channels and targeting strategies.

 To measure the impact of digital marketing efforts on key performance indicators

(KPIs).

 Research Design

Mixed-methods approach: Combines qualitative and quantitative data collection and analysis
methods.

Exploratory and descriptive research: Aims to understand the current state of digital marketing
practices, target audience behaviour, and campaign performance.

 Data Collection Methods

Primary Research

Online surveys: Distribute surveys to current and potential customers to gather insights on their
product search habits, preferences, and responses to advertising.

25
User interviews: Conduct in-depth interviews with a selected group of users to explore their
experiences, pain points, and expectations in more detail.

Website analytics: Analyse existing website data (e.g., Google Analytics) to track user
behaviour, traffic patterns, conversion rates, and other relevant metrics.

A/B testing: Conduct A/B tests on product listings and advertising campaigns to compare
different versions and identify the most effective approaches.

Secondary Research

Industry reports: Review published reports on eCommerce trends, digital marketing strategies,
and best practices from reputable sources.

Competitor analysis: Examine the digital marketing strategies of competitor eCommerce

platforms to identify successful tactics and areas for improvement.

Academic research: Consult relevant academic studies on consumer behaviour, digital

marketing, and eCommerce to gain insights from a theoretical perspective.

 Data Analysis Techniques

Qualitative data analysis: Employ thematic analysis, content analysis, and coding techniques
to identify patterns and themes in qualitative data (e.g., interview transcripts, open-ended
survey responses).

Quantitative data analysis: Utilize descriptive statistics, correlation analysis, hypothesis testing,
and other statistical methods to analyze quantitative data (e.g., survey responses, website
analytics, A/B test results).

 Ethical Considerations

Participant confidentiality: Ensure the anonymity and privacy of all research participants.

Informed consent: Obtain informed consent from participants before collecting any data.

Data protection: Implement appropriate data security measures to protect sensitive information.

26
  Timeline

Planning and design: 2 weeks

Data collection: 4 weeks
Data analysis: 3 weeks
Reporting and dissemination: 2 weeks

 Budget

Research tools and software: $1,000

Participant incentives: $500
Data analysis software: $500
Reporting and dissemination: $200

 Limitations

Sample size: The research may be limited by the number of participants available for surveys
and interviews.

Self-report bias: Participants may not always provide accurate or truthful responses in surveys
or interviews.

External validity: The findings may not be generalizable to all eCommerce platforms or target
audiences.

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28
 Chapter 6
Data analysis

29
 5.5% increase in return on ad spend
Advertisers who used a combination of Sponsored Brands video, Store spotlight, and
custom image ad formats saw a 5.5% increase in return on ad spend (ROAS) compared
to advertisers only using one Sponsored Brands ad format.

 +57.8% increase in conversion rate

Advertisers who used a combination of Sponsored Brands custom image and Store
spotlight ad formats saw a 57.8% increase in conversion rate compared to advertisers
only using one Sponsored Brands ad format.

30
Listing the product of Meraki Coffee on Amazon.
Category- Home > Food product > Coffee powder > Home blend coffee powder
Meraki Coffee Vivid | Grinding cold brew Zero Chicory Coffee | Rich Flavour Premium
& Natural Coffee | Made from Quality coffee beans with Arabica & Robust | 200g (Pack
of 1)

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Listing the product of Eat any time on Flipkart
Category- Home > Food products > Dry fruits nuts & seeds > Eat any time Dry fruits

Eat Anytime Walnut Walnuts (250 g)

32
Listing the product of Kasya brand on flipkart.
Category- Home > Clothing & Accessories > Bottomwear > Women skirts > Kasya
printed women skirts.
KASYA Skirt For Women In Black Colour - Size M| Long Skirt For Women Stylish With
Tiered Lace | Elasticated Waist Flared Long Skirt For Women | Ankle Lenghth Skirt For
Women

33
Listing the products of Trideva brand on Flipkart.

Category – Home > Household supplies Aluminium Foil & shrink wraps > Trideva
Aluminium Foil Paper.

Trideva Foil Paper Food Baking and Wrapping 1 Kg Organic Paper Roll Parchment
Paper (Pack of 2, 0.33 m)

34
Optimization the products of vimayam dhoti.

Category – Home > Clothing & Accessories > Kurta’s ethnics sets & bottoms > Dhotis >
Vimayam Dhotis.

vimayam Pure Cotton Off White Dhoti, Golden Jari Cotton 4 Meter Dhoti and 2.25 Meter
Towel Set 9X5.

35
‘Observe how Ofsign leveraged addMatrix extensive advertising tactics to enhance its
natural market presence and boost its earnings.’

36
Meet customers as they stream, shop, browse, or game by being present across a wide
array of channels like product detail pages, owned and operated sites like Twitch and
IMDb, and third-party destinations.

37
Optimize for your budget
Only pay when a shopper clicks your ad, ensuring your investment is spent on engaged
customers.

38
 Chapter 7
Relevant Activity Charts, Tables, Graphs,
Diagrams, etc

39
40
41
42
 Chapter 8
Learning of the Student

43
One of the key experiences recommended during your time as an undergraduate is doing an
internship. Gaining work experience is key for boosting your employability, especially as a
business student
The two-month summer training was a good experience for me to learn the practical aspects
of the Corporate Life. Some of the learning of mine are:

 Learning how to set up and manage discount coupons on e-commerce platforms.

