Course Title : Doing Business in India

Course Instructor : Dr. Soma Sharma

Continuous Evaluation Number : 01

Continuous Evaluation Title

(Experiential Learning i.e. Assignment/Case
: Experiential Learning: Group Assignment
Study/ Presentations/Project/Poster
Presentation/Case Analysis, etc.)

Date of Allotment: 02/08/2023 : Date of Submission: 18/08/2023

Type of Assignment:
: Group
(Individual/Group)
23021241089:
1) Student PRN Number: Played a significant role in addressing and
dissecting the core issue through the lens of
(Describe student role in the Experiential :
the business model, actively participated in
Learning) formulating the business plan, defining scope,
and conducting industry research.
23021241080:
2) Student PRN Number: Played a major role in crafting PowerPoint
presentation, devising the revenue model, and
(Describe student role in the Experiential :
shaping the marketing strategy. Actively
Learning) participated in identifying and evaluating
expenses for a well-rounded business plan.
23021241204:
Came up with the idea of connecting farmers
3) Student PRN Number: directly with consumers through our farm-to-
door concept. I also studied the agriculture
(Describe student role in the Experiential :
sector and the economy, gathering important
Learning) information for our business. My insights
have been crucial in building the foundation
for our business.
23021241101:
4) Student PRN Number: Identifying the various revenue streams for
(Describe student role in the Experiential : the business & estimating the potential
Learning) income from these sources to know how the
business will generate revenue.
 Declaration:
I declare that this continuous evaluation component is my/our original work. I/we have not copied
from any source or any other students work. We have acknowledged the source, if any content is

used in completion of this continuous evaluation component. I/we are responsible for any
discrepancies/unfair means content/copied material presented in the assignment/case analysis.
Note: Students are not allowed to disclose their identity in the Experiential Learning i.e.
Assignment/Case Study/ Presentations/Project/Poster Presentation/Case Analysis, etc. Failing
which lead to the unfair means practice and necessary action will be initiated.

Examination Department, S.I.B.M., Nagpur

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 TABLE OF CONTENTS:

Sr No. Particulars
01 Overview of the Agriculture Sector
02 Economic study of Agriculture Sector
03 Revenue Model
04 Income Sources for the Company
05 Expenses
06 Break even analysis
07 Marketing
08 Legal aspects
09 Documentation process
10 Problem Statement
11 Proposed resolution
12 Business description
13 Primary contenders within the market

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 OVERVIEW OF THE AGRICULTURE SECTOR IN INDIA

The agriculture sector in India is distinguished by its wide range of crops, climate zones, and
farming processes. The country has a diverse range of agro-climatic zones, allowing for the
production of a wide range of crops, from rice and wheat in the Gangetic plains to pulses and
millets in drier areas. This variety not only promotes food security, but also adds to India's rich
agricultural heritage.
Agriculture continues to employ a sizable segment of the Indian population, particularly in
rural areas. Agriculture-related activities employ more over half of the labor force, ranging
from crop production to animal husbandry and fisheries. The sector is critical in absorbing
surplus labor and lowering unemployment, especially during the non-agricultural season.

The Green Revolution of India in the 1960s was critical in converting the country from a food-
deficit country to one that is practically self-sufficient in staple food crops such as wheat and
rice. Government initiatives, technical advances, and the adoption of high-yielding crop types
all led to increasing food production, assuring food security for the world's growing population.
Through the export of agricultural commodities, the agriculture sector contributes significantly
to India's foreign exchange profits. Rice, spices, tea, and cotton are among the most important
exports. Textiles and processed food items are additional agricultural-based industries that
contribute to foreign exchange reserves.

Technological developments in the field have improved production and sustainability.

