Certified Digital Marketing

Professional Course (CDMP)

Go Digital… Move Ahead

Get a Job
Start a Business
Earn with Affiliate Marketing

Our Partners
 WHY STUDY DIGITAL MARKETING?

Digital Marketing is a obvious pathway to make massive money. Whether

you're a student,a job aspirant, a professional, a housewife, or an ambitious
dreamer, Digital Marketing will pave a way for you to make your dreams turn
into reality.

Expand Start an Be a Set up a Website for

Your Business e-Commerce Store Freelancing Giant Regular Passive Income

All this by subscribing to our CDMP Course for

₹ 12,500/month
JUST ₹ 5,000/month
*the Price excluding GST
WHO SHOULD TAKE THIS COURSE & WHY?

Students Professionals Business Owners

First Job Upskilling Growth

Entrepreneurs Everyone

Online Sales Passive Income

 COURSE
HIGHLIGHTS

Subscription Learn 40+ Digital Get Eligible for 10+ Start Your Online
Based Access Marketing Tools International Certifications Business Immediately
 100+ Hours 140+ Hours of hands-on 10+ Industry
Instructor-Led exercises on live Certifications (inc
sessions with projects Google, Facebook &
unlimited access LinkedIn)

SALIENT
24 x 7 Support 100% Placements 1-month
through Discussion Assistance on subscription/yearly
Forum successful completion package
of the course

FEATURES
 Build An Online Presence

Just after the registration, the participants are provided with the training material to
set up their online presence. Participants based on their objective, whether they
want to grow a business, earn through affiliate, build a personal brand, sell product
online are guided to select one of these:

Blog Business Website eCommerce site Portfolio

Our step by step training guide, gives the participants a direction to set up their
online presence through which they can start promoting their business, provide
freelance services, build their community and can even start earning money from
Day 1 of enrolling in the program through our affiliate program.
Core Courses:

Study Areas
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing

Advanced Courses:

Inbound Marketing
Web Analytics
Facebook Marketing
Affiliate Marketing
Content Marketing - In Association with LinkedIn
Integrated Digital Marketing Strategy
How to Become a Freelancer in Digital Marketing?
E-commerce Listing & Marketplace Selling
Programmatic Marketing
Media Buying and Planning
Adobe Analytics - SiteCatalyst
Lead Sourcing
Core Courses
Training Outcomes

Search Enable search engine crawlers read through website

Keyword research to bring targeted traffic to website

Engine
On-page optimize site to rank better on SEO - Technical, UX etc.
Perform off-page SEO to deliver long term results - link building &
content outreach
Make SEO and Content Marketing work together to drive traffic

Optimization Conduct hands-on SEO Audits of websites

Hands-On Project
Tools Assignment Outcomes:
Research keywords to get website ranked better on Google
Analyse website & implement on-page SEO techniques
Identify competitors & analyse websites to build a competitive
advantage
Learn local & Mobile SEO to target users
Know competitors’ keywords strategies

Introduction to SEO Off-page SEO

How Search Engines Work and the basics of Link Building
crawling & indexing Social Media to aid SEO Strategy
On-page and Off-page, Technical SEO Leveraging local listings, citations, maps to boost traffic
Conduct Keyword Research for SEO to your local store

On-page SEO SEO Audit, Tools, Measurement

Basics of HTML and SEO Tags on web pages Understand the basics of Link Building and its significance
Basic & advanced concepts of on-page SEO in SEO
Mobile web is relevant for SEO How Social Media aids your SEO Strategy
Technical SEO including Page Speed optimization Leveraging local listings, citations, maps to boost traffic to
your local store
 Training Outcomes

Search Create, run and optimizing ads - Google Search, Display, Shopping &
Video
Optimize Google Ads campaign performance & increase conversions

Engine Run reports in Google Ads to gain insights into campaign

performance
Run mobile-specific campaigns for targeting mobile audience

Marketing
Conduct Google Ads Account Audits

Hands-On Project
Tools Assignment Outcomes:
Run ads on Google.com & Google’s associated properties
Create ad-groups, write catchy ad text & select keywords to run ad
campaign
Create responsive ads on Google Display Network
In-stream & video discovery ad to target based on demographics & interest
Create an ad group to run Google Shopping campaign

These assignments will require running live Google Ads Campaigns by spending Rs 1000.

