A Summer Internship project Report

On

“STUDY AND ANALYSIS OF EMPLOYEE’S

AWARENESS ON LG PRODUCTS”
Submitted in partial fulfillment of for the award of

MASTER OF BUSINESS ADMINISTRATION

DEGREE
Session: (2024-2025)

By

Shreya Dwivedi Under the guidance of

MBA 3rd Sem Ms. Sweta Bajpai

2307230700094

AXIS INSTITUTE OF PLANNING

& MANAGEMENT,KANPUR

AFFILIATED TO DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY,

LUCKNOW

1
 Certificate of the Institute

This is to certify that Ms. Shreya Dwivedi is a Bonafide of AXIS

INSTITUTE OF PLANNING AND MANAGEMENT, KANPUR has
successfully completed the project work as prescribed by the Abdul Kalam
Technical University, Lucknow in the partial fulfillment of the
requirement of Master of Business Administration (MBA) program for the
academic year 2023-2024.

The project work “STUDY AND ANALYSIS OF EMPLOYEE’S

AWARENESS ON LG PRODUCTS

Guide:
Ms. Sweta Bajpai

2
 STUDENT DECLARATION

I hereby declare that the work being presented in this report entitled
“STUDY AND ANALYSIS OF EMPLOYEE’S AWARENESS ON LG
PRODUCTS” is an authentic record of my work carries out under the
supervision of “Ms. Sweta Bajpai”.

The matter embodied in this report has not been submitted by me for the
award of any other degree.

Shreya Dwivedi

MBA 3rd Sem

2307230700094

3
 ACKNOWLEDGEMENT

I would like to express my deepest gratitude to my supervisor, Ms. Sweta

bajpai Ma’am, for their invaluable guidance, support, and constructive
feedback throughout the course of this study. Their expertise, patience, and
encouragement were instrumental in shaping the direction of this research
and enhancing its quality.

I am also indebted to the faculty members of the MBA program at Axis

Institute of Planning and Management for providing a conducive
learning environment and imparting the knowledge and skills necessary for
undertaking this project. I am truly grateful for your support

Shreya Dwivedi

2307230700094

4
5
 ABSTRACT

One of the weakest sections of LG Electronics is the

employees working here has a very less or negligible
awareness about the products LG owns and manufactures.

The principle objective of this project is to select an

appropriate sampling unit, and prepare questionnaires, conduct
group interviews, organize quiz to study the Employee’s
awareness on their own products.

To meet the objective, the foremost thing to be done is

gaining the insight awareness of various LG products with
Product Training Team providing SSE Management(Strong
Sell-out Excellence).

Awareness part includes various features, models of products,

price range, technical specification, benefits and USP(Unique
Selling Prepositions) of products.

After being trained survey was conducted to evaluate awareness

level of employees.

6
 TABLE OF CONTENTS

S. No. TITLE Page No.

LIST OF TABLES 8
LIST OF FIGURES 9
1. INTRODUCTION 10

Company Profile 10
Company History 12
Company Vision, Conduct & Philosophy 15
Business Domains 17
Organisation Structure 20
Overview of HR Department
23
Need of Study
Objectives 23

Scope of work 24
Limitations 24
2. THEORITICAL FRAMEWORK AND 25
LITERATURE REVIEW
Introduction 25

3. Importance of employee awareness 25

Ways to improve employee awareness 26
Problem Statement 28
3. DATA COLLECTION 29

3.1 Data 29
3.2 Method of Data Collection 29

7
 3.3 Sampling 29
3.4 Tools of the study used 30

3.5 Research Methodolgy 31

4. ANALYSIS AND INTERPRETATION 32

4.1 Analysis of data 32

4.2 Result Analysis 36
4.3 Paired sample t-test Analysis 42
5. CONCLUSION 45

RECOMMENDATIONS 46
 APPENDICES 47

 Appendix A Questionnaire 47
Appendix B Graphs 52
 REFERENCES 62

8
 LIST OF TABLES

Table Page. No.

No.
TITLE

1. Number of Employees and their Department 32

2. Categories of LG Products 34

3. Employees and their Marks 35

4. Awareness level of Employees before

conducting training
36

5. Awareness level of Employees after

conducting training
38

39
6. Improvement level in Awareness

9
 LIST OF FIGURES

Table Page. No.

No.
TITLE
32
1. Number of Employees and their Department

34
2. Categories of LG Products

35
3. Employees and their Marks

4. Awareness level of Employees before

conducting training
36

5. Awareness level of Employees after

conducting training 38

39
6. Improvement level in Awareness

10
 CHAPTER 1

INTRODUCTION

1. COMPANY PROFILE

1.1 LG ELECTRONICS INDIA

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South

Korea was established in January 1997 after clearance from the Foreign Investment

Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater

Noida, near Delhi, in 1998, with an investment of Rs 500 Crores.

LG Electronics India Limited (LGEIL) has a turnover of 1450 Crores in 2012-13.

LGE has 50 affiliated companies across the globe, with 300 offices and presence in 120

countries. With over 64,000 employees, it focuses on four main businesses - Electronics

and Telecommunications, Services, Finance and Chemicals. LGE has 20 R&D centres

worldwide and has subsidiaries in 76 countries.