Increased yields and efficient resource usage have resulted from the adoption of genetically
modified crops, precision farming techniques, and drip irrigation systems. For real-time
information transmission, weather forecasting, and pest management, digital platforms,
smartphone apps, and remote sensing technologies are being used.
To help the agriculture sector, the Indian government has created a number of projects and
initiatives. National Food Security Mission, Rashtriya Krishi Vikas Yojana, and Pradhan
Mantri Krishi Sinchayee Yojana programs aim to increase production, promote sustainable
farming techniques, and improve water usage efficiency.

While India's agriculture industry has made great progress, issues such as fragmented land
holdings, climatic vulnerability, and limited access to capital and markets remain. However,
the future seems bright. Agro-processing enterprises, organic farming, value addition, and agri-
tourism are emerging as viable sources of income diversification and growth. India's

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agriculture sector may change further to meet the demands of a growing population and
changing market dynamics by adopting technology, increasing infrastructure, and encouraging
innovation.

The agriculture industry is India's economic lifeline, providing livelihoods, guaranteeing food
security, and contributing to the country's prosperity. India's agriculture sector can overcome

problems and thrive in the face of changing global dynamics with ongoing government
backing, technological innovation, and sustainable practices.

ECONOMIC STUDY OF AGRICULTURE SECTOR :

For the previous four or five years, the world has experienced an economic slowdown.
Fortunately, it has recovered at a slower rate; yet, weaknesses remain. Inflationary pressures,
fiscal imbalances, investment bottlenecks, and inefficiencies necessitate structural reforms.
Growth is expected to pick up only somewhat unless these deficiencies are addressed in an
organized way.

Economy 2011 2012 2013 2014 2015

India 6.7 4.5 4.9 5.5 6.0

*Source: Asian Development Bank Economic Outlook 2014

The Indian economy grew at a slowed rate of 4.9% in 2013-14, dragged down by GDP
slowdown, rising inflation, declining currency, and tight monetary policy. Because of these
factors, the economy has continued to perform below its potential. Agriculture may have been
the single exception in a year when other economic indicators failed to fulfill their growth
targets. Food grain production climbed by 2.4% last year, reaching a record of 259 million
tons, compared to a prior output of 255.36 million tons in 2012-13.

There is a widespread belief in the country that food market intervention has benefited
primarily agriculturally progressive regions. Agriculture regions in the fed and drylands
have been disregarded. There is also grave concern about the viability and future of small-
scale holdings, which account for the vast majority of farmers in the country. Several
factors/reasons have contributed to the country's current bleak agricultural landscape. For a
long time, there has been a lack of consistent agricultural policy. The country did not update
institutional processes or the regulatory framework required to create an environment
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conducive to agricultural growth and to adapt to changes in the domestic and global
environment. This is especially relevant to private sector engagement in output markets and
seed markets.
The second factor is infrastructure neglect and the diversion of resources to populist tactics.
The third cause is a slowing of technology reaching potential regions and a weakening of the
extension system for technology diffusion. It will be impossible to stimulate production
growth and alleviate rural distress unless significant reforms in agriculture are enacted.
There is growing fear that if agricultural challenges are not handled immediately and
successfully, India would struggle to increase its economic growth rate from the current level
of roughly 5.7 percent to more than 7 percent, as the country desires.

In order to attain a growth rate of 8% in total production, the non-agriculture sector

must expand at a rate greater than 10%, corresponding to the present growth rate of 1.86
percent in agriculture during the mid-1990s.

India's agriculture sector has taken up over 43 percent of the country's land area. Despite a fall
in agriculture's percentage of India's GDP, agriculture remains the single largest contributor to
the country's GDP. It also plays an important role in the development of India's socio economic
sector. Previously, India was heavily reliant on food imports, but the agricultural sector of the
Indian economy has made it self-sufficient in grain production.