Introduction to SEM - Fundamentals & Case Studies Mobile Ad Campaigns

How Does the SEM Auction Work? Mobile-Specific Bidding & Targeting
Structure of an Ads Account Measuring Mobile Ad Performance & Conversions
Campaign Types – Search, Display, Shopping and Report Editor
Mobile-specific campaign types Account Audit

Creation of Search Network Campaign Shopping & Video Campaign

Writing a catchy ad Google Shopping & PLA’s
Ad Extensions Merchant Centre Steps
Keyword Research & Match types Create Shopping Campaign
Bidding and Budget YouTube Marketing - Introduction & Ad Formats

Creation of Google Display Network

Remarketing
Smart Display Campaigns
 Training Outcomes

Social Be well-versed with key platforms - Facebook, Instagram, LinkedIn,

Twitter, Snapchat & Pinterest.
Create content and build an effective social media plan to drive

Media business
Use social media monitoring tool to engage actively with customers
and learn what's being said about your brand

Marketing
Leverage tools to improve the efficiency of your Social Media
Marketing efforts

Hands-On Project
Assignment Outcomes:
Tools
Create a profitable Facebook page that converts the viewers into customers
Build network of existing customers and potential customers while making
brand reliable
Post impactful content to target the audience and provoke them to make a
purchase.
Run effective ad campaigns to target right audience
Build your fan base to create a buzz
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

Getting Started with Social Media Marketing Twitter and Snapchat Marketing
Facebook Marketing Twitter Marketing for Brand Awareness
Creating Content & tools Snapchat for building following & drive engagement
Ads & Analytics
Facebook Marketing
Facebook Page Best Practices Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Facebook Insights & Business Manager Pinterest for business
Ads & KPIs to measure success Leveraging Rich Pins
Analytics & Measurement
Instagram & LinkedIn Marketing SMM Tools
Crafting an Instagram content strategy
Influencer Marketing Crafting a successful Social Media Strategy
Analytics & Measurement 10-step framework for crafting a successful Social Media strategy
Instagram Ads Building Content That is Inherently Shareable
LinkedIn for Personal & Business Brand Generating content and distribution
LinkedIn Company Page & Ads Evaluating Success
Email
Training Outcomes
Improvise customer acquisition by strategically improving content
Create automated campaigns for lead nurturing using e-Mail.

Marketing
Gain expertise in using various tools that will help you to create
winning campaigns.
Know the methods to improve the deliverability of your eMails
Understand the strategic nuances of writing compelling eMail copies
Leverage tools to improve the campaign efficiency

Tools
Hands-On Project
Assignment Outcomes:
Become hands-on on Legal Aspects involved in sending Emails in various
countries
Never let your emails land in Spam Folders - Be equipped with key
techniques
Start to manage your emails professionally using MailChimp

Deliverability Nurturing
Setting up an Email Marketing Machine Tools to enhance lead nurturing
ISPs, Hosting Facility and MTA Enhance better reach
IP/DNS and Shared vs. Dedicated IPs Analyze behavior patterns
MX Record, Whitelisting, Response Handlers &
Bounces Resources to do situational analysis and progressive updates
Customer Personal Toolkit
Effective Email Copy Writing
Complete Email Marketing Worksheet
Relevance Content Editorial Calendar
Timing Email Marketing Health Check
Creative & Copy
Customer Acquisition Strategies Email Automation
Rented List Emails Features & Functions of email automation
Co-branded Emails Workflows Creation
Third-Party Email Newsletters
Event-Triggered Emails
House e-newsletters
Advanced Courses

Inbound Training Outcomes

Understand and implement the concept of funnel marketing
Strategize the plans for attracting a relevant audience using cost effective

Marketing methods
Learn to use automation tools such as HubSpot, Push Engage & landing
page builders.
Gain the ability to ideate the creation of lead magnets potentially helping
your sales to grow
Start to strategically analyze your campaigns and tactically improve them

Tools
Hands-On Project
Assignment Outcomes:
Multiply your reach without increasing your Ad budget
Step-by-step approach to nurture your email contacts automatically
Build an effective Landing Page
Strategize Drip Marketing Campaign to nurture your leads

