Partnership Opportunity with Kishan Kumar , Founder - K&A Ventures Pvt Ltd

Kishan Kumar is a highly successful entrepreneur with a net revenue of 100M USD and a proven track record across various business
sectors. He has built a strong portfolio in retail, commercial, and residential segments, establishing himself as a prominent figure in the
industry. His business ventures span a wide array of high-value projects, and he has cultivated long-standing relationships with leading
brands across multiple sectors.

With a wealth of experience and a comprehensive understanding of the market, Kishan Kumar has amassed several premium land
parcels in strategic, high-demand locations. This extensive landholding provides a significant foundation for large-scale, high-profile
projects, and his strategic vision has always focused on value creation and long-term growth.

Kishan is now seeking to expand his portfolio into the hospitality industry and is actively pursuing a partnership with a globally recognized
hotel brand. He aims to develop a luxury 200-room, five-star hotel in the vibrant Calicut region through a Joint Development (JD)
agreement. His vision for this hotel is to create an exceptional, world-class property that provides unparalleled guest experiences while also
contributing positively to the local economy.

Given his impressive credentials, Kishan Kumar’s deep understanding of the market, and his established reputation for delivering
high-quality projects, he presents an ideal partner for a top-tier hotel brand seeking to expand its footprint in Kerala’s growing hospitality
sector. This partnership offers a unique opportunity to leverage his local knowledge, extensive real estate network, and proven expertise in
managing large-scale developments. With his established track record of success and commitment to excellence, Kishan Kumar is
dedicated to ensuring the successful execution of the hotel project, from the initial stages of construction to the operational handover. He is
looking forward to a long-term, mutually beneficial partnership with the selected hotel brand, positioning both parties for sustained success
in the Calicut market.
The proposed luxury hotel will be strategically located in the Calicut (Kozhikode) region, a thriving and rapidly growing hub in
Kerala. As one of the most prominent cities in the state, Calicut is becoming an increasingly popular destination for both leisure
and business travelers. With a mix of historical significance and modern-day development, Calicut offers a dynamic tourism and
business landscape that makes it ideal for high-end hospitality projects. The site is situated near key landmarks, such as
Kozhikode Beach, Mananchira Square, and various cultural and heritage spots, ensuring that it will be a magnet for both
domestic and international visitors. Moreover, the Calicut International Airport provides seamless connectivity to global
travelers, and the region’s infrastructure improvements, including better roads and upcoming metro connectivity, ensure the
project will be easily accessible, making it a prime choice for a luxury hotel.

Kishan Kumar owns a 25,000 sq. ft. land parcel in an exceptional, high-demand location within Calicut. The plot offers an FSI
of 2.5, which provides ample development opportunity for the creation of a luxury 200-room, five-star hotel. The location has
been carefully chosen, ensuring proximity to business districts, cultural hubs, and tourist attractions. Given the premium nature
of the land and its advantageous location, this project offers high development potential. The large land size allows for a
sophisticated design, blending cutting-edge architecture with operational excellence. The development potential is enhanced by
the fact that this site is positioned for long-term growth, ensuring strong returns for all involved.

Kishan Kumar is offering an attractive revenue-sharing model, with a 65/35 profit split, which aligns with industry standards
and ensures a mutually beneficial partnership for both the landowner and the hotel operator. This model guarantees that the hotel
brand will receive the bulk of the profits while incentivizing both parties to maximize performance.Additionally, there may be
tax incentives available from local authorities, including possible exemptions or reductions in property taxes for tourism-related
projects. Given the growing demand for luxury hotels in Kerala, projected occupancy rates and average daily rates (ADR) in
Calicut point to a highly profitable venture.
Calicut has witnessed a surge in tourism, both domestic and international, due to its rich cultural heritage, beautiful landscapes,
and emerging status as a business hub. With increased disposable incomes, Calicut’s growing middle classhas created a strong
demand for high-quality accommodation options. Additionally, the region’s expansion as a commercial center and its increasing
appeal to corporate travelers further enhances the market demand for luxury hotels. Corporate travel and the rise of MICE
(Meetings, Incentives, Conferences, and Exhibitions) tourism in Kerala provide year-round demand for business-oriented
hotels, making the hotel project ideal for corporate clients and event planners. The rising tourism inflow, coupled with high-end
travel demand, ensures sustained customer demand throughout the year.

