ASSIGNMENT: PROJECT

BUSINESS PLAN
SUBJECT CODE : UGE 2002 06G
SUBJECT TITLE : TECHNOPRENEURSHIP
SECTION : 06G
LECTURER : DR. MAZITA BINTI MOKHTAR
GROUP NAME : AROMA ALCHEMY (GROUP 10)
SUBMISSION DATE :

NAME STUDENT ID

KOH LIANG ZI SA22022

SARVAESWARY A/P RAJANDRAN SA22025

KARISHNAA A/P RAJENDRAN SA22029

DURKA A/P BALASUBRAMANIAM SA22046

SUMITHA A/P MURUGAN SA22047

NURINNAZILI BINTI BADRUL
TH22034
HISHAM
 AROMA ALCHEMY

BUSINESS PLAN

124, Jalan USJ 6/6G, Usj 6, 47610

Subang Jaya, Selangor

DATE OF PROPOSAL: 2 MEI 2024

I
 TABLE OF CONTENTS
Cover Letter 1-2
1.0 EXECUTIVE SUMMARY 3
1.1 SUMMARY OF OUR COMPANY 3
1.2 MANAGEMENT ORGANISATION 4-5
2.0 INTRODUCTION 6
2.1 COMPANY INTRODUCTION 6
2.2 PURPOSE OF BUSINESS PLAN 7-8
2.3 COMPANY BACKGROUND 9-15
2.4 OWNERS’ BACKGROUND 16-18
3.0 ORGANIZATIONAL PLAN 19
3.1 INTRODUCTION TO THE ORGANIZATION 19
3.2 ORGANIZATION CHART 20
3.3 ORGANIZATIONAL PERSONNEL 20-25
3.4 LIST OF OFFICE EQUIPMENT 26
3.5 OFFICE LAYOUT 27
3.6 ADMINISTRATION BUDGET 28
4.0 MARKETING PLAN 29
4.1 INTRODUCTION TO MARKETING PLAN 29
4.2 MARKETING OBJECTIVES 29
4.3 MARKET ANALYSIS 29-30
4.4 INTRODUCTION TO PRODUCT AND SERVICES 31-32
4.5 TARGET MARKET 33-34
4.6 MARKET SIZE 35
4.7 MARKETING SHARE 36
4.8 SALES FORECAST 37
4.9 MARKETING STRATEGY 38-39
4.10 MARKETING BUDGET 40-41
4.11 COMPETITION SWOT ANALYSIS 42
5.0 OPERATION PLAN 43
5.1 PROCESS PLANNING 43-44
5.2 OPERATION LAYOUT 45
5.3 PRODUCTION PLANNING 46

II
5.4 MATERIAL PLANNING 47-49
5.5 MACHINE AND EQUIPMENT PLANNING 50
5.6 MANPOWER PLANNING 51
5.7 OVERHEADS REQUIREMENT 52
5.8 LOCATION PLAN 53
5.9 BUSINESS AND OPERATION HOURS 54
5.10 LICENSE, PERMIT AND REGULATION 55
5.11 IMPLEMENTATION OF SCHEDULE 55
6.0 FINANCIAL PLAN 56
6.1 FINANCIAL INPUT 57-59
6.2 PROJECT IMPLEMENTATION COST AND SOURCES 60-61
6.3 PRO-FORMA CASH FLOW STATEMENT 62-65
6.4 PRO-FORMA INCOME STATEMENT 66-68
6.5 PRO-FORMA BALANCE STATEMENT 69
6.6 FINANCIAL ANALYSIS 70-73
CONCLUSION 74
IP Registration Explanation 75-77
Work Distribution 78
Appendix A: BMC with Brief Explanation 79-81
Appendix B: IP Registration Form 82-84
Appendix C: References 85

III
Aroma Alchemy
124,
Jalan USJ 6/6G, Usj 6,
Subang Jaya, Selangor
47610
___________________________________________________________________________

Malayan Banking Berhad,

Menara Maybank,
100 Jalan Tun Perak,
50050 Kuala Lumpur, Malaysia. 2 MAY 2024

Dear Officer,

I'm writing on behalf of Aroma Alchemy, a blossoming perfume brand dedicated to creating
amazing aromas that engage the senses. With the tagline "With the essence of dreams," we
aim to produce perfumes that elicit emotions and memories, improving our customers' lives.

2. As we continue to grow and expand our activities, we are looking for financial support
to help us reach new heights. Our company has recognized strategic prospects for growth and
innovation in the fragrance sector, and we feel that obtaining a loan from Maybank would
help us achieve our ambitious ambitions.

3. We are impressed by Maybank's reputation for offering personalized financial solutions

to businesses, and we are convinced that your knowledge and assistance will be crucial to us
as we traverse the next stage of our expansion.

4. Please find enclosed our business proposal, which details our expansion objectives,
financial estimates, and potential return on investment for your renowned school. We are

1
committed to transparency and accountability, and we would appreciate the opportunity to
address any questions or concerns you may have about our plan.

If you require any additional information or wish to plan a meeting to discuss our loan
application in greater detail, please do not hesitate to contact me at 01163058089 or
[email protected]. You can also contact our company's president, Ms. Koh, at 018-
4734825 or 08-5443728 by fax.
Thank you for evaluating our loan application. We are excited about the idea of collaborating
with Maybank to realize our goal for Aroma Alchemy.

Sincerely,
Aroma Alchemy representative,

2
1.0 EXECUTIVE SUMMARY
1.1 SUMMARY OF OUR COMPANY

Aroma Alchemy is a start-up perfume company that specializes in making unique,

personalized perfumes. Our goal is to provide customers with high-quality perfumes at
affordable prices in a convenient way.

From basic everyday perfumes to intricate and exotic combinations, we will have a wide
selection of fragrances. Creating a community of perfume-loving customers who will keep
buying our products as their tastes change is our aim.

We sell upscale, luxurious colognes and perfumes made with unique components that are
imported from all over the world. Our goods are made to order to match your distinct taste
and character while leaving a long-lasting aroma. Our items in the initial business plan for
perfumes include smoky, floral, and evergreen fragrances which are open to males, females,
and unisex.

This business is based on online platforms such as Facebook and Instagram. This
approach allows us to lower overhead costs, wider reach and increase convenience for
customers to purchase their favorite perfumes in our store.

To sum it up, Aroma Alchemy is the use of fragrant essence to create change and
transformation in our lives. A subscription-based service that enables clients to consistently
receive their preferred perfumes is also included in our comprehensive perfume shop business
plan. Aroma Alchemy promises to deliver exceptional customer service, competitive prices,
and a distinctive, superior product to its clients. We have faith that our business plan will
enable us to succeed.

3
1.2 MANAGEMENT ORGANISATION

Organization and management are very important to a business venture’s success

(Perfume Organizational Structure, 2009). The code of practice that we follow is listed
below:

1.2.1 Personnel
All personnel involved in our perfume manufacturing and handling operations follow good
personnel hygiene to avoid any cross-contamination of fragrance material or its packaging.
1.2.2 Premises and sanitation
Our manufacturing areas are always clean and orderly. A documented protocol is placed that
specifies the locations that need to be cleaned, how often they should be cleaned, the right
tools and supplies to use, and the people in charge of carrying them out.
1.2.3 Quality Assurance
Our quality control department always monitors and controls the properties of all fragrance
products ingredients and finished products.
1.2.4 Quality control and storage
All ingredients used in the fragrance are properly sampled and tested for compliance with
organoleptic and analytical specifications.
1.2.5 Manufacturing operations
Our qualified personnel are responsible for the cleanliness of the manufacturing equipment
and utensils.
1.2.6 Packaging and Labelling
In selecting, handling, and controlling packaging material, we give our focus on the
condition, cleanliness, and suitability of the product.
1.2.7 Record on Quality Assurance and Distribution
All quality assurance records will be recorded and retained for a period under legislation.

Our management team is made up of experienced executives and industry experts

with a strong track record of achievement in the fragrance sector. We have selected a wide
spectrum of experts who offer our company a multitude of knowledge and experience. A
CEO, an operations manager, a director of sales, a manager of product development, a
director of marketing, and financial advisors makes up our staff. Every team member

4
contributes their special talents and expertise, guaranteeing the best possible result for our
company. Our group provides the best goods and services possible to our clients.

NAME ID ROLE
CHIEF EXECUTIVE
KOH LIANG ZI SA22022
OFFICER
SARVAESWARY A/P RAJANDRAN SA22025 OPERATION MANAGER
KARISHNAA A/P RAJENDRAN SA22029 DIRECTOR OF SALES
MANAGER OF PRODUCT
DURKA A/P BALASUBRAMANIAM SA22046
DEVELOPMENT
DIRECTOR OF
SUMITHA A/P MURUGAN SA22047
MARKETING
NURINNAZILI BINTI BADRUL HISHAM TH22034 FINANCIAL ADVISOR
Table 1: List of owners.

5
2.0 INTRODUCTION
2.1 COMPANY INTRODUCTION

Aroma Alchemy is an online startup company in which high-end, opulent, and distinctive
scents are our specialty. The company was started on 19 th March 2023 and has developed a
devoted clientele because of its high-calibre, inventive services. By 2024, the Malaysian
Fragrances eCommerce industry is expected to have grown to US$169.5 million, making up
21.9% of the country's Personal Care eCommerce market. Over the coming years, an increase
is anticipated. (Source: https://ecommercedb.com/markets/my/fragrances)

Numerous competitors are vying for market share in the perfume industry, which is a
sizable and dynamic market. The market is expanding due to the rising demand for high-end
fragrances as well as the growing appeal of natural components and environmentally friendly
fragrances. The growing demand for perfumes inspires us to start up an online perfume
company.

Our goal is to present our clients with an opulent and distinctive fragrance that captures
their distinct personalities and styles, all the while upholding our ethic of sustainability. Our
commitment lies in producing top-notch products that incorporate environmentally friendly,
trustworthy, and organic components. The foundation of the company's concept is the notion
that perfume ought to be more than just a product—rather, it should be an opulent and
delightful experience. Our goal is to produce a distinct aroma for every client by emphasizing
premium ingredients and expert craftsmanship.

