Proposal for Business Partnership: Schools Paint Discount Project
Date: August 29, 2024
From: Sseninde Joseph Investments
To: Global Paint
Subject: Proposal for Partnership on a Schools Paint Discount Project
1. Introduction
Sseninde Joseph Investments is a leading firm dedicated to developing innovative
solutions that enhance the educational environment in schools across Uganda. We are
seeking a partnership with Global Paint to launch a "Schools Paint Discount Project"
aimed at providing quality paint products at discounted rates to schools. This initiative
is intended to create vibrant, safe, and conducive learning environments while
simultaneously offering your company an opportunity to increase brand loyalty and
market share within the educational sector.
2. Project Overview
The "Schools Paint Discount Project" is designed to offer schools a substantial
discount on paint purchases made through Global Paint. This initiative would
primarily target primary and secondary schools across Uganda, focusing on first-class
schools that value maintaining high standards in their learning environments.
Objectives:
To improve the aesthetic and learning environments of schools by making
quality paint more affordable.
To promote Global Paint as a socially responsible brand committed to
enhancing educational facilities.
To establish long-term relationships between Global Paint and educational
institutions, fostering brand loyalty.
3. Proposal Details
a. Discount Offer for Schools:
Target Schools: Start with over 300 primary and secondary schools.
Paint Quantity: Each school will purchase at least 15 jerrycans/Buckets of 20
liters each.
Price per Jerrycan: 410,000 Ugandan Shillings (UGX) per jerrycan.
Discount Structure: Schools will receive a [suggested discount percentage,
e.g., 10%] discount on the total purchase.
Payment Terms: Schools will make an initial deposit of 60% upon placing the
order, with the remaining 40% payable in the first week of the new first term.
This payment flexibility will support schools in managing their budgets.
b. Additional Benefits for Schools:
Free Consultation Services: [Global Paint will offer free consultations to
schools on the best types of paint for different needs, including classroom
walls, exterior walls, playgrounds, and more.
Color Customization: Schools will have the option to choose from a wide
range of colors, with guidance on color schemes that are conducive to
learning and development.
Mural Painting Workshops: Opportunity to engage students in creating
murals, withGlobal Paintproviding the necessary paint and supplies. This
fosters creativity and school spirit.
Support for School Events: Global Paint will support school events that
require painting, such as sports days, arts and crafts exhibitions, and other
cultural events.
4. Financial Projections and Benefits to Global Paint
a. Revenue Projections:
1. Total Paint Required:
o Each school purchases at least 15 jerrycans/Buckets of 20 liters each.
o For 300 schools: 300 schools× 15 jerrycans/school=4500
jerrycans/Buckets
2. Total Revenue Without Discount:
o Price per jerrycan: 410,000 UGX
o 4,500 jerrycans ×410,000 UGX/jerrycan=1,845,000,000
3. Initial Deposit Revenue (60%):
The schools are expected to make an initial deposit of 60% of the total cost. The
calculation is as follows:
1,845,000,000 UGX×0.60=1,107,000 UGX
4. Balance Payment (40%):
The remaining balance of 40% will be paid later. The calculation is:
1,845,000,000 UGX ×0.40 = 783,000,000
5. Annual Total Revenue from Schools:
1,107,000,000 UGX (initial deposit)+783,000,000 UGX (balance payment)
=1,845,000,000 UGX
b. Benefits to Global Paint
Increased Sales and Market Penetration:
o The project guarantees an annual sale of at least 432 million UGX,
providing a steady revenue stream.
o This initiative will create repeat business as schools will likely repaint
regularly, particularly at the start of each academic year.
Brand Visibility and Loyalty:
o By engaging with over 300 schools, Global Paint will gain significant
exposure among students, parents, and educators, strengthening
brand recognition and loyalty.
o Supporting school events and organizing annual art exhibitions will
reinforce the company's image as a community-focused and socially
responsible brand.
Corporate Social Responsibility (CSR) Impact:
o Global Paint’s involvement in community outreach programs and
support for school events will enhance its reputation as a company
that cares about the community, which can attract positive media
coverage and further customer loyalty.
5. Implementation Plan
a. Partnership Agreement:
A formal agreement will be drafted outlining the roles and responsibilities of
Sseninde Joseph Investments and Global Paint.
The agreement will detail the discount rates, terms of service, and duration
of the partnership.
b. Marketing and Promotion:
Joint Marketing Campaigns: Collaborate on joint marketing efforts to
promote the discount program to schools. This can include brochures, digital
campaigns, school visits, and educational fairs.
Branding Opportunities: Global Paint’s branding can be featured in schools'
marketing materials, on banners at events, and on promotional items.
c. Monitoring and Evaluation:
Sales Tracking: Regular tracking of sales data to measure the effectiveness of
the discount program and identify areas for improvement.
Feedback Collection: Gathering feedback from schools to understand their
needs and enhance the program's offerings.
6. Conclusion
The proposed partnership between Sseninde Joseph Investments and Global Paint
presents a mutually beneficial opportunity to improve educational facilities while
boosting Your Company’s sales and brand reputation. With an initial engagement
with over 300 schools, this initiative offers a substantial market presence and financial
benefit.
