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WRITING
UNIT 1: OPERATIONS: PRODUCING THE GOODS

TASK 1.

1.1 suggested answer

M&N Corp. Performance Report

The aim of this report is to provide an overview of our performance over the past year.The report
includes information on the company’s financial condition, the problem as well as
recommendations for improving the situation.

Revenue
In 2022, M&N Corp. generated $8 million in revenue and had $6.5 million in expenses. The
company’s net income was $1.5 million.

Debts
Our accounts payable totaled $50,000, whereas our loans payable summed up $40,000.

Taxes
Taxes amounted $5,000.

Problems
The main problem we faced was a 10% decrease in sales. This is due to a shift in consumer
preferences and increased competition in the market.

To address the declining sales and ensure future growth, M&N Corp. should consider the following
strategies:
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● Market research: Conduct in-depth market research to gain a deeper understanding of

current consumer preferences and emerging trends within our target market. This research
will provide valuable insights to guide product development, marketing efforts, and overall
business strategy.
● New marketing initiatives: Based on the market research findings, develop and implement
innovative marketing campaigns to re-engage existing customers and attract new ones. This
might involve exploring new marketing channels, crafting compelling messaging that
resonates with the target audience, and potentially rebranding elements of the company or
product offerings.
● Product development: Analyze competitor offerings and consider product innovation or
diversification to cater to evolving customer needs. This could involve developing new
product lines, enhancing existing features, or exploring strategic partnerships to expand the
product portfolio.
● Cost optimization: Conduct a thorough analysis of operational expenses to identify areas
for streamlining processes, reducing waste, or negotiating better deals with suppliers.

By implementing these recommendations and remaining adaptable to market dynamics, M&N

Corp. can effectively address the challenges it faced in 2022 and position itself for sustainable
growth in the coming year.

1.2 M&N Corp. Performance Report

The aim of this report is to provide an overview of M&N Corp.'s performance over the past year.
It highlights the company’s financial condition, main problems, and recommendations for
improvement.

Revenue
In the past year, the company earned $8 million in revenue while incurring $6.5 million in costs,
resulting in a net profit of $1.5 million.

Debts
M&N Corp.’s total debts include accounts payable of $50,000 and loans payable of $40,000.

Taxes
The company paid $5,000 in taxes.

Problems
The company faced a 10% decrease in sales, caused by shifts in consumer preferences and
increased competition.

Solutions
To address these issues, the following steps are recommended:

● Market research to understand consumer needs and trends.

● New marketing initiatives to attract customers.

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● Product development to diversify and enhance offerings.

● Cost optimization to reduce expenses and improve efficiency.

By adopting these strategies, M&N Corp. can overcome challenges and ensure sustainable growth
in the future.

1.3 Write a report about MM Corp.’s performance.

Introduction: Company performance over the past year.

Revenue: $10 million.
Costs: $7.5 million.
Net profit: $2.5 million.
Debts: Accounts payable of $60,000; loans payable of $50,000.
Taxes: $7,000.
Problems: A 15% decline in sales.
Reasons: Increased raw material costs and a slowdown in the global market.
Solutions: Improve supply chain efficiency; launch cost-effective marketing campaigns; invest in
automation and technology.

MM Corp. Performance Report

This report provides an overview of MM Corp.’s performance over the past year, including its
financial position, challenges, and proposed solutions.

Revenue for the year amounted to $10 million, with expenses totaling $7.5 million, resulting in a
net profit of $2.5 million. The company currently has debts of $60,000 in accounts payable and
$50,000 in loans payable, while taxes reached $7,000.

However, the company faced a 15% decline in sales, primarily due to increased raw material
costs and a slowdown in the global market.

To overcome these challenges, MM Corp. should focus on improving supply chain efficiency,
launching cost-effective marketing campaigns, and investing in automation and technology.
These strategies will help reduce costs and enhance long-term sustainability.

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TASK 2.

2.1 suggested answer

Report on the marketing campaign’s problems

Our recent marketing efforts haven’t achieved the desired level of engagement from our target
audience. This report is to provide an overview of our marketing campaign and its problems.

Problems
We’re facing a critical issue: a disengaged target audience. Our current marketing strategy isn’t
effectively capturing their attention or sparking interest in our brand.

Costs
A budget of $10,000 has been allocated to address this challenge.

Reasons
The root cause of the low engagement lies in a gap between our marketing approach and our target
audience’s needs and preferences. We haven’t fully grasped what truly resonates with them.

Solutions
To bridge this gap and reignite audience interest, we propose a two-pronged approach:
1. Launching a new social media campaign: We’ll develop engaging and informative content
tailored specifically to our target audience’s interests and pain points. This could include
informative posts and interactive polls and Q&As.
2. Partnering with influencers: We’ll identify social media influencers who align with our
brand values and resonate with our target audience. This could involve product reviews,
tutorials, or sponsored brand mentions.