Brand Equity: Partnering with Kishan Kumar provides the hotel brand an opportunity to leverage his reputation, local
knowledge, and extensive network within the retail, commercial, and residential real estate sectors. His experience and strong
market relationships will be valuable for the hotel’s success.
Proven Leadership: Kishan has a solid track record of managing large-scale developments and delivering high-value projects.
His experience in successfully partnering with leading retail brands gives confidence that he can effectively manage the
execution of a luxury hotel.
Local Market Expertise: With a deep understanding of the Calicut region, Kishan provides invaluable insights into the local
market and business landscape. This partnership ensures that the hotel will be tailored to meet local needs while aligning with
international brand standards.
Commitment to Long-Term Success: Kishan is deeply invested in the long-term success of this project, offering full support
through each phase of development, from construction to operational handover, ensuring that the hotel brand can achieve optimal
performance.
Kishan Kumar is committed to building a hotel that integrates sustainable practices and innovative technologies. The
project aims to adhere to green building standards, such as LEED or IGBC certification, demonstrating a
commitment to environmental responsibility. This focus on sustainability is becoming increasingly important for global
hotel brands that emphasize eco-friendly operations and guest experiences.

The hotel will feature smart technologies, including energy-efficient systems, IoT-enabled guest rooms, and
cutting-edge amenities that provide a seamless and personalized experience for guests. The combination of
sustainability and innovation will position the hotel as a forward-thinking and environmentally responsible property.

Kishan Kumar is committed to the economic growth and socio-cultural enrichment of the Calicut region. The hotel
project will contribute significantly to the local economy by creating jobs, fostering tourism, and supporting local
businesses. Additionally, Kishan is passionate about integrating local culture and heritage into the guest experience,
ensuring that the hotel will reflect Calicut’s unique cultural identity while providing guests with an authentic
experience.

Many hotel brands highly value the positive community impact their projects have, especially in emerging markets.
This hotel will not only contribute to job creation but also promote local art, culture, and sustainable practices,
creating a lasting legacy in the region.
Kishan Kumar has a track record of success across multiple sectors, including retail, commercial real estate, and
residential developments. His ability to execute high-value projects and partner with leading global brands speaks
volumes about his expertise and reliability. By leveraging his proven success in these sectors, hotel brands can feel
confident that they are partnering with a credible and trustworthy developer.

Additionally, any testimonials or success stories from previous projects can further demonstrate Kishan’s ability to
deliver world-class developments and ensure a smooth partnership. His leadership and expertise provide an added level
of assurance to hotel brands considering this joint development opportunity.
Request for Proposal (RFP) - For the Development of a 200-Room Five-Star Hotel in Calicut

The undersigned, Kishan Kumar, owner of the land at Near City Stand, Palayam, Kozhikode, Kerala
673001, is seeking proposals from qualified and reputable hotel brands for a 200-room five-star hotel
development under a Joint Development (JD) agreement. The hotel will be located in the Calicut region,
one of the key emerging tourism and business hubs in Kerala. The project will be a branded hotel that
reflects the highest standards of hospitality.

We invite well-established, global hotel brands with a strong market presence, brand recognition, and
experience in operating luxury hotels to submit their proposals.
 Project Overview
● Project Location: Calicut (Kozhikode), Kerala
● Land Area: 25,000 Sqft
● Hotel Type: 5-Star Luxury Hotel
● Number of Rooms: 200 rooms, with a combination of single, double, suites, and premium rooms
● Hotel Facilities:
○ Multi-cuisine Restaurants (2)
○ Banquet Hall (capacity for 500+ guests)
○ Fitness Centre
○ Spa and Wellness Centre
○ Swimming Pool
○ Business Centre
○ Executive Lounge
○ Meeting Rooms (3-4 rooms)
○ Retail Outlets (e.g., Boutique)
○ Parking Facilities (sufficient for 150+ cars)
○ Back-of-house operations (kitchen, laundry, etc.)