Established in 1997, LG Electronics India (LGEI) is a wholly-owned subsidiary of LG

Electronics, South Korea. It is one of the leading companies in consumer electronics,

home appliances and computer peripherals in India. LG is the market leader in various

segments like color TVs, microwave ovens, frost-free

refrigerators, washing machines and air-conditioners. LG Electronics India received the

Occupational Health & Safety Management System OHSAS

18001:1999 certifications from the British Standards Institution (BSI), India, for a

systematic approach towards Occupational Health and Safety Management System.

11
1.1.1 LG’s Motto: “Be First, Do it Right, Work Smart”

1.1.2 BRAND IDENTITY

LG is the brand that is Delightfully Smart. "Life's Good" slogan,

and futuristic logo are a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this

corporation is founded on; with the capital letters L and G positioned inside a circle to

center our ideals above all else, humanity. The letters "L" and "G" in a circle symbolize

the world, future, youth, humanity, and technology. Our philosophy is based on

Humanity. Also, it represents LG's efforts to keep close relationships with customers

around the world. The symbol mark consists of two elements: the LG logo in LG Grey

and the stylized image of a human face in the unique LG Red color. Red, the main color,

represents our friendliness, and also gives a strong impression of LG's commitment to

deliver the best. Therefore, the shape or the color of this symbol mark must never be

changed.

12
 1.2 LG ELECTRONICS 50-YEAR HISTORY

 1958
Founded as GoldStar

 1960's
Produces Korea's first radios, TVs, refrigerators, washing machines, and air conditioners

1995
Renamed LG Electronics Acquires US-based Zenith

1997
World's first CDMA digital mobile handsets supplied to Ameritech and GTE in U.S. Achieves
UL certification in U.S. Develops world's first IC set for DTV

 1998
Develops world's first 60-inch plasma TV

 1999
Establishes LG Philips LCD, a joint venture with Philips

2000
Launches world's first Internet refrigerator Exports synchronous IMT-2000 to Marconi Wireless
of Italy Significant exports to Verizon Wireless in U.S.

2001
GSM mobile handset Exports to Russia, Italy, and Indonesia Establishes market leadership in
Australian CDMA market Launches world's first Internet washing machine, air conditioner, and
microwave oven

13
 2002
Under LG Holding Company system, separates into LG Electronics and LG Corporation Full-
scale export of GPRS color mobile phones to Europe Establishes CDMA handset production line
and R&D center in China

 2003
Enters Northern European and Middle East GSM handset market Achieves monthly export
volume above 2.5 million units (July) Top global CDMA producer

2004
EVSB, the next-generation DTV transmission technology, chosen to be the U.S./Canada
Industry standard by the US ATSC Commercializes world's first 55" all-in-one LCD TV
Commercializes world's first 71" plasma TV Develops world's first Satellite- and Terrestrial-
DMB handsets

 2005
Becomes fourth-largest supplier of the mobile handsets market worldwide Develops world's first
3G UMTS DMB handset, 3G-based DVB-Hand Media FLO DMB Phone with time-shift
function and DMB notebook computer Establishes LG-Nortel, a network solution joint venture
with Nortel

2006
LG Chocolate, the first model in LG's Black Label series of premium handsets, sells 7.5 million
units worldwide Develops the first single-scan 60" HD PDP module and 100-inch LCD TV
Establishes strategic partnership with UL Acquires the world's first IPv6 Gold Ready logo

 2007
Launches the industry's first dual-format, high-definition disc player and drive Launches
120Hz Full HD LCD TV Demonstrated the world-first MIMO 4G-Enabled technologies with
3G LTE Won contract for GSMA's 3G campaign

2008
Introduces new global brand identity: "Stylish design and smart technology, in products that
fit our consumer's lives." Posted No.1 spot in US frontloading washers in 5 consecutive
quarters Unveiled the world's first Bluetooth headset combined mobile phone Unveiled the
world's first Blu-ray network storage Developed the world's first LTE mobile modem chip
Recorded over

14
 100 million units of LG air conditioners in accumulated sales

2009
Became second-largest LCD TV provider worldwide Became third-largest supplier of mobile
handsets market worldwide Became Global Partner and Technology Partner of Formula One™

2010
Unveiled the world’s first and fastest dual-core smartphone, LG OPTIMUS 2X Unveiled the
world’s first full LED 3D TV

LG Electronics has since continued to develop various electronic products, such as
releasing the world's first 84-inch ultra-HD TV for retail sale.

On 5 December 2012, the antitrust regulators of the European Union fined LG

Electronics and five other major companies (Samsung, Thomson since 2010 known
as Technicolor, Matsushita which today is Panasonic Corp, Philips and Toshiba) for
fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade.

On 11 June 2015, LG Electronics found itself in the midst of a human rights controversy
when The Guardian published an article by Rosa Moreno, a former employee of an LG
television assembly factory.

At the end of 2016, LG Electronics merged its German branch (situated in Ratingen) and
European headquarter (situated in London) together in Eschborn, a suburb of Frankfurt
am Main.

In March 2017, LG Electronics was sued for its handling of hardware failures with
recent smartphones such as the LG G4.

Koo Bon-joon, who was the CEO and the current vice chairman of LG Electronics, was
replaced by his nephew Koo Kwang-mo in July 2018 as CEO and vice
chairman.[16] The move came after the succession of Koo Kwang-mo as the chairman
of the parent company LG Corporation who succeeded his adoptive father and
uncle Koo Bon-moo after Bon-moo died of a brain tumor on 20 May 2018.

