Chap 21 22e Economics Static
Chap 21 22e Economics Static
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6) Tying agreements are contracts by which retailers
agree to charge the prices that manufacturers set on branded
goods.
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10) The legal cartel theory indicates that in any industry regulation is mandatory
where market demand and the long-run average total cost and desirable.
curve intersect close to the latter's minimum, government
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Product Safety Commission engages in social regulation,
rather than industrial regulation.
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17) The government and courts have not been consistent
in interpreting and enforcing antitrust laws over the years.
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18) The rule of reason in antitrust applications means that unfair advantage over its
if a firm has a dominant share of the market, it stands to rivals.
reason that it will exploit its monopoly power to gain an
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22) Strict enforcement of antitrust laws will generally
complement the economic objective of encouraging new
technologies that require large amounts of capital investment.
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consists of regulating the behavior of people in society in
order to promote the safety and harmony in neighborhoods.
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29) Supporters of social regulation contend that it has better environment, and
provided net benefits to society in the form of greater safety, a less discrimination.
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D) the Federal
A) the U.S. Justice Department. Energy Regulatory
B) state attorneys general. Commission.
C) injured private parties.
31) Movie producers A, B, and C secretly meet and agree government would most
to release their summer blockbuster films in sequence, rather likely file charges under
than at the same time. The U.S. Justice Department learns of the
the agreement and files an antitrust suit. The federal
C) Clayton Act.
A) Sherman Act, Section 1.
B) Sherman Act, Section 2.
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D) Federal Trade Commission Act.
customers.
A) Competitive firms A, B, and C meet and agree to D) Large
charge a common price. dominant firm H forces
B) Competitive firms D and E, each with 35 percent buyers to purchase its
market shares, merge into a single firm. product X in order to buy
C) Competitive firms F and G independently charge its popular product Y.
lower prices to frequent customers than to occasional
D) make
A) exempt commercial banks from the antitrust laws. monopoly and acts that
restrain trade illegal.
B) make interlocking directorates legal.
C) prohibit misleading and antisocial advertising.
D) the Interstate
A) the Wheeler-Lea Act Commerce Act
B) the Federal Trade Commission Act
C) the Sherman Act
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D) prohibited one firm from acquiring the assets of
another when the effect was to limit competition.
D) prevent insider
A) investigate instances of faulty and misleading trading in securities
advertising. markets.
B) establish railway rates for interstate railroads.
C) ban or recall unsafe consumer products.
lessen competition
A) the purchase of the stocks of rival firms that D) price
lessens competition discrimination that lessens
B) the purchase of the assets of rival firms that competition
lessens competition
C) an exclusive dealer or tying agreements that
D) interlocking
A) price discrimination directorates
B) tying contracts
C) price-fixing
D) Celler-
A) Wagner Act of 1935. Kefauver Act of 1950.
B) Clayton Act of 1914.
C) FTC Act of 1914.
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40) Suppose Slow Ketchup requires that, as a condition of available its new sales
purchase, all restaurants using its product must buy and make product. This arrangement
is an example of
D) price
A) price-fixing. discrimination.
B) an interlocking directive.
C) a tying contract.
D) Sherman Act
A) Celler-Kefauver Act of 1950 of 1890
B) Wheeler-Lea Act of 1938
C) Clayton Act of 1914
42) Which of the following gave the Federal Trade and misleading
Commission responsibility to protect the public against false advertising?
D) Sherman Act
A) Celler-Kefauver Act of 1950 of 1890
B) Wheeler-Lea Act of 1938
C) Clayton Act of 1914
D) Sherman Act
A) Celler-Kefauver Act of 1950 of 1890
B) Wheeler-Lea Act of 1938
C) Clayton Act of 1914
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D) Sherman Act
A) Celler-Kefauver Act of 1950 of 1890
B) Wheeler-Lea Act of 1938
C) Clayton Act of 1914
their products.
A) establish common boards of directors for D) prohibit firms
previously competing firms. from selling their products
B) obligate a purchaser of product X to also buy outside of specified
product Y from the same seller. geographic areas.
C) allow manufacturers to specify the retail prices of
D) created the
A) outlawed price-fixing. Civil Aeronautics Board
B) amended the Sherman Act. (CAB).
C) amended the Clayton Act.
D) prohibited any
A) modified patent legislation by reducing the firm from buying the stock
number of years over which a patent is applicable. of another firm where the
B) prohibited any firm from acquiring the real assets effect was to lessen
of another firm where the effect was to lessen competition. competition.
C) declared all conglomerate mergers to be illegal.
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49) Suppose the courts declare that XYZ Corporation pay ABC Corporation a
violated the antitrust laws and as a result ABC Corporation monetary award of
lost $100 million of profits. XYZ Corporation will have to
C) $150 million.
A) $100 million. D) $300 million.
B) $33.3 million.
50) Price-fixing
D) is illegal under
A) is prohibited by Section 7 of the Clayton Act. terms of the Federal Trade
B) is a per se violation of the antitrust laws. Commission Act.
C) may be either legal or illegal depending on
whether or not it produces above-normal profits.
D) exempted the
A) was declared unconstitutional in 1895. railroad and
B) provided for government regulation of the communications industries
railroads. from the antitrust laws.
C) declared monopoly and restraints of trade to be
illegal.
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D) to regulate
A) to encourage firms to produce where P > MC. natural monopolies.
B) to eliminate both negative and positive
externalities.
C) to prevent the monopolization of industries.
Commission.
A) Federal Bureau of Investigation. D) Department of
B) Antimonopoly Court of Appeals. Commerce.
C) Federal Justice Department and the Federal Trade
Act of 1950.
A) legal if the two firms have small market shares. D) illegal under
B) illegal under provisions of the Federal Trade provisions of the Clayton
Commission Act of 1914. Act of 1914.
C) illegal under provisions of the Celler-Kefauver
D) regulates such
A) is empowered to hold public hearings to transportation industries as
investigate unfair practices. railroads and trucking.
B) prohibits interlocking directorates in interstate
industries.
C) regulates airline fares.
D) DuPont
A) U.S. Steel case. cellophane case.
B) IBM case.
C) Alcoa case.
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58) In which of the following cases did the final court
decision result in a breakup of the firm into competing
businesses?
D) DuPont
A) Microsoft case cellophane case
B) Standard Oil case
C) U.S. Steel case
D) DuPont
A) Standard Oil case cellophane case
B) Microsoft case
C) Alcoa case
Clayton Act.
A) the mere presence of monopoly violated the D) the case was
Sherman Act, irrespective of Microsoft's behavior. similar to the U.S. Steel
B) Microsoft was a "bad monopoly." case of 1920.
C) Microsoft was generally a "good monopoly" but
that its tying contracts involving Internet Explorer violated the
62) In which of the following pairs of antitrust cases did the firms prevail against
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the antitrust charges leveled against them?
antitrust legislation.
A) the mere possession of monopoly power is a D) firms that sell
violation of the antitrust laws. more than one-half of their
B) only contracts and combinations that output overseas are exempt
unreasonably restrain trade are in violation of the Sherman from antitrust.