The project will be developed in phases with construction expected to begin April 2025 and be completed within 30 months].
Project Overview & Details
1. Land Area: 25,000 sq. ft.
2. FSI (Floor Space Index): 2.5
3. Total Built-Up Area:25,000 sq. Ft.× 2.5= 62,500 sq. ft.
4. Target Number of Rooms: 200 rooms
5. Room Types:
○ Single Rooms: 60 rooms
○ Double Rooms: 80 rooms
○ Suites: 40 rooms
○ Premium Rooms: 20 rooms
6. Average Room Size:
○ Single Room: 250 sq. ft.
○ Double Room: 300 sq. ft.
○ Suite: 500 sq. ft.
○ Premium Room: 350 sq. ft.

Distribute the room sizes accordingly while maintaining the FSI and total built-up area.
Joint Development Agreement (JD) Terms for 200-Room 5-Star Hotel in Calicut
The following terms outline the key aspects of a Joint Development Agreement (JD) between the Landowner (you) and
the Hotel Brand Operator for the proposed 200-room 5-star hotel in the Calicut (Kozhikode) region:

1. Land Contribution
● Landowner's Role: The landowner (you) will contribute the land for the development of the hotel. The total land
area available for the project is 25,000 sq. ft., with an FSI of 2.5, providing a built-up area of 62,500 sq. ft. for the
hotel building.
● Infrastructure: The landowner is also responsible for providing basic infrastructure such as roads, drainage,
water supply, and electrical connections up to the plot boundary. The landowner's contribution is limited to the land
and infrastructure, with no construction or interior development costs incurred.

2. Development Cost

● Hotel Brand Operator's Responsibility: The entire development cost, including construction, civil works, and
interior fit-out, will be borne by the selected hotel brand operator. This includes:
○ Foundation and structure of the building.
○ Interior design and fit-out (rooms, lobbies, restaurants, amenities, etc.).
○ Furnishings and equipment required to establish the hotel’s operations.
○ Licensing, approvals, and project management costs.
● The hotel brand operator will bear the financial responsibility for bringing the project from design phase to
completed operational hotel.
3. Revenue Sharing

● Operational Costs: The hotel brand operator will bear all operational costs once the hotel is up and running. This
includes expenses related to day-to-day operations such as:
○ Staff wages
○ Utilities (electricity, water, gas, etc.)
○ Marketing and advertising
○ Guest services (food & beverage, housekeeping, etc.)
○ Maintenance and repairs
● Net Profit Distribution: Once the hotel is operational and generates revenue, the net profits (after operational costs)
will be shared between the landowner and the hotel brand operator as per the agreed-upon revenue-sharing
structure. The typical revenue-sharing model is as follows:
○ 65% to Hotel Operator: As the primary entity responsible for running the hotel, the hotel brand operator will
receive the larger share of profits to cover their operational costs and return on investment.
○ 35% to Landowner: The landowner will receive 35% of the net profits, representing compensation for
providing the land and infrastructure.
● Profit Sharing Adjustments: The profit-sharing ratio may be adjusted based on the level of contribution, changes in
operational costs, and other factors mutually agreed upon by both parties during negotiations. However, in most cases,
the operator retains a higher share to cover operational and management costs.
4. Duration of Agreement

● Initial Agreement Term: The term of the JD agreement will typically range from 10 to 25 years, depending on the nature of the
project and both parties' long-term goals.
● Renewal and Exit Options: There may be options for renewal of the contract at the end of the term, based on mutual consent.
Alternatively, the landowner may have an exit clause if the hotel brand decides not to continue its operations or if the partnership
no longer meets mutual expectations.