Expected Outcomes

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By implementing this two-pronged strategy, we aim to achieve significant improvements in

audience engagement, including:
● increased follower growth on social media platforms
● higher post reach and interaction rates (likes, comments, shares)
● enhanced brand awareness and positive brand perception

By actively engaging our target audience and leveraging the influence of trusted voices, we can turn
the tide and achieve our marketing goals.

• A business report is an informative document that contains important data such as facts,
analyses, research findings, and statistics about a business with the goal to make this information
accessible to people within a company. There are many types of business reports used in an
organization for various purposes. Here are some of the most common:
• Research Report: This is the most comprehensive type of business reports, which usually
analyzes new target markets and competition and contains a lot of statistical data.
• Progress Report: These reports are usually issued regularly, to keep people updated on how a
team, project, or initiative is progressing towards its goals.
• Financial Report: These reports are formal documents that communicate a company’s
financial health and performance to a variety of stakeholders. They provide a snapshot of the
company’s financial position, profitability, and cash flow over a specific period.
• A good business report is concise and well-organized, looks professional, and displays the
relevant data you can act on.

2.2 Report on the marketing campaign of Tin Corporation.

Despite having made great efforts, our target audience has not been engaged sufficiently with our
marketing campaign. The purpose of this report is to outline our marketing campaign and its
problems.

Cost
We spent $10,000 to execute this marketing campaign.

Problems
A lack of engagement from our target audience is a big challenge to attain success in our campaign.
Our marketing strategy doesn’t grab their attention and make them interest in our brand effectively

Reasons
A marketing campaign's success heavily depends on a deep understanding of the target audience's
needs and preferences. Our marketing team doesn’t have a clear or accurate picture of what our
potential customers truly want, need, or value. That’s why our campaign meets with difficulties in
getting our target audience engaged.

Solutions
1. Launching a new social media campaign: To improve engagement and better align our
messaging with the audience’s preferences, we should:
● Conduct audience research by using social media analytics tools ( such asFacebook
Insights) to gather data on our audience’s interest and behavior.
● Create content that speaks directly to our audience’s identified needs and preferences to
increase relevance and engagement with our post, as the content is tailored to what the
audience cares about.

2. Partnering with influencers: That can help us to leverage the credibility and reach of
influencers to connect with our target audience more authentically.

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Expected outcomes
We aim to achieve significant improvements in audience engagement by applying this two-pronged
strategy, which includes:
● increased follower growth on social media platforms
● higher post reach and interaction rates (likes, comments, shares)
● enhanced brand awareness and positive brand perception

We can accomplish our marketing goals by actively engaging our target audience with these
marketing strategies.
2.3 Write a report about the performance of Max Corp.'s advertising strategy.

Introduction: Advertising strategy and its challenges.

Costs: $15,000.
Problems: Low conversion rates from ad campaigns.
Reasons: Ineffective targeting and generic messaging.
Solutions: Optimize target audience segmentation, introduce interactive ad formats, and run A/B
testing.
Expected Outcome: Higher click-through rates (CTR), improved conversion rates, and increased
ROI from advertising efforts.

Performance Report of Max Corp.’s Advertising Strategy

This report provides an overview of Max Corp.’s advertising strategy and its challenges over the
past campaign period.

The company spent $15,000 on its advertising efforts, but the campaign faced low conversion
rates, primarily due to ineffective targeting and generic messaging that failed to resonate with the
target audience.

To address these issues, Max Corp. plans to optimize audience segmentation, utilize interactive
ad formats to increase engagement, and perform A/B testing to determine the most effective
approach.

With these strategies, the company expects to achieve higher click-through rates (CTR),
improved conversion rates, and an overall better ROI, enhancing the effectiveness of future
advertising campaigns.

UNIT 3: MANAGING FINANCIAL ACCOUNTS

A. Write a report of about 100-150 words for the following line graph.

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3.1 suggested answer

The line graph shows the changes in market shares of Company A and Company B from 2019 to
2023.

Overall, both Company A and Company B experienced a decreasing trend in their market shares.

In 2019, Company A’s market share accounted for almost 4% while the figure for Company B was
about 5%. Just one year later, Company A’s market share increased to 5.5% whereas Company B’s
share declined to nearly 4%. After reaching a peak of 5.5% in 2020, Company A underwent a
significant fall to just under 3% in 2021 but then slightly recovered and ended up at about 3.2% in
2023. Meanwhile, Company B showed a minimal increase of 0.2% in 2021, which was then
followed by a decrease to 2.2% and almost leveled off until the end of the period.