Act.
C) retail and wholesale firms are exempt from
D) the rule of
A) whether trade crossed state lines. reason.
B) defining the relevant market.
C) structure versus behavior.
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Corporation is in violation of the antitrust laws because it decision is consistent with
produces 70 percent of the output of its industry. This the
D) legal cartel
A) U.S. Steel case. theory of regulation.
B) Alcoa case.
C) behavioralist approach to antitrust.
D) decision was
A) was based on an approach to antitrust based on consistent with an
monopoly structure. approach focusing on
B) struck down the treble damages provision of the monopoly behavior.
antitrust laws.
C) called for federal regulation of any industry with a
four-firm concentration ratio in excess of 50 percent.
68) In the U.S. Steel case of 1920, the courts held that
D) DuPont
A) U.S. Steel case. cellophane case.
B) AT&T case.
C) IBM case.
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illegal, per se.
A) even though a firm's behavior might be legal, the D) the company
mere possession of monopoly power was in violation of the violated the Clayton Act
Sherman Act. and therefore should be
B) only monopolies that unreasonably restrain trade dissolved into several
are subject to antitrust action under the Sherman Act. competing firms.
C) when made by dominant firms, tying contracts are
companies.
A) reflected a monopoly behavior approach to D) ruled that U.S.
antitrust. Steel had engaged in
B) reflected a monopoly structure approach to illegal price-fixing.
antitrust.
C) divided U.S. Steel into a number of smaller
73) Which of the following findings would be the most merger under terms of the
likely to lead the U.S. Justice Department to block a corporate Clayton Act?
the industry
A) a buyer-seller relationship between the two firms D) evidence that
one of the firms is highly
B) a high pre-merger Herfindahl index in the industry unprofitable
and a large boost in the index because of the merger
C) a low pre- and post-merger concentration ratio in
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74) A merger between an automobile manufacturer and a
maker of automobile tires is an example of a
D) tying contract.
A) conglomerate merger.
B) horizontal merger.
C) vertical merger.
firms
A) a conglomerate merger D) a horizontal
B) a vertical merger merger
C) a price-fixing arrangement among all the industry
D) a tying
A) a horizontal merger. contract.
B) an interlocking directorate.
C) a conglomerate merger.
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D) operating at
A) as the result of one firm purchasing the assets of the same stage of the
the other. production process.
B) that are operating in entirely different industries.
C) operating at different stages of the production
process in a particular industry.
D) a horizontal
A) an integrated merger. merger.
B) a conglomerate merger.
C) a vertical merger.
means.
A) the court accepts a broad definition of the market. D) it sells its
product to other firms,
B) the court accepts a narrow definition of the rather than directly to
market. consumers.
C) it has gained its monopoly through abusive
D) a guilty verdict
A) a guilty verdict requires proof of injury to need only show that there
consumers. was a conspiracy to fix
B) a guilty verdict requires proof of injury to other prices, not that it
competitors. succeeded.
C) the rule of reason is applicable.
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D) more tolerated
A) illegal under the Clayton Act. by government today than
B) illegal under the Celler-Kefauver Act. two or three decades ago.
C) per se violations of the antitrust laws.
D) Conglomerate
A) Vertical mergers are more likely to be acceptable mergers occur when two or
under antitrust laws than are horizontal mergers. more firms at various
B) A vertical merger entails the merging of two or stages in a good's
more competing firms. production are combined.
C) Horizontal mergers are more likely to be
acceptable under antitrust laws than are vertical mergers.
D) In antitrust
A) In antitrust cases defendants attempt to define the cases the prosecution
relevant market broadly. attempts to define the
B) The courts have varied over time in their relevant market narrowly.
interpretations of the antitrust statutes.
C) Antitrust suits can be originated only by the
Federal Trade Commission.
D) price-fixing.
A) conglomerate mergers.
B) horizontal mergers.
C) interlocking directorates.
86)
Market Firms in
Share of Industry
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I 1 2 3 4 5 6 a5 5
n p
d p
u a
s D2 2 2 2 1 1
t e0 0
r l
y t
A3 3 2 2 - - a
l0 0 The table shows market
p
shares of firms in
h
hypothetical industries.
a
Assume these are distinct
B8 1 5 3 1 1
industries with no buyer-
e0 0
t seller relationships or
a competition among them.
K2 2 2 2 - -
The Herfindahl index for
Kappa is
C) 100,000.
A) 2,500. D) 5,000.
B) 100.
87)
Market a
Share of B8 1 5 3 1 1
Firms in e0 0
Industry t
I 1 2 3 4 5 6 a
n K2 2 2 2 - -
d a5 5
u p
s p
t a
r
D2 2 2 2 1 1
y
e0 0
A3 3 2 2 - - l
l0 0 t
p a
h
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The table shows market shares of firms in hypothetical with the greatest market
industries. Assume these are distinct industries with no buyer- power as measured by the
seller relationships or competition among them. The industry Herfindahl index is
C) Kappa.
A) Beta. D) Delta.
B) Alpha.
88)
Market K2 2 2 2 - -
Share of a5 5
Firms in p
Industry p
I 1 2 3 4 5 6 a
n D2 2 2 2 1 1
d e0 0
u l
s t
t a
r The table shows market
y
shares of firms in
A3 3 2 2 - - hypothetical industries.
l0 0
Assume these are distinct
p
industries with no buyer-
h
a seller relationships or
competition among them.
B8 1 5 3 1 1
e0 0
A merger between Firm 2
t and Firm 3 in Alpha would
a be a
D) conglomerate
A) vertical merger. merger.
B) horizontal merger.
C) diagonal merger.
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Market The table shows market
Share of shares of firms in
Firms in hypothetical industries.
each Assume these are distinct
Industry industries with no buyer-
I 1 2 3 4 5 6 seller relationships or
n competition among them.
d
A merger between Firm 1
u
in Alpha and Firm 2 in
s
t Delta would be a
r
y
A3 3 2 2 - -
l0 0
p
h
a
B8 1 5 3 1 1
e0 0
t
a
K2 2 2 2 - -
a5 5
p
p
a
D2 2 2 2 1 1
e0 0
l
t
a
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D) diagonal
A) vertical merger. merger.
B) horizontal merger.
C) conglomerate merger.
90)
Market K2 2 2 2 - -
Share of a5 5
Firms in p
Industry p
I 1 2 3 4 5 6 a
n D2 2 2 2 1 1
d e0 0
u l
s t
t a
r The table shows market
y
shares of firms in
A3 3 2 2 - - hypothetical industries.
l0 0
Assume these are distinct
p
industries with no buyer-
h
a seller relationships or
competition among them.
B8 1 5 3 1 1
e0 0
The government would be
t most likely to challenge a
a merger between
D) Firm 4 in
A) Firm 1 in Alpha and Firm 6 in Delta. Alpha and Firm 3 in
B) Firms 3 and 4 in Beta. Kappa.
C) Firms 1 and 2 in Kappa.