5. Management and Operations

● Hotel Brand Operator’s Role: The operator will take full responsibility for the day-to-day management and operation of the
hotel. This includes but is not limited to:
○ Marketing and branding of the hotel under the selected hotel brand.
○ Hiring and managing staff.
○ Running the sales and revenue generation strategies.
○ Ensuring compliance with local regulations and industry standards.
● The operator will implement standard operating procedures (SOPs) in line with the selected hotel brand’s standards, ensuring
high levels of service and operational efficiency.
● Landowner's Role: The landowner will typically have limited involvement in day-to-day operations but may retain certain
rights, such as:
○ Access to financial reports: The landowner will have access to regular updates on revenue, expenses, and profit
distribution.
○ Approval of major decisions: Any significant decisions regarding changes to the hotel’s brand, large-scale capital
expenditure, or major modifications may require the landowner’s approval.
6. Additional Key Considerations

● Capital Investment and Returns: The hotel brand operator will be responsible for financing the entire
development, while the landowner benefits from a share of the profits without having to invest capital in the
construction or operations.
● Risk Mitigation: Given that the hotel operator bears the full risk of construction, development, and
operational costs, the landowner’s risk is primarily limited to the land contribution. This makes the JD
structure an attractive option for landowners who do not wish to be financially burdened with upfront
construction costs.

7. Exit Clause and Termination

● Exit Strategy: If either party decides to terminate the agreement before its natural expiration, clear terms
should be outlined for exiting the partnership. This may include:
○ Compensation for early termination.
○ Sale of the hotel: If the operator wants to exit the project, the hotel could be sold to a new operator, and
profits or proceeds from the sale may be divided as per the profit-sharing model.
○ Transfer of ownership: After the initial term, the landowner may have an option to acquire full
ownership of the hotel if mutually agreed upon.
8. Final Thoughts

This Joint Development Agreement provides an attractive opportunity for both the landowner and the hotel brand
operator to collaborate on a high-quality hospitality project. By leveraging the landowner’s property and the
operator’s expertise, both parties stand to benefit significantly from the hotel’s operation and long-term profitability.
The landowner is assured a steady income stream from the revenue share without the burden of construction costs,
while the operator can focus on running the hotel and delivering top-tier service under an established brand.
Proposal Submission Requirements
Hotel brands must provide a detailed proposal addressing the following components:

A. Brand Value and Reputation

1. Brand Overview: A brief overview of the hotel brand, including the global presence, number of properties, and market
positioning.
2. Brand Recognition: Details on brand recognition in the luxury hotel segment, including awards, rankings, and customer loyalty.
3. Previous Projects: Case studies of similar developments with an emphasis on market performance and brand impact.
4. Marketing Support: Explanation of the marketing tools and channels that will be used to promote the hotel, including online
and offline marketing, PR, and collaborations.

B. Financial Projections and Sales Numbers

1. Projected Annual Revenue: Provide an estimate of the annual revenue from the hotel (room rates, food and beverage, and other
services).
○ Room Revenue: Based on average daily rates (ADR) and occupancy rates.
○ Food & Beverage Revenue: Estimated revenue from restaurants, banquets, and other outlets.
○ Other Revenue: Projected revenue from spa, retail, parking, etc.
2. Monthly Revenue Projections: Provide monthly projections for the first 5 years of operation, broken down by category (rooms,
F&B, etc.).
3. Capital Investment: Estimate of the total capital investment required for the development, including construction, interiors,
furniture, and fittings.
C. Operations Model under JD

1. Operational Structure: Detailed operational model, including:

○ Team structure (management, support staff, and operational staff).
○ Hiring strategies and HR management.
○ Operational KPIs (key performance indicators).
2. Revenue Management Strategy: Explanation of how revenue will be managed and optimized, including:
○ Pricing strategies (dynamic pricing, seasonal adjustments).
○ Corporate and group booking strategies.
○ Distribution channels (online travel agencies, direct booking, etc.).
3. Quality Control and Brand Standards: How the operator will maintain consistent quality standards in line with the
brand’s values and expectations.