LG announced in November 2018 that Hwang Jeong-hwan, who took the job as
president of LG Mobile Communications in October 2017, will be replaced by Brian
Kwon, who is head of LG's hugely profitable home entertainment business, from 1
December 2018.[18] Also in 2018, LG decided to stop smartphone production in South
Korea to move production to Vietnam, in order to stay competitive.[19] LG said
Vietnam provides an "abundant labor force" and that 750 workers at its South Korean
handset factory would be relocated to its home appliance plant.

On 5 April 2021, LG announced its withdrawal from the phone manufacturing industry
after continuous loss in the market. In 2020, LG faced a loss of 5 trillion won (US$4.4
billion).

15
In June 2021, the YouTube channel Hardware Unboxed published a video alleging an
attempt by a representative of LG to manipulate the review of one of LG's gaming
monitors.[24] The representative, in an email shown in the video, attempts to influence
the editorial outcome of the review by indicating testing methods and aspects of the
display to be followed by the channel. This came a few months after a similar
incident between the creators and Nvidia in which Nvidia warned them that if they
continue emphasizing on rasterization rather than ray tracing in Nvidia's graphics cards,
they would no longer receive review samples.

As of 1 December 2021, the Chief Strategy Officer William Cho will take over
for Bong-seok Kwon as the CEO of LG Electronics.

In June 2022, LG acquired AppleMango, a South Korean EV charger manufacturer with

a 60% purchase of the company's stocks.

In June 2022, the American publication Consumer Reports rated LG home appliances as
the most reliable in the U.S. consumer market.

16
1.3 Company’s Vision, Conduct and Management Philosophy

1.3.1 Jeong-do Management

LG Electronics' 'Jeong-do Management' embodies our high ethical standards and doing

business in a transparent and honest manner.

"Jeong-do Management" ? is LG's unique application of ethics. LG will succeed through

fair management practices and constantly developing our business skills.

17
1.3.2 Employees and Customers

1.3.3 L G CUSTOMERS

18
1.4 BUSINESS DOMAINS

HOME ENTERTAINMENT COMPANY- The LG Electronics Home Entertainment

Company is a global top player in televisions, monitors, commercial displays, audio

video systems, personal computers and security systems. The company constantly

pushes technological boundaries to create feature-rich devices with stylish designs that

meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs,

OLED TVs, IPS monitors, home theater systems, Blu- ray Disc players, car audio/video

systems, mouse scanners and external storage devices. LG’s commercial products

include digital signage, video conferencing systems and IP security cameras.

MOBILE COMMUNICATION COMPANY- The LG Electronics Mobile

Communications Company is a global leader and innovator in mobile communications.

19
With its breakthrough technologies and innovative designs, LG continues to establish a

number of benchmarks in the smartphone market, while also helping create a better

lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a

leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to

developing groundbreaking LTE technologies and fulfilling consumer demands with

differentiated LTE devices of the highest quality, all of which are based on the

company’s wealth of LTE patents and technical knowledge.

HOME APPLIANCE COMPANY- The LG Electronics Home Appliance Company is

a global leader in the home appliance industry, dedicated to offering healthier and

greener products, blending smart technology and trend-setting design and providing a

complete solution for improving daily life. LG’s insightful products, including

refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners,

built-in appliances, and healthcare products are designed to resonate with consumers

around the world. LG’s innovative technologies and convenient features, including

the world's first smart refrigerator, steam washing machine and lightwave oven, set

new trends in the appliance industry.

AIR CONDITIONING AND ENERGY SOLUTION COMPANY- The LG

Electronics Air Conditioning and Energy Solution Company is a complete heating,

ventilation and air conditioning (HVAC) and energy solution company, which provides

Residential Air Conditioning (RAC), System Air Conditioning (SAC), Lighting

Solutions and Building Management Systems (BMS) around the world. Based on

technological leadership, LG AE has been increasingly expanding into specialized B2B

solutions with a central focus on eco-friendliness and energy efficiency. Through its

innovative technology, heavy investments in R&D and effective marketing strategies,

20
LG AE provides the most efficient and pleasant HVAC and Energy solutions, applicable

to any kind of environment from households to large sized businesses and industries.

1.4.1 LGEIL DEPARTMENTS

Material & Logistics

Production & Operation

Accounts & Finance

Human Resource

Research & Development

21
1.5 ORGANIZATION STRUCTURE

22
1.6 HR & MS STRUCTURE

ILC GA
India General
Learning
Corporate Centre Affairs Factory
HR HR
PMS
Performance Legal
Management Team
System

Culture HR & Security

Team MS Team

Human Resource & Management Support (HR & MS)

Culture Team- A culture is the expression of a team's values, attitudes, and beliefs

about sports and competition. It determines whether, for example, the team's focus is on

fun, mastery, or winning or whether it promotes individual accomplishment or team

success. This team is responsible for organizing various cultural activities like gully

cricket, basketball championship, LG Idol, LG Dance Competition, Collage

Competition, etc. Also, this team appoints Change Agents and Career Managers

Performance Management System (PMS) - Performance management is a continuous

process of setting employee goals, monitoring their progress against the goals,

evaluating outcomes, and then recognizing their performance. Appraisal forms are sent

to the concerned departments and, Manager and other professionals ensure the appraisal

is taking place in an ethical manner.

23
Corporate HR – This team look after profit making and market share of organization in

the market.

India Learning Centre (Learning & Development) – This team is responsible for

conducting training in terms of functional and behavioral capabilities for employees.