91)
Market I 1 2 3 4 5 6
Share of n
Firms in d
Industry u
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s D2 2 2 2 1 1
t e0 0
r l
y t
A3 3 2 2 - - a
l0 0 The table shows market
p shares of firms in
h hypothetical industries.
a
Assume these are distinct
B8 1 5 3 1 1 industries with no buyer-
e0 0 seller relationships or
t
competition among them.
a
Those who focus on
K2 2 2 2 - -
monopoly structure would
a5 5
most likely assert that there
p
p is a violation of antitrust
a law in which industry?
C) Kappa
A) Alpha D) Delta
B) Beta
92) Suppose the firms in a five-firm industry have market Herfindahl index for the
shares of 30, 30, 20, 10, and 10 percent, respectively. The industry is
C) 90.
A) 1,900. D) 10,000.
B) 2,400.
93) Suppose that two firms in an industry with a to 5,500. The antitrust
Herfindahl index of 5,000 announce a merger. The U.S. authorities will most likely
Justice Department concludes the merger will boost the index
possible.
A) ignore this merger because of the relatively small D) prevent the
increase in the Herfindahl index. merger, contending that it
B) allow the merger but watch the new firm carefully violates the Clayton Act.
for future violations of the antitrust laws.
C) allow the merger if foreign entry to the industry is
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94) Suppose that two firms in an industry that has a to 1,050. The antitrust
Herfindahl index of 1,000 announce a merger. The U.S. authorities will most likely
Justice Department concludes the merger will boost the index
D) allow the
A) ignore this merger because of the relatively small merger but watch the new
size of, and increase in, the Herfindahl index. firm carefully for future
B) prevent the merger, contending that it violates the violations of the antitrust
Clayton Act. laws.
C) allow the merger if foreign entry to the industry is
possible.
sufficient.
A) monopoly structure is a sufficient basis for D) an active
breaking up monopolies. antitrust policy is required.
B) only firms behaving as monopolists should be
broken up.
C) a laissez-faire perspective on antitrust is
D) active antitrust
A) structuralist view of antitrust. perspective.
B) behavioralist view of antitrust.
C) laissez-faire perspective on antitrust.
A) view
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competition as a long-run dynamic process in which firms D) contend that
battle for dominance of markets but rarely can sustain such large, dominant firms
dominance once it is achieved. should be broken into
B) believe the antitrust laws are as important today as smaller competitive firms
they were when they were passed in the early 1900s. and then government
C) say that an industry's structure, which is based on should stand back and let
economies of scale, usually predicts the behavior of the competition prevail.
industry firms.
range of output.
A) when the demand for its product or service is D) because
inelastic. government grants it an
B) if it is producing an inferior good. exclusive franchise.
C) if economies of scale are experienced over the full
C) the provision
A) extensive economies of scale of an essential service
B) the wasteful duplication of capital facilities in the D) all of these
event of competition
100) Suppose the transportation industry has been regulated action. This is consistent
for many years. Government now proposes to deregulate the with the
industry, only to find that firms in the industry oppose this
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product price.
A) would reduce product price. D) would reduce
B) would increase product price. average total cost.
C) might either increase product price or reduce
D) regulatory
A) it has been applied to virtually all major U.S. commissions have
corporations in the post-Second World War period. frequently caused natural
B) marginal cost pricing has created an monopolies to go bankrupt.
underallocation of resources.
C) by allowing a fair return price, it gives natural
monopolists little incentive to contain costs.
occur.
A) regulation increases the incentive of firms to D) the industry
lower costs. may "capture" or control
B) regulated firms may use creative accounting to the regulatory commission.
reduce costs, prices, and profits.
C) when rates of return are based on the value of real
capital, an uneconomic substitution of labor for capital may
D) perfect market.
A) horizontal market.
B) natural monopoly.
C) contestable market.
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D) the
A) regulation encourages firms to inflate their government is the logical
production costs. agency to protect
B) firms in certain industries want to be regulated consumers from natural
rather than face the rigors of competition. monopolies.
C) social regulation has been carried beyond the
point at which marginal benefits and marginal costs are equal.
D) firms in some
A) while industrial regulation is sound in theory, industries want to be
bureaucrats allow monopolists to obtain excessive profits. regulated.
B) regulated monopolies are tantamount to legal
cartels.
C) the objective of regulation is to protect the public
from the market power inherent in natural monopolies.
D) Environmental
A) Occupational Safety and Health Administration Protection Agency
B) Consumer Products Safety Commission
C) Federal Communications Commission
D) 50 state public
A) Food and Drug Administration. utility commissions.
B) Federal Energy Regulatory Commission.
C) Federal Communications Commission.
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D) an externality
A) social regulation. containment policy.
B) antitrust policy.
C) industrial regulation.
D) reduce X-
A) lower price to marginal cost. inefficiency.
B) lower price to average total cost such that the firm
earns a fair return.
C) break monopolies into competing firms.
D) suffers from
A) contributes to X-inefficiency. the free-rider problem.
B) benefits small firms at the expense of large firms.
C) creates insurmountable principal-agent problems.
D) has resulted
A) benefits small firms at the expense of large firms. mainly from the paradox of
voting.
B) perpetuates monopoly long after new technology
has eroded natural monopoly.
C) creates insurmountable principal-agent problems.
society.
A) has been a clear failure.
B) is neutral in its impact on society's well-being,
creating minimal net benefits at best.
C) has produced large net benefits for consumers and
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D) has produced sizable efficiency gains in the
communications industry, but not in the transportation
industry (railways, trucking, airlines).
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114) The largest efficiency gains from deregulation have
occurred in the
D) airlines,
A) natural gas and cable television industries. trucking, and railroad
B) cable television and railroad industries. industries.
C) communications and stock-brokering industries.
D) Consumer
A) Federal Trade Commission. Product Safety
B) Federal Energy Regulatory Commission. Commission.
C) Federal Communications Commission.
D) industrial
A) social regulation applies to virtually all industries, regulation regulates
while industrial regulation applies to a restricted number. products, whereas social
B) industrial regulation is involved in the details of regulation regulates prices.
the production process, while social regulation is not.
C) social regulation has expanded less rapidly in
recent years than has industrial regulation.
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118) Critics of social regulation argue that it
D) Federal Energy
A) Equal Employment Opportunity Commission Regulatory Commission
B) Federal Communications Commission
C) Sherman Commission
D) is at its
A) equals the marginal cost. maximum.
B) exceeds the marginal cost by the greatest amount.
C) is zero.
D) social
A) industrial regulation. regulation.
B) the principal-agent problem.
C) the free-rider problem.
122) (Consider This) The Consider This box "Of Sea Fish recent antitrust cases
and eBooks (and Other Things in Common)" lists examples of involving
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D) horizontal
A) monopolization. mergers.
B) tying contracts.
C) price-fixing.
D) Apple, Harper
A) Dell and Gateway (personal computer makers) Collins, and Penguin (e-
B) Boeing and Airbus (aircraft manufacturers) books)
C) Heinz and Del Monte (food product firms)
124) (Consider This) According to the Consider This box to fix the price of
"Of Sea Fish and eBooks (and Other Things in Common)", construction rebar in the
firms from which country, in 2018, were fined for colluding United States?