D. Marketing and Sales Strategy

1. Pre-Opening Marketing: Plans for pre-opening promotions, including launch events, collaborations, and media
partnerships.
2. Post-Opening Marketing: Ongoing marketing strategies, digital marketing (website, social media), partnerships with
local tourism boards, and visibility in international markets.
3. Sales Channels: Details on sales channels, including direct sales, OTAs (Online Travel Agents), corporate relationships,
and travel agencies.
4. Loyalty Programs: Details on loyalty and rewards programs to attract and retain customers.
E. Amenities and Facilities Provided

Please outline in detail the following key amenities for the hotel, which will align with the luxury standards of a 5-star
property:

1. Guestroom Amenities:
○ Room sizes and designs (modern, spacious, equipped with luxury amenities).
○ In-room entertainment options (Wi-Fi, TV, etc.).
○ Premium bedding, toiletries, and furniture.
2. Public Area Facilities:
○ Design and features of restaurants and dining options.
○ Availability of executive lounges, meeting rooms, and banquet facilities.
○ Wellness facilities (spa, gym, pool, etc.).
3. Sustainability and Green Building:
○ Eco-friendly practices and certifications (LEED, IGBC, etc.).
○ Water conservation, energy management, and waste management plans.
Proposal Evaluation Criteria for 5-Star Hotel Development
Proposals for the 5-star hotel project will be evaluated based on several critical factors that align with the
project’s goals, ensuring the selection of the most suitable hotel brand operator. The key evaluation criteria
are as follows:

1. Brand Recognition

Definition: The reputation and visibility of the hotel brand within the luxury hospitality market.

Importance: The brand reputation plays a pivotal role in determining the hotel’s marketability and ability to attract
high-end clientele. A well-established luxury brand is expected to bring credibility, global recognition, and a strong
customer base, which can significantly impact both occupancy rates and room rates.

Evaluation:

● Global Presence: The brand’s reach in international and domestic markets.

● Recognition in Luxury Segment: The brand’s established name in the luxury hospitality space, backed by
awards, ratings, and customer satisfaction.
● Target Market Alignment: Whether the brand attracts the desired target market (business, leisure,
high-net-worth individuals).
2. Financial Strength

Definition: The financial stability and ability of the operator to generate significant revenue while managing capital
investment in the project.

Importance: Financial robustness ensures that the operator can manage the capital-intensive nature of hotel
construction, development, and operation. A strong financial background is crucial for the long-term sustainability of
the hotel and its ability to deliver on financial commitments.

Evaluation:

● Expected Revenue Generation: Projected annual revenue based on similar hotels under the brand.
● Capital Investment: The operator’s commitment to funding the construction and fit-out of the hotel, ensuring
that the hotel is equipped to meet the highest standards.
● Profitability: Historical financial performance of the brand, with clear evidence of sustained profitability and
successful operations of similar properties.
3. Operational Expertise

Definition: The hotel operator’s experience and track record in managing luxury hotels of a similar scale and caliber.

Importance: Operational expertise ensures that the hotel runs smoothly and efficiently. An operator with proven
success in managing hotels of similar size, location, and target market will be better positioned to manage the
complexities of a luxury hotel.

Evaluation:

● Previous Success in Similar Hotels: The operator’s track record in managing hotels of a similar size (200+
rooms) and luxury category.
● Operational Excellence: The ability to manage all aspects of hotel operations, including front desk services,
housekeeping, food and beverage, and maintenance.
● Technology Integration: The use of cutting-edge hotel management systems, digital tools, and customer
relationship management (CRM) to optimize operations.
4. Sales and Marketing Strategy

Definition: The effectiveness of the brand’s marketing and sales approach to attract and retain customers.

Importance: A strong sales and marketing strategy is key to ensuring the hotel has a high occupancy rate and
generates sustainable revenue. The brand’s approach to attracting guests through digital marketing, loyalty programs,
corporate tie-ups, and partnerships is critical.

Evaluation:

● Brand Loyalty Programs: The effectiveness of existing loyalty programs in encouraging repeat business and
attracting a loyal customer base.
● Target Market Strategy: How the brand plans to cater to the target demographic (e.g., business travelers,
international tourists, high-net-worth individuals) in Calicut.
● Marketing Channels: The brand’s use of digital marketing, social media, partnerships with online travel
agents (OTAs), and other traditional channels.
● Promotions & Packages: The ability to create attractive offers and packages to boost sales during off-peak
seasons.
5. Sustainability Practices

Definition: The brand’s commitment to incorporating green building practices and maintaining sustainable
operations throughout the life cycle of the hotel.