The country also possesses significant reserves in this regard. Following the 1960 food crisis,
India is significantly reliant on agriculture, particularly the food production unit. Since then,
India has worked hard to become self-sufficient in food production, and this effort has resulted
in the Green Revolution. Although services have taken over the contribution in terms of
GDP share and are currently close to 15%. It contributes to exports, is a source of raw
materials, and is a source of demand for numerous sectors, accounting for half of the
total.
According to the Indian Council for Agricultural Research (ICAR) Vision 2030 whitepaper,
rising population and per capita income are driving up demand for food and processed
commodities. According to projections, food grain demand will rise from 192 million tons in
2000 to 345 million tons in 2030. As a result, food grain output must expand at a rate of 5.5
million tons per year during the next 20 years. Demand for high-value commodities (such
as horticulture, dairy, livestock, and seafood) is growing faster than demand for food grain,
and is predicted to increase by more than 100% between 2000 and 2030.
While this is a daunting and difficult task, it also presents numerous opportunities for the
agricultural sectors as a whole, ranging from the development of promising technologies and
management options to increasing productivity to meet growing food demand in a deteriorating
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production environment at the lowest possible cost. Demand for agricultural labor will increase
to around 232 million from 229 million (in 2011-12), and the scarcity of trained farm workers
will remain a major source of concern for our farmers. According to the World Trade
Organization's (WTO) International Trade Statistics, 2012 (based on trade in 2011), global
agriculture and food exports and imports total US $1.66 trillion and US $1.82 trillion,
respectively.

India's share is 2.07%, while China's is 1.24%. Previously a net importer of food, India now
consistently produces 250 million tons (MT) of food grains, 100 MT of rice, 90 MT of
wheat, 35 million bales of cotton, and more than 18 MT of pulses. This growth has been
aided by consistent investments in technology development, irrigation infrastructure, an
emphasis on modern agricultural practices, and the provision of agricultural credit and
subsidies.

REVENUE MODEL:

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 Capital (SOURCES):

1. Startup India: The flagship initiative of the Indian government to promote

startups. It aims to provide various benefits such as tax exemptions, funding support,
and easier regulatory compliance for startups.

2. Standup India: This scheme focuses on promoting entrepreneurship among

women and Scheduled Caste (SC) and Scheduled Tribe (ST) communities. It
provides financial support for setting up greenfield enterprises in the non-farm
sector.

3. Atal Innovation Mission (AIM): AIM focuses on promoting innovation and

entrepreneurship among students, researchers, and entrepreneurs. It includes
programs like Atal Tinkering Labs, Atal Incubation Centers, and Atal New India
Challenges.

4. MUDRA Yojana: While not exclusively for startups, the Pradhan Mantri
MUDRA Yojana provides financial assistance to micro and small enterprises,
including startups, through various financial institutions.

5. Credit Guarantee Fund Scheme for Startups (CGFS): This scheme provides
collateral-free credit to startups through a credit guarantee mechanism, facilitating
easier access to funds from financial institutions.

6. Make in India: Though not solely focused on startups, the Make in India
initiative aims to boost manufacturing and job creation. It indirectly supports
startups by creating an environment conducive to innovation and entrepreneurship.
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7. Research and Development (R&D) Support for Small and Medium
Enterprises (SMEs): Various government agencies offer grants and support for
research and development activities undertaken by SMEs, including startups.

8. NIDHI EIR (Entrepreneur-in-Residence) Program: Run by the National

Science and Technology Entrepreneurship Development Board (NSTEDB), this
program offers stipends and support to entrepreneurs-in-residence working on
innovative ideas.

CAPITAL BREAKDOWN

1 Startup India 20lakhs

Research and Development (R&D) Support for Small and 35lakhs

2 Medium Enterprises (SMEs): upto 1crore

3 Owners Capital 20lakhs

Others scheme-

 Standup India
 Make in India
 NIDHI
 MUDRA Yojana
 Atal Innovation Mission (AIM)

CAPITAL REQUIRED- 75 LAKHS 75 Lakhs

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 INCOME SOURCES FOR OUR COMPANY:

● Commission-based revenue will be generated by levying a fee on farmers for the

facilitation of product sales via our platform. The commission rate will be both competitive
and characterized by transparency.
● The company intends to generate money through a subscription-based model, wherein
consumers would be charged a fee in exchange for access to premium services such as
tailored marketing campaigns and comprehensive analytics reports.