C) Japan
A) Korea D) Germany
B) France
browsers
A) airlines explicitly agreeing to divide the market so D) price-fixing by
that each carrier could have a local monopoly Japanese, German, and
B) airlines preposting fare changes as a form of tacit Swedish auto parts makers
collusion
C) Microsoft using its monopoly power to coerce
computer manufacturers to favor Internet Explorer over rival
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D) deliberately
A) using anticompetitive means to promote its pricing Windows 95 and
Internet Explorer web browser. 98 below marginal cost to
B) monopolizing the market for word processing monopolize the market for
software. operating systems for
C) conspiring with Netscape and Sun to monopolize personal computers.
the market for Internet browsers.
D) using its
A) conspiring with Microsoft to ensure that Google monopoly power to require
and Microsoft products were bundled. all computers sold in
B) coercing smartphone manufacturers to install Europe to support Google
Google search bars over competing companies search bars. Chrome.
C) using pricing algorithms to price-fix with other
Internet sellers.
discovering price-fixing.
A) Even if the algorithms produce collusive prices, D) Online pricing
the lack of an agreement makes it difficult to prosecute under algorithms are
current antitrust law. programmed to ensure that
B) The encrypted data does not allow regulators to there is just enough of a
determine whether prices are converging to a level consistent gap between prices across
with collusion. firms that collusion would
C) Online pricing algorithms are programmed to be impossible to prove.
randomly vary prices to prevent antitrust regulators from
C) antitrust
A) social regulation.
B) industrial regulation.
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policy.
D) incomes policy.
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130) Government regulation of firms’ prices or "rates" in
selected industries is the focus of
D) incomes
A) social regulation. policy.
B) industrial regulation.
C) antitrust policy.
D) anti-
A) anti-monopoly. competition.
B) anti-banking.
C) anti-finance.
D) enforcelaws
A) provide subsidies for American business. that restrict competition.
B) limit monopoly power in industry.
C) control prices to protect consumers.
133) Dominant firms that formed in several industries in the single decision group, were
U.S. in the 1870s and 1880s, which assigned control to a referred to as
D) single-seller
A) trusts. monopoly.
B) mergers.
C) tying contracts.
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market. competitive market.
C) In monopoly pricing, income is, in effect,
transferred from consumers to the monopolist.
D) The output level will be higher than in a
D) Federal Trade
A) Clayton Act. Commission Act.
B) Sherman Act.
C) Celler-Kefauver Act.
D) foreign trade
A) monopoly pricing and foreign trade. and monopolization.
B) price discrimination and monopoly profits.
C) restraint of trade and monopolization.
D) Celler-
A) Wheeler-Lea Act Kefauver Act
B) Clayton Act
C) Sherman Act
D) Sherman Act.
A) Federal Trade Commission Act.
B) Clayton Act.
C) Celler-Kefauver Act.
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139) Those who may file antitrust lawsuits against violators
of the Sherman Act include the following, except
D) the U.S.
A) injured private parties. Department of Justice.
B) state attorneys general.
C) the U.S. Department of Labor.
140) Which act specifically outlawed price discrimination differences and when it
when such discrimination is not justified based on cost reduces competition?
D) Federal Trade
A) Sherman Act Commission Act
B) Clayton Act
C) Wheeler-Lea Act
D) a tying
A) an exclusive contract. contract.
B) profit maximization.
C) competitive pricing.
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to buy 100 talking robots. Your supplier will sell you the
robots only if you also agree to buy 200 dolls. This is an
illegal practice called
C) a cartel.
A) monopolistic. D) discriminatory.
B) a tying contract.
144) Which of the following gave the Federal Trade responsibility to enforce
Commission and the U.S. Justice Department the antitrust laws?
D) the Federal
A) the Sherman Act Trade Commission Act
B) the Wheeler-Lea Act
C) the Clayton Act
145) Which act sharpened and clarified the provisions of firms might use to gain
the Sherman Act and sought to outlaw the techniques that monopoly power?
D) Federal Trade
A) Clayton Act Commission Act
B) Wheeler-Lea Act
C) Celler-Kefauver Act
D) it did not
A) it was too specific. explicitly state which
B) it was never enforced by the courts. activities were illegal.
C) violators of the act were forced out of business.
C) competing
A) a director of one firm is also a board member of a
competing firm.
B) members of the board of directors of a firm could
not agree on a clear strategy for the firm.
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firms have separate and different members in their boards.
D) a company's board splits into two rival camps
locked in constant struggle.
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148) The legislation that prohibits the acquisition of assets
of another company if the transaction would significantly
reduce competition, thereby closing a loophole in the Clayton
Act, is the
D) Celler-
A) Sherman Act. Kefauver Act.
B) Federal Trade Commission Act.
C) Wheeler-Lea Act.
D) Wheeler-Lea
A) Federal Trade Commission Act. Act.
B) Clayton Act.
C) Celler-Kefauver Act.
D) Celler-
A) Federal Trade Commission Act. Kefauver Act.
B) Clayton Act.
C) Sherman Act.
D) Federal Trade
A) Celler-Kefauver Act. Commission Act.
B) Wheeler-Lea Act.
C) Sherman Act.
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152) The agency responsible for investigating instances of
fraudulent or misleading advertising is the
D) Uniform
A) Federal Trade Commission. Business Practices
B) Interstate Commerce Commission. Commission.
C) Federal Communications Commission.
153) The Clayton Act prohibits the acquisition of another firm when the
____________ of competing corporations when the acquisition would lessen
acquisition would lessen competition; the Celler-Kefauver competition.
Act prohibits the acquisition of ____________ of one firm by
D) stock; bonds
A) stock; assets
B) assets; stock
C) stock; customers
D) interlocking
A) deceptive advertising directorates
B) price discrimination
C) price-fixing
155) Over the years since the early 1900s, the U.S. enforcing antitrust laws
government’s and courts’ aggressiveness in interpreting and have
D) been declining.
A) been generally increasing.
B) mostly been quite lax.
C) fluctuated between tough and lax.
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enforcement of antitrust laws are in part rooted on the issue of
focus. One such issue pertains to the question of whether the
policy focus should be on
D) monopoly
A) domestic firms versus multinationals. behavior versus monopoly
B) intrastate trade versus interstate trade. structure.
C) monopoly output versus monopoly pricing
C) price.
A) market. D) firm.
B) product.
158) In the 1911 Standard Oil case, the U.S. Supreme Court
found Standard Oil
D) not guilty of
A) guilty of tax evasion for merger activity. monopolizing the
B) not guilty of tax evasion for merger activity. petroleum industry.
C) guilty of monopolizing the petroleum industry.
of trade.
A) illegal if the firms are large. D) legal because
B) illegal because it increases the monopoly power of the firm will be subject to
the resulting firm. regulatory control.
C) legal if there is no resulting unreasonable restraint
160) The U.S. Steel case of 1920 and the Alcoa case of
1945 dealt with which antitrust question?
