32|zj5giRkmKOXOZexBTUNpgc5zcQ3fTwM47O7Yu4K48fe72d92 API key

https://clideo.com/ za subtitles in SRT format

This class focuses on teaching children in English or Macedonian as a foreign language. I

am an experienced primary school teacher, working with children between the ages of
4-12 and helping them learn English or the Macedonian language. In classes we can
focus on any subject/ school topic - this class is suitable for all levels whether it be to
help the student catch up, help ESL students new to English schools, or encourage
students to work at greater depth. This lesson can also be used as a booster to help
students maintain their English or Macedonian level and skills during the school holidays

I hope to see you in class soon! What is digital marketing?

Prework – Digital Ad Certificate What is digital marketing?
COMPLETE

In order to understand what digital marketing is, first you have to understand traditional
marketing, and how it evolved.

In the beginning, with traditional marketing, messages were directed at the

masses — meaning, a huge group of people. This type of marketing action does not
allow for precise targeting.

In today’s world, with the growth and development of social media, digital
marketing has come to the forefront. Digital marketing can be defined as a set of
marketing strategies and techniques executed via digital channels and media. These
actions can be related either to advertising or sales, but what sets them apart from
traditional m
arketing is that they are carried out in the digital realm.

Digital marketing utilizes digital media to reach a target audience and promote
products, services, or brands. It relies on the use of technologies and online
channels to implement advertising campaigns and effectively communicate
with the audience.

Initially, marketing’s main objective was to use a set of techniques and

strategies to market a product or service. But now it has evolved into:
In our certification, you will learn more about how to implement digital marketing strategies on
social media. You will understand digital advertising and how to run campaigns on
platforms such as X, Snapchat, Tiktok, LinkedIn, and Meta. To progress and be part of the
Digital Ad Certificate, it is essential that you also understand what paid media means.
Paid media is a part of digital marketing that focuses on promoting content through paid
advertisements on various digital platforms, such as social media.

Basic concepts to get started.

Prework – Digital Ad Certificate Basic concepts to get started.
IN PROGRESS

Great! Now that you know what Digital Marketing is, we want you to learn the key
concepts in the field to start your certification journey effectively.

Here are some of the main concepts:

Audience:

The audience refers to the group of people that a digital marketing campaign or strategy
targets. It is crucial to identify and understand the demographic characteristics,
interests, behaviors, and needs of this audience to tailor messages and marketing
tactics effectively.
That’s why people use X to find out what’s going on in the world, stay up to date on the
latest news in real time, share and interact with other people, brands, and celebrities
from all over the world, and be exposed to all voices.

X’s Audience:

X’s audience consists of influential users who shape conversations and generate
increased interest.

 Leaders, not followers: Influential to their friends and family.

 #1 platform for discovery: X is where people go to discover new music, new

technology, and new products.

 Source of information: People on X are more receptive to messaging. Most of

them follow brands, so they are the first to know about what’s going on.

When brands connect with what’s happening on X, they achieve increases

throughout the funnel.
Creating content and advertising on X is essential if you want your target audience to
become familiar with, choose, and remember your brand.

Target:

The target refers to the specific segment of the audience that a marketing campaign
aims to reach. It is the most precise and detailed description of the demographic and
psychographic characteristics of the target audience. Defining an appropriate target is
essential to create relevant messages and content that resonate with that specific group
of people.

KPIs (Key Performance Indicators):

KPIs are key performance indicators used to measure the success of a social media
marketing campaign or strategy. These indicators can include metrics such as reach,
engagement, number of followers, website traffic, conversions, among others. KPIs
allow evaluating the performance and impact of marketing actions and making informed
decisions to optimize results.

Objective:
The objective in digital marketing refers to the specific outcome that a social media
campaign or strategy aims to achieve. Objectives can be diverse, such as increasing
brand awareness, generating leads, increasing sales, fostering audience interaction,
among others. It is important to establish clear and measurable objectives to guide
actions and evaluate the success of a strategy.