● The proposed income model involves the implementation of advertising-based strategies,

wherein our platform will exhibit carefully curated adverts from brands or businesses
that align with the interests and preferences of our users. This approach aims to generate
supplementary money for our organization.

● First 10 orders will be free after that, subscriptions is mandatory, starting with 199/per
month

EXPENSES:

1. Technology Development: Building a user-friendly website or app for farmers to list their
products and for consumers to browse and purchase would require a significant initial
investment.
2. Infrastructure: Setting up servers, databases, and networking infrastructure to handle
user data, product listings, and transactions securely.
3. Marketing and Outreach: Allocating funds for advertising, social media campaigns, and
partnerships to attract both farmers and consumers to the platform.
4. Logistics and Delivery: Establishing a reliable delivery system to ensure products reach
consumers in a timely and efficient manner.

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5. Customer Support: Budgeting for customer service representatives who can assist users
with inquiries, complaints, and technical issues.
6. Legal and Regulatory Compliance: Covering expenses related to legal consultations,
licenses, and compliance with agricultural and e-commerce regulations.
7. Training and Onboarding: Providing training and support for farmers on how to use the
platform effectively.
8. Scalability and Maintenance: Ensuring funds are available for continuous platform
improvements, bug fixes, and scalability as the user base grows.
9. Risk Mitigation: Setting aside funds to manage unforeseen challenges such as market
fluctuations, supply chain disruptions, or changes in consumer behaviour.
10. Research and Development: Investing in research to innovate and introduce new
features that enhance the user experience.
11. Partnerships: Collaborating with agricultural associations, cooperatives, or local
communities to establish a network and gain access to a wider pool of farmers and
consumers.

EXPENSES (expected) Amount (in

lakhs)
1 Infrastructure (building, warehouse) 25
2 software Development 6
3 Logistics and Delivery (recurring exp) 4
4 Customer Support (employees) 10
5 Legal and Regulatory Compliance 5
6 Training and Onboarding (recurring exp) 12
7 Scalability and Maintenance (recurring exp) 7
8 marketing exp (online & offline) 8
Total 77

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 ESTIMATED REVENUE MODEL :

Revenue (expected)
1 Commission on sale of Product (1% from farmers and 5% from consumers)
2 Advertisement in application
3 Subscription
 Monthly – 199/-
 Quarterly – 499/-
 Yearly – 1899/-
4 Yearly growth in revenue @20%
Year1- 15lakhs
Year2- 18 lakhs
Year3- 21.6 lakhs
Year4- 25.9 lakhs
Year5- 31.1 lakhs
1. Product Sales: This includes revenue generated from selling physical or
digital products to customers. It's a fundamental source of income for many
businesses.
2. Marketing: While marketing expenses are typically considered costs, if
you're referring to revenue from marketing services your company provides
to other businesses, it might include income from activities like consulting,
advertising, or campaign management.
3. Commission: If your business earns commissions by facilitating transactions
between buyers and sellers, this revenue source represents a percentage of
each transaction value.
4. Online Sales: This could be a subset of your overall product sales but refers
specifically to revenue generated through online channels, such as an e-
commerce website or digital platforms.
5. First 10 orders will be free. After that, subscriptions are mandatory, starting at 199/per
month

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 BREAK – EVEN ANALYSIS:

ANALYSIS
The Analysis shown above is for a period of 8 years and the Breakeven is expected to
be achieved in the 4th year with a gradual increase in Revenue . This analysis helps
businesses understand the minimum level of sales required to cover all costs and
begin generating a profit.

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 MARKETING:
[OFFLINE]

1. Print Advertising: This includes placing ads in newspapers, magazines, brochures, flyers, and
other print media. Print advertising can be effective for reaching local or niche audiences.