Attracting your potential customers into the conversion funnel Conversion Optimization Patterns for
Various ways to build reach through Digital Marketing Engaging Website Visitors
Identify the right set of Engagement Magnets
Digital Reach Building Strategy through Inbound Interest Lifecycle Emails
Generation
Where do Lifecycle Emails fit in?
Audience Aggregation
Tools used for Lifecycle Emails
Landing Page Lifecycle Emails – Case Studies
Lead Nurturing with Drip Email Marketing: Implementation
Conversion Oriented Landing Page Design
Investment in Landing Page
Critical concerns to address on Landing Page

Conversion Optimization
Understanding Customer Psyche
Conversion Optimization
User Flow and Persuasion
Online Persuasion
Web
Training Outcomes
Evaluating digital campaigns during & after execution
Taking corrective actions to enhance performance

Analytics
Understanding the signals to improve organic reach
Evaluating the ROI on PPC campaigns
Enhancing reporting by using the best practices in the industry

Hands-On Project
Tools Assignment Outcomes:
Present data in storytelling format and share your observations
Set up Google Analytics account to create a measurement model
Review business’s real-time, audience, acquisition and behavior report
Registered on Google Merchandise Store and understand the dashboard
Draw your campaign lifecycle and design a campaign outreach plan

Introduction Visitors Analysis

What's analysis? Unique visitors
Analysis vs Intuition Geographic and language information
Introduction to Web Analytics Technical reports
Benchmarking
Google Analytics
Getting Started With Google Analytics Digital Analytics
How does Google Analytics work? WebMasters
Accounts, profiles and users navigation Ads Reports, Custom Reports, Custom Dimensions
Google Analytics Dashboard and Segmentation
Basic Metrics Multi-Channel Funnels Reports
The main sections of Google Analytics reports Attribution modeling and reports
-Traffic Sources
Direct, referring, and search traffic Platform Principles
Campaigns Measurement Protocol data collection
Ads, AdSense Importing data into Google Analytics
Reporting APIs and Report Sampling
Content Performance Analysis
Pages and Landing Pages
Event Tracking and AdSense
Site Search
 More than 1.8 billion people use Facebook to connect with people
and discover things. Millions of businesses are using Facebook each
day to drive discovery, generate leads, boost sales and earn loyalty to

Facebook
stay on top of customer’s mind. The course builds a solid foundation
of Facebook marketing.

Marketing
Introduction to Facebook Messenger
Marketing
Facebook Shop
Facebook Pages and
Post Best Practices Building Brand Awareness

Facebook Ads - Driving In-store Footfall

Campaign Objectives
Facebook Pixel
Facebook Ads -
Targeting audiences Driving Online Sales

Facebook Ads - Generating Leads

Impactful Creatives

Facebook Ads -
Optimization and Reporting

Facebook Ad Policies
 Explore how the billion-dollar industry of the online market is shaping
up. How do we be a part of the new age e-tail? The pros and cons of
listing the online/marketplace model and the brand's own website. This
module will help you understand the various Models that Exist and how
E-commerce to set up your own store and how to drive marketing campaigns for
conversions and sales.

Listing &
Marketplace Learn how the billion-dollar Understanding

Selling
industry of online market is Multi-Channel Retail and
shaping up. How do we be Solution Walkthrough
a part of the new age e-tail?
Understanding the
Understanding Different concept of Dropshipping
Models - Individual Brand with case Studies
Store and Marketplaces
Advanced Facebook Ad
Creating Your Own Store Funnels for Driving
with Shopify eCommerce Sales and
Conversions.
Solutions for Payment
Gateway /Shipping /Order Going Global and Selling
Fulfillment and other Cross Border with your
business Needs. products

Marketplace Listing /Sign

up Process
 You will be introduced to Affiliate Marketing, Models of Affiliate
Marketing. Study how to generate and convert leads. In the session
guidance to success with Affiliate marketing will be provided.

Affiliate
Marketing
Definition Facts and Current industry
numbers for the Affiliate
Purpose/Where and why is Marketing industry
Affiliate Marketing used
Resources required to get Global leads and affiliate
started with Affiliate marketing programs you
Marketing can join today

Top Players in the market

for Affiliate Marketing
Re Brokering and Payout
models

Segregation of Affiliate
Marketing

Overall Affiliate Marketing

Budget and strategy
planning
 Learn how to sell digital marketing services by assessing the brand’s
necessity to reach out to the customers. You will generate customised

How to reports, evaluate other digital marketing service providers and prepare
metrics to track performance.