Budget:

The budget refers to the amount of money allocated for executing a social media
marketing campaign. The budget may include expenses related to content creation, ad
promotion, visual asset development, hiring external services, among others. It is crucial
to allocate and manage the budget efficiently to achieve established objectives and
achieve the best possible return on investment.

Snapchat allows users to express themselves and communicate through their camera.
It’s a place to connect with friends through expression and without pressure.
Snapchat’s objective is to enable users to quickly take photos of people, places, or
events, and send them instantly to a desired recipient.
Snapchat has approximately 280 million daily users worldwide.
Meet the Snapchat Generation
The Snapchat generation is becoming the most important generation for marketing
professionals to reach.
Why?
They are an audience whose brand preferences are still being molded. They are
exploring the different types of products and services they want to purchase and interact
with, and they exercise direct influence on what their family purchases and spends time
and money on. They are becoming the biggest consumer group of the next decade.
Generation Z (the youngest generation) influences household purchases
LinkedIn, the World’s Biggest Professional Network, a talent solutions website that also
prioritizes content. It’s an unparalleled professional posting platform, where users go to
learn, share, and get inspired.
Why Advertise on LinkedIn?
LinkedIn’s professional environment is the only place where it’s possible to connect in a
precise way with the following audiences:

 Employees: Defend the brand/company reputation on their own social media

 Customers: Vote on this reputation with their wallet
 Stakeholders: React to this reputation through share prices and policy changes
LinkedIn’s users are what make the platform stand out as an advertising space, since
they are constantly updating their information, making it accurate and meaningful, and
allowing advertisers to access potential customers in a more precise and quality way.
Super-Precise Targeting Ability
LinkedIn’s targeting is different because its members have an incentive to keep their
profile information up-to-date and detailed for their contact network, personal branding,
and job opportunities. With LinkedIn, you can reach a quality audience made up of
influential and executive people who are in charge of decision-making in their respective
spheres.
TikTok is an entertainment platform that offers a global community whose means of
communication is through short videos. It seeks to foster creativity through video
creation and editing using special filters, stickers, audios, and more. Users can
communicate by sharing videos and browsing other users’ creations. The application
employs a highly personalized algorithm based on a user’s viewing and interaction
history.
TikTok is the primary destination for short videos recorded on mobile devices. It has a
broad reach, present in over 150 countries, with over 136 million users in the United
States.
TikTok Is Unique
Because it’s built on spontaneity and authenticity, users believe that on TikTok they can
view content they can’t get on any other platform. Studies find that internationally, 60%
of users state that they follow commercial brands on TikTik, and 52% of them use it to
search for products or make purchases on the platform.

Meta is a company offering products that enable millions of people across the globe to
connect, share ideas, and collaborate among themselves.
It offers incredible advertising services across its products, amplifying the voices of
thousands of companies and entrepreneurs, helping them reinforce their business.
Meta’s Most Well-Known Products:
Facebook
This is the quintessential place for users to share their moments, comments, thoughts,
etc. For companies, it is crucial to be present in this space, since it allows them to reach
people through events, posts, comments, and much more, giving brands the opportunity
to speak as though they were a person telling others about their interests, tastes, and
choices.
What’s more, Facebook allows for the management of a sales space to sell products
and services.
Instagram
Instagram is a platform that allows users to share photographs, in the form of Stories,
which are available for only 24 hours, images that are permanently posted to their
profile, long videos, short videos in reels, and live broadcasts. Additionally, you can
receive comments, likes, communicate via private messages, add tags to photos, and
use hashtags.
With Instagram business accounts, companies can tell people’s stories via unique and
immersive formats, and encourage browsing through a variety of features.
WhatsApp
WhatsApp is one of the most popular instant messaging applications in Latin America.
Today, businesses are starting to use WhatsApp to communicate with customers all
over the world, and build connections through text messaging, voice messaging, and
video calls.
Messenger
Messenger is Facebook’s direct messaging platform, which up until recently was used
only for private conversations. Now, Messenger enables companies to connect with
users privately and comfortably, facilitating a quicker and more efficient customer
response space.