To create distinctive aromas devoid of artificial fragrances and artificial chemicals, we

blend modern, safe, and sustainable components with natural essential oils and extracts. To
guarantee that our products constantly meet the highest standards of quality, we employ the
latest production techniques. Moreover, we prioritize delivering a first-rate client experience.
Customers can convey their feelings and emotions by personalizing the greeting cards that
come with our perfumes. We also provide a range of personalized gift sets so that clients can
design the ideal present for their special someone.

6
2.2 PURPOSE OF BUSINESS PLAN

The Aroma Alchemy business plan was prepared to provide a road map for the
company. A good business plan helps to make the idea viable and important goals will be set
to achieve them in the future. Having a good business plan also guides the company to
identify the potential risks that it may face. A well-written business plan guides your future
decision-making and enables you to take a step back and objectively consider your company's
essential components. Whether you require a company loan or not, it is vital. The company's
concept's feasibility will be demonstrated by creating a business plan, expected startup
expenses, a profit and loss forecast, a break-even analysis, and a cash flow statement (Nine
Reasons Why You Need a Business Plan, n.d.)

The business plan prepared by Aroma Alchemy allowed us to assess the business
venture objectively, critically, and practically. It helps us to study and evaluate the feasibility
of the business. This business plan was used as a guideline for the day-to-day management of
the business and to be able to distribute business resources more effectively. Moreover, a
well-written business plan is necessary to convince the venture capitalist, investors, and
bankers to raise capital and obtain support for the venture.

A business loan application letter was written to the Malayan Bank Berhad. The
detailed allocation of the financing was explained in the 5.0 FINANCIAL PLAN. The budget
for marketing costs like promotion and transportation fees, operating budget for machine and
equipment, raw materials, and utilities, and budget for administrative costs like promotional
tools, packaging, grand opening, insurance, and so on will all be included in the financial
input.

The bank loan will result in a 10% reduction in manufacturing costs, which will boost
the profit margin from Year 1 to Year 2 to 9.47%. Employee training programs can be
funded, which will increase production capacity. The emphasis will be on promotional tactics
to boost the number of clients. Investigating novel product variations is essential based on
consumer demands.

The funding inflow will coincide with the monthly sales cycles, guaranteeing a stable
cash flow even in the slowest months. A consistent cash flow that can easily meet the loan

7
repayment schedule can be achieved by streamlining inventory management and arranging
advantageous payment terms with suppliers. The money will raise inventory levels soon,
enabling the fulfilment of higher client demand during the approaching peak season. The
marketing campaigns will pick up speed over the first half of the year, leading to a
discernible increase in sales. It is projected that the increased production capacity and new
market penetration techniques will result in a 25% increase in overall revenue by the end of
the second year. By the time we reach the third year, the combined impact of these tactics
ought to strengthen the company's standing in the industry and lay the groundwork for long-
term, steady growth. By the time we reach the third year, the combined impact of these
tactics ought to strengthen the company's standing in the industry and lay the groundwork for
long-term, steady growth.

Forming alliances with other companies can open up access to funding, resources, and
new markets. This strategy could include co-development partnerships, licensing agreements,
or joint ventures. Alternative financing solutions such as merchant cash advances, credit
lines, and short-term loans are offered by online lenders and fintech organizations. Compared
to traditional banks, the application procedure is frequently quicker, but interest rates could
be higher.

8
2.3 COMPANY BACKGROUND

Figure 1: Company logo.

Aroma Alchemy is a perfume business that offers good and refreshing fragrances for both
genders with different flavours. Our products include Whispering Petals, black vogue, and
Luxe Life. The organization prioritizes marketing, good client relationships with clients, and
providing good quality products. This company’s main objective is to deliver a first-rate
client experience.

9
COMPANY NAME Aroma Alchemy
BUSINESS
124, Jalan USJ 6/6G, Usj 6, 47610 Subang Jaya, Selangor
ADDRESS
BUSINESS EMAIL [email protected]
BUSINESS
https://aromaalchemy_perfumes.com
WEBSITE
TELEPHONE
011-123 45678
NUMBER
FAX NUMBER 08-544 3728
TYPE OF
Enterprise
BUSINESS
DATE OF
2 May 2024
REGISTRATION
Bank Islam
BANK DETAILS Aroma Alchemy
12548600853176
OPERATIONAL
Monday to Sunday (08:00 a.m. – 7:00 p.m.)
HOUR
INITIAL CAPITAL RM600,000.00

LOCATION

Table 2: Summary of Company Background.

10
2.3.1 Main characteristics of the products

All variants of products are made of refreshing and pleasant fragrances with different
scent combinations which are the rose-jasmine, tobacco-musk, and sandalwood-cardamom
scents. This can contribute to meeting a pleasant day. A fragrance is an aroma or distinct
smell produced by a blend of organic molecules. A liquid combination used to release a
pleasing scent is called a perfume. It is made of synthetic aromatic chemicals or aromatic
essential oils extracted from plants and spices. Cosmetic fragrances such as perfume,
cologne, and aftershave are applied to the body to give off a pleasing aroma.

The main ingredients used in our companies include flowers (rose and jasmine),
tobacco, musk, sandalwood, and cardamon. The fragrance of rose extract is so complex and
multifaceted because of the hundreds of chemicals that make up its chemical composition
(Moeglin, 2022). Alone, Rose almost makes a perfume. Citrusy notes (lemongrass), green
(minty), fruity (peach, plum, wine), spicy (clove), amber, and sweet aspects can all be found
in a single ingredient—rose extracts! Fragrances benefit from the richness and depth that
jasmine imparts: a sweet floral note with a dead-sexy muskiness. Different concentrated
'absolutes' (the oily liquids made by macerating the jasmine blossoms) have distinct scents;
some are sweet, some musky, some green, and others medical (The Perfume Society, 2024).

In the world of perfumery, tobacco is highly valued for its comforting, sweet, smoky,
and spicy scent. It is frequently blended with notes of wood to accentuate its smokiness or
vanilla and tonka bean to highlight its sweetness (Munce, 2024). The deep and rich aromatic
character of cardamom offers a range of warm, sweet, and spicy overtones. Cardamom is
frequently used as a top note to give perfumes a zesty, spicy element. Cardamom is
frequently used with spices like cinnamon, ginger, and black pepper to create comforting,
energizing scents (BonParfumeur, 2023). One of the rarest and most valuable components in
perfumery is sandalwood. Sandalwood is a priceless component that combines sensuality and
sophistication. It is frequently utilized as a base note in the most upscale scents, contributing
warmth and depth to the aroma (Clive Christian UK, n.d.).

A perfect combination of rose-jasmine, tobacco musk, and sandalwood-cardamon

creates a product with a pleasant and refreshing fragrance profile. The fragrances and beauty
of different flowers are highly valued in the perfumery industry because of their alluring

11
aromas, inherent essence, elegance, symbolism, and inspiring attributes. Base notes give a
scent body and depth. Rich and "deep" aroma compounds are characteristic of this type of
fragrance. Base notes include things like tobacco, amber, and musk. Cardamom and
sandalwood's warming freshness combine to produce a fragrance symphony that is both
energizing and comforting. The energetic undertone of cardamom dances through the air,
while sandalwood adds a touch of warmth, creating an entrancing mix that pleases the
senses.

2.3.2 Form of Business

The form of business is a partnership in which six people manage and operate a
business following the terms and objectives set out. Partnerships are one of the most common
forms of business entities for small and medium-sized enterprises. A partnership is a type of
corporate structure in which two or more individuals formally agree to share ownership,
assign management tasks, and split profits or losses from the enterprise. This type of business
partnership is easy to set up with few formalities. Profits or losses are to be shared equally
and no interest is payable on a partner’s capital. No partner is entitled to actively participate
in the management of the business. The mutual agency principle, which stipulates that each
partner must act as both his principal and as an agent of the other partners, is the most crucial
component of a partnership. It stipulates that any or all of the partners must continue to do
business. Key characteristics of partnerships include:

 Ease of Formation: An agreement to become a partner and launch a business can be

made verbally or in writing.
 Flexibility: If the partners believe that altering the situation or achieving the intended
outcome calls for it, they are free to make any modifications.
 Large Resources: In a partnership, participants of the firm can contribute more
capital and other resources as needed, unlike a sole proprietorship when all
contributions are made by one individual.
 Sharing Risk: Each partner receives an equal share of whatever losses the company
incurs.
 Combination of diverse capabilities: The partnership firm benefits from the
expertise, abilities, experience, and skills of several partners.

12
2.3.3 Strengths and Weaknesses of Company

Strengths Weaknesses

Unique product offering as we have different Financial restrictions can restrict your
combinations of fragrances for our product such marketing or stocking efforts.
as Whispering Petals, Luxe Life, and Black
Vogue.

Lacking prior retail or fragrance industry

The perfume shop is situated in city which gives
experience.
rise to a larger number of customers buying our
products.

We have deep knowledge of fragrance trends. High competition among other companies.

We provide a shopping experience in-store that is Difficulties in figuring out what scents
distinctive and unforgettable. customers want.

Effective online presence and e-commerce

Limited customer loyalty programs
platform

Effective online and offline marketing campaigns Limited investment in technology

Table 3: Strengths and weaknesses

13
2.3.4 Overcoming Weaknesses

Overcoming weaknesses in a business involves strategic planning, continuous

improvement, and adaptability. The following are suggestions to overcome the weaknesses of
our company (D, 2023).

 Customization: Different consumers can have their perfumes made to fit their tastes,
needs, and personalities. We can provide unique fragrance creation, bottle engraving,
and fragrance consulting as examples of personalized perfume services. This can
boost our profit margins and help us draw in and keep devoted clients.
 Diversification: By combining perfume with other goods or services to create new
offerings, we can use perfume to broaden our product line. We use our current
clientele, distribution networks, and brand identity to our advantage when adding
scent to our line of complimentary or supplemental goods.
 Innovation: We can utilize perfume to reinvent our marketing, packaging, product
design, and delivery. We can make unique or enhanced perfume goods that can
differentiate ourselves from the competition by utilizing innovative technology,
materials, or techniques. Additionally, we can market or distribute our scent items
through innovative or unusual means, such as web portals, membership plans, or
immersive events.
 Go for emerging markets: We can look into new markets for our product if we have
a scent that is distinctive or niche and has a high demand with little competition. For
instance, we can expand our perfume's reach into untapped markets, new
demographic groups, or distribution channels. By doing this, we can lessen our
reliance on a particular market, diversify our revenue sources, and grow our market
share and customer base.
 Partnership: We can collaborate with other companies that can assist us in
overcoming obstacles and opening up new opportunities if our perfume business is
restricted or limited and faces a high threat and low opportunity. One way to market

14
 or co-create our perfumes is by working with influencers, celebrities, or industry
professionals. Another way is to partner with businesses that will complement or
work well together to sell bundles or packages of our scents. By doing this, we may
increase your visibility and reach while bringing value and synergy to our partners
and clients.
 Customer Feedback and Engagement: Actively seek customer feedback in various
methods such as surveys, reviews, and comments and use it to figure out the area for
amendment improvement. Engage with customers through social media and other
platforms contributing to building a community and enhancing brand loyalty.

