India’s Leading Tech-led
Home Interiors Company
About us
HomeLane is India’s premier end-to-end home interiors
platform for the Urban Indian middle-class.
We are disrupting a ₹150K CR ($18 bn) market using
technology and predictable, cost efficient execution.
OUR INVESTORS
Our Mission:
Buying a home is hard enough,
setting it up shouldn’t be.
HomeLane + Doowup in Numbers
30,000+ 600+ 22
1000 cr+ 50%+ $114 mn+
54 studios across 22 cities
in India
West South North
Ahmedabad Bangalore (11) Jaipur
Pune (4) Chennai (5) NCR (5)
Nagpur Coimbatore Lucknow
Mumbai (3) Hyderabad (5)
Surat Kochi
Kolkata (4)
East Madurai
Salem
Bhubaneshwar Visakhapatnam
Kolkata (4) Vijayawada
Ranchi
Srikanth Iyer Tanuj Choudhry
Co-Founder and CEO Co-Founder and COO
Ex-CEO Pearson, TutorVista 2X entrepreneur, cross-functional
exited for USD 200 MM in cash operating and consulting
experience
Meet our
Founders
Aveek Nandi Kaliyuga Easwarasamy V Shilpa Gupta
SVP, Product & Tech CFO SVP, Supply Chain
15+ years across Product, CA & CS Rank holder, Managed 12+ years in building &
Supply Chain and Growth financials for US$1Bn business for managing systems for
Pearson Plc - Growth Market operations
Subodh Jain Solomon Dheeraj Mudimala Udit Mediratta
CMO
SVP, Growth & Category SVP, Business (North, Central & East)
14+ years of Strategy,
15+ years in Retail, Seasoned expert in business Marketing & Sales experience
Category and Analytics operations and P&L management
Venkatesh G
SVP, Business (South & West)
Dynamic growth strategist
and Marketer
Management team
Home interiors market in India, ₹150K CR ($18 bn)
market, 2.8 mn homes getting interiors every year.
VOLUME: VALUE:
2.8 mn units ₹150K CR ($18 bn)
New
homes:
1 mn
Renovation
homes:
1.8 mn
HomeLane & Doowup focus on homes between ₹3k to
₹9K/psf, cover >85% of the overall market.
One Stop Shop
For everything home interiors
80% Modular
20%
Decor services
Modular kitchen Entertainment units Storage units Painting False ceiling Loose furniture
Wardrobes Study tables Foyers & Shoe racks Wallpaper Appliances Home automation
3Ps of our
Proposition
Personalized
With 3-D visualization through SpaceCraft Pro and the
expertise of our designers, we deliver a fully personalized
designs
Pocket Friendly
Our designs with a variety of materials and finishes hit the sweet
spot between aspiration and affordability at all budgets
Predictable
Our tech-led execution, transparent quotation and 45-day
delivery make us predictable
Our Brand Promise:
Tech-led interiors 45 days delivery
Through SpaceCraft Pro, world’s only or we pay you rent
design to manufacturing software
Transparent pricing Flat 10 years
Instant quotes, No hidden costs Material warranty
HomeLane’s Secret Recipe
SpaceCraftTM Pro
our cutting edge design to
manufacturing software
Click to
watch video
Virtual 3D Design & Collaboration Floor plan-based Instant Pricing One-click generation of all manufacturing,
Platform & Design Customization installation & procurement data
Click to
A Seamless Experience for Homeowners watch video
8 out of 10 HomeLane customers say they
would recommend us to their family and friends
87 NPS1 73 NPS
On Design Completion On Project Handover
500K+
Engagements on Facebook & 4.3/5 star ratings comprising
Instagram pages 10,306 google reviews
81.36%
of customers gave HomeLane
an overall rating of 9 or 10
out of 10
1087 leads from referrals
between Jan-March 2023
Homes By HomeLane
Click to
watch video
Press & Awards
Home Interiors Startup Online home interiors brand HomeLane forays into affordable
HomeLane Raises $50 Mn, HomeLane has raised Rs 75 crore in home interiors with DOOWUP
Eyes Expansion Into Newer a bridge round
Markets
What matters most is to HomeLane.com is trying to make Dhoni invests in home interiors
decide what you don’t want to the process of buying home brand HomeLane
do rather than what you want furnishings a seamless and
to do: Srikanth Iyer, enjoyable experience.
co-founder and CEO,
HomeLane
Become a Preferred Partner with
HomeLane
Who is a
Preferred Partner ?
HomeLane is looking for freelance consultants, architects,
interior designers, and engineers who will become
HomeLane’s Preferred Partners. These partners should
possess specialized knowledge in residential interiors and
exceptional customer relationship management skills.
HomeLane is actively seeking Preferred Partners
in Tamil Nadu and Kerala regions.
HomeLane Warranty
Advantage Flat 10 yr warranty with
after sales support
Experience centre
Revenue
Access to workspace for
Get a commission of 9+2*% on every
design consultation
project and earn upto 2 lacs per month
Spacecraft Pro Timeline
In house 3D design tool to Transparent processes,
generate instant quote 45-day delivery commitment.
Installation
Certified installation partners
with hassle free processes
Preferred Partner Model
YOUR HOMELANE’S HOMELANE’S
YOUR
RESPONSIBILITY RESPONSIBILITY RESPONSIBILITY
RESPONSIBILITY
Bring Handle Conduct site Provide Secure design Collect Manufacture Oversee After-sales
customers sales and measurement design sign-off payments and ship installation support
negotiations expertise interiors
Payout Details
of woodwork value disbursed at the time of
3% Order Booking
of woodwork value disbursed at the Ready for
3% Production stage, post design sign off.
of woodwork value disbursed after the project
3% installation is completed
of woodwork value disbursed at the time of Handover
1% (NPS based)
Upto margin on woodwork value
26%* *conditions apply
Additional Incentives
Based on value of ready to production orders
Value of Ready to Production Payout Amount
Orders (Quarterly) Incentive (%) (Net of Taxes)
₹ 30,00,000 0.50% ₹ 12300
₹ 50,00,000 0.75% ₹ 30750
Additional Perks for
HomeLane Preferred Partners
Business Cards & Brochures- first batch of 50 pcs FREE
HomeLane catalogs & sales materials
Showroom kit worth Rs 5000
Training & assessment developed by HomeLane experts
Frequently Asked Questions
What are the product offerings by HomeLane under this model?
Preferred Partners will sell HomeLane Modular Furniture. However, they can execute
other home decor services based on their own capabilities
What are the discounts offered to customers?
The Preferred Partner will work with a HomeLane experience centre and a dedicated
Sales Manager will support to finalize discount offerings and also share ongoing
promotions.
Who can become a Preferred Partner?
Individual Designer / Architect
Contractor / Builder / Real estate agent
Interior Design Firm
Business professional from fields such as Tile , Sanitary ware etc.
Can the Preferred Partner visit the site during installation?
Yes they can visit the site anytime during installation.
“Reach out and Connect”
Ar.Vignesh Udayakumar Yogananth R K
Community Manager Associate General Manager
Salem | Trichy Kochi
+91 8248656771 +91 99440 33793
[email protected] [email protected]Dhivakar Murugan Vinoth Kumar
Business Manager Business Manager
Coimbatore | Tirupur Madurai | Trichy
+91 76195 80167 +91 94448 66384
[email protected] [email protected]