Training sessions like- Accounts, Finance, Import/Export, LG Products, SCM,

Corporate Planning, Outbound Activities, etc. are being conducted to enhance the

employee’s performance. Also, this team manages Line Guardian Program and Family

Visits every two months. In LGP, which each team member resolve HR related issues

of workers of one of the product line viz. Refrigeration line. Family Visit is a program

in which an employee visits consumer families to deal customer satisfaction.

General Affairs – This team manages all the expenses related to employee’s Mobile

Phone bills, Mobile Handset, Hotel Expenditure and miscellaneous expenses.

Factory HR – This team manages employee’s Attendance, Canteen Maintenance,

Transportation, wages of factory workers working on half-yearly contract basis.

Legal Team- This team deals with court cases of the company, generally local cases

filed by consumers or other organization.

Security Team – This team is responsible for all security checks and mock drills within

an organization to ensure employee’s safety and security.

24
1.7 NEED FOR THE STUDY

The company wanted to know to what extent the people were aware of their own company

products i.e. LG products. Hence this research was undertaken. The company wanted to

assess whether the present level of awareness is sufficient or not and the medium of

communication which was most effective in creating awareness. Hence it’s need for this

research.

1.8 OBJECTIVES

 To increase the level of awareness of LG products among LG employees.

 To make the employees better spokesperson within and outside the organization.

 To increase their work efficiency

 To gather innovative and productive ideas for improvement with the help of

their valuable feedback

 To keep them updated with the new features of the products

25
 1.9 Scope of Work

This project is applicable to employees of various departments including- Corporate

Planning, Sales & Marketing, SSE Team, HR & MS. Following the review of survey

results, Human Resource leaders will work with upper management to develop action

plans based upon employee comments.

This has been done by preparing the questionnaire which contains questions put forth to the

prospective individual’s, which would help in analyzing awareness of employees about

various LG products.

The study would also help LG Electronics to direct their marketing efforts by identifying

customer preference and also the role of different media in creating awareness .

1.10 Limitations

1. Survey is limited to small number of employees as it is not possible to reach

all the employees, hence the results may not be true for all the employees.

2. Lack of interest and motivation among the employees to gain the knowledge.

3. Validity & Reliability of the data obtained depends on the correctness of

the responses by the respondents

4. The time at the disposal of the researcher was limited and the size of the sample

comparing to the population was very less and hence it cannot be said to represent the

whole organization.

26
 CHAPTER 2

Theoretical Framework and Review of Literature

2.1 Introduction

Employee Awareness is comprised of many elements. Sense of employee awareness is to

increase a level of knowledge among the staff about the main factors concerning their

activities, so everyone can feel a satisfactory level of informative support from the

organization.

In manufacturing industry, knowledge and trained workers are critical and retention of

such employees is essential for the organizations to ensure consistent growth.

Product Training Program allows product marketers to dynamically interact with

employees to build greater product awareness and knowledge and to effectively

reinforce key propositions. A more effective sales force almost always results in

increased sales and greater market share.

2.2 Importance of Employee Awareness

Making employees constantly aware of their current statuses, value they make for the

organization, contribution they add to the overall corporate success, their professional

future, expectations set upon them, and other matters, can be an intricate task as all these

things should be integrated within one effective policy. Let’s consider some of key

components forming up such a policy:

27
 Involvement: Employees really need to be involved into the processes of

decision-making, work planning, and other things which influence their working

activities immediately. The better they are involved into workflow of their organization

or units, the better they feel their responsibility and ownership upon results of their

work.

 Surveys: All people like when they are proposed to express & explain their

opinions. Surveying your employees on specific organizational or business questions is a

way to better your business performance and demonstrate to your employees that you

really listen to their voice, so they can stay aware that their opinions are valued.

 Updates: It is necessary to make employee awareness on-going. Everyone needs

to be in touch with the recent business news, updates upon important events, progress

upon projects, and other corporate achievements.

 Feedbacks: Employees need to keep abreast of actions that their organization

performs to better their working environment, facilitate their tasks, and realize their

practical suggestions collected via surveys.

2.3 Ways to Improve Employee Awareness Program

1. Find out what interests your audience. Recognize that the reason

awareness programs are required is that typically while the information you are

providing is important, it falls beyond the interest level of the intended audience.

2. Make your material relevant. The people you do reach often are unable to

immediately see how to apply it to their situation.

3. Use attention-grabbing headlines and be brief. People have too much to do and

ever shortening attention spans.

28
4. Use compelling content. Policy documents are not compelling.

5. Improve your measures of success. Reading an information item or attending

a session on its own does not constitute a successful program.

6. Identify the steps to success. Getting people to read a well crafted invitation is

just as much of a success towards a the overall program as any other security

awareness activity they might participate in.

7. Make awareness on going. Maintaining employee awareness is like maintaining

good health. One meal or one week at the gym does not make you healthy for very

long. Organisation need constant maintenance and so does your awareness program

8. Ensure that you have support from the top. Managers need to see the

relevance themselves. If they don't "get it", they won't be supportive of your

initiatives as evidenced by not allowing staff the time to participate, or not funding

activities.

9. Keep an eye out for changes in the way things are done. Changes to

business processes often represent an opportunity to insert awareness activities.

10. Keep up the momentum. Falling behind is a sure way to lose the interest of

employees who begin to look forward to your offerings

29
 2.4 Problem Statement

Employee Awareness on products makes employee better spokesperson and hence

influences sales in the market. Moreover, it helps in gathering innovative and productive

ideas for improvement with the help of their valuable feedback. It is important to find

new and innovative ways to deliver internal marketing campaigns if they are to have

maximum impact with sales and support teams.