15
2.4 OWNERS’ BACKGROUND
No. Name Detail
1
I/C NUMBER: 020711-07-0522
DATE OF BIRTH: 11 JULY 2002
ADDRESS: BUKIT GEDUNG 11950
BAYAN LEPAS, PULAU PINANG
AGE: 22
MARRIAGE STATUS: SINGLE
NO. PHONE: 018-4734825
ACADEMIC LEVEL: DEGREE
COURSES TAKEN: INDUSTRIAL
CHEMISTRY
KOH LIANG ZI
SKILLS:
EMPLOYMENT: CHIEF EXECUTIVE
OFFICER
2
I/C NUMBER: 021020-14-0880
DATE OF BIRTH: 20 OCTOBER 2002
ADDRESS: 42A JALAN BK4/2, BANDAR
KINRARA, 47100 PUCHONG, SELANGOR.
AGE: 22
MARRIAGE STATUS: SINGLE
NO. PHONE: 011- 111104852
ACADEMIC LEVEL: DEGREE
COURSES TAKEN: INDUSTRIAL
CHEMISTRY
SARVAESWARY A/P
SKILLS: ORGANISATIONAL
RAJANDRAN
MANAGEMENT

16
 EMPLOYMENT: OPERATION MANAGER
EXPERIENCES:
3
I/C NUMBER: 020116-16-0136
DATE OF BIRTH: 16 JANUARY 2002
ADDRESS: NO.69, JALAN TASIK PRIMA
3/1, TAMAN TASIK PRIMA, 47140,
PUCHONG, SELANGOR
AGE: 22
MARRIAGE STATUS: SINGLE
NO. PHONE: 016-219 1601
ACADEMIC LEVEL: DEGREE
COURSES TAKEN: INDUSTRIAL
CHEMISTRY
SKILLS:
KARISHNAA A/P
RAJENDRAN EMPLOYMENT: DIRECTOR OF SALES
EXPERIENCES:

4 I/C NUMBER: 020102101282

DATE OF BIRTH: 02 JAN 2002
ADDRESS: NO 24, JALAN MELATI 27,
TAMAN MELATI 42600, JENJAROM
SELANGOR.
AGE: 22
MARRIAGE STATUS: SINGLE
NO. PHONE: 0102040150
ACADEMIC LEVEL: DEGREE
COURSES TAKEN: INDUSTRIAL
CHEMISTRY
DURKA A/P
BALASUBRAMANIAM SKILLS:
EMPLOYMENT: MANAGER OF

17
 PRODUCT DEVELOPMENT
5
I/C NUMBER:020924-01-1382
DATE OF BIRTH: 24 SEPTEMBER 2024
ADDRESS: NO.40 JALAN INDAH 18/3,
TAMAN BUKIT INDAH 18/3, TAMAN
BUKIT INDAH 81200, JOHOR BAHRU,
JOHOR
AGE:22
MARRIAGE STATUS: SINGLE
NO. PHONE:011-23268303
SUMITHA A/P MURUGAN
ACADEMIC LEVEL: DEGREE
COURSES TAKEN: INDUSTRIAL
CHEMISTRY
SKILLS: DESIGNING AND MULTIMEDIA
MANAGEMENT
EMPLOYMENT: DIRECTOR OF
MARKETING
6
I/C NUMBER:020917-03-1350
DATE OF BIRTH: 17 SEPTEMBER 2002
ADDRESS: LORONG SUNYI 18500
MACHANG KELANTAN
AGE:22
MARRIAGE STATUS: SINGLE
NO. PHONE:
ACADEMIC LEVEL: DEGREE
NURINNAZILI BINTI COURSES TAKEN: PETROLEUM
BADRUL HISHAM ENGINEERING
SKILLS:
EMPLOYMENT: FINANCIAL ADVISOR

Table 4: List of Owners’ background.

18
3.0 ORGANIZATIONAL PLAN
3.1 Introduction to The Organization
3.1.1 Vision
Our vision is to invoke back a feeling or recollection. Our lab is dedicated to quality,
creating fragrances and recollections from Aroma Alchemy to be unique in both
appearance and content.
3.1.2 Mission
Our mission is to use Aroma Alchemy as a source of raw materials for the design,
creation, and manufacturing of body care products, home scents, and fragrances. The
best perfumes are created with the purest essences and aromas.
3.1.3 Objectives
§ To provide exotic fragrances with affordable prices for our customers.
§ To maintain a high standard for fragrance quality and service.
§ To preserve a refreshing and enchanting environment.
3.1.4 Company logo

Figure 2: Company Logo

Our company logo was designed by our Director of Marketing, Ms. Sumitha A/P Murugan. It
is shown in the diagram that there is a perfume image with a fragrance smell that will last
longer indicating the product that we are selling.

19
3.2 ORGANIZATION CHART

Figure 3: Organization Chart of the Company.

3.3 ORGANIZATIONAL PERSONNEL

3.3.1 List of Administration Personnel

Position No. of Personnel

Chief Executive Officer 1

Operation Manager 1

Director of Sales 1

Manager of Product Development 1

Director of Marketing 1

Financial Advisor 1

20
 Total 6

Table 5: List of Administration Personnel.

3.3.2 Schedule of Tasks and Responsibilities

Position Tasks and Responsibilities

§ Establish goals and a growth strategy.
§ Create guidelines and practices.
§ Ensure that employees are effective and that they are
Chief Executive developing professionally.
Officer § Watch out for employees’ compliance with all health and
safety regulations.
§ Provide solutions to issues.
§ Oversee the recruitment and training of new employees.
§ Assess and improve operational performance.
Operation § Establishing, evaluating, and modifying operational
Manager procedures, systems, and policies.
§ Ensure that all equipment is in excellent working condition.
§ To achieve sales goals, forecasts, and creates yearly sales
quotations for regions and territories, as well as projects sales
volume and profit for both current and upcoming products.
§ Creates field sales action plans to put national sales initiatives
Director of Sales
into practice.
§ Keeps an eye on expenses, competition supply, and demand to
determine and adjust selling prices.
§ Identifying new opportunities for developing or improving
marketable products
Manager of
§ Conducting market research and liaising with customers to
Product
understand their needs and problems.
Development
§ Creating and managing the product roadmap and backlog.

21
 § Monitors competitors, economic data, supply and demand,
shifting trends, and market indicators to sustain sales volume,
product mix, and selling price.
§ Determines yearly unit and gross-profit plans by putting
Director of
marketing strategies into practice and by investigating trends
Marketing
and outcomes.
§ Plans and allocates personnel, monitors performance, and
completes operational requirements for national sales.
§ Gather, evaluate, and analysis of financial data.
§ Producing financial reports for expenditures, budgets,
payables, and receivables, among other things.
Financial Advisor § Provide advice on how the company and future business
actions may be affected.
§ Predict future financial patterns.

Table 6: Schedule of Task and Responsibilities.

22
3.3.3 Schedule of Remuneration

EPF SOCSO
Monthly Number of
Position Contribution Contributio Total/RM
Salary/RM Staff
13%/RM n 2.25%/RM

Chief
Executive 2 500.00 325.00 56.25 1 2 881.25
Officer

Operation
2 500.00 325.00 56.25 1 2 881.25
Manager

Director of
2 500.00 325.00 56.25 1 2 881.25
Sales

Manager of
Product 2 500.00 325.00 56.25 1 2 881.25
Development

Director of
2 500.00 325.00 56.25 1 2 881.25
Marketing

Financial
2 500.00 325.00 56.25 1 2 881.25
Advisor

Table 7: Schedule of Remuneration

23
3.3.4 Compensation and Benefits to Employees
3.3.4.1 Salary

The firm decides the number of salaries paid to the employees based on the
company’s decisions, earnings, and performance. Additionally, the salaries
depend on the personnel’s requirements. For, example:

§ Achieve good success (employee of the month or others)

§ Special traits and abilities
§ Effective performance at work (punctual, discipline and more)
3.3.4.2 EPF and SOCSO

Each eligible employee should receive payment from the employer’s head
based on the AKTA rate every month. The whole amount that should be paid is
calculated using the SOCSO Contribution Schedule.

3.3.5 Special Event Leave

3.3.5.1 Annual Leave

Every employee is allowed 20 days of leave a year; however, this is only

granted with the top management’s approval after consideration of operational
requirements and the number of employees present.

3.3.5.2 Birth Leave

Provided certain conditions are met, any employed woman who has not had
more than three children is qualified for a two-month maternity leave. Male
employees are granted a maximum of five days of paternity leave if they have
a newborn child and no more than three living children. In special
circumstances, this leave can be extended.

3.3.5.3 Marriage Leave

24
 Every employee intending to get married is eligible for a week’s leave before
the wedding and another week after the wedding. This leave period can be
extended with the approval of senior management.

3.3.5.4 Medical Leave

Every employee will receive approval for leave immediately when the MC
letter issued by the responsible health party is provided and verification
obtained.

3.3.5.5 Emergency Leave

Despite working hours, every employee can have five days of emergency
leave or early termination in unexpected and urgent circumstances requiring
immediate attention or presence.

§ Deaths of family members

§ Serious illness or injury
§ Natural disasters
§ Legal obligation
§ Other unforeseen emergencies
3.3.5.5 Bonus

Bonuses will be offered to employees depending on the earnings or profit of

the company. The bonus may also be provided on unique dates or events
depending on the top management’s decision.