Importance: Sustainability is becoming an increasingly important factor in the hospitality industry. A commitment
to environmental sustainability not only reduces operational costs (e.g., energy and water efficiency) but also appeals
to eco-conscious guests.

Evaluation:

● Green Certifications: If the brand holds certifications like LEED, Green Globe, or any other recognized
environmental certifications.
● Sustainable Building Practices: Commitment to using energy-efficient materials, solar power, water
conservation techniques, and eco-friendly building methods during the construction phase.
● Waste Management & Recycling: Operational practices that minimize waste and focus on recycling and
sustainable resource usage.
● Sustainable Sourcing: The procurement of sustainable food, beverages, and amenities that minimize
environmental impact
JD Agreement Terms

Definition: The fairness and clarity of the Joint Development Agreement (JD), especially related to profit-sharing
structure, operational responsibilities, and the brand standards.

Importance: A transparent, fair, and well-structured JD agreement ensures that both parties (the landowner and hotel
operator) are aligned in their goals, with clear terms of operation, investment, and profit-sharing. The agreement
must cover financial terms, operational responsibilities, risk-sharing, and brand standards.

Evaluation:

● Profit-Sharing Structure: The equity split between the landowner and operator, 65/35, and how the profits
will be divided once the hotel is operational.
● Clear Operational Responsibilities: How well-defined the roles of both parties are, including construction,
staffing, day-to-day operations, maintenance, and branding.
● Brand Standards Compliance: How the operator ensures compliance with the brand’s global standards in
terms of service quality, facilities, and guest experience.
● Exit Strategy: Provisions for future transitions, including renewal terms, potential exit options for either
party, and the long-term stability of the partnership.
Customer Experience: Detailed Evaluation Criteria
The customer experience is the cornerstone of a hotel’s reputation and long-term success. In evaluating hotel brands for the 5-star hotel
development project in Calicut, the customer experience is a primary criterion. This includes the service quality, amenities,
personalized offerings, and the overall guest satisfaction. A superior guest experience not only leads to repeat business but also
generates positive word-of-mouth marketing, which can significantly enhance the hotel's brand and profitability. Below is a detailed
evaluation of how hotel brands will be assessed based on their ability to deliver an exceptional guest experience:

1. Service Standards

Definition: Service standards refer to the established protocols and quality benchmarks that the hotel follows to ensure consistent and
high-quality service for every guest.

Importance: High service standards ensure that guests feel valued, comfortable, and well taken care of, from the moment they arrive
until they check out. These standards directly impact guest satisfaction and loyalty, influencing both reviews and future bookings.

Evaluation Criteria:

● Staff Training: The hotel brand's approach to staff training is crucial. This includes training on guest interactions,
problem-solving, cultural sensitivity, and professionalism. Brands that prioritize continuous training programs for their staff
typically ensure consistent service excellence.
○ Example: Does the brand have specialized training programs for front desk, housekeeping, and F&B staff?
○ Is there an emphasis on personalized service and empowering staff to meet guest needs?
● Concierge Services: The availability and efficiency of concierge services play a significant role
in elevating the guest experience. A proactive concierge service can help guests with everything
from booking tours, arranging transportation, recommending restaurants, and providing local
insights.
○ Example: Does the brand offer 24/7 concierge services? How are concierge staff trained to
assist in providing a unique local experience?
● Guest Relations: Building a positive relationship with guests through seamless interactions and
prompt resolution of complaints or issues is essential. A dedicated guest relations team that
anticipates and addresses guest needs helps create lasting impressions.
○ Example: How does the brand handle guest feedback or complaints? Is there a system in
place to measure and improve service quality?
2. Guest Feedback & Reviews

Definition: Guest feedback and reviews on platforms like TripAdvisor, Google Reviews, OTA platforms, and
social media provide insight into the hotel’s reputation, service quality, and overall guest satisfaction.