This study is undertaken to evaluate level of awareness of Sales and Marketing division of

LG Electronics India Limited - Area General Manager(AGM) and Executives of

different departments like – Sales, Industrial Design and IT.

This study will also propose ideas to improve level of awareness on products amongst

employees and hence improve their marketing skills.

30
 CHAPTER 3

DETAILED BUSINESS PROCESSES RELATED TO AREA OF STUDY

Roadmap to the project

Inputs:
 Problem statement- LG Electronics India Limited is dedicated to be the global
leader of consumer electronics goods. For the accomplishment of set missions, it
is important to have innovative marketing skills.

However, there are many frequent and severe disciplinary actions to improve
marketing skills like employees being aware of the features and benefits of the
focused products. Preliminary investigation reveals that both marketing and non-
marketing staff are not adequately aware.

Need arises to examine the employee awareness on its own products and analyze the
effect of providing product training.

 Designing questionnaire (paper-based)- A questionnaire based on products was

designed to conduct survey on employees in order to measure the awareness level. It
comprises of questions related to features and benefits of LG products.

 Selection of sampling unit- Sampling unit was selected as per the

convenience. Sample size selected was 50.

 Distribution of questionnaire and collection of data- After designing of

questionnaire and selection of sampling unit, questionnaire was distributed to
be filled in by sampling unit. Same questionnaire was distributed before and
after product training session as pre-test and post-test.

 Analysis of data- Data analysis was done to measure the change in awareness
level of employees and whether the change was effective or not. Also, to determine
the category where the training session to be focused on when conducting in future.

31
 Process:

 Provide training to employees through interactive presentations, demos,

videos, e-mails, staff newsletter. Since product training sessions are conducted
in corporate as well as branch offices at regular intervals by Product Trainers.
This session comprises of interactive presentations, advertisements meant for
internal process of organization and demos of products.

 Assessing them through tests and quiz- A test is conducted after the
product training session is completed to assess their knowledge they have
gained.

 Obtaining their valuable feedback - During the closing session,

employees give their feedback about the session and ways to improve if
required.

Outcome:
 Informed and skilled employees- Educated and skilled employees are
resultant of this study.
 Ownership of products- Since these employees are engaged in marketing,
day- to-day dealings with consumers, hence the product knowledge will help in
achieving their marketing targets and result in ownership of products.

32
 CHAPTER 4

DATA COLLECTION

3.1 DATA

3.1.1 Nature of Data

Only primary data are used in this study in order to meet the requirements of the objectives.

Under the study primary data was collected by using a Questionnaire.

3.1.2 Source of Data

The Primary data was collected from the employees working in Greater Noida Corporate

office as well as employees came from different branches to undergo Induction Training.

Product training was part of their induction training. This data was collected with the help of

the questionnaire, which was prepared after getting training from the Product Trainer in LG

Electronics India Limited.

3.2 METHOD OF DATA COLLECTION

Primary Data:

Unstructured Questionnaire method is used as an instrument for collecting information from

the employees.

3.3 SAMPLING

3.3.1 Sample Population

There are total 4100 permanent employees in the organization across the country.

33
3.3.2 Sample Size
Since the number of permanent employees of LG Electronics is large in number, I was

unable to collect information from all individuals due to limitation of time.Out of the total

strength the sample taken amongst employees i.e. 50

3.3.3 Sampling Method

Simple Random sampling method is used. Mainly the employees that are in Marketing

or Sales & Distribution department are chosen because they are required to know about

their own products in order to know the customer preferences and demands and hence

increase Company’s sales

3. 4 TOOLS USED

The data has been analyzed mainly by using the Percentage method supplemented by

appropriate charts and by T-test.

3.4.1 Percentage Analysis:-

This is a univariate analysis where the percentage of a particular factor with different

categories is calculated, in order to help one get fair an idea regarding the sample

and thereby that of the population.

34
3.4.2 Questionnaire

The questionnaire includes closed ended questions with multiple choices. Close-ended

questions offer a limited choice of response. Respondents find these easier to

complete. Close-ended questions can also be tabulated and analyzed more easily.

3.5 RESEARCH METHODOLGY

A proper research Methodology is imperative to derive meaningful inferences and

conclusions from the study. The Methodology followed for this study is as follows.

3.5.1 RESEARCH DESIGN

In this market survey, the design used is “descriptive” in nature. The information is

collected from the individuals and analyzed with the help of different statistical

techniques for describing the difference between pre-test results and post-test results. .

Anonymity of the respondents was ensured to get maximum participation.

50 responses were obtained and data was collected manually. The data was

maintained in a Microsoft Excel spreadsheet is further analyzed. Subsequently, data

was analyzed graphically, supported statistically by averages and t-test.

35
 CHAPTER 5

ANALYSIS AND INTERPRETATION

4.1 ANALYSIS OF DATA :-

Table 1. DEPARTMENT AND NO. OF EMPLOYEES

No. of
S.No. Department Employees
1 GSM Sales 6
2 HE HA Sales 7
3 Corp. Planning 3
4 HR&MS 5
5 SAC 4
6 SCM 2
7 SSEM 3
8 IndustrialDesign 4
Sales
9
9 &Marketing
10 Manufacturing 7
Total 50

36
 Department and No. of Employees
8
7
6
5
4
3
2
1
0

INFERENCE :-

Target Group- Branch employees are responsible for marketing various LG products.