2. Direct Mail: Sending physical mailers, postcards, catalogs, or newsletters directly to the target
audience's mailbox. Direct mail can be personalized and targeted.

3. Outdoor Advertising: This includes billboards, transit ads (on buses, trains, taxis), and posters
placed in high-traffic areas. Outdoor ads are useful for reaching a wide audience, especially in
urban areas.

4. Event Sponsorship and Participation: Sponsoring or participating in trade shows,

conferences, fairs, and community events to showcase your products or services and connect with
potential customers.

5. Television Advertising: Running commercials on local or national television channels to reach

a broader audience. TV ads can be particularly effective for reaching mass markets.

6. Public Speaking and Workshops: Hosting or participating in seminars, workshops, or

speaking engagements to position yourself as an industry expert and connect with potential
customers.
7. Cold Calling: Directly reaching out to potential customers via phone calls to introduce your
products or services. This strategy requires careful targeting and a persuasive approach.

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8. Local Partnerships: Collaborating with local businesses or organizations to cross-promote
each other's products or services.
9. Bill Inserts and Door Hangers: Including marketing materials with invoices, statements, or
placing door hangers in residential areas.
.

[ONLINE]

1. Search Engine Optimization (SEO): Optimizing your website and online content to improve
its visibility in search engine results. This includes keyword research, on-page optimization, link
building, and technical enhancements to rank higher in search engines like Google.

2. Social Media Marketing: Using social media platforms like Facebook, Instagram, Twitter,
LinkedIn, and others to connect with your audience, build brand awareness, and engage in
conversations.

3. Social Media Advertising: Running paid ads on social media platforms to reach specific
demographics and target audiences based on their interests, behaviour, and demographics.

4. Webinars and Online Events: Hosting virtual events, webinars, workshops, or live streams to
educate your audience, showcase products, and engage with customers in real time.

5.Mobile Marketing: Creating mobile-optimized content and utilizing strategies like mobile
apps, SMS marketing, and location-based marketing to reach users on their mobile devices

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 LEGAL ASPECT OF BUSINESS:

To create a digital application for farmers and customers in India, you need to comply with the
following legal documents and laws:

1. Information Technology Act, 2000: This act provides the legal framework for electronic
governance and e-commerce in India. It defines the legal validity of electronic contracts, digital
signatures, and electronic records.

2. Consumer Protection Act, 2019: This act provides the legal framework for protecting the rights
of consumers in India. It defines the rights and responsibilities of consumers, and the liabilities of
service providers.

3. The Protection of Plant Varieties and Farmers' Rights Act, 2001: This act provides the legal
framework for protecting the rights of farmers and breeders in India. It defines the rights of farmers
to save, use, sow, resow, exchange, share or sell their farm produce, including seed of a variety
protected under this Act³.

4. The Copyright Act, 1957: This act provides the legal framework for protecting the rights of
authors and creators in India. It defines the rights of authors to reproduce, publish, perform,
communicate and adapt their works.

5. The Patents Act, 1970: This act provides the legal framework for protecting the rights of
inventors and innovators in India. It defines the rights of inventors to prevent others from making,
using or selling their inventions without their permission.

6. The Trademarks Act, 1999: This act provides the legal framework for protecting the rights of
trademark owners in India. It defines the rights of trademark owners to prevent others from using
their trademarks without their permission.

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7. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code)
Rules, 2021: These rules provide the legal framework for regulating digital intermediaries and

social media platforms in India. They define the obligations of intermediaries to remove or disable
access to unlawful content.

should also ensure that your digital application complies with other relevant laws such as data
protection laws, cybercrime laws, taxation laws, etc., as applicable.

DOCUMENTATION PROCESS:

The documentation process to create a digital application for farmers and customers in India involves
the following steps:

▪ Business Registration: We need to register your business as a legal entity under the
Companies Act, 2013 or the Limited Liability Partnership Act, 2008. You can choose the
appropriate form of business based on your requirements and preferences1.