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D) Should
A) To what extent should firms be limited in buying mergers be permitted
plant and equipment from other firms? between firms in closely
B) Should an industry be judged by its behavior or related industries?
by its structure?
C) Should the steel and aluminum industries be
considered natural monopolies?
161) The argument that a large firm dominating an industry laws should be based on
will not necessarily act like a monopolist, as expressed in the firm
1920 U.S. Steel case, suggests that the application of antitrust
D) concentration
A) behavior. ratios.
B) structure.
C) efficiency.
C) efficiency.
A) behavior. D) structure.
B) size.
C) behavior.
A) efficiency. D) structure.
B) concentration ratios.
A) IBM case of
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1982 D) AT&T case of
B) Microsoft case of 1998 1982
C) Alcoa case of 1945
165) Which of the following U.S. Supreme Court cases are violating antitrust
ruled that only monopolies that "unreasonably restrain trade" laws?
D) AT&T case of
A) DuPont cellophane case of 1956 1982
B) U.S. Steel case of 1920
C) Alcoa case of 1945
D) price-fixing in
A) unfair advertising practices. the chemical industry.
B) determining the relevant market for a particular
product.
C) DuPont's ownership of General Motors stock.
D) defined the
A) focused on structure, whereas the DuPont case market narrowly, whereas
focused on behavior. the DuPont case defined
B) focused on behavior, whereas the DuPont case the market broadly.
focused on structure.
C) defined the market broadly, whereas the DuPont
case defined the market narrowly.
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monopolies.
A) Firms occasionally use illegal tactics to gain over D) When
competitors. competition is insufficient,
B) Antitrust authorities must act like officials in a allocative inefficiencies
football game. will occur.
C) Competition and creative destruction could lead to
D) Monopoly
A) Competition among firms is a battle for pricing and profits create
dominance. incentives for firms that
B) The focus of antitrust policy should be on market are economically
structure rather than behavior. beneficial.
C) Competition and creative destruction could lead to
monopolies.
170) The idea that competition is in some circumstances associated with which
insufficient to achieve allocative efficiency and ensure antitrust perspective?
fairness to consumers and competing firms is most closely
C) passive
A) laissez-faire D) active
B) Herfindahl
D) The laissez-
A) The active antitrust perspective believes that faire perspective believes
competitive market forces will automatically and actively that an active enforcement
reduce a firm's monopoly power in the long run. of antitrust policy is the
B) The active antitrust perspective believes that the only way to reduce the
government should play the role of officials and umpires and monopoly power of giant
enforce the rules of the competitive game. firms.
C) The laissez-faire perspective views firms as
players in a competitive game who will sometimes violate the
rules in order to gain a huge advantage over others.
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172) In the 1982 AT&T antitrust case, the resolution was an
out-of-court settlement involving a
D) takeover of
A) change in the business practices of AT&T. AT&T by another
B) cease-and-desist order. company.
C) breakup of AT&T into several smaller firms.
D) takeover of
A) change in the business practices of Microsoft. Microsoft by the
B) merging of Microsoft with another company. government.
C) breakup of Microsoft into smaller firms.
D) firms operating
A) many small firms. at different stages in a
B) firms producing the same product. given production process.
C) firms producing unrelated products.
175) A merger between one firm and another firm that is its
supplier is known as a
D) parallel
A) horizontal merger. merger.
B) vertical merger.
C) conglomerate merger.
B) horizontal
A) conglomerate merger. merger.
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C) vertical merger.
D) parallel merger.
177) If Tyson Corporation, a firm that raises and processes resulting merger would be
chickens, combined with Kentucky Fried Chicken, the an example of a
D) conglomerate
A) horizontal merger. merger.
B) geographic merger.
C) vertical merger.
D) a car rental
A) a chain of hotels. company.
B) another airline.
C) an aluminum company.
D) conglomerate
A) vertical merger. merger.
B) secondary merger.
C) horizontal merger.
D) natural merger.
A) tying merger.
B) conglomerate merger.
C) Herfindahl merger.
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181) Which type of merger is most likely to be the focus of
antitrust scrutiny and enforcement?
C) vertical
A) conglomerate D) natural
B) horizontal
D) Herfindahl
A) consumer price index index
B) unemployment benefits index
C) employment cost index
C) variance value.
A) concentration ratio. D) antitrust index.
B) Herfindahl index.
a conglomerate merger.
A) size of the market share of the four largest firms D) effect of per se
in an industry. violation in antitrust cases.
B) sum of the squared values of market shares of
firms in an industry.
C) increase in economic concentration resulting from
185) An industry has a single firm and is found to have for this industry would
violated antitrust laws. The government breaks it up into two change from
firms that will share the market equally. The Herfindahl index
C) 100,000 to
A) 100 to 50.
B) 10,000 to 2,500.
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50,000.
D) 10,000 to 5,000.
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186) An industry has five firms, each with a market share because the Herfindahl
of 20 percent. There is no foreign competition, entry into the index for the industry is
industry is difficult, and no firm is on the verge of
bankruptcy. If two of the firms in the industry seek to merge,
this action would most likely be opposed by the government
500.
A) 2,000 and the merger would increase the index by D) 2,500 and the
500. merger would increase the
B) 2,000 and the merger would increase the index by index by 1,200.
800.
C) 2,500 and the merger would increase the index by
D) either increase
A) increase. or decrease.
B) decrease.
C) not be affected.
C) regulation.
A) mergers. D) behavior.
B) structure.
C) competitors
A) the government fixing the prices of products of
antitrust violators.
B) a company fixing the price of its own product
regardless of the degree of competition.
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colluding to set their prices collectively.
D) a company paying its suppliers a fixed price for
certain inputs.
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190) In recent years, the strictest application of antitrust
laws has been for
D) limiting
A) breaking up firms with monopoly power. foreign competition.
B) prosecuting firms for price-fixing activity.
C) blocking vertical mergers.
D) antitrust cases
A) activities that are illegal in and of themselves. that are pending resolution.
B) violations that are alleged but not yet proven.
C) cases that are subject to the rule of reason.
D) horizontal
A) price discrimination merger
B) price-fixing
C) extremely high Herfindahl index
D) tying contracts.
A) the rule of reason.
B) a cease-and-desist order.
C) a per se violation.
A) price-fixing
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D) interlocking
B) tying contracts directorates
C) price discrimination
D) per se
A) political appointments. violations.
B) the rule of reason.
C) use of the Herfindahl index.
mergers.
A) promoting competition and efficiency. D) breaking up
B) remedying existing anticompetitive behavior. monopolies.
C) deterring price-fixing and anticompetitive
D) rapidly
A) industrial policy changing technology
B) conglomerate mergers
C) the rule of reason decision
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199) The situation where a single firm can supply the market were split among a
product to an entire market at a lower unit cost than if the number of competing
firms, is called a
D) trust.
A) dominant firm oligopoly.
B) structured market.
C) natural monopoly.
D) restraint of
A) conglomerate trade.
B) natural monopoly.