25
3.4 LIST OF OFFICE EQUIPMENT

Item Quantity Price per Unit/RM Total Cost/RM

Laptop 6 sets 2 500.00 15 000.00

Table 8 sets 200.00 1 600.00

Chair 10 sets 120.00 1 200.00

Rack 4 sets 150.00 600.00

Printer 2 sets 200.00 400.00

TOTAL COST 18 800.00

Table 8: List of office Equipment

26
3.5 OFFICE LAYOUT

Figure 4: Office Layout

27
3.6 ADMINISTRATION BUDGET

Monthly Other
Item Fixed Asset/RM
Expenses/RM Expenses/RM

Office Furniture &

2 460.00 - -
Fittings

Office Equipment 18 800.00 - -

Salaries (EPF &

- 2 881.25 -
SOCSO)

Office Rent - 600.00 -

Premise
- 300.00 -
Maintenance

Stationeries - - 120.00

Insurance - 1 000.00 -

PRE-OPERATING EXPENSES

Deposit (Office
- - 150.00
Rent)

Business - - -

Business
- - 130.00
License/Permit

Total (RM) 21 260.00 4 781.25 400.00

28
 Grand Total (RM) 26 441.00

Table 9: Administration Budget.

4.0 MARKETING PLAN

4.1 INTRODUCTION TO MARKETING PLAN

A marketing strategy is the core blueprint for implementing a company's goals and
objectives. It includes critical elements required for the organization to achieve its goals. A
marketing plan should include the following critical components:

 An explanation of the wants and business objectives of the perfumes of clients.

 An overview of the marketing and promotional priorities for the next 6–12 months.
 A brief overview of the Aroma Alchemy Perfume company's present marketing
stance.
 A precise timetable or flowchart ensures chores are completed in the proper order and
at the appropriate times.

This thorough plan is intended to help the firm contact its target audience, promote its
product, and achieve long-term market success.

4.2 MARKETING OBJECTIVES

 Satisfying client wants leads to increased trust and profitability for our organization.

 Our goal is to expand into worldwide markets by entering new businesses with strong
financial backing.

 Our goal is to retain consumers and deliver high-quality services.

 Maintain client confidence by providing high-quality services.

4.3 MARKET ANALYSIS

4.3.1 Maximum Profit Margin

29
 Our product, Aroma Alchemy, offers a unique blend of high-quality, organically
sourced fragrances. To establish and reinforce our brand's image as a premium and
affordable product, we have set competitive and reasonable prices for each variant.
This pricing strategy aims to maximize profit margins while ensuring accessibility for
our target market.

4.3.2 Long-Term Customer Relationships

Establishing long-term connections is our top priority since we cherish the trust and
commitment of our consumers. One of our marketing strategies is to run ads regularly
to build a relationship between our brand and consumers. We also provide annual
discounts and entertaining events like competitions to further our relationship with
our clients.

4.3.3 Communication Objectives

Our target audience is reached and engaged through a variety of communication
media. Our approach includes booth sets at important events, pamphlets that highlight
the distinctive qualities of our product, and a specific product theme music for
commercials. The theme music not only draws in listeners but also provides crucial
details regarding the unique selling point of our Aroma Alchemy perfume.

4.3.4 Marketing Strategy Objectives

Our multifaceted marketing strategy consists of the following:
 Advertising Campaigns: To raise customer awareness of a product, advertisement
is released on a variety of media.
 Event sponsorship: Taking an active role in and providing funding for renowned
events to raise brand awareness and reputation.

30
4.4 INTRODUCTION TO PRODUCT AND SERVICES
4.4.1 Product Variety Description:

With our Aroma Alchemy product line, which has been carefully designed to
accommodate a wide range of aromas, indulge in a symphony of fragrances.
Customers may smell the heavenly smell of Aroma Alchemy Fragrance without
breaking the bank with each variety, which promises a pleasant and peaceful day, for
just RM15.00. Here's a sneak peek at our wide range of products:

 Luxe Life:
A calming mix of scents that keeps you calm all day which is suitable for anyone
looking for relaxation. This fragrance brings a peaceful moment for men and
women with its soothing aroma.

 Black Vogue:
A strong wood and spice scent that lasts all day is suitable for confident and
stylish men. It makes a memorable statement with its sophisticated scent.

 Whispering Petals:
Soft flowers with a sweet touch keep a sweet and floral scent all day, which is
suitable for women who love romantic scents. It leaves a lasting impression with
its gentle charm.

4.4.2 Services

 Efficient Ordering and Delivery:

31
 Customers may explore our product variety, place orders, and have their favourite
Aroma Alchemy product delivered right to their door via our user-friendly online
platform. Our effective delivery service guarantees that clients receive their orders
on time, allowing them to enjoy a hassle-free online purchasing experience.

 Customer Support:
Are you in need of help or have inquiries? If clients need assistance or have any
issues, our committed customer support team is available to help. We're dedicated
to providing timely and helpful support to guarantee client pleasure, whether it's
with questions regarding our products, help placing an order, or addressing any
issues.

 Promotions and Loyalty Programs:

Special offers and loyalty plans thank clients for their ongoing support. Our
reward programs are made to give your purchases even more sweetness since we
think it's important to show our appreciation to our valued consumers.

32
4.5 TARGET MARKET
We are targeting the market of young adults, like university students and college students.
An extensive study of our target market is provided below:

4.5.1 Geographic Segmentation

 Location:

Our business is strategically located near to the LRT station, making it easily
accessible for customers. The proximity allows students to conveniently explore
and purchase our products.

 Distance:

Customers can easily walk to our business because it is located close to LRT
station. This guarantees convenient access to our products, regardless of their
preference for delivery or in-store shopping.

4.5.2 Demographic Segmentation

 Age:

Young adults are our primary target audience, the age range is in line with the
active and hectic lifestyles of students.

 Education:

33
 We tailor our products to the preferences and dietary needs of university or
college students who are pursuing higher education.

4.5.3 Psychographic Segmentation

 Lifestyle:

Students at university or college maintain hectic lives, juggling their personal

obligations, social life, and academics. For students who are always hangout, our
perfume always provide a refreshing and pleasant smell for them.

 Preferences:

Recognizing that students could be looking for affordable and long-lasting

fragrance, our perfume accommodate their desires for a persistent and charming
smell.

34
4.6 MARKET SIZE

A key indicator of prospective demand for the Aroma Alchemy products, within the
targeted young adult population is market size. The market size may be used to generate the
total income. We can project the weekly and annual market size to inform our company
strategy by carefully analysing and estimating.

Segment Population Market Size (%) Target Market

Young adults 5,000 30% 1,500

Table 10: Target market

Segment Number of target Weekly Potential Weekly market size

markets purchase (RM)

Young 1,500 1 1,500 purchases/week x

adults RM15.00
=RM22,500.00

Total market size (per week) 22,500.00

Total market size (per year) 22,500.00 x 52 weeks

=1,170,000.00

Table 11: Estimated market size

35
4.7 MARKETING SHARE

Market share is a critical metric, representing the percentage of the total market that a
specific product, such as Aroma Alchemy fragrances, captures. It provides insights into the
product's presence and influence within its particular market segment. In the context of our
product aimed at young adults, we have set ambitious yet achievable targets for weekly
market share during the estimated period from 2024 to 2026.

Given the estimated market size, we are strategically targeting a market share ranging
from 1% to 3% on a weekly basis. For Aroma Alchemy perfumes, this translates to a weekly
market share goal as follows:

 Minimum weekly market share = RM22,500.00 (Total market size per week) x
1%

= RM225.00

 Maximum weekly market share = RM22,500.00 (Total market size per week) x
3%

= RM 675.50

Over the next three years, we hope that Aroma Alchemy products will have a major
influence and presence among young adults. This targeted range of 1% to 3% represents our
ambitions. This strategy aims to measure and optimize the product's performance in the ever-
changing market, guaranteeing consistent expansion and a significant relationship with the

36
intended consumer base.

4.8 SALES FORECAST

One method of projecting future sales income is sales forecasting, which involves
calculating how much each product will sell over a certain period. It may assist businesses in
making better decisions by assisting them in estimating their cost budget, whether it be short-
or long-term. Based on it, as the chart below shows, we forecasted our sales for the coming
months and years to aid in our overall company strategy.

Month Sales Collection (RM)

January 190,800.00

February 250,000.00

March 180,000.00

April 220,800.00

May 178,890.00

June 210,500.00

July 270,600.00

August 211,880.00

September 275,000.00

October 234,780.00

37
 November 218,980.00

December 255,600.00

Total Year 1 (2025) 2,697,830.00

Total Year 2 (2026) 2,850,000.00

Total Year 3 (2027) 3,196,700.00

Table 12: Sales collection of Year 1 to Year 3

4.9 MARKETING STRATEGY

To reach our goals of drawing in a large consumer base and making money, we need
a strong marketing plan. It functions as a thorough strategy to comprehend consumer
preferences, establish product prices, choose the best location for products, and carry out
efficient marketing campaigns. A crucial framework for creating a successful marketing plan
is the 4P (Product, Price, Place, and Promotion) approach.

4.9.1 Product strategy

Any product that a business sells that appeals to its target market is considered a
product. Our Aroma Alchemy perfumes are made to satisfy the needs of our intended market.
We guarantee that each perfume tube is beautifully packaged and filled with high-quality,
visually appealing, and divine fragrances. To prevent any quality-related problems, the safety
and condition of our goods are of utmost importance.

4.9.2 Price Strategy

We establish fair and affordable rates for our Aroma Alchemy by adhering to a value-
priced approach, so that our target clients may afford it. The value we provide is in line with
the calibre and contentment that clients get out of their purchases.

4.9.3 Place Strategy

The place where clients may access the product is referred to as the "place" in
marketing strategy. Both in-person events and virtual channels like social media are key

38
components of our marketing approach. We want to connect with genuine clients, starting
with Subang Jaya where near to other cities, in the local region, through live sessions and
direct sales. In addition, we can reach a wider audience by drawing clients from other areas
thanks to our online presence on social media platforms.

4.9.4 Promotion Strategy

Promotion, also known as marketing communication, is the process of making the

audience aware of what we are offering. In order to increase sales and raise awareness,
promotion is crucial. We're going to use direct and internet marketing techniques:

 Direct Promotion:

Business Card: For queries and direct communication, each manager will carry a
business card.