3.2 Market Share of Company A and B form 2019 to 2023

The line graph illustrates the market share of Company A and B from 2019 to 2023.
In 2019, Company A held nearly 4%, while Company B had about nearly 5%. Until 2020,
Company A had a sharp increase to 5,5%, beside that, Company B had a slight decrease to 4%. In
2021, as opposed to the stability of Company B, Company A had a quick decrease from 5,5%
down to under 3% and had a slow rise about 0,4% in 2022. Also in this year, Company B fell
dramatically about 2%. And in 2023, both companies remained relatively stable until the end of
the period.

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3.3 Write a report about London Underground Station passengers

The line graph illustrates the number of passengers at a London underground station from 6
AM to 10 PM.

Overall, the graph shows significant fluctuations in passenger numbers throughout the day.

At 6 AM, passenger numbers start at 100, rising sharply to 400 by 8 AM, indicating the morning
rush hour. Numbers then drop to around 200 by 10 AM as most people reach their destinations.

From 10 AM to 2 PM, passenger numbers fluctuate between 200 and 300, likely due to tourists
and late commuters.

In the evening rush hour, numbers climb again, reaching 380 by 6 PM, before falling back to 150
by 8 PM. Passenger levels stabilize around 150 by 10 PM, as services wind down.

Conclusion: The busiest times are 8 AM and 6 PM, while the quietest periods are early morning
and late evening.

UNIT 5: EXTERNAL INFLUENCES

Write a letter of complaint. Your letter should include the following parts and details:

● Problem: 20 laptops ordered, 3 were damaged.

● Extra detail: Contacted the supplier by email, but received no reply; also contacted
customer service department, phone calls not answered.

● Demand: Collect the damaged products back and deliver the new ones, otherwise, forced

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to withhold payment for the entire order.

5.1 suggested answer

Dear Sir / Madam,

I am writing this letter to express my disappointment regarding the recent order I placed with your
company.

We ordered 20 laptops from your company on March 3 on the understanding that they would be
delivered by April 2. You assured us that you could manage it and we would have delivery on time.

However, when the goods arrived, 3 laptops were in damaged position. We have contacted you by
email, but have not received a reply yet. Besides, we have tried to contact your customer service
department by phone, but they did not answer our calls.

As we have been your customer for a long time, we were very disappointed with this. We request
you collect these damaged laptops back and deliver us 3 other laptops in good state as soon as
possible. Otherwise, we shall be forced to withhold payment.

We sincerely hope that this situation can be resolved to our mutual satisfaction.

We look forward to hearing from you.

Yours faithfully,

Christine Wilson

5.2 Letter of complaint about laptops.

Dear Sir/Madam,

I am writing to raise a complaint regarding the recent order of 20 laptops placed with your
company. Unfortunately, upon delivery, we found that 3 laptops were damaged.

We have already contacted your team via email, but there has been no response. Additionally, we
attempted to reach out to your customer service department by phone, but our calls went
unanswered. This lack of communication is extremely disappointing, especially as a loyal
customer who has trusted your company for many years.

We kindly request you to arrange for the damaged laptops to be collected and to deliver
replacements in proper condition without delay. If this issue is not resolved promptly, we will
have no choice but to withhold payment for the entire order.

We hope this matter will be resolved swiftly and look forward to your response.

Yours faithfully,

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Christine Wilson

5.3 Write a letter of complaint. Your letter should include the following parts and details:

● Problem: 5 washing machines ordered, 2 were not functioning properly upon delivery.
● Extra detail: Contacted the manufacturer via their website's contact form, but received an
automated reply with no follow-up; also tried calling their customer support hotline multiple
times, always put on hold for over an hour without reaching a representative.
● Demand: Send technicians to repair the malfunctioning washing machines on-site within
the next 7 days, otherwise, will return the entire shipment for a full refund and procure the
washing machines from a different supplier.

Dear Sir/Madam,

I am writing to raise a complaint regarding a recent order of five washing machines from your
company. Upon delivery, I discovered that two of the machines were not functioning properly.

I have attempted to resolve this issue by contacting you through your website's contact form but
only received an automated reply with no follow-up. Additionally, I have tried calling your
customer support hotline multiple times, but I was put on hold for over an hour each time without
reaching a representative. This lack of communication is extremely disappointing.

I kindly request that you send technicians to repair the malfunctioning washing machines on-
site within the next 7 days. If this issue is not resolved promptly, I will have no choice but
to return the entire shipment for a full refund and procure the washing machines from a different
supplier.

I hope to see a swift resolution to this matter and look forward to your prompt response.

Yours faithfully,
Max

Structure of a letter of complaint:

1. Salutation
2. Introduction (why I am writing)
3. Explaining the problem
4. Saying what you want
5. Closing the letter
When writing a letter of complaint, you should strike the right tone to effectively convey your
concerns. While it’s important to express your frustration, avoid using aggressive, accusatory,
or overly emotional language that may undermine the credibility of your complaint.
Remember, the tone of your letter can significantly impact how your complaint is received
and addressed.

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