Importance: In today’s digital world, online reviews and ratings are crucial for brand visibility and credibility.
Positive reviews increase trust and encourage future bookings, while negative feedback can harm a hotel’s reputation
if not addressed.

Evaluation Criteria:

● Customer Satisfaction: What is the brand’s average guest rating on online platforms? Are they consistently
rated highly for aspects like service quality, cleanliness, and facilities?
○ Example: Does the brand maintain a high rating (e.g., 4.5 stars or above) on review platforms? What
do guests specifically mention in their reviews about service, staff, and facilities?
● Feedback Handling: How does the brand manage and respond to guest feedback? Brands that actively listen
to customer concerns, respond promptly, and make improvements based on feedback generally perform better
in guest satisfaction.
○ Example: Is there a dedicated team to monitor reviews? How responsive is the hotel to negative reviews
and how do they act on guest feedback?
3. Personalized Services

Definition: Personalized services are tailored experiences that cater to individual guest preferences, providing them with a
unique and memorable stay.

Importance: Personalization is a growing trend in luxury hospitality. When guests feel their needs and preferences are
understood, they are more likely to return and recommend the hotel. The ability to personalize a guest’s stay, from room
preferences to dining choices, helps to build loyalty.

Evaluation Criteria:

● Guest Preferences: Does the brand offer the ability to customize room settings (e.g., pillow types, room temperature,
or special amenities)? How well does the hotel cater to specific guest requests, such as special occasions or dietary
restrictions?
○ Example: Can guests specify preferences during booking, and does the hotel remember their preferences for
future visits?
● Personalized Greetings and Services: Personalized touches like addressing guests by name, welcoming them with a
preferred drink or offering tailored experiences (e.g., birthday cakes, anniversary gifts) elevate the experience.
○ Example: Does the hotel provide personalized greetings upon arrival, and offer special services based on the
guest’s previous stays or preferences?
4. Amenities and Facilities

Definition: The in-house amenities and facilities provided by the hotel to enhance the guest experience.

Importance: A luxury hotel should offer high-quality, well-maintained amenities and facilities that meet or exceed guest expectations.
These amenities not only cater to the comfort and convenience of guests but also enhance the overall appeal of the hotel.

Evaluation Criteria:

● Quality of Restaurants: Are there high-end, diverse dining options that cater to various culinary preferences, including
international cuisines, local delicacies, and gourmet experiences? The presence of renowned chefs or signature restaurant brands
may also add value.
○ Example: Does the hotel offer multiple dining options, such as fine dining, casual dining, room service, or local cuisine?
● Wellness and Fitness Facilities: Are there state-of-the-art wellness amenities such as a spa, fitness center, yoga studio, or
meditation areas? Wellness tourism is gaining popularity, and hotels that offer a holistic experience often have a competitive
edge.
○ Example: Does the hotel feature a luxurious spa with various treatments or wellness packages?
● Business and Meeting Facilities: For business travelers, access to meeting rooms, conference facilities, business lounges, and
high-speed internet is essential. The availability of such services adds convenience for corporate clients.
○ Example: Does the hotel offer flexible meeting spaces and event venues equipped with the latest technology?
● Other Amenities: Does the hotel offer additional amenities such as swimming pools, bars, lounges, kids' clubs, and gift
shops?
○ Example: Does the hotel have a 24-hour concierge, private beach access, or other luxury facilities that enhance the
guest experience?
5. Innovative Experiences

Definition: The brand’s ability to create unique and memorable experiences for guests beyond traditional luxury offerings.

Importance: Today’s luxury travelers often seek more than just an opulent environment. They want to engage in authentic experiences that
are unique to the location or the hotel’s brand. Offering innovative experiences helps the hotel stand out in a competitive market.

