3D OOH SNEAKER
STUDIO BILLBOARD
December 2022
A CASE
STUDY BY
BACKGROUND
In December 2022, Bata India, a renowned footwear brand with
a history dating back to 1931, embarked on a ground-breaking
advertising campaign that would redefine its brand perception
and resonate with the Gen Z and millennial demographics.
The campaign involved the launch of a digital 3D Out-of-Home
(OOH) billboard, marking the brand's foray into innovative
advertising formats. The campaign was executed strategically,
resulting in impressive returns on investment and a significant
shift in consumer perception.
1
OBJECTIVE
Establish Bata India as a fashion-forward
brand among the Gen Z and millennials
and promote its Sneaker Studio concept.
2
CHALLENGES
For decades, Bata India's reputation has
been predominantly associated with school
shoes and formal footwear. Years later, the
brand’s image remained largely unchanged.
To transform this perception, Bata India set
its sights on the Gen Z and millennial
demographics, recognizing their pivotal role
in reshaping the brand's identity.
3
STRATEGY
Understanding the power of billboards and the evolving
role of technology, the brand chose to employ
anamorphic digital billboards. The research revealed that
anamorphic digital billboards, much like video walls,
grabbed attention, created lasting impressions and
generated online buzz.
Our goal extended beyond mere advertising; we aspired to
narrate a story and provide an immersive experience.
Innovative technology takes center stage as it showcases
the brand’s extensive sneaker collection through the
Sneaker Studio. It serves as the ultimate destination for
sneaker enthusiasts, featuring an impressive selection of
300 styles from 9 renowned international brands.
4
EXECUTION
The execution involved the installation of a 3D OOH billboard strategically positioned near Garuda Mall in Bangalore, a high-
traffic area to gain maximum traction. This marked a pioneering step as Bata became the first footwear brand in India to
utilise the 3D anamorphic image format in OOH advertising.
The billboard showcased various sneaker styles from Bata's Sneaker Studio, leveraging animations like moving skateboards
and sneakers emerging from shoe boxes to tell an engaging story. The visual narrative seamlessly married technology with
creativity, delivering a message that captured attention and sparked curiosity.
After the billboard's launch, we enhanced its reach
through earned influence by:
Disseminating press releases and engaging with
spokespersons.
Amplifying our content on social media and
encouraging user-generated content (UGC).
Participating in awards and speaking engagements.
5
RESULTS
The campaign generated massive organic The PR efforts garnered a readership of
user-generated content (UGC) across 78.17 million, translating to a total PR
social media platforms, with a total social value of 76.33 lacs.
media value of 2.65Mn.
The generated Ad value in total
The campaign's reach extended further, amounted to 12.5Mn.
with a total reach value of 0.75Mn.
By strategically selecting the right communication channels and crafting compelling messages,
Bata India successfully conveyed its commitment to fashionable and versatile footwear. This effort
played a significant role in reshaping consumer perception.
6
MEDIA COVERAGE
7
THANK YOU!
For business enquiries, write to
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