C) oligopoly.
D) steel
A) aircraft manufacturing production
B) auto manufacturing
C) electric utilities
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D) There is a large
A) The firm is a single seller of a resource. range for economies of
B) It sets price equal to marginal revenue. scale.
C) There is extensive product advertising.
D) Average total
A) There is a small decrease in average total cost and cost decreases as output
then it increases as output increases. increases.
B) There is an increase in average total cost and then
it decreases as output increases.
C) Average total cost increases as output increases.
D) breaking and
A) subsidy and taxation. merging.
B) public ownership and regulation.
C) pricing and incorporation.
organized as a monopoly.
A) society would benefit if a monopoly is prevented D) foreign
from evolving in a certain market. competition in the form of
B) a monopoly already exists, and the government imports is prevalent in the
believes that society would benefit if it is dissolved. market.
C) there is an economic reason for an industry to be
C) protect the
A) increase product safety. consuming public from the
B) promote improvements in the quality of life. market power of natural
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monopolies. the problems of water and
D) solve problems associated with industry, such as air pollution.
D) Occupational
A) Food and Drug Administration. Safety and Health
B) Environmental Protection Agency. Administration.
C) Federal Energy Regulatory Commission.
C) public interest
A) social D) price-fixing
B) legal cartel
210) The public interest theory of regulation stipulates that order to achieve all of the
government regulation of a natural monopoly is necessary in following, except
monopoly power.
A) preventing the natural monopoly from harming D) eventually
society through its monopoly pricing. breaking up the monopoly
B) garnering for society at least part of the cost to achieve competition
reductions from being a natural monopoly. within the industry.
C) avoiding the reduction in output associated with
D) U.S. Postal
A) Federal Energy Regulatory Commission Service
B) Federal Trade Commission
C) U.S. Food and Drug Administration
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212) Which is the most valid criticism of the regulation of
natural monopolies and other firms subject to regulation by
regulatory commissions?
D) Regulated
A) It is difficult to find enough honest people to firms may have little
serve on regulatory commissions. incentive to contain costs
B) Such regulation is unnecessary and amounts to since they are assured a
creeping socialism. "fair" return above costs.
C) Many members of such commissions are
appointed rather than being elected.
D) occupational
A) unemployment benefits. licensing.
B) the Full Employment Act.
C) Equal Employment Opportunities provisions.
214) Which theory of regulation assumes that the industry achieve cartel-like
wants to be regulated, in order to reduce competition and conditions?
D) public
A) public interest theory ownership theory
B) legal cartel theory
C) price-fixing theory
D) firms wanting
A) the public wanting protection from potentially to be regulated in order to
capricious firms. shut off competition.
B) economists who see greater efficiency in
regulated industries.
C) lawyers whose jobs are more secure in cartels.
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216) The public interest theory of regulation
D) guarantees
A) says that industries should be regulated to insure higher rates for natural
quality service at reasonable prices. monopolies.
B) says higher costs may not be passed through to
consumers.
C) protects industries from new competition.
C) Sherman Act
A) Interstate Commerce Act D) Clayton Act
B) Railway Labor Act
D) social
A) legal cartel theory. regulation theory.
B) public interest theory.
C) potential competition theory.
220) What development in the 1970s and 1980s is policy in the last half-
considered one of the most extensive experiments in industrial century?
B) increased
A) extensive antitrust enforcement breakups of monopolies
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C) deregulation of industries
D) fostering natural monopolies
C) airlines.
A) automotive. D) trucking.
B) railroads.
D) decreased
A) increased monopoly power. prices of goods and
B) lower rates of innovation. services.
C) increased bureaucratic control.
D) antitrust
A) industrial regulation. regulation.
B) social regulation.
C) economic regulation.
D) the Interstate
A) the Social Security Administration Commerce Commission
B) the Federal Communications Commission
C) the Food and Drug Administration
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225) Social regulation
D) public utility
A) industrial regulation. regulation.
B) social regulation.
C) antitrust regulation.
D) industry
A) price-fixing concentration
B) per se violation
C) product design
D) focuses on
A) covers many industries across the economy. product design,
B) has expanded rapidly since the 1970s. employment conditions,
C) is targeted at the prices charged, the costs of and the production process.
production, and amount of profit.
229) Which of the following is not a true statement about how social regulation
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differs from industrial regulation?
better society.
A) the existence of natural monopoly requires a D) the benefits of
regulatory response from government. public ownership of
B) there is a pressing need to eliminate price-fixing businesses are greater than
in U.S. business. the costs.
C) higher costs are the price that must be paid for a
D) results in many
A) contributes to the growth of natural monopoly. unintended and costly side
B) increases the rate of innovation in the economy. effects.
C) decreases the influence of the Federal government
on business.
D) "Protect the
A) "There is no free lunch." greatest number."
B) "The rule of reason will prevail."
C) "The public interest will prevail."
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233) A caption that could serve as a retort to opponents of social regulation would be
D) "Restraints of
A) "There is no free lunch." trade must be outlawed."
B) "You can't push on a string."
C) "Less government is not always better."
D) decreases
A) decreases prices. product innovation.
B) increases output.
C) increases competition.
D) It will impose
A) It is anticompetitive. a larger burden on small
B) It will increase product prices. firms compared to large
C) It will increase the rate of innovation in the firms.
economy.
D) dividing up the
A) monopoly structure market
B) price-fixing
C) tying contracts
237) (Consider This) In 2013, Apple was convicted, along Macmillan, of which
with five publishers, including Harper Collins, Penguin, and antitrust violation?
D) dividing up the
A) monopoly structure market
B) price-fixing
C) tying contracts
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238) (Last Word) Using the Internet, some firms are now charging for similar
employing software that uses pricing algorithms to constantly products. This is making it
adjust their online prices in response to what rivals are easier for the
D) government to
A) firms to collude tacitly in their pricing schemes. enforce industrial
B) government to prove price-fixing. regulation.
C) firms to gain monopoly power over their rivals.
monopoly patents.
A) controlled 95 percent of the PC operating system D) conspired to
market and thus was an illegal monopoly. fix prices on its Windows
B) used anticompetitive practices to maintain and software.
broaden its monopoly power.
C) illegally lobbied members of Congress to obtain
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242) Describe the importance and major features of the
Sherman Act of 1890.
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247) Why has one presidential administration enforced the
antitrust laws more or less strictly than another?
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252) How is price discrimination treated under antitrust
laws?
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257) What is social regulation? As a federal social agency,
what is the jurisdiction of the Food and Drug Administration
(FDA)?