They are selected from different departments of LG Electronics like- Sales(GSM),

SCM(Supply Chain Management), Sales(HE/HA), B2B(Business 2 Business), Sales IT,

Industrial Design, SAC(System Air Conditioner), Corporate Marketing. They are in

organization branch office at various parts of the country. They are in the role of the

organization for the past 3-6 months. Most of these employees are designated as Area

Managers in various branches of the country

37
 Table 2. CATEGORIZATION OF LG PRODUCTS

LG
HE HA RAC C&C

Washing Window AC Water Purifier

Flat Panel
Machine
Display

Spilt AC
Home Theatre Refrigerator Vacuum Cleaner
System

Microwave
Others

HE- Home Entertainment

HA- Home Appliances

RAC- Residential Air Conditioner

C & C- Cooking & Cleaning

INFERENCE:-

There are basically four categories of LG products- HE(Home Entertainment),

HA(Home Appliances), RAC(Residential Air Conditioner), C&C(Cooking & Cleaning)
1. HE- Under HE category, there are three products viz. FPD’s(Flat Panel Display) i.e
LED, LED LCD, Plasma, 3D TV and SMART TV, HTS(Home Theatre System)
and DVD & BluRay Player.
2. HA- Under HA Category, there are two products viz. Washing Machine further
categorized as Semi-Automatic WM, Fully –Automatic Top Load WM and Fully-
Automatic Front Load WM. Also, Refrigerator further categorized as Direct Cool
REF, Frost Free REF and Side-by-Side REF.
3. RAC- Under RAC category, there are two types of Air Conditioner- Split AC and
Window AC.
4. C&C- Under C&C category, there are three products viz. Water Purifier,
Vacuum Cleaner and Microwave.

38
Table 3. EMPLOYEES AND THEIR MARKS

PRE_TEST:
Marks Frequency(No. of Employees)
12 2
14 5
15 8
16 8
17 5
18 5
19 7
20 3
21 3
22 2
25 2
Total 50

Pre-test Marks
9

4 No. of employees

0
12 14 15 16 17 18 19 20 21 22 25

39
POST_TEST:

Column1 Frequency(No. of Employees)

20
21 6
22 7
23 7
24 7
25 0
26 6
27 6
28 4
29 5
30 2
Total 50

Post-test Marks
8

6
No. of Employees

0
21 22 23 24 25 26 27 28 29 30
Marks

40
RESULT ANALYSIS:

Table 4: Aggregate% of Pre-test and Post-test

Between 25 Between 20
Above 25 Below 15
& 20 & 15
Pre-Test 7% 33% 60% 3%
Post-Test 38% 55% 7% 0

Aggregate % of Pre-test & Post-test marks

60

50
Employees(%)

40

30

Pre-test
20
Post-Test

10

0
Above 25
Between 25 &
20 Between 20 &
15 Below 15

Marks(Out of 30)

41
 INFERENCE:
 In Pre-test 40% employees scored above 20 and in Post-test 93% employees scored
above 20 which shows a significant improvement in awareness level.
 In Pre-test 60% employees scored below 20 and in post-test only 7% employees
scored below 20.

Table 5. Aggregate Difference

Aggregate% of Aggregate% of
Awareness in Pre-Test Awareness in Post-Test
63.74 82.28

Improvement in Employees
Awareness

82.28
63.74

1 0
0
Average% of Awareness in Average% of Awareness in
Pre-Test Post-Test

Conclusion:

This survey shows that awareness level about LG products has increased to 18.5%. This

study shows that there has been a significant improvement in the awareness level but

requires further more improvement.

42
Table 6. Analysis on the basis of Product category

PRE-TEST:

Correct Wrong
Ans. Avg. Ans. avg.
HE 63% 37%
HA 48% 52%
RAC 69% 31%
C&C 69% 31%

HE HA
Correct Wrong Correct Wrong

37%
48%
52%
63%

43
 RAC C&C
Correct Wrong Correct Wrong

31% 31%

69% 69%

INFERENCE:
The above pie-charts show that employees have lesser knowledge of products that

comes under HA category, therefore this category should be emphasized more as

compare to others.

POST-TEST:
Correct Wrong
Ans. Avg. Ans. avg.
RAC 85% 15%
HE 85% 15%
HA 75% 25%
C&C 88% 12%

44
 HE HA
Correct Wrong Correct Wrong

15%
25%

75%
85%

RAC C&C
Correct Wrong Correct Wrong

15% 12%

85% 88%

INFERENCE:
The above pie-charts show that there is an improvement in the awareness level of

products of all the categories. Also, employees had least knowledge of products that

comes under HA category but after providing product training awareness has been

increased significantly.

45
4.3 t-Test Analysis:

Paired sample t-Test

The Paired-Samples T Test procedure compares the means of two variables for a
single group. The procedure computes the differences between values of the two
variables for each case and tests whether the average differs from 0.