Evaluation Criteria:

● Destination Experiences: Does the hotel offer curated experiences that allow guests to explore the local culture, heritage, or natural
beauty? These could include city tours, cultural experiences, or culinary explorations.
○ Example: Are there local excursions, cultural experiences, or partnerships with local tour operators?
● Exclusive Events & Packages: Does the hotel offer exclusive events such as wine tastings, art exhibitions, celebrity chef dinners,
or music festivals? These special events can attract high-net-worth individuals seeking unique experiences.
○ Example: Does the brand offer special exclusive packages for romantic getaways, family holidays, or corporate retreats?
● Technology & Innovation: Does the hotel leverage technology to enhance the guest experience, such as room automation, voice
assistants, or virtual concierge services?
○ Example: Does the hotel have smart rooms equipped with IoT technology (smart thermostats, lighting systems, and
entertainment options)?
● Memorable Guest Touches: Does the brand emphasize creating unique memories through thoughtful gestures like customized
welcome gifts, personalized itineraries, or bespoke services for repeat guests?
○ Example: Does the brand focus on creating “wow moments,” such as a surprise birthday celebration or a special room feature
tailored to the guest's needs?
 Submission Guidelines: Detailed Explanation
In this section, we outline the necessary steps and requirements for submitting a proposal for the 5-star hotel development project
in Calicut under the Joint Development (JD) agreement. These guidelines are essential for ensuring that all interested hotel
operators follow a consistent process, making it easier for the evaluation committee to assess and compare proposals.

Proposal Submission Deadline

● Date: All proposals must be submitted by January 15, 2025.

○ Importance: The deadline ensures that all proposals are received and reviewed within a specific timeframe,
promoting fairness and consistency. Submitting by the deadline also ensures that no late proposals are considered,
providing equal opportunities to all applicants.

Required Documents for Submission

All proposals must include the following documents and information to be considered valid:

1. Brand Overview: A detailed description of the hotel brand, including its global presence, history, and key differentiators in
the luxury hotel segment.
2. Financial Strength: Details of the brand’s financial standing, including projected revenue generation and capital investment
in the Calicut market.
3. Operational Expertise: Documentation of the brand’s experience in managing hotels of a similar size and quality, with
references from existing properties.
4. Marketing and Sales Strategy: A comprehensive plan outlining how the brand plans to attract and retain customers in the competitive
Calicut market, including online and offline marketing tactics.Sustainability Practices: The brand’s commitment to sustainable building
practices, green certifications, and eco-friendly operations.

5.Proposed Profit Sharing and Revenue Model: The proposed financial structure under the JD agreement, including profit-sharing
percentages and a breakdown of operational responsibilities.

6.Amenities and Operations Plan: Details about the proposed amenities, service standards, guest experiences, and operational models,
including staffing, technology, and service levels.

7.Customer Experience Strategy: A description of how the brand ensures high standards of guest experience and personalized services.

Proposal Submission Process

● Email: Proposals should be submitted to the designated email address provided below. Ensure that all attachments (including detailed
documentation and financial models) are included in the email submission.
○ Email Address: [email protected]
● Mailing Address (if applicable): In some cases, a hard copy of the proposal may be required. Please send your proposals to the
following address:
○ Mailing Address: Kishan kumar , 33# , Near City Stand , Palayam , Kozhikode Kerala .
○ Format: Proposals should be submitted in PDF or Word format, clearly labeled with the name of the hotel brand and the title
of the project.
 Contact Information & Additional Instructions
For any queries or clarifications regarding the RFP, proposal requirements, or submission process, you can reach out to the
following contact:

● Contact Name: Kishan Kumar

○ This is the primary contact for any inquiries or assistance related to the RFP submission.
● Phone Number: 8050556958
○ This phone number is for any urgent queries or to arrange for in-person meetings if required.
● Email Address: [email protected]
○ Use this email to submit your proposal or for any correspondence regarding the submission process.
● Clarifications: If you require any further clarification or additional information regarding the RFP, please feel free
to contact us before the submission deadline.
● Confirmation of Submission: After submitting your proposal, please request a confirmation email to ensure that
your proposal has been successfully received.
● Proposal Evaluation: All proposals will be evaluated based on the criteria outlined in the RFP, and shortlisted
candidates will be contacted for further discussions or presentations.