Pamphlet: Interactive booklets that provide an overview of our history, offerings,

items, contact details, and business hours.

Sales and Product Promotion: Exclusive offers of gift cards and discounts are made
at special occasions such as grand openings or for new online website sign-ups.

Online Promotion:

Social media: Active promotion on platforms such as Instagram and Facebook, with
updates on the latest products, seasonal promotions, and exclusive discounts.

Online Advertising: To reach a wider online audience, work with social media
influencers and make appearances on trustworthy websites.

4.9.5 Seasonal Sales Strategy

During seasonal sales like summer sales, Autumn sales, Winter sales or even Year-
end sales, we will provide a lot of discounts for every customer who wants to buy from us.
During these seasonal sales, we provide discounted prices on perfumes, aligning the product
offerings with the respective season.

39
 Promotional Tools Quantity Cost Per Unit(RM) Cost Overall (RM)

Business cards 500 0.60 300.00

Pamphlets 500 5.00 2500.00

Banners 10 75.00 750.00

Total Overall Promotion Tools 3550.00

Table 13: Cost of promotion tools

4.10 MARKETING BUDGET

The marketing budget is needed to estimate the range of money that will be used for the
marketing of our Aroma Alchemy only.

Marketing Budget for Aroma Alchemy Perfumes

 Production Costs for Different Flavours

Safety Total Material Price/unit Total price

Fragrance Material Quantity
Stock Requirement (RM) (RM)
Whispering
Rose 480 kg 50 kg 530 kg 20.00 10,600.00
Petals
Jasmine 720 kg 100 kg 820 kg 15.00 12,300.00
Luxe Life Sandalwood 480 kg 50 kg 530 kg 15.00 7,950.00
Cardamom 480 kg 50 kg 530 kg 10.00 5,300.00
Black Vogue Tobacco 480 kg 50 kg 530 kg 10.00 5,300.00
Vanillin 720 kg 100 kg 820 kg 20.00 16,400.00
Distilled
Others 144 litres 30 litres 174 litres 2.00 348.00
water
3,600 100
Ethanol 3,700 litres 5.00 18,500.00
litres litres
Stabilizer 108 litres 20 litres 128 litres 5.00 640.00
TOTAL RM 77,338.00

40
 Table 14: Production costs

 Promotion Tools

Promotional Tools Quantity Cost Per Unit(RM) Cost Overall (RM)

Business cards 500 0.60 300.00

Pamphlets 500 5.00 2,500.00

Banners 10 75.00 750.00

Social Media Advertising - 2000.00 2,000.00

Seasonal Promotions - 500.00 500.00

Total Overall Promotion Tools 6,050.00

Table 15: Promotion tools

 Other Items

Other Items Cost (RM)

Storage Containers 500.00

Packaging Design 500.00

Display Materials 300.00

41
 Grand Opening Event 1,500.00

Miscellaneous Marketing 200.00

Total Overall Other Items 3,000.00

Table 16: Cost of other item

= Grand Total Marketing Budget for Aroma Alchemy perfumes: RM 86,388.00

4.11 COMPETITION SWOT ANALYSIS

4.11.1 Strengths
 Efficient Production Processes: Implementing streamlined and efficient production
processes can contribute to cost savings and timely product delivery.
 Quality Control: Implementing stringent quality control measures ensures the
consistency and high quality of fragrance.
 Supply Chain Optimization: Establishing strong relationships with suppliers and
distributors ensures a smooth and reliable supply chain.
4.11.2 Weaknesses
 Dependence on Suppliers: Relying on a limited number of suppliers for key
ingredients like flower petals may pose a risk in case of supply chain disruptions.
 Production Capacity Limits: If the production capacity is limited, meeting increased
demand may become a challenge.
 Technology Dependence: Heavy reliance on technology may lead to vulnerabilities
if systems fail or face technical issues.
4.11.3 Opportunities
 Automation and Technology Integration: Investing in automation and technology
can enhance operational efficiency and reduce costs.
 Diversification of Product Line: Introducing new variants or related products can
attract a broader customer base.
 Global Expansion: Exploring opportunities to expand operations globally can open
new markets and revenue streams.
4.11.4 Threats

42
  Market Fluctuations: Changes in consumer preferences or economic conditions can
impact the demand for fragrance.
 Regulatory Changes: Keeping up with and adapting to changes in food safety and
manufacturing regulations is crucial to avoid compliance issues.
 Natural Disasters: Unforeseen events such as natural disasters can disrupt the supply
chain and production processes.

5.0 OPERATION PLAN

5.1 PROCESS PLANNING

The raw materials for perfume production are gathered and collected.

The obtained raw materials undergo lab testing to determine the quality of materials.

The essential oil will be extracted from the raw materials (plants) through solvent
extraction. The materials are placed in large rotating tanks and benzene is poured over
them, which extracts the essential oils and then placed in ethyl alcohol. The oil rises after
it dissolves in alcohol, and heat is then applied to evaporate the alcohol. This leaves a high
concentration of perfume oil on the bottom of the tanks.

After the extraction process, the essential oil is then masterfully blended according to a
specific formula. After the scent is finally created, it is then mixed with varying amounts
of alcohol. Most perfumes are comprised of 10 to 20% perfume oils that are dissolved in
alcohol and tiny amounts of water.

43
The perfume undergoes aging process in where it occurs for a period of several months to
one year. It is a time in which the perfume is kept undisturbed in a cool, dark area. This
allows for the permanent bonding of the alcohol and the essential oils.
The perfume mixture is bottled and labelled for marketing.

The products are stored before releasing for shipment.

Figure 5: Planning of Operational Process Flow

44
5.2 OPERATION LAYOUT
The layout that is suitable for the manufacturing of perfume for our company is the
product-based layout. The design of this layout is arranged according to sequence of activities
to produce the perfume and for continuous flow production.

Figure 6: The operation layout of Aroma Alchemy.

45
5.3 PRODUCTION PLANNING
Aroma Alchemy produces 3 types of perfume with different scent combinations which
are the rose-jasmine, tobacco-musk, and sandalwood-cardamom scents. The number of
outputs per day is 100 units for each scent.

Output Per Day

Number of working days = 24 days

Number of outputs per day (1 scent) = 100 units

Number of outputs per day (3 scents) = 300 units

Output Per Month

Average sales forecast per month = RM 108,000.00

Price per unit = RM 15.00

Number of outputs per month (1 scent) = 2,400 units

Number of outputs per month (3 scents) = 7,200 units

46
5.4 MATERIAL PLANNING
5.4.1 Bill of Materials (BOM)
Bills of Materials contains the quantity of raw materials required to produce 1 unit of
perfume. This helps to schedule raw material purchases and offers a cost estimate. It also
guides in tracking and planning material requirements.

Scent 1
Name: Whispering Petals
Scent combination: Rose-Jasmine
No. Description Specification Quantity
1. Rose petals 0.200 kg 1
2. Jasmine petals 0.300 kg 1
3. Ethanol 0.500 litre 1
4. Distilled water 0.020 litre 1
5. Stabiliser 0.015 litre 1
Table 17: Description and Specification of Whispering Petals.

Scent 2
Name: Luxe Life
Scent Combination: Sandalwood-Cardamom
No. Description Specification Quantity
1. Sandalwood 0.200 kg 1
2. Cardamom 0.200 kg 1
3. Ethanol 0.500 litre 1
4. Distilled water 0.020 litre 1
5. Stabiliser 0.015 litre 1
Table 18: Description and Specification of Luxe Life.

Scent 3

47
 Name: Black Vogue
Scent combination: Tobacco-Vanillin
No. Description Specification Quantity
1. Tobacco 0.200 kg 1
2. Vanillin 0.300 kg 1
3. Ethanol 0.500 litre 1
4. Distilled water 0.020 litre 1
5. Stabiliser 0.015 litre 1
Table 19: Description and Specification of Black Vogue.

Material Quantity Safety Stock Total Material Price/unit (RM) Total price
Requirement (RM)
Rose 480 kg 50 kg 530 kg 20.00 10,600.00
Jasmine 720 kg 100 kg 820 kg 15.00 12,300.00
Sandalwood 480 kg 50 kg 530 kg 15.00 7,950.00
Cardamom 480 kg 50 kg 530 kg 10.00 5,300.00
Tobacco 480 kg 50 kg 530 kg 10.00 5,300.00
Vanillin 720 kg 100 kg 820 kg 20.00 16,400.00
Distilled water 144 litres 30 litres 174 litres 2.00 348.00
Ethanol 3,600 litres 100 litres 3,700 litres 5.00 18,500.00
Stabilizer 108 litres 20 litres 128 litres 5.00 640.00
TOTAL RM 77,338.00
Table 20: Monthly Material Requirement Schedule.

48
5.4.2 MATERIAL SUPPLIER

Material Supplier

Rose petals Mita Floral Flower

Jasmine petals N098, 8, Jalan SS 26/9, Taman Mayang, 47301 Petaling Jaya, Selangor

Sjs Phoenix (M) Sdn Bhd

Pt. 1390, Jalan Igu 2., Taman Garing, Kuala Garing
Sandalwood Rawang 48000
Selangor Malaysia

Spice Asia Sdn Bhd,

No. 10G, Jalan
Cardamom Raya Barat 2/KS1, Pusat Perniagaan
Raya Barat, 41100, Klang, Selangor,
Malaysia.
Kumpulan Saintifik KSFE
No. 32 & 34, Jalan SS25/22,
Taman Mayang,
Vanillin
47301 Petaling Jaya,
Selangor Darul Ehsan,
Malaysia.
Matrix Flavours & Fragrances Sdn Bhd
(42333-T)
Tobacco 11, Jalan SS18/6, Subang Jaya,
47500, Selangor Darul Ehsan,
Malaysia.

Distilled Challenger Avenue (M) Sdn Bhd

Water No. 8, Lot 778, Jalan Subang 4, Subang Light Industrial Park, 47610 Subang
Ethanol Jaya, Selangor, Malaysia.
Stabiliser
Table 21: Supplier of each material.