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Answer Key
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20) FALSE
21) FALSE
22) FALSE
23) TRUE
24) FALSE
25) TRUE
26) TRUE
27) FALSE
28) TRUE
29) TRUE
30) D
31) A
32) C
33) D
34) C
35) A
36) A
37) B
38) C
39) B
40) C
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41) C
42) B
43) A
44) D
45) B
46) B
47) C
48) B
49) D
Firms found guilty of violating antitrust laws required to pay
are subject to paying triple (or treble) $300 million to
damages. If, for example, ABC Corporation ABC.
loses $100 million in profits because of a
violation by XYZ Corporation, XYZ will be
50) B
51) B
52) C
53) C
54) C
55) D
56) A
57) C
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58) B
59) D
60) B
61) B
62) C
63) D
64) A
65) B
66) B
67) A
68) C
69) B
70) B
71) A
72) A
73) B
74) C
75) D
76) C
77) A
78) C
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79) B
80) A
81) D
82) C
83) A
84) C
85) A
86) A
To calculate the Herfindahl Index, take the Kappa industry is
sum of the squared market shares of each firm 2,500 [= (25) 2 +
in the industry. The Herfindahl Index for the (25) 2 + (25) 2 +
(25) 2].
87) A
The industry with the greatest market power the sum of the
will be the one with the highest Herfindahl squared market
Index. To calculate the Herfindahl Index, take shares of each firm
in the industry.
88) B
If two firms within an industry merge, that is example, a wood
considered a horizontal merger. Mergers furniture
between two firms from different, unrelated manufacturing
industries are considered conglomerate company merging
mergers. Vertical mergers would involve with a lumber
firms mergers between two firm from company).
different stages in a production process (for
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89) C
90) C
The government is most likely to challenge They are least likely
horizontal mergers that further concentrate to object to
market power in the top firms in an industry. conglomerate
mergers.
91) B
92) B
To calculate the Herfindahl Index, take the
sum of the squared market shares of each firm
in the industry.
93) D
94) A
95) C
96) D
97) A
98) C
99) D
100) C
101) C
102) C
103) D
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104) B
105) B
106) C
107) C
108) A
109) C
110) B
111) A
112) B
113) C
114) D
115) D
116) B
117) A
118) C
119) A
120) A
121) D
122) C
123) D
124) A
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125) B
126) A
127) B
128) A
129) C
130) B
131) A
132) B
133) A
134) D
135) B
136) C
137) C
138) D
139) C
140) B
141) C
142) D
143) B
144) D
145) A
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146) D
147) A
148) D
149) B
150) B
151) D
152) A
153) A
154) B
155) C
156) D
157) A
158) C
159) C
160) B
161) A
162) D
163) C
164) C
165) B
166) B
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167) D
168) C
169) B
170) D
171) B
172) C
173) A
174) C
175) B
176) B
177) C
178) B
179) C
180) B
181) B
182) D
183) B
184) B
185) D
186) B
To calculate the Herfindahl Index, take the sum of the squared
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market shares of each firm in the industry. If government is not
two firms merge, the Herfindahl Index would likely to oppose a
rise by 800. In an industry comprised of only a merger.
handful of equal-sized firms, the government
will likely oppose a merger. In a larger
industry, such as with 10 or more firms, the
187) A
188) B
189) C
190) B
191) A
192) B
193) C
194) C
195) A
196) C
197) C
198) D
199) C
200) C
201) B
202) C
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203) D
204) D
205) B
206) C
207) C
208) C
209) C
210) D
211) D
212) D
213) D
214) B
215) D
216) A
217) D
218) A
219) B
220) C
221) A
222) D
223) B
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224) C
225) C
226) B
227) C
228) C
229) C
230) C
231) D
232) A
233) C
234) D
235) C
236) B
237) B
238) A
239) B
240) The underlying purpose of antitrust competition, and
policy is to prevent monopolization, promote achieve allocative
efficiency. <i>
241) Just after the U.S. Civil War (1861– mechanized
1865), local markets widened into national production methods,
markets because of improved transportation, and sophisticated
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corporate structures. In the 1870s and 1880s, trusts. Responding
dominant firms formed in several industries, to that, government
including petroleum, meatpacking, railroads, officials in the late
sugar, lead, coal, whiskey, and tobacco. Some 1800s and early
of these oligopolists, near-monopolists, or 1900s instituted two
monopolists were known as trusts, businesses alternative means of
that assign control to a single group of control as
decision makers (trustees). These dominant substitutes for, or
firms used questionable tactics in supplements to,
consolidating their industries, charging high market forces:
prices to customers and extracting price regulatory agencies
concessions from resource suppliers. Farmers, and antitrust laws.
small business owners, consumers, labor
unions, and economists began to oppose the
242) The public resentment of trusts that trade (for example,
emerged in the 1870s and 1880s culminated in collusive price-
the Sherman Act of 1890. This cornerstone of fixing and dividing
antitrust legislation is brief and directly to the up markets) and
point. The core of the act resides in two Section 2 outlawed
provisions: Section 1 outlawed restraints of monopolization. <i>
243) The Clayton Act of 1914 elaborated on other) of its
the Sherman Act. Four sections were designed products as a
to strengthen and make explicit the intent of condition for
the Sherman Act. Section 2 outlaws price obtaining a desired
discrimination when such discrimination is not product. Section 7
justified on the basis of cost differences and prohibits the
when it reduces competition. Section 3 acquisition of stocks
prohibits tying contracts, in which a producer of competing
requires that a buyer purchase another (or corporations when
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the outcome would be less competition. as a preventive
Section 8 prohibits, in large corporations, the measure. Section 2
formation of interlocking directorates, of the Sherman Act,
situations where a director of one firm is also by contrast, was
a board member of a competing firm, when aimed more at
the effect would be reduced competition. The breaking up existing
Clayton Act also outlawed the techniques that monopolies. <i>
firms might use to develop monopoly power
244) The Federal Trade Commission Act and, if necessary,
created the five-member Federal Trade issue cease-and-
Commission (FTC), which has joint federal desist orders in
responsibility with the U.S. Justice cases where it
Department for enforcing the antitrust laws. discovers “unfair
The act gave the FTC the power to investigate methods of
unfair competitive practices on its own competition in
initiative or at the request of injured firms. It commerce.”
can hold public hearings on such complaints
245) The Wheeler-Lea Act of 1938 amended deceptive
the Federal Trade Commission Act to give the advertising statutes.
FTC the additional responsibility of policing In 2016, the FTC
“deceptive acts or practices in commerce.” In fined German
so doing, the FTC tries to protect the public automaker
against false or misleading advertising and Volkswagen $10
product misrepresentation. Thus, the Federal billion for ads that
Trade Commission Act, as modified by the falsely claimed that
Wheeler-Lea Act, (1) established the FTC as Volkswagen
an independent antitrust agency and (2) made vehicles generated
unfair and deceptive sales practices illegal. low emissions.