Paired Sample Statistics

Mean N Std Deviation Std. Error
Mean
PRETEST 18.486 37 3.150 0.518
POSTTEST 23.865 37 2.429 0.399

Paired Sample Test: Table 1

Paired Differences
Mean Std. Std. error Mean 95%
Deviation Confidence
Interval of the
Difference
Lower Upper
PRETEST - POSTTEST -5.378 3.003 0.494 -6.380 -4.377

Paired Sample Test: Table 2

T Degree of freedom P
PRETEST - -10.89 36 0.000
POSTTEST

Step 1: Stating the hypotheses:

Ho: md = 0

H1: md 0

The alternative is two-tailed and alpha = .05

46
Step 2: Check assumptions

The assumptions underlying the repeated samples t-test are similar to the one-sample t-
test but refer to the set of difference scores.

1. The observations are independent of each other

2. The dependent variable is measured on an interval scale

3. The differences are normally distributed in the population.

The measures are approximately interval scale numbers (self-report scores) and we
assume that each person's score has not been influenced by other people's scores. The
numbers look to have no major extremes or unusual distribution.

Step 3: Calculate test statistic

The output is given in above table. Detailed comments on the output follow.

Paired Samples Statistics:

Here, the variables being compared are identified, the Mean, N, Standard Deviation,
and Standard Error of the Mean for each variable is given.

Paired Sample Test:

The descriptive statistics for the difference between each pair of variables is given. The
mean difference of 5.378 is what is actually being tested against zero. Is this a large
number or a small number? Is this difference a real one or one that we could reasonably
expect due to chance alone?

Notice the 95% Confidence Interval values are also given here. We do not place much
emphasis on these in this unit. This information says that the true population mean
lies between -6.380 and 4.377 with a 95% probability.

Step 4: Evaluate the result

The result is significant t(50) = -10.89 , p = 0.000. We reject the null hypothesis in
favour of the alternative.
2
= (-10.89)²/ (-10.89)² + 50 = 0.703. So, 70.3% of the variability in the awareness
level can be achieved by training session.

47
Step 5: Interpret the result

A significant increase in awareness level occurred (t(50) = -10.89, p = 0.000,

2
= .703) in the target group after attending product training.

We have found strong evidence that Product Training enhances awareness level of LG
products in LG employees.

48
 CHAPTER 6

CONCLUSION

The aim of this study was to study and analyze the awareness level of employees on own

products before and after product training session.

The following boxplot was drawn from minitab software:-

Following are the key findings:-

1. In this Boxplot of Differences, H0 i.e. null hypothesis is away from area of 95%

Confidence Interval. Therefore, it is concluded that training is effective in increasing

awareness level of LG products amongst employees.

2. There is a highly significant improvement in awareness level.

49
 CHAPTER 7

RECOMMENDATIONS

There are a few recommendations which if implemented/considered can bring about

enhancements in the way employees build their product awareness level:

1. It is recommended that periodic product training sessions in branches as well as

corporate office should be conducted so as to keep employees updated. A dedicated

presentation or longer-term training on products is an ideal opportunity for getting

the message across

2. For enhancing employee awareness it is important to motivate them. Therefore, quiz

and tests should be conducted at regular intervals and motivate them by offering

gifts and prize for employee performing well in test and quiz.

3. Another way of increasing awareness level is giving demos of highly focused products

that will lasts forever in their mind.

4. Staff should be kept informed which new product of their organisation is launched via

presentations, e-mails, pamphlets.

5. Use of displays Use part of an existing notice board or create a dedicated one

about energy saving, or to inform staff how the campaign is going

6. Introduction of e-learning module is another good way of keeping employees well-

informed. In this, an employee can login on organisation website using his/her

employee id and can give test comprising of product related questions. After giving test,

his/her score should be displayed along with correct answers.

50
 APPENDICES
Appendix – A: Questionnaire

Employee Awareness on LG Products

Instructions:

1. Please set aside 15 mins for this survey and attempt to complete it in a single sitting..
2. This is a survey, not an assessment

Name: Emp code:

Department:

1. In LG RAC sleep mode function increases room temperature by ......

a) 3 degree
b) 4 degree
c) 2 degree
d) 1 degree

2. LG Top Load/ Front Load WM have ……… motion technology?

a) 7
b) 8
c) 6
d) 5

3. What is the sound output of LG LED TV?

a) 600 W
b) 800 W
c) 1000 W
d) 1200 W

4. How much is cooling retention of LG Frost Free Evercool refrigerator in

freezer section?
a) 8 hours
b) 7 hours
c) 10 hours
d) 6 hours

5. Range of Direct Cool refrigerator is

a) 180-285 L
b) 185-290 L

51
c) 185-270 L
d) 190-280 L

6. Full form of LED

a) Light Emerging Diode
b) Light Emitting Diode
c) Light Efficiency Diode
d) Light Ejection Diode

7. What is the benefit of Inverter V technology in RAC?

a) Provide electricity back up
b) Regulates speed of the compressor
c) Moisture controlling technology
d) Provide Fresh cool air

8. Benefit of 'Powercut Evercool' in REF is

a) Defrosting
b) Cooling retention during powercut
c) Deodorized air
d) Freshness

9. Synchronization between mobile phone and SMART TV is done by

a) Time Machine
b) Intel Widi
c) LG Cloud
d) Near Field Communication

10. What is the capacity of DVD and Bluray disc?

a) 4GB, 8 GB
b) 15 GB , 4 GB
c) 25GB, 4.7 GB
d) 25.7GB, 4 GB

11. SolarDOM technology used in.....

a) REF
b) Microwave
c) RAC
d) Water Purifier

12. Which feature of LG refrigerator keeps inside air clean and hygiene?
a) Health Guard
b) GIDC

52
c) Ever Fresh Zone
d) Durachill

13.What is the maximum capacity of LG TL WM?