49
5.5 MACHINE AND EQUIPMENT PLANNING
When acquiring machinery and equipment, numerous factors must be addressed to
guarantee a successful transaction. Firstly, the price is an important factor since it has a direct
influence on the budget and financial planning. Then, the quality and dependability of the
equipment, which impacts its performance and durability. The availability of spare parts is
critical for maintenance and repair.
Furthermore, having access to breakdown maintenance facilities is critical for
resolving any unforeseen problems. The technology and user-friendliness of the equipment
must be verified that it fulfils current technical standards and is simple to use. The supplier's
reputation may shed light on the equipment's dependability and trustworthiness, as well as
the after-sales services they provide.
Price / Unit Total Price
No. Machine/Equipment Quantity
(RM) (RM)
1 Analytical Balance 3 500.00 1,500.00
2 pH meter 2 2,000.00 4,000.00
High-Performance Liquid
3 2 150,000.00 300,000.00
Chromatography (HPLC)
4 Automated mixer 3 7,000.00 21,000.00
5 Aging tank 3 3,000.00 9,000.00
6 Filtration tank 3 10,000.00 30,000.00
7 Bottling machine 3 5,000.00 15.000.00
8 Labelling machine 3 5,000.00 15,000.00
9 Packaging machine 3 5,000.00 15,000.00
TOTAL RM 410,500.00

Table 22: Machine and Equipment Requisition Planning Schedule

50
 5.6 MANPOWER PLANNING
No. Position No. of Staff Salary/ Month EPF (RM) SOCSO (RM) Total (RM)
Required (RM) 13% 2%

1. Machine Operator 3 1,800.00 234.00 36.00 2,070.00

2. Maintenance staff 3 1,800.00 234.00 36.00 2,070.00
3. Store Manager 1 2,200.00 286.00 44.00 2,530.00
4. Laboratory Technicians 3 1,800.00 234.00 36.00 2,070.00
5. Production Manager 1 2,200.00 286.00 44.00 2,530.00
6. Operation Manager 1 2,500.00 325.00 50.00 2,875.00
TOTAL RM 14,145.00

Table 23: Direct Labour Planning Schedule

 Machine Operator: Ensure proper equipment operation and maintenance while

following to safety procedures.
 Maintenance Staff: Perform preventative maintenance and repairs to guarantee
equipment dependability and safety requirements.
 Store Manager: Oversee retail operations, manage employees, and guarantee customer
satisfaction and financial success.
 Lab Technicians: Conduct accurate sample analyses and keep thorough records in
accordance with safety rules.
 Production Manager: Plan and manage production schedules and resources to achieve
quality and efficiency objectives.
 Operation Manager: Create and implement plans to improve efficiency and comply
with regulations.

5.7 OVERHEADS REQUIREMENT

51
 No. Overhead Requirements Total (RM)

1. Utility expenses (Electricity + Water) 500.00

2. Internet & Phone Services 400.00

3. Online Advertising 200.00

4. Insurance 500.00

5. Employee Training 500.00

TOTAL RM 2,100.00
Table 24: Overheads Requirements.

5.8 LOCATION PLAN

52
 The location of Aroma Alchemy is planned based on multiple key factors. First and
foremost, distance from raw materials or suppliers is critical, and the map shows that
Aroma Alchemy is in a well-connected neighbourhood with access to important highways
such as 3214 and E11, allowing for efficient goods delivery.

 The labour supply in neighbouring regions like as Puchong and Petaling Jaya is
anticipated to be strong due to the residential and commercial mix, giving a pool of
prospective employees.
 The transportation looks to be well-developed, with major highways allowing for
easy logistics operations.
 In terms of land or rental prices, places such as Puchong often provide affordable
rates when compared to key business districts, balancing affordability, and
accessibility.
 The infrastructure support, shown by proximity to established regions, shows that
dependable utilities and communication networks are available.
 Given the climate in this location, which is tropical, enterprises must prepare for high
humidity and constant temperatures, which may influence storage and operational
conditions.
 Local government policies in locations like Puchong and Petaling Jaya are largely
pro-business, with numerous incentives and a simplified regulatory environment.
 Security is another consideration, and the map reveals that the business is in a
generally secure suburban neighbourhood, which reduces the danger of theft and
damage.
Finally, the availability of facilities for expansion and company development is
anticipated to be favourable, with plenty of room for growth and development prospects in
suburban regions like Puchong, which will aid in long-term business planning and scaling.
This strategic position, as seen on the map, is perfectly aligned with the variables required for
a successful business operation.

53
5.9 BUSINESS AND OPERATION HOURS
Business Hours: 9:00 a.m. to 6:00 p.m. (Monday to Saturday)
Operation Hours: 8:00 a.m. to 10:00 p.m. (Monday to Saturday)

5.10 LICENSE, PERMIT AND REGULATION

No. Department / Law License / Permit / Regulation

1. Companies Commission of Malaysia Business entity registration

(SSM) Obtaining business registration number
2. Ministry of Health (MOH) Register the products with the National
Pharmaceutical Regulatory Agency
(NPRA) under the Control of Drugs and
Cosmetics Regulations 1984.
3. Department of Environment (DOE) Comply with waste disposal and pollution
rules to reduce your environmental effect.

4. Royal Malaysian Customs Department Obtain necessary import/export permits.

5. Department of Islamic Development Obtain Halal certification to ensure that

Malaysia (JAKIM) products meet Halal standards.
Table 25: License, permit and regulation of each department or law.

54
5.11 IMPLEMENTATION OF SCHEDULE
No. Activities Deadline Duration

1. Incorporation of Business May – July 2023 3 months

2. Searching for Business Location June – July 2023 2 months

3. Application for Permits and July – October 2023 4 months

License
4. Renovation of Business Premise October – November 2023 2 months

5. Installation of Machine November 2023 – January 3 months

2024

6. Obtainment of Raw Materials January – February 2024 2 months

7. Recruitment of Labours January 2024 1 month

Table 26: Schedule of Implementation.

55
6.0 FINANCIAL PLAN

A financial plan is a technique for assessing financial income and assets based on current
and future budget scenarios. It is also used to plan and create financial objectives for the
future. Total costs may be computed using planning to help manage cash flow. A financial
plan is a detailed approach to helping individuals or corporations manage their money
successfully. It usually comprises budgeting, savings, investments, insurance, tax preparation,
and retirement planning. The objective is to define precise financial goals, evaluate present
resources, and develop a plan for reaching those goals over time. A well-structured financial
plan gives a framework for making sound financial decisions and responding to changes in
circumstances.

1. Objective of Financial Plan

 Determining current financial status
 Determining capital requirement
 Framing financial policies
 Risk management.
 Determining portfolio structure
 Maximum utilization of resources

56
6.1 FINANCIAL INPUT

Items Fixed Assets Monthly Expenses Other (RM) Total (RM)

(RM) (RM)

Promotional tools 1,500.00 1,500.00

Packaging 10,080.00 10,080.00 10,080.00

Grand opening 1,500.00 1,500.00

Salary 31,432.50 31,432.50

Storage 385.00 385.00

Insurance 500.00 500.00

Business
345.00 345.00
Registration

Course attend 598.00 598.00

TOTAL 46,340.50

Table 27: Administration budget

SUBJECT PROPERTY MONTHLY TOTAL

EXPENSES (RM) EXPENSES (RM) (RM)

TRANSPORTATION 700 800 1,500

PROMOTION - 1,000 1,000

TOTAL 2,500

Table 28: Marketing expenses

57
58
 Month Sales Collection (RM)
January 190,800.00
February 250,000.00
March 180,000.00
April 220,800.00
May 178,890.00
June 210,500.00
July 270,600.00
August 211,880.00
September 275,000.00
October 234,780.00
November 218,980.00
December 255,600.00
Total Year 1 (2025) 2,697,830.00
Total Year 2 (2026) 2,850,000.00
Total Year 3 (2027) 3,196,700.00

Table 29: Sales forecast

59
Item Fixed Asset (RM) Monthly Expenses (RM)

Machine and equipment 410,500.00

Raw materials 77,338.00

Utilities 500.00

Total 410,500.00 77,838.00

Table 30: Operation budget

60
6.2 PROJECT IMPLEMENTATION COST AND SOURCES

Capital Expenditure RM RM
Land & Building 600
Machinery and Equipment 410,500
Furniture and Fixtures 2,460
Transportation 1,500
Renovation cost 4,000 419,060

Working capital (2 months)

Marketing 86,388
Operations/ Production 108,000
Administration 26,441.25 220,829.25

Other Expenditure
Pre-operating
Business registration 2,000
Insurance 1,000
Road tax 200
Sundries 100
Deposits
Utilities (Phone service/ water/ electricity/internet) 900 4,200
Grand-total 644,089.25

Add: Contingency cost (10%) 64,408.92

TOTAL PROJECT IMPLEMENTATION COST 708,498.17

Table 31: Project implementation cost and sources of finance

61
Equity Contribution RM RM
Cash 300,000
Assets (Land and building) 600 300,600

External Sources
Hire Purchase 20,000
Term Loan 380,000 400,000

Other Sources –

TOTAL SOURCES OF FINANCING 440,600

Table 32: Sources of Financing Schedule

62
6.3 PRO-FORMA CASH FLOW
Year 1 Year 2 Year 3
Cash Inflow:
Equity- Cash 300,000 0 0
Term loan 380,000 0 0
Cash sales 2,697,830 2,850,000.00 3,196,700.00
Total Cash Inflow 3,377,830 2,850,000.00 3,196,700.00
Cash Outflow
Marketing Expenditure:
Promotion 72,600 72,600 72,600
Packaging 6,000 6,000 6,000
Display Advertisement 3,600 3,600 3,600
Marketing 2,400 2,400 2,400
Sales commission 12,000 12,000 12,000
Operations Expenditure:
Raw materials 840,000 850,000 860,000
Direct labor 169,740 169,740 169,740
Operation overheads 25,200 25,500 26,000
Administrative Expenditures:
Salaries and Wages 180,000 180,000 180,000
EPF and SOCSO 27,450 27,450 27,450
Administrative overheads 313,935.00 320,000.00 325,000.00
Loan Repayment:
Principal 7,500 7,500 7,500
Interest 4,200 3,800 3,500
Hire Purchase repayment:
Down payment 8,000 0 0
Principal 2,400 2,400 2,400
Interest 1,440 1,440 1,440
Capital Expenditure:
Machinery and Equipment 410,500 0 0
Furniture and Fixtures 2,460 0 0
Renovation 4,000 0 0
Transportation 1,500 1,500 1,500