▪ GST Registration: We need to obtain a Goods and Services Tax (GST) registration from the
GST portal if your annual turnover exceeds Rs. 20 lakhs. This registration is mandatory for
all businesses that deal with the supply of goods or services2.

▪ Trademark Registration: We need to register your brand name or logo as a trademark under
the Trademarks Act, 1999. This registration will protect your intellectual property rights and
prevent others from using your brand name or logo without your permission3.

▪ Website Development: We need to develop a website or mobile application that can

showcase your products and services to the customers. This website should be user-friendly,
responsive, and secure.

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 ▪ Payment Gateway Integration: We need to integrate a payment gateway into your website
or mobile application that can enable customers to make online payments securely and
conveniently.

▪ Logistics Management: We need to establish a logistics network that can enable you to
deliver the products to the customers in a timely and efficient manner. This network should
include transportation, warehousing, packaging, and tracking facilities

▪ Legal Compliance: We need to comply with various legal requirements such as data
protection laws, cybercrime laws, consumer protection laws, etc., as applicable. We should
also ensure that your business practices are ethical, transparent, and socially responsible.

PROBLEM STATEMENT:

Indian farmers have several hurdles in their agricultural pursuits, including:

● The productivity and income of farmers are constrained by the
presence of small and fragmented land holdings.
● Farmers face risks and uncertainties due to their limited access to formal credit, insurance,
and allied infrastructure.
● The profitability of farmers is reduced by the high cost of inputs, including seeds,
fertilisers, pesticides, and machinery.
● Dependence on monsoon rainfall is a result of inadequate irrigation facilities.
● Post-harvest losses and wastage are caused by insufficient transport and storage facilities.
● Farmers are deprived of their fair share of the consumer food dollar due to unfair and
exploitative marketing practices by middlemen, traders, and retailers.

The aforementioned issues have a significant impact on the sustenance and welfare of a substantial
number of agricultural workers in India, comprising around 60% of the nation's populace.

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 PROPOSED RESOLUTION:

The proposed approach is the development of a digital application that establishes a direct
connection between farmers and customers, effectively eliminating the need for intermediaries.
This application will help agricultural practitioners in:

● Demonstrate their assortment of products and services to a wide-ranging and

heterogeneous client demographic across the entire nation.
● Farmers have the autonomy to establish their own pricing structures and choose the
conditions of delivery, taking into account factors such as the quality and quantity of their
agricultural products.
● Obtain prompt remittances and evaluations from consumers, free from any deductions or
postponements.
One can obtain accurate information and guidance pertaining to optimal methodologies, prevailing
market patterns, meteorological predictions, and governmental initiatives.
Customers have the opportunity to access a range of advantages, including discounts, coupons,
loyalty points, and recommendations, which can contribute to the improvement of customer
retention and satisfaction.

In addition, this application will provide advantages to customers by:

● Providing customers with an extensive selection of fresh, nutritious, and organically sourced
agricultural goods at low pricing points.
● One potential approach to enhancing consumer knowledge and awareness is by furnishing
them with comprehensive and verifiable data pertaining to the source, cultivation, and
manufacturing processes associated with the goods they purchase.
● By providing individuals with the chance to assist local farmers and contribute to the social
and environmental sustainability of agriculture.
● The items are delivered to the customer's doorstep in a manner that is both handy and
hygienic.

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 ● Establishing a platform that facilitates engagement between consumers and farmers, enabling
the exchange of comments, recommendations, and expressions of gratitude.

The proposed approach aims to provide a mutually beneficial outcome for farmers and
consumers by addressing the inefficiencies and inequities prevalent in the existing agricultural
supply chain. Additionally, this initiative will enable farmers to achieve self-sufficiency and
prosperity, while simultaneously enhancing the quality of life for customers.