Become a
Freelancer Assessing Brand's Creating Customized

in Digital Necessity To utilize Digital

Marketing Services
Presentations and
Proposal

Marketing? Assessing How The Brand

Is Currently Reaching Out
Setting Expectations and
metrics to track
To Customers? performance

Generating Custom
Reports & Automated
Reports

Evaluating Other Digital

Marketing Services
Providers
 Build an Integrated Digital Marketing Plan by understanding how to work
on the concepts of conversions, define objectives, measure, evaluate and
tweak your plan. You will also learn how to execute the strategy, what is the
skill set required, how you can outsource your marketing activities.
Integrated
Digital Introduction Analytics
- Measurement: What do you
Marketing The Customer
- India on Digital - digital trends:
measure? how can you measure
(site analytics,

Strategy internet users, male v/s female,

age groups,
cross-device) – sneak peek into
the technology that powers this
(cookies, user
- Devices, multi-screening,
identity)
Marketing Principles: AIDA, - Attribution: various models,
Purchase Cycle, Moments of cross-device
Truth
Campaign Optimization – Test,
Recap of Various Digital Learn, Deploy what works.
Channels: Digital POEM Repeat

Creating Digital Moments of Trends

- What are people doing on the
Truth – AHA Moments
internet?
- Power of the internet (Arab
Digital Strategy: Branding v/s Spring, #MeToo, US Elections,
Acquisition. What would branded: Jago Re,
differ? Internet brands – OnePlus)
 Learn media buying and planning to negote, strategize and purchase
ad placements, known as “inventory”. Use new ways to reach your
Media Buying prospective customers and make a big impact with your message at
an affordable cost.

& Planning
Setting up the objectives Best practice to execute
the campaigns post the
Understand the key tasks to media plan
draft an “awesome” digital
media plan Understanding of multiple
formats & appropriate for
Segmentation & targeting our targeted digital
of the audience platforms.
 Familiarize yourself with Evolution & Growth of Programmatic
Advertising. Know how real-time bidding works, its types, its

Programmatic advantages and challenges, and myths related to programmatic

marketing.

Marketing

Evolution & Growth of Advantages and Challenges

Programmatic Advertising
Understanding Real-time Myths of Programmatic
bidding Advertising

How Programmatic
Advertising Works

Types of Programmatic
Advertising
 You will identify the myths about Content Marketing and know the
tactics to create “Good” Content. You will learn to develop a

Content
Framework to begin a content marketing program, show ROI for
content programs. Also, explore key resources and tools to create and
curate content with this module.
Marketing
Course -
In Association Myths about Content
Marketing
About key resources
and tools to create and
curate content
with LinkedIn Identifying & creating “Good”
Content

Framework to begin a
content marketing program

How to show ROI for

content programs
 Learn how to use Adobe Analytics to analyze data of your digital
Adobe platform and strategies digital marketing plans for your business
based on the results.

Analytics -
SiteCatalyst
Why do you need to analyze How to utilize the best of
data on your digital class tools to understand
platform? the needs of your audience
and cater to them with the
Calibrate the digital relevant products and
marketing strategies on the services?
basis of results
How to measure the ROI
How to create a digital from different marketing
measurement strategy? channels?
 Learn how to collect leads without any marketing activities. Find the
source of targeted leads, and extract them into a spreadsheet or
directly into CRM system.

Lead
Sourcing How To Use Google To Source
Information
Understand how to Source
Information Directories

How To Use Google To Ping Learn About Known Sourcing

Specific Domains For Softwares/apps/plugins
Information Such As Email Ids
Learn How To Use Sourced
How To Validate Email Ids Databases.

How To Source Segmented

Database (however Possible)

Learn To Source Email Ids Of

Anyone Who Represents A
Corporation
CASE STUDY
Digital Vidya has identified top
Digital Marketing Campaigns in
recent times. We have worked
EXERCISES with the implementation team
of each of these campaigns and
designed 60 hrs of case studies
Exercises. You will create a
Business Case Solution in each
individual exercise.
SMM CASE STUDY EXERCISE: CADBURY DAIRY MILK

DURATION: 20 HOURS

Learning Outcomes:
Generate a perfect idea to create a rewarding social media
marketing campaign.

Learn to connect your social media marketing campaign with a

special event to ensure maximum attention from the audience.

Identify the best ways to get user-generated content.