63
Land and building 600 600 600
Pre-operating Expenditure 280 80 80
Other Expenditures:
Deposits 150 0 0
Total Cash Outflows 2,095,955 1,686,610 1,701,810
Cash Surplus (Deficit) 1,281,875 1,000,500 1,250,000
Beginning Cash Balance 0.00 1,029,365 2,029,865
Ending Cash Balance 1,281,875 2,029,865 3,279,865
Table 33: Pro forma cash flow

64
 Pre-
Month
Operation Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Year 1
Cash Inflow:
Equity- Cash 300,000
Term loan 380,000
Cash sales 190,800 250,000 180,000 220,800 178,890 210,500 270,600 211,880 275,000 234,780 218,980 255,600 2,697,830
Total Cash Inflow 680,000 190,800 250,000 180,000 220,800 178,890 210,500 270,600 211,880 275,000 234,780 218,980 255,600 3,377,830
Cash Outflow
Marketing
Expenditure:
Promotion 6,050 6,050 6,050 6,050 6,050 6,050 6,050 6,050 6,050 6,050 6,050 6,050 72,600
Packaging 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Display Advertisement 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Marketing 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Sales commission 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Operations
Expenditure:
Raw materials 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 840,000
Direct labor 14,145 14,145 14,145 14,145 14,145 14,145 14,145 14,145 14,145 14,145 14,145 14,145 169,740
Operation overheads 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,100 25,200
Administrative
Expenditures:
Salaries and Wages 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
EPF and SOCSO 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 2,287.50 27,450
Administrative
overheads 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 26,161.25 313,935.00
Loan Repayment:
Principal 625 625 625 625 625 625 625 625 625 625 625 625 7,500
Interest 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 4,200
Hire Purchase
repayment:
Down payment 8,000 8,000
Principal 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Interest 120 120 120 120 120 120 120 120 120 120 120 120 1,440

65
Capital Expenditure:
Machinery and
Equipment 410,500 410,500
Furniture and Fixtures 2,460 2,460
Renovation 4,000 4,000
Transportation 1,500 1,500
Land and building 600 600
Pre-operating
Expenditure 280 280
Other Expenditures:
Deposits 150
Total Cash Outflows 427,490 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 139,038.75 2,095,955
Cash Surplus
(Deficit) 252,510 51,761.25 110,961.25 40,961.25 81,761.25 39,851.25 71,461.25 131,561.25 72,841.25 135,961.25 95,741.25 79,941.25 116,561.25 1,029,365.00
Beginning Cash
Balance 0 252,510 304,271.25 415,232.50 456,193.75 537,955 577,806.25 649,267.50 780,828.75 853,670 989,631.25 1,085,372.50 1,165,313.75 0.00
Ending Cash Balance 252,510 304,271.25 415,232.50 456,193.75 537,955 577,806.25 649,267.50 780,828.75 853,670 989,631.25 1,085,372.50 1,165,313.75 1,281,875 1,281,875

Table 34: Pro Forma Cash Flow of End of Year

66
6.4 PRO FORMA INCOME STATEMENT

Pro Forma Income

Statement

for the End of Year 1

Income statement
Sales 2,697,830
Cost of sales 928,056
Gross profit 1,769,774

Less: Operating Expenses

Marketing Expenses 96,600
Administrative expenses 521,385
Depreciation charges 7,200
Miscellaneous 2,000
627,185
Operating income 1,142,589
Less: Financing expenses:
Interest on term loan 4,200
Interest on hire-purchase 1,440
5,640
Net profit before tax 1,136,949

Table 35: Pro forma income statement

67
 Year 1 Year 2 Year 3
Sales 2,697,830 2,850,000.00 3,196,700.00
Cost of sales 928,056 980,000 1,500,000
Gross profit 1,769,774 1,870,000 1,696,700

Less: Operating Expenses

Marketing Expenses 96,600 96,600 96,600
Administrative expenses 521,385 527,450 532,450
Depreciation charges 7,200 7,200 7,200
Miscellaneous 2,000 2,000 2,000
627,185 633,250 638,250
Operating income 1,142,589 1,236,750 1,058,450
Less: Financing expenses:
Interest on term loan 4,200 3,800 3,500
Interest on hire-purchase 1,440 1,440 1,440
5,640 5,240 4,940
Net profit before tax 1,136,949 1,231,510 1,053,510
Table 36: Pro Forma Income Statement.

68
Month Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Year 1
Sales 190,800 250,000 180,000 220,800 178,890 210,500 270,600 211,880 275,000 234,780 218,980 255,600 2,697,830
Cost of sales 77,338 72,500 72,800 78,580 75,850 80,000 76,580 73,852 77,938 75,000 77,000 90,618 928,056
Gross profit 113,462 177,500 107,200 142,220 103,040 130,500 194,020 138,028 197,062 159,780 141,980 164,982 1,769,774

Less: Operating
Expenses
Marketing Expenses 8,050 8,050 8,050 8,050 8,050 8,050 8,050 8,050 8,050 8,050 8,050 8,050 96,600
Administrative
expenses 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 43,448.75 521,385
Depreciation charges 500 752 300 800 550 860 700 480 650 560 680 368 7,200
Miscellaneous 150 165 148 159 160 170 165 150 146 180 167 240 2,000
52,149 52,416 51,947 52,458 52,209 52,529 52,364 52,129 52,295 52,239 52,346 52,107 627,185
Operating income 61,313 125,084 55,253 89,762 50,831 77,971 141,656 85,899 144,767 107,541 89,634 112,875 1,142,589
Less: Financing
expenses:
Interest on term loan 350 350 350 350 350 350 350 350 350 350 350 350 4,200
Interest on hire-
purchase 120 120 120 120 120 120 120 120 120 120 120 120 1,440
470 470 470 470 470 470 470 470 470 470 470 470 5,640
Net profit before tax 60,843 124,614 54,783 89,292 50,361 77,501 141,186 85,429 144,297 107,071 89,164 112,405 1,136,949
Table 37: Pro Forma income statement for end of Year 1

69
6.5 PRO-FORMA BALANCE SHEETS
Year 1 Year 2 Year 3
Non-Current Assets
Land & Building 600 600 600
Machinery & Equipment 410,500 410,500 410,500
Furniture & fixtures 2,460 2,460 2,460
Renovation 4,000 4,000 4,000
Transportation 1,500 2,000 1,500
Deposit 150 - -
419,210 419,560 419,060
Current Asset
Inventory of raw materials 98,000 97,000 65,000
Inventory of finished goods 556,000 562,000 565,000
Cash 1,281,875 1,000,500 1,250,000
1,935,875 1,659,500 1,880,000
Total Assets 2,355,085 2,079,060 2,299,060

Owners' Equity
Capital 850,000 600,000 1,015,750
Accumulated profit 1,136,949 1,231,510 1,053,510
1,986,949 1,831,510 2,069,260
Long-term Liabilities
Term loan 300,000 200,000 150,000
Hire-purchase 18,136 15,000 14,800
318,136 215,000 164,800
Current liabilities
Accounts payable 50,000 32,550 65,000
Total Owners' Equity & Liabilities 2,355,085 2,079,060 2,299,060

Table 38: Pro forma balance sheets

70
6.6 FINANCIAL ANALYSIS
6.6.1 Current Ratio

Year 1 Year 2 Year 3

Current Assets 1, 935,875 1,659,500 1,880,000

Current Liabilities 50,000 32,550 65,000

Quick Ratio 38.72 50.98 28.92

Table 39: Current ratio

6.6.2 Quick Ratio

Year 1 Year 2 Year 3

Current Assets 1, 935,875 1,659,500 1,880,000

Inventories 654,000 659,000 630,000

Current Liabilities 50,000 32,550 65,000

Quick Ratio 25.64 30.74 19.23

Table 40: Quick ratio

6.6.3 Inventory Turnover

Year 1 Year 2 Year 3

Cost of Sales 928,056 980,000 1,500,000

Average Inventory 654,000 656,500 644,500

Inventory Turnover 1.42 1.49 2.33

Table 41: Inventory turnover

71
6.6.4 Gross Profit Margin

Year 1 Year 2 Year 3

Gross Profit 1,769,774 1,870,000 1,696,700

Sales 2,697,830 2,850,000 3,196,700

Gross Profit Margin 65.60% 65.61% 53.38%

Table 42: Gross profit margin

6.6.5 Net Profit Margin

Year 1 Year 2 Year 3

Net Profit 1,136,949 1,231,510 1,053,510

Sales 2,697,830 2,850,000 3,196,700

Net Profit Margin 42.14% 43.21% 32.96%

Table 43: Net profit margin

6.6.6 Return on Assets

Year 1 Year 2 Year 3

Net Profit 1,136,949 1,231,510 1,053,510

Totals Assets 2,355,085 2,079,060 2,299,060

Return on Assets 48.28% 59.23% 45.82%

Table 44: Return on assets.

72
6.6.7 Return on Equity

Year 1 Year 2 Year 3

Net Profit 1,136,949 1,231,510 1,053,510

Total Equity 1,986,949 1,831,510 2,069,260

Return on Equity 57.22% 67.24% 50.91%

Table 45: Return on equity.

6.6.8 Debt to Equity Ratio

Year 1 Year 2 Year 3

Total Debt 350,000 232,550 215,000

Total Equity 1,986,949 1,831,510 2,069,260

Debt to Equity Ratio 0.18:1 0.13:1 0.1:1

Table 46: Debt to equity ratio

6.6.9 Debt to Total Assets Ratio

Year 1 Year 2 Year 3

Total Debt 350,000 232,550 215,000

Total Assets 2,355,085 2,079,060 2,299,060

Debt to Equity Ratio 14.86% 11.18% 9.35%

Table 47: Debt to total assets ratio

73
6.6.10 Time Interest Earned

Year 1 Year 2 Year 3

Profit Before Interest 1,142,589 1,236,750 1,058,450

Interest Response 5,640 5,240 4,940

Time Interest Earned 202.59 236.02 213.83

Table 48: Time interest earned.

74
CONCLUSION
The company’s management believed that we would be able to provide variations of
board-spectrum perfume for global university students to choose from. By combining our
infectious enthusiasm and innovation to create remarkable products, we will be able to
compete with other large corporations in 2026 to become a fragrance brand that is known
throughout worldwide for its emphasis on quality and perfection.