The agricultural sector in India has significant prominence since it constitutes a substantial portion
of the nation's economy, providing around 17% to its Gross Domestic Product (GDP) and employing
almost 50% of its labour force. Nevertheless, the agricultural industry is confronted with several
obstacles, including subpar output levels, exorbitant expenses, inadequate infrastructure, and
inequitable marketing strategies. In order to surmount these obstacles and fully unlock the
agricultural sector's capabilities, it is imperative to develop inventive and environmentally sound
strategies that can empower both farmers and consumers.

DESCRIPTION OF BUSINESS:

FARM2DOOR

Our proposed business concept entails the development of a digital application

“FARM2DOOR” that facilitates direct connectivity between farmers and clients, hence
eliminating the need for intermediaries. This application will facilitate farmers in presenting their
products and services to a wide-ranging and heterogeneous client base throughout the nation.
Additionally, this initiative will provide clients with the opportunity to conveniently get fresh,
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nutritious, and organically produced agricultural goods at affordable rates. Moreover, it will
serve to bolster the local farming community, as well as promote the social and environmental
sustainability of the agricultural sector.

The purpose of this analysis is to examine the market conditions and dynamics in order to get insights
and make informed decisions.

The Indian market for digital applications in agriculture is experiencing significant growth, as several
participants are venturing into this domain. Several widely used applications include:

The Krishi Jagran application offers a range of features including up-to-date agricultural news,
comprehensive cultivation guidelines, a crop calendar, detailed information on crop protection, pest
and disease management, subsidies, insights into careers in agriculture, and comprehensive
information on farm mechanization.

The IFFCO Kisan Agriculture application serves as a valuable tool for Indian farmers, providing
them with tailored information to facilitate well-informed decision-making in accordance with their

specific requirements. At the profile stage, users are provided with access to a diverse range of
instructive modules, including agricultural advice services, weather updates, market pricing, and an
agriculture information library. These modules are available in many formats, such as text,
photography, audio, and videos, and are presented in the user's chosen language.
The Bijak programme serves as a platform that facilitates the connection between recognised
agricultural dealers and India. The platform offers up-to-date pricing data for many commodities,
including wheat, rice, maize, soybean, mustard seed, and others. Additionally, it provides logistical
assistance for transportation¹.

Nevertheless, the majority of these applications primarily concentrate on offering information or

facilitating trading services for farmers or dealers. There are a limited number of applications that
provide direct engagement between farmers and customers in the process of selling or

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purchasing agricultural goods. Hence, the market presents a substantial unexplored opportunity for
our company concept.

The purpose of this analysis is to evaluate the competitive landscape in a particular industry or
market. By examining the strengths and weaknesses of competitors

PRIMARY CONTENDERS WITHIN THE MARKET:

BigBasket is an e-commerce platform that specializes in providing an extensive assortment of

supermarket items, encompassing locally sourced fruits and vegetables. Nevertheless, the
organization imposes a fee on agricultural producers for the purpose of facilitating the sale of
their goods.

Ninjacart is an agricultural marketing platform operating in the business-to-business (B2B)

sector, facilitating direct connections between farmers and merchants or enterprises. The
organization offers logistical assistance for transportation purposes, while simultaneously
imposing a commission fee on both involved parties.

Jai Kisan is a digital platform that offers loan and insurance services specifically designed for
smallholder farmers in India. Additionally, Jai Kisan provides market linkage services via its e-
commerce platform known as Jai Kisan Market.

Nevertheless, it is worth noting that none of these market participants currently provide a direct-
to-consumer platform that facilitates farmers in selling their products directly to customers,
bypassing any intermediaries. Hence, our proposed business concept possesses a distinctive value
proposition that sets us apart from our industry rivals.

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 CONCLUSION:

The company’s (FARM2DOOR) concept has significant potential within the Indian agricultural
sector as it aims to effectively tackle the prevalent challenges encountered by both Indian
farmers and customers. The value proposition it offers possesses distinct characteristics that can
effectively distinguish our organisation from our rivals.
By implementing a novel business model that incorporates many sources of income, we have the
potential to establish a financially viable and enduring enterprise that may yield advantages
for all parties involved.

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