a) 10.1 kg
b) 15 kg
c) 16 kg
d) 9.5 kg

14. What is the model no. of X-BOOM?

a) CM 9730
b) DM 9730
c) CM 9370
d) DM 9370

15.In special condenser of RAC, coil is made up of

a) Al + Zn + Cu
b) Al + Zn + Si
c) Al + Zn
d) Al + Zn + Fe

16.What signifies star rating in RAC?

a) Energy Efficiency
b) Cooling effect
c) Humidity control
d) Noise

17. HEPA filter is available in which LG product?

a) REF
b) WM
c) Vacuum Cleaner
d) None of the above

18.Which type of microwave provide features like grilling, baking,

reheating, defrosting?
a) Convection
b) Grill
c) Solo
d) All the above

19.'Smart Diagnosis' feature is used in which LG product

a) Semi-automatic WM

53
 b) TL WM
c) FL WM
d) REF

20. Which feature removes post cooking odour from LG Microwave?

a) Auto-Deodorizer
b) Steam Cleaning
c) Fermentation
d) Light Disinfectant

21.Which motion in LG 6 motion FL WM helps in removing detergent residues?

a) Stepping
b) Filtration
c) Rolling
d) Tumbling

22.How many sensors are there in i-sensor technology of LG WM?

a) 6
b) 5
c) 8
d) 7

23.'True Steam' technology is available in which LG product?

a) Dishwasher
b) Microwave
c) Washing Machine
d) Water Purifier

24. What is the air flow of inverter V RAC in 'cooling only' mode?
a) 29 ft.
b) 20 ft.
c) 30 ft.
d) 24 ft.

25. Which motor is used in LG Dishwasher?

a) Inverter Linear Compressor
b) Inverter Direct Drive
c) Linear Reciprocating Motor
d) Hysterisis Motor

26. How can you watch TV on your smart phone?

a) Intel Widi
b) Miracast
54
c) 2nd Display
d) MHL

27. Which gesture allow user to control LG SMART TV with bare hands?
a) MHL
b) Miracast
c) NFC
d) Motion Control

28. Water storage tank of LG Water Purifier is made up of

a) Plastic Fiber
b) Steel
c) Copper
d) Glass Fiber

29. In LG HTS, PMPO stands for

a) Peak Music Power Output
b) Peak Music Power Outlet
c) Peak Music Power Outcome
d) Peak Music Power OverRange

30. What is the resolution of full HD TV?

a) 1366 * 768
b) 1920 * 1080
c) 1366 * 1080
d) 1920 * 1366

55
 Appendix – B: Graphs
1. In LG RAC sleep mode function increases room temperature by ......

Before After

2. LG Top Load/ Front Load WM have ……… motion technology?

Before After

3. Brightness of Plasma differs from LED due to

Before After

56
4. How much is cooling retention of LG Frost Evercool refrigerator in
freezer section?

Before After

5. Range of Direct Cool refrigerator is

Before After

6. Full form of LED

Before After

57
7. What is Inverter V technology in RAC?

Before After

8. Benefit of 'Powercut Evercool' in REF is

Before After

9. Synchronization between mobile phone and SMART TV is done by

Before After

58
10. Which of the following benefit is provided only by LG BluRay player?

Before After

11. SolarDOM technology used in.....

Before After

12. Which feature of LG refrigerator keeps inside air clean and hygiene?

After

13. What is the

maximum capacity of LG TL WM?
Before

59
 After

14. What is the model no. of X-BOOM?

Before After

15. In special condensor of RAC, coil is made up of

Before After

16. What signifies star rating in RAC?

60
 Before After

17. HEPA filter is available in which LG product?

Before After

18. Which type of microwave provide features like grilling, baking,

reheating, defrosting?
After
Before

19. 'Smart Diagnosis' feature is used in which LG product

61
 Before After

20. Which feature removes post cooking odour from LG Microwave?

Before After

21. Which motion in LG 6 motion FL WM helps in removing detergent

residues?

Before After

22. How many sensors are there in i-sensor technology of LG WM?

62
 Before After

23. 'True Steam' technolgy is available in which LG product?

Before
After

24. What is the air flow of inverter V RAC in 'cooling only' mode?

Before After

25. Which motor is used in LG Dishwasher?

63
 Before After

26. How can you watch TV on your smart phone?

Before After

27. Which gesture allow user to control LG SMART TV with bare hands?

Before After

28. Water storage tank of LG Water Purifier is made up of

Before After

64
29. In LG HTS, PMPO stands for

Before After

30. When did you attend the last product training session?

65
 Bibliography
1. Madhurima, L. &Zaidi, S.Q. (2008). Human Resource Management (1st ed.), Retrieved

from http://books.google.co.in/books?id=183sIst6w0MC.

2. www.lge.com

3. http://pic.dhe.ibm.com/infocenter/spssstat/v20r0m0/topic/com.ibm.spss.statistics.help/id

httpr.htm

4. Polivec Enterprise Governance, Effective Employee Awareness- 5 keys.

5. Robbins, S.P. (2005). OrganisationalBehaviour(13th ed.), Prentice Hall International,Inc.

6. Labour Market Bulletin 1962: Pages 97-98, Employee Awareness and Attitudes.

7. Employees’ awareness of employer’s flexible working arrangements, S Dex, A

McCulloch and C Smith.

8. Creating an awareness Campaign, Carbon Trust.

66