 Knowledge of platform-specific listing guidelines.

 Creating compelling product descriptions and titles for better visibility.

 Understanding data organization and formatting for bulk product uploads.

 Learning the basics of paid advertising on e-commerce platforms.

 Learning the process of preparing and shipping products to fulfilment centers.

 Developing skills in product photography and graphic design.

 Learning to make data-driven decisions and adjustments to the strategy.

44
 Chapter 9
Findings & Observations

45
Findings

 The combination of Sponsored Brands video, Store spotlight, and custom image ad
formats resulted in a 5.5% increase in return on ad spend (ROAS).

 Advertisers utilizing a combination of Sponsored Brands custom image and Store

spotlight ad formats experienced a significant 57.8% increase in conversion rates.

 This underscores the importance of employing varied ad formats to capture and retain
audience attention, leading to higher conversion rates.

OBSERVATIONS

The company work culture is nice

Company is worked with many more brand like eat any time, alpino, Meraki, etc.

46
 Chapter 10
Conclusion & Suggestions

47
The internship at AddMatrix, an e-commerce organization collaborating with Amazon and
Flipkart for product listing and promotional advertisement campaigns, has provided valuable
insights into the dynamic world of online retail. Throughout the internship, I had the
opportunity to witness firsthand the intricacies of managing product listings on major platforms
and orchestrating effective promotional campaigns to enhance product visibility.

One of the key takeaways from this experience is the significance of meticulous product listing.
The process involves not only uploading product information but also optimizing content to
align with platform algorithms, ensuring maximum exposure to potential customers.
Understanding the nuances of each platform's requirements has been crucial in achieving
successful product placements.

Furthermore, the exposure to advertising campaigns has shed light on the importance of
strategic marketing in driving sales. Learning how to create and manage campaigns on
platforms like Amazon and Flipkart has been instrumental in understanding the power of
targeted advertising. This experience has emphasized the need for a comprehensive
understanding of the target audience and the ability to adapt strategies for optimal results.

Working with AddMatrix has also highlighted the ever-evolving nature of the e-commerce
landscape. Staying abreast of the latest trends and algorithm changes is essential for
maintaining a competitive edge. The internship has reinforced the importance of adaptability
and continuous learning in this fast-paced industry.

In conclusion, the internship at AddMatrix has been a valuable learning experience, providing
practical insights into the intricacies of e-commerce operations, product listing, and
promotional campaigns. The skills acquired during this period are not only relevant to the
current industry landscape but also transferable to various facets of digital marketing.

48
1. User-Friendly Website:

 Ensure that your website is easy to navigate with a clean and user-friendly design.

 Optimize the website for mobile devices to cater to a broader audience.

2. Search Engine Optimization (SEO):

 Invest in SEO strategies to improve your website's visibility on search engines.

 Regularly update content and use relevant keywords to attract organic traffic.

3. Quality Product Images and Descriptions:

 Provide high-quality images and detailed product descriptions to give customers a

clear understanding of what they are purchasing.

4. Customer Reviews and Testimonials:

 Encourage customers to leave reviews and testimonials, as positive feedback builds

trust and credibility.

5. Shipping and Returns Policy:

 Clearly communicate shipping costs, delivery times, and return policies to manage
customer expectations effectively.

6. Social Media Presence:

 Leverage social media platforms to engage with your audience, showcase products,
and run targeted advertising campaigns.

7. Optimize Product Pages:

 Propose richer product descriptions, high-quality images, and videos to provide
users with a comprehensive view of the products.

 Suggest the inclusion of customer reviews and ratings on product pages.

49
Chapter 11
References

50
Website:
http://www.addmatrix.com/
https://addmatrix.com/boost-sales-with-amazon-flipkart-seller-
services/
https://addmatrix.com/amazon-sponsored-ads/

Email Adress:
[email protected].

LinkedIn address:
https://in.linkedin.com/company/addmatrix

Book:
 ‘A YEAR IN FBA’ by Stephen smotherman.
 ‘TRIBE OF ARBITRAGERS’ Short Arbitrage Advice From Successful
Online Sellers by Kev Blackburn.

51
Chapter 12
Annexure

52
1. How important do you consider optimized product listings for your Amazon products?

a) Very Important
b) Important
c) Neutral
d) Not Important
e) Not at All Important

2. Have you ever used Sponsored Products for your Amazon listings?

a) Yes
b) No
c) Not Sure

3. What is your level of familiarity with Sponsored Brands on Amazon?

a) Very Familiar
b) Somewhat Familiar
c) Not Familiar

4. Have you utilized Amazon Sponsored Ads management services?

a) Yes
b) No
c) Not Sure

5. How do you rate the quality of your product images on Amazon?

a) Excellent
b) Good
c) Average
d) Poor

53
6. Have you utilized Enhanced Brand Content (EBC) or A+ Content for your Amazon
products?

a) Yes
b) No
c) Not Sure

7. How do you currently drive traffic to your Amazon Store?

a) Amazon Ads
b) External Marketing Activities
c) Both
d) None

8. Do you currently have an Amazon store dedicated to highlighting your brand?

a) Yes
b) No
c) Planning to create one

9. Do you believe that informative product descriptions significantly impact customer

understanding and conversion?

a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree

54
10. How would you rate the effectiveness of your current store design in showcasing your
brand?

a) Very Effective
b) Somewhat Effective
c) Ineffective

55