Transcriber: Tijana Mihajlović

Reviewer: Ilze Garda

I was in Brussels.

I was sitting on La Grand-Place,

which is a beautiful square

in the center of the town.

Suddenly, a man came and sat next to me,

and started talking to me,

so I turned to him and I answered.

Then I turned back and I asked myself,

"Why is he talking to me?"

Suddenly, I realized,
"Julian, you're becoming Norwegian."

(Laughter)

So I turned to the man and I said,

"Sorry, I live in a country

where people don't speak to each other."

The thing is, in Norway, it is not

that people don't speak to each other;

it's that socialization takes part

in a much more framed

and organized manner.

I was not expecting this man as a stranger

to come and talk to me.

However, this is surprising,

because I come
from the French-speaking part of Canada

where that type of behavior

is totally normal.

However, my mental programming

has changed.

My brain has been rewired,

because during the last five years

I've lived in a tiny little country

in the north of Europe

which is called Norway.

When you move to a different country,

there are three ways

that you can relate to the culture:

you can confront, complain, or conform.

When you confront,

you believe that your behaviors

are the right behaviors.

When you complain, what happens

is that you will isolate yourself

into social bubbles of foreigners

living in segregation with the society.

When you adapt your way to behave,

when you conform to the whole society,

then you can truly benefit from diversity.

But that implies

that you are observing, learning,

understanding the behaviors of others,

and adapting your own,

so that it fits with the behaviors

of the society you're in.

I was in the north-east of Spain,

in a beautiful region of Catalonia,

and I was there

with a very good friend of mine.

He is two-meters tall,
blond hair, and blue eyes.

We were visiting the beautiful region

where they're making the cava,

the Spanish sparkling wine.

After the guided tour,

we asked some more questions

to the very charming guide that was there,

and she was explaining us with passion

about what she was doing,

and then suddenly she stopped.

She took a step aside,

she took my friend, and she shook him.
And then she looked at me and said,

"Why is he not interested

in what I'm saying?"

Because she was not getting

the emotional feedback she was used to.

(Laughter)

She was seeing his emotional feedback

through her own cultural glasses,

meaning that she was interpreting

the fact that he had a neutral face

on what it would mean if someone

from her culture would have that face,

and that would mean

that the person was not interested

or didn't want to be there.

And we all see the world

through cultural glasses.

The lens through which your brain

sees the world shapes your reality.

If you can change the lens,

not only can you change

the way your brain perceives behaviors,

but you can change the way

people relate to cultural differences.

Embedded within that statement

is the key to benefiting from diversity.

Three years ago,

I was sitting on the board of directors

of one major university in Northern Europe

and I was representing

2,000 academic staff,

and I wanted to become a better leader.

So I've looked around the whole university

for a leadership class

that would be suited to my position,

and I found one, and I was thrilled,

because not only
would I learn about leadership,

but because I would also learn

about how women lead,

because the class was called

"Leadership for women".

(Laughter)

And so, as naive as I was,

I've registered for the class.

The next morning,

the gender equality adviser

of the university calls me and says,

"Julian, this is leadership for women.

You're a man. You cannot attend."

It was the first time in my life

that I was denied education

based on my gender.

(Laughter)

This is my cultural perspective

about what happened there.

However, why is the university doing this?

Because the government

had been putting in place a scheme

that allowed the university to take

candidates in full academic position

before someone
that has higher academic training

if the candidates can document

leadership training.

By offering leadership training

only to women,

the university was fast forwarding

the track of women

into full professorship position

at a place where less than 20% of women

had professorship.

I call this equality of result.

Not equality of opportunity;
equality of results.

I did not have the same opportunity

to flourish to my full potential,

but the result is

that we have a balance in society.

We enforce diversity,
and there is a good reason to do this.

Studies show
that boards composed of both genders

will perform 15% better then boards

that are composed of mainly one gender.

But studies also show that boards

that are composed of different cultures

will perform 35% better than boards

that are composed of only one culture.

Cultural diversity increases

problem-solving ability.

It increases creativity and innovation.

The real challenge here

is to make people being able

to communicate well together.

And this you do through explaining

cultural differences.

Two years ago,

I was sitting in my living room.

I was sitting there with a friend

and we started to draw

typical cultural situations.

Then we made a Facebook page,

and then we made a free website,

and then I started to lecture

all around the country.

I'm happy to say we've just crossed

one million people

that have seen these drawings

to help to connect culture.
And the idea behind that project
is to create a simple, humoristic way

in connecting people
of different cultures,

especially in Norway.

You know that most people around the world

are raised with the idea

that they will need

to contribute to a group,

that they will be part of a group

and interdependent on their members.

And it affects the way people behave.

Other parts of the world,

especially the Western world,

we raise our children to be independent

and to be self-sufficient,

and we create
certain independence in society,

and it changes behaviors.

You see the difference?

This basic principle tells a lot

about how you're going to expect

a friendship to look like.

In certain societies
where the group prevails,

the friendship will be much stronger,

in terms that people

will live in symbiosis with each other

and dependent on each other,

and they will be expected to be invited

to every single event

that the very good friend will do.

However, in other cultures,

friendship will be much more distant.

I've asked a Scandinavian man one day

what a good friend was.

You know what he answered?

"It is someone I can sit in silence
in a room and feel comfortable."

If you tell this to a South American,

they won't understand

what the principle is.

This is about friendship and love,

and contact with people

is one of the six basic human needs.

If you're not able to see

how this friendship and love

is communicated to you

because you are blinded

by your cultural glasses,

you will spend years

believing you have no friends.

You will spend years believing

that people are rejecting you.

It is about changing
these cultural glasses.

This is when you know

that a Norwegian bus stop is full

and that you need to stand.

(Laughter)

What happens if you sit in the middle?

It could very well be

that one of the two persons

stands up, takes a step aside,

starts playing on his phone.

Now, what if you look different?

What if you're wearing a religious symbol?

How easy it is to believe

that the person has moved away

because you're of a different skin color

or of a different religion?

A typical cultural misunderstanding

and a very basic of human interactions:

you've came into the personal space

of someone who has
a much bigger personal space.

In most cultures in the world,

there's place for 4 people on that bench.

Not understanding these very subtle

physical differences with people

will actually lead

to lot of miscommunication.

If you want to observe it yourself,

go to any international conference

and try to observe a South American

that tries to communicate

with a North European.

What will happen there

is that the South American

will be very eager

and will stand at a distance

that's comfortable for him.

The North European

will be also very eager,

but stand a little bit further away,

because he's not comfortable

that the South American is so close.

If you observe it over time,

you will see that a little dance starts

(Laughter)

and people go around the room,

none of them realizing

that they are feeling uncomfortable,

or they both feel uncomfortable,

but they don't realize why.

It's just a simple thing of culture

and being able to feel

that distance between people,

which is different in every culture.

And that has to do

as well with politeness.

Politeness is a concept
which is very much culturally related.

It's a group of norms

and social codes that everyone obeys to,

so that communication
goes well in the society,

and in certain societies

it is very strict,

and you have a way to talk,

and you have a way to behave.

You change the way - you're changing

the words in the sentence.

In other places,

politeness might only mean

not to disturb others,

to leave more space,

both in friendship and physical space.

And if you move to another country

and no one explains you

what politeness means,

how can you expect people -

how can you expect that someone

will behave as he's expected to

in a foreign culture?

The key here is to benefit from diversity.

Everyone sees the world

through cultural glasses.

It's not about what you see;

it's about what you perceive.

It's not about what you see;

it's about what you perceive.

And it is by taking small steps

that we will one day help the world

to truly benefit from diversity.

Thank you.

(Applause)