The use of raw materials for the design, creation, and manufacturing of body care
products, home scents, and fragrances, create the best perfume with the purest essences and
aromas is our mission. Crafting a comprehensive business plan helps to clarify challenges and
attracting both customers and inventors. We can evaluate market trends with the aid of this
strategy blueprint, which also improves our industry position and sales potential.
Acknowledging our shortcomings enables us to provide unique offerings that address a range
of needs.

Raising Aroma Alchemy's impact in the young adults circle is consistent with our
business goals and our dedication to improving society via the provision of excellent products
and services. Through our store and social media, we have the opportunity to engage with
consumers both physically and electronically, giving us the possibility to deliver exceptional
customer service. Our goal is to positively impact lives and experiences by offering a diverse
array of client products. The development of our soft skills is essential to creating a positive
team atmosphere and encouraging ongoing workplace progress. In conclusion, the
management team is confident that we will reach our goals if we follow the plans in our
outline.

75
IP REGISTRATION EXPLANATION

Intellectual Property (IP) registration is a critical step for companies in Malaysia to

protect their creations, inventions, and brands. The governing body for IP rights in Malaysia
is the Intellectual Property Corporation of Malaysia (MyIPO). Here's a detailed explanation
of the IP registration process in Malaysia.

Types of Intellectual Property in Malaysia

Patents: Patents protect inventions that are new, involve an inventive step, and are
industrially applicable. A patent grants the inventor exclusive rights for up to 20 years from
the filing date.

Trademarks: Trademarks protect signs, symbols, logos, or any combination used to

distinguish goods or services. Registration provides exclusive rights to use the trademark in
connection with specific goods or services.

Copyrights: Copyrights protect original literary, musical, and artistic works. In Malaysia,
copyright protection is automatic upon creation and does not require registration.

Industrial Designs: This protects the visual design of objects that are not purely utilitarian.
Registration provides exclusive rights to use the design for up to 25 years, subject to renewal.

Trade Secrets: Although not registered, trade secrets are protected through confidentiality
agreements and legal measures to maintain their secrecy.

76
IP Registration Process in Malaysia

1. Identify the Type of IP: Determine the appropriate category for your creation—patent,
trademark, industrial design, or copyright.
2. Conduct a Search: Before filing, perform a search to ensure your IP is unique and
does not infringe on existing rights. MyIPO provides search facilities for patents,
trademarks, and industrial designs.

Prepare the Application:

1. Patents: Prepare a detailed description, claims, and drawings of the invention.

2. Trademarks: Prepare a clear representation of the trademark and specify the
goods/services it will cover.
3. Industrial Designs: Prepare representations of the design and a statement of novelty.
4. File the Application: Submit the application to MyIPO. This can be done online
through the MyIPO portal or physically at their office. Each type of IP has specific
forms and fees associated with the application.

Examination Process:

1. Patents: Undergo a formal examination and, if requested, a substantive examination to

ensure it meets all legal requirements.
2. Trademarks: MyIPO examines the trademark for compliance with registration criteria
and potential conflicts with existing trademarks.
3. Industrial Designs: Reviewed for compliance and uniqueness.
4. Publication and Opposition: After passing the examination, the IP is published in the
Government Gazette. There is a period during which third parties can oppose the
registration (for trademarks and patents).
5. Approval and Registration: If no oppositions are filed, or if oppositions are resolved,
the IP is registered. MyIPO issues a registration certificate, granting exclusive rights
to the owner.

77
Importance of IP Registration for Companies in Malaysia

 Legal Protection: Provides a legal basis to prevent unauthorized use and act against
infringement.
 Market Advantage: Enhances brand recognition and establishes a strong market
presence.
 Revenue Generation: Allows monetization through licensing, franchising, or selling
the IP.
 Encouragement of Innovation: Protects investments in research and development,
encouraging further innovation.

Conclusion

For companies in Malaysia, IP registration is essential for safeguarding intellectual

assets and maintaining a competitive edge. By leveraging the services provided by MyIPO,
companies can ensure their innovations and brands are protected under Malaysian law.

For more detailed information, you can refer to the official website of the Intellectual
Property Corporation of Malaysia (MyIPO).

78
Work Contribution
No. Name & ID Task Distribution
 Wrote organization plan.
 Conclude business plan.
1 KOH LIANG ZI (SA22022)
 Finalise the work before
submitting.
SARVAESWARY A/P RAJANDRAN  Distribute the task.
2
(SA22025)  Focused on financial plan.
KARISHNAA A/P RAJENDRAN
3  Wrote operational plan.
(SA22029)
DURKA A/P BALASUBRAMANIAM
4  Wrote the cover letter.
(SA22046)
 Wrote marketing plan.
5 SUMITHA A/P MURUGAN (SA22047)  Designed the company logo
and BMC.
 Wrote IP registration
NURINNAZILI BINTI BADRUL explanation.
6
HISHAM (TH22034)  Prepared Appendix A,B and C
of the project.
Table 49: Task distribution of each member.

79
Appendix A: BMC with Brief Explanation

Figure 7: Business Model Canvas.

80
This BMC outlines the strategic blueprint for the Aroma Alchemy team, detailing key
elements essential for its business model. The canvas includes:

 Key Activities: Aroma Alchemy’s main activities are conducting in-depth market
research to identify emerging fragrance trends and customer preferences for perfumes.
Besides that, we are establishing partnerships with high-quality raw material suppliers
to ensure consistency and uniqueness of fragrances for perfumes. Next, we are
involved in investing in innovative scent technologies and sustainable production
methods to enhance product offerings and minimize environmental effects.
Organizing and participating in industry trade shows and events to build brand
recognition and network with key stakeholders. Last, we are utilizing advanced
analytics and customer feedback to continually refine product formulation and
improve user experience.
 Key Partners: We did not partner up with any company for Aroma Alchemy products
to keep the authenticity of the product. There are several suppliers we contact for raw
material which are Rose & Jasmine petals: Mita Floral Flower, Sandalwood: Sjs
Phoenix (M) Sdn Bhd ,Cardamom: Spice Asia Sdn Bhd,Vanillin: Kumpulan Saintifik
KSFE, Tobacco: Matrix Flavours & Fragrances Sdn Bhd ,Distilled Water, Ethanol,
Stabiliser: Challenger Avenue (M) Sdn Bhd.
 Key Resources: The key resources are we partner with IFF for innovative, high-
quality fragrance solutions and custom scent development. We also use agarwood
(Oud) to utilize this luxurious, culturally significant ingredient to enhance the depth
and exclusivity of our perfumes. Besides that, we collaborate with Olfactory Malaysia
for bespoke, high-quality artisanal fragrances tailored to local preferences. We
managed to bring our perfume to the National Pharmaceutical Regulatory Agency
(NPRA) to ensure our products meet safety and quality standards by complying with
NPRA regulations.
 Value Prepositions: Our company offers high-quality, luxurious fragrances that evoke
emotion, enhance confidence, and express individuality for our customer demand.
Aroma Alchemy offers a range of perfume collections tailored to different preferences
and hires our perfumes to create a memorable experience for our precious customers.
Other than that, we offer a diverse selection of scents catering to different preferences
and occasions with excellent longevity and projection.

81
 Customer Relationship: we are active on social media such as Facebook and
Instagram, email newsletter and official website. On offline channels we come out
with flyers, coupons, and vouchers, promote advertisements on magazine and provide
business card.
 Channels: Our customer reaches us through social media such as Instagram and
Facebook and update our promotion, news, and season collection on social media
posts. We strictly focus on issues regarding cross-promotion, unified branding, and
data sharing. We also provide personalization and mobile optimization for our
customers.
 Customer Segments: We focus on university students since they are frequently trend
setters and influencers among their peers. Our consumer groups are defined by their
activity, which includes purchasing behaviors and brand interactions. To reach new
client categories and remain ahead of trends, we do market research on a regular
basis.
 Cost Structure: The main costs of our company estimated cost for the first year is
fixed cost which are renting (RM600), salaries and wages (RM 180,000), insurance
(RM 1,000) and total fixed cost (RM 181,600). For variable cost are raw materials
(RM840,000), utilities (RM 900), marketing and advertising (RM 96,600), pre-
operation (RM 280) and total variable cost (RM 937,780). The total cost is RM
1,119,380.
 Revenue Streams: Each product sells for RM 15 Sold 179,855and for products in first
year making RM 2,697,830 in sales. The sales we make came from physical shops
and online sales.

82
Appendix B: IP Registration Form

83
Figure 8: Intellectual Property Registration Form for Aroma Alchemy.

84
Appendix C: References
BonParfumeur, C. (2023, August 10). Cardamom perfume. Bon Parfumeur.
https://www.bonparfumeur.com/blogs/journal/cardamom-in-
perfumery#:~:text=Cardamom's%20aromatic%20profile%20is%20complex,to
%20create%20warm%2C%20intoxicating%20fragrances.
Clive Christian UK. (n.d.). WHAT IS SANDALWOOD SCENT?
https://www.clivechristian.com/blogs/olfactive-family/what-is-sandalwood-
scent#:~:text=Sandalwood%2C%20one%20of%20the%20most,and%20warmth
%20to%20a%20scent.
D, P. (2023, November 21). The SWOT of a fragrance store (with examples). BusinessDojo.
https://dojobusiness.com/blogs/news/fragrance-store-swot#:~:text=For%20example
%2C%20your%20store's%20strengths,presence%20or%20limited%20marketing
%20efforts.
Fragrances eCommerce market in Malaysia - Data & trends | ECDB.com. (n.d.).
https://ecommercedb.com/markets/my/fragrances
Moeglin, E. (2022, July 27). The many scents of rose – the queen of all flowers. Experimental
Perfume Club. https://experimentalperfumeclub.com/rose-in-perfume/#:~:text=Rose
%20In%20Perfumery&text=Perfumers%20use%20only%20a%20few,the%20deeper
%20and%20sweeter%20variant.
Munce, G. (2024, February 20). The 10 best tobacco colognes for Men. Esquire.
https://www.esquire.com/style/grooming/g46869991/best-tobacco-colognes/
Nine reasons why you need a business plan. (n.d.).
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