Choose the most relevant social media channels for your campaign
to ensure better results with minimal effort.
SEO CASE STUDY EXERCISE: ICICI BANK

DURATION: 20 HOURS

Learning Outcomes:
Gain competency in improving search engine rankings of your
website content and blogs.

Implement Learn to get your content indexed insearch engines

frequently.

Learn to analyze which web pages are working well and which need
improvement.

Research and shortlist best keywords to make your content

searchable.

Tools you will be exploring:

SEM CASE STUDY EXERCISE: CARWALE

DURATION: 4 HOURS

Learning Outcomes:
Create an effective search engine marketing campaign to target
relevant people.

Learn to set appropriate budget to get the most out of your

campaigns.

Analyze the performance of your campaigns and keep track of the

conversions.

Tools you will be exploring:

EMAIL MARKETING CASE STUDY EXERCISE: MICROSOFT

DURATION: 8 HOURS

Learning Outcomes:
Create appealing content for your promotional emails.

Learn to properly segment users based on their demographics and

interests.

Create relevance of your product for the prospects to convert them

into customers.

Tools you will be exploring:

WEB ANALYTICS CASE STUDY EXERCISE: PUMA

DURATION: 4 HOURS

Learning Outcomes:
Discover ways to turn your website into a conversion tool that ensures
sales.

Identify the geographies from where your website traffic is coming

from.

Analyse the interaction of the visitors with your website.

Assess the points of improvement and update your website to deliver

better experience.

Tools you will be exploring:

INBOUND MARKETING CASE STUDY EXERCISE: MYNTRA

DURATION: 4 HOURS

Learning Outcomes:
Take the bird’s eye view of the Inbound Marketing strategies adopted
by big brands.

Create a next level Inbound Marketing strategy for your business.

Create an appealing landing page to get targeted people landed on

your website or product page.

Design

Tools you will be exploring:

 CERTIFICATIONS

Digital Vidya’s Course Completion Digital Vidya’s Course Completion Certificate Content Marketing - In Association
Certificate for all the 6 modules (Hard-Copy) - with LinkedIn
Provided after completion of course

Vskills Certification Certified Facebook Marketing Master Course Google Ads Search Advertising
Google Ads Display Advertising Google Ads Video Advertising Link Google Ads Shopping Advertising Link

Google Analytics Individual

Google Digital Sales Certification Qualification (GAIQ) HubSpot Inbound Marketing

Facebook Advertising Core Competencies Note: The cost to appear for Facebook
Facebook Certified Buying Professional Blueprint Certificate & VSkills Certificate is
not included in the course fees.
Facebook Certified Planning Professional Exam
Experts
PluggedIn
It takes years of practice, hard work, sheer dedication
and ultimate patience that are the resultant factors
turning an individual into a master! And to gain
mastery in any field, it is a prerequisite to update
yourself with the latest buzz and happenings in the
dynamic digital marketing industry and gain in
depth knowledge from industry experts!

The essence of Experts PluggedIn involves getting

updates directly from the leaders who have been
there in the industry with years of experience, sharing
their knowledge, empowering you with tips and
tricks to enhance and outperform in your domain. We
currently have 100+ experts on the Digital Vidya’s
Experts Panel and are adding new experts to the list
every week.
 Course
Methodology
Online Instructor-led Training, with easy access to
live session recordings

Discussion forum to interact with fellow training

participants, trainers and coordinators

Access recommended pre-reading resources in

the form of videos, blogs and case studies

24X7 Learning Management System (LMS) access

on mobile and desktop with class schedule, session
recordings, examinations details

Hands-On Projects: Implement your learning with

digital marketing tasks on your project

Industry interactive sessions with digital marketing

Course Methodology: experts
Digital Marketing Tools
Worth Rs 70,000+ Free
Placements
Process On
Shortlisting
completing the course
Evaluation
Based on your profile you are
successfully our participants are shortlisted for, we will conduct a
eligible for placements services at few written test and interview. You
Digita Vidya will have to visit one of our offices in
your city

Bidding Selection
Your detailed evaluation report After the bidding process is
including interview recording and complete, you can choose to select
assessment reports will be shared the company based on the joining
with our partner companies. terms
Companies will either accept or
reject your profile within one week
 Enroll Today in Our
Certified Digital Marketing
Professional Course
Just for
₹ 12,500/month
5,000/month
*the Price excluding GST

Interested? Contact Us!

+91-80100-33033 [email protected]

www.digitalvidya.com