The FTC is highly active in enforcing the
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246) Most economists conclude that, overall, somewhat effective
U.S. antitrust policy has been moderately against abusive
effective in achieving its goal of promoting monopoly behavior.
competition and efficiency. Much of the This effectiveness is
success of antitrust policy arises from its diminished by a
deterrent effect on price-fixing and slow legal process.
anticompetitive mergers. Antitrust policy has
not been effective at restricting the rise of or
breaking up monopolies but has been
247) The main reason is differences in view, competition is
political philosophies. The active antitrust a long-run dynamic
perspective holds that competition is process in which
insufficient in some circumstances to achieve firms battle against
allocative efficiency and ensure fairness to one another for
consumers and competing firms. Thus, active, market dominance.
strict enforcement of the antitrust laws is Therefore,
needed to stop illegal business practices, government should
prevent anticompetitive mergers, and remedy not try to break up a
monopoly. In this view, the antitrust monopoly. Rather,
authorities need to act much like the officials it should stand aside
in a football game. They must observe the and allow the long-
players, spot infractions, and enforce the rules. run competitive
The laissez-faire perspective holds that process to work. <i>
antitrust intervention is largely unnecessary,
particularly as it relates to monopoly. In this
248) Citing the rule of reason, the government will sue a firm only
has generally been lenient in applying antitrust if it has a very high
laws to monopolies that have developed market share and
naturally. Generally, the federal government there is evidence of
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abusive conduct in achieving, maintaining, or breakup of
extending its market dominance. Even if the Microsoft. Instead
federal government wins the antitrust lawsuit, of a structural
there is still the matter of remedy: What remedy, the
actions should the court order to correct the eventual outcome
anticompetitive practices of the monopoly that was a behavioral
lost the lawsuit? As part of an out-of-court remedy in which
settlement between the government and Microsoft was
AT&T, in 1982 AT&T agreed to divest itself prohibited from
of its 22 regional telephone-operating engaging in a set of
companies. In 2000, a lower court ordered that specific
Microsoft be split into two competing firms. A anticompetitive
court of appeals upheld the lower-court business practices.
finding of abusive monopoly but rescinded the
249) A horizontal merger occurs between two mergers can extend
competitors that sell similar products in the
same geographic market. A real-world
example of such mergers is Heinz purchasing
Kraft. A vertical merger occurs between firms
at different stages of the production process.
Vertical mergers are mergers between firms
that have buyer-seller relationships. A real-
world example of such mergers are PepsiCo’s
mergers with Pizza Hut, Taco Bell, and KFC.
PepsiCo supplies soft drinks to each of these
fast-food outlets. A conglomerate merger is
any merger that is not horizontal or vertical; in
general, it is the combination of firms in
different industries or firms operating in
different geographic areas. Conglomerate
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the line of products sold, extend the territory
in which products are sold, or combine totally
unrelated companies. A real-world example of
conglomerate mergers is the merger between
Amazon (e-commerce) and the Whole Foods
Markets (supermarkets). <i>
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250) The U.S. government uses Section 7 of generally allowed if
the Clayton Act to block horizontal mergers they do not lessen
that will substantially lessen competition. It is competition in
likely to challenge a horizontal merger if the either of the two
postmerger Herfindahl index would be above markets.
1,800 and if the merger has substantially Conglomerate
increased the index (added 100 or more mergers are
points). However, other factors, such as generally permitted
economies of scale, the degree of foreign since this will not
competition, and the ease of entry of new result in increased
firms, are also considered. In addition, market share for
horizontal mergers are usually allowed if one either of the firms.
of the merging firms is suffering major and
continuing losses. Vertical mergers are
251) Evidence of price-fixing, even by small show only that there
firms, will bring antitrust action, as will other was a conspiracy to
collusive activities such as scheming to rig fix prices, rig bids,
bids on government contracts or dividing up or divide up
sales in a market. In antitrust law, these markets, not that the
activities are known as per se violations; they conspiracy
are “in and of themselves” illegal, and succeeded or caused
therefore they are not subject to the rule of serious damage to
reason. To gain a conviction, the government other parties.
or other party making the charge needs to
252) Price discrimination is a common a strategy to block
business practice that rarely reduces entry or drive out
competition and therefore is rarely challenged competitors. <i>
by government. The exception occurs when a
firm engages in price discrimination as part of
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253) A tying contract is a requirement buy the projection
imposed by a seller that a buyer purchase rights to a full
another (or other) of its products as a package of films as
condition for buying a desired product; a a condition of
practice forbidden by the Clayton Act. The showing a
federal government strictly enforces the blockbuster movie.
prohibition of tying contracts, particularly by <i>
dominant firms. For example, it stopped
movie distributors from forcing theaters to
254) A natural monopoly exists when alternatives are: (1)
economies of scale are so extensive that a public ownership,
single firm can supply the entire market at a and (2) public
lower average total cost than could a number regulation. <i>
of competing firms. The two possible
255) The overwhelming consensus among has unleashed a
economists is that deregulation has produced wave of
large net benefits for consumers and society. technological
Most of the gains from deregulation have advances that
occurred in three industries: airlines, railroads, resulted in new and
and trucking. Airfares (adjusted for inflation) improved products
declined by about one third, and airline safety and services,
has continued to improve. Trucking and including cell
railroad freight rates (again, adjusted for phones, fiber-optic
inflation) dropped by about one-half. cable, microwave
Significant efficiency gains were also realized communication
in long-distance telecommunications, and systems, and the
there have been slight efficiency gains in cable Internet. <i>
television, stock brokerage services, and the
natural gas industry. Moreover, deregulation
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256) Industrial regulation, or public CB radios, and ham
regulation, refers to government regulation of operators. <i>
firms’ prices (or rates) in natural monopolies.
The FCC has jurisdiction over telephones,
television, cable television, radio, telegraph,
257) Social regulation is government play a role. The
regulation that is concerned with the jurisdiction of the
conditions under which goods and services are FDA is the safety
produced, the impact of production on society, and effectiveness of
and the physical qualities of the goods food, drugs, and
themselves. The federal government carries cosmetics. <i>
out most social regulation, although states also
258) There are several criticisms of social deaths a year
regulation and one general criticism is that because auto
regulation has expanded to the point where the manufacturers have
marginal costs exceed the marginal benefits. reduced the weight
Other criticisms are: (1) social regulation laws of vehicles to meet
are poorly written, with difficult-to-understand the higher miles-
regulatory objectives and standards. As a per-gallon
result, regulators pursue goals well beyond the standards; (4)
original intent of the legislation; (2) decisions opponents of social
must often be made, and rules formed, on the regulation say that
basis of inadequate information. Such laws, the regulatory
say critics, lead to excessive regulation of agencies may attract
business; (3) critics argue that social overzealous workers
regulations produce many unintended and who are hostile
costly side effects. For instance, the federal toward the market
gas mileage standard for automobiles has been system and believe
blamed for an estimated 2,000 to 3,900 traffic
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too fervently in regulation resulting in
overregulation. <i>
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259) Opponents of social regulation need to reports of unsafe
remember that less government is not always workplaces, unsafe
better than more government. While the products,
market system is an engine for producing discriminatory
goods and services and generating income, it hiring, deceived
has flaws and can camouflage abuses. With loan customers, and
appropriate amounts of social regulation, the like. Social
government can increase economic efficiency regulation helps the
and thus society’s well-being. Ironically, by market system
“taking the rough edges off of capitalism,” deliver not only
social regulation may be a strong pro- goods and services
capitalism force. Properly conceived and but also a “good
executed, social regulation helps maintain society.”
political support for the market system. Such
support might quickly wane should there be
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