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A RESEARCH STUDY ON THE IMPACT OF SOCIAL NETWORK SITES ON RURAL

YOUTH IN ANAND – AN EMPIRICAL RESEARCH

Research · May 2022

DOI: 10.13140/RG.2.2.17283.58408

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 A RESEARCH STUDY ON THE IMPACT OF SOCIAL NETWORK SITES ON RURAL YOUTH IN
ANAND – AN EMPIRICAL RESEARCH

Ms. Komal Shukla

Assistant Professor, Anand Institute of Management, G. T. University

Dr. Darshana R. Dave

Professor, GHPIBM, S. P. University

Dr. Shivangi Shukla

Assistant Professor, Narayan Business School, G. T. University

ABSTRACT
The all-embracing use of Social Network in India has been on the increase among the new generation Youths.
Today, existence can't be imagined without Facebook, YouTube, Instagram, LinkedIn or Twitter accounts and
online handles. The novel times social networking culture has been well accepted and have met an excited
response and reception. Research studies on this new age social media impact and usage within India are limited
to specific surveys and theories. The rationale for choosing youth because the audience is because the direction
of a rustic and culture is set by the direction taken by youths of that country. This paper is an effort to analyse the
pattern of social networking usage and impact so as to work out the social networking addiction. The target of
this study is to work out the usage and impact of social network sites on urban youth in Anand District. To satisfy
the research data has been collected from both the first and therefore the secondary sources. Secondary sources
of knowledge are collected through use of internet, consulting past studies on the topic and also books are used,
primary data has been collected from 30respondents through questionnaire by survey method. The findings of the
study show that, over utilization of social media leads youth towards addiction.
Keywords: Social Media, Social Network Sites, Rural Youth, Positive or Negative Effect, Positive or Negative
Opinion

INTRODUCTION
While social networking met with huge enthusiasm among new generation initially, this new social culture seems
to possess been accepted by all age groups in India. the increase of internet access speeds and smart phones helped
social networking even more and days of considering social applications as waste of your time is long gone.
Initially the utilization of social networking was limited to corporate and businesses for connecting with peers,
customers, clients with twitter handle, Facebook accounts or LinkedIn mentioned on business and visiting cards.
Social networking has now branched to incorporate friends, family associates and classmates also. Social
networking offers several opportunities like access to information, videos, extension of group, ability to precise,
learning opportunities, seeking and maintaining friends and relatives.

The extensive use of Social Networking however, makes it a stimulating study regarding the risks and
consequences on the prevailing youths. Social networking with the power to effectively vanish boundaries, the
anytime anywhere availability has seen impact on privacy as sharing an excessive amount of, false unnecessary

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 167

information about themselves or voice opinions, even getting exposed to fraudsters or cybercriminals and most
crucial of all the increased addiction to Internet and Social applications. These tend to influence the youth for his
or her social, emotional and psychological well-being. Adverse outcomes are seen as increasing exposure to
cyber-bullying, unknown persons accessing personal information, online dating, exiting, and sleep deprivation,
exposure to unsuitable digital content, outside influences of third-party groups encouraging transferring money
and low social interactions and limited face to face communications.

OBJECTIVES OF THE STUDY

1. To understand the positive and /or negative opinion of social network site/s usage by rural youth.
2. To understand the positive and/or negative impact of social network site/s usage by rural youth.

REVIEW OF LITERATURE

 1
Singh et al. presented the attempt in ensuring awareness about the social networking site concept, merits,
demerits and meaning. The research methodology during this paper was supported primary and secondary data
regards to grouping of users having similar sort of interests, jobs, activities, backgrounds or another sort of
real-life similarities.
 2 Mittal et al. analysed the consequences of online shared sentiments of emoticons, interjections and comments
extracted from posts and standing updates. The authors also conducted a survey on the responses on the planet
Wide Web as an in depth large virtual space with users sharing and expressing views and opinions.
Communication with the known and unknown residing anywhere on the world at any point of your time with
the consumers being influenced by the social media whether intentionally or unintentionally.
 3 Davmane et al. analysed the factors for the web social networking sites as per user’s behaviour regarding

user friends, the peer groups, access patterns, amount of your time spend, the effect on personal and business
life. User attitude and behaviour is additionally surveyed for over seven hundred users employing a
questionnaire consisting of 27 questions which focused on behaviour of Indian users in terms of usability,
trends and access.

RESEARCH METHODOLOGY
For our study, we have implemented Descriptive research design. For this study, we have implemented the survey
method by personally interviewing respondents with duly tested structured questionnaire.
Scope of the Study
Scope of study was Anand District of Gujarat.
The sample
The actual user of specific service will constitute the sample of the study. Approximately, 30 respondents were
chosen conveniently for survey from Anand District of Gujarat. Enough care was taken to make the sample
proportionate and representative.

1 H. Singh, B. P. Singh, \Social Networking Sites: Issues and Challenges Ahead," in 3rd International Conference on Computing for Sustainable Global Development (INDIACom'16), IEEE,
2016.
2 S. Mittal, A. Goel, R. Jain, \Sentiment analysis of E-commerce and social networking sites," in

3rd International Conference on Computing for Sustainable Global Development (INDIACom'16),

IEEE, 2016.
3 M. Devmane, N. Rana, \Usability Trends and Access of Online Social Network by Indian population and its analysis," in International Conference on Nascent Technologies in the Engineering

Field (ICNTE'15), IEEE, 2015.

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 168

The Tools
(a) For data collection: Primary data was collected through structured questionnaire by the sending the Goggle
Form to respondents from Anand District of Gujarat and Secondary data was also collected through Internet,
related books, Newspapers, Journals, Magazines, Newspapers, and Articles etc.
(b) For data analysis: The collected data would be subjected to suitable statistical analysis using appropriate
parametric and non-parametric methods of hypothesis testing as and when required.

DATA ANALYSIS AND INTERPRETATION

Ho: There is no significant difference between the level of agreement regarding positive opinion about the social
network usage and gender
H1: There is a significant difference between the level of agreement regarding positive opinion about the social
network usage and gender
Table: 1
Group Statistics
Std.
Std. Sig. (2-
Gender N Mean Error T
Deviation Tailed)
Mean
Social Network Site/s is effective Male 20 4.00 .725 .162 -1.178 .249
communication tool/s Female 10 4.30 .483 .153 -1.346 .190
Social Network site/s has made Male 20 4.00 1.026 .229 .299 .767
available location-based services Female 10 3.90 .316 .100 .400 .693
Social Network Site/s has enhanced Male 20 4.05 .826 .185 -.504 .618
creativity among youth Female 10 4.20 .632 .200 -.551 .587
Social Network Site/s help youth to Male 20 4.05 .887 .198 -.827 .415
refine and develop artistic abilities,
Female 10 4.30 .483 .153 -.999 .327
inner potential

Interpretation:
It can be inferred from the above table .1 that the values for level of agreement regarding positive opinion about
the social media network usage are more than 0.05 so it can be said that there is no significant difference between
gender and their opinion towards the usage of social media network. So Null hypothesis cannot be rejected for
these factors.
Ho: There is no significant difference between the level of agreement regarding positive opinion about the social
network usage and age groups
H1: There is a significant difference between the level of agreement regarding positive opinion about the social
network usage and age groups
Table: 2
ANOVA
Std. Std.
F Sig.
N Mean Deviation Error
16-21 13 4.15 .689 .191 .121 .947

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 169

 21-26 8 4.00 .756 .267
Social Network Site/s is effective 27-32 6 4.17 .408 .167
communication tool/s 32-37 3 4.00 1.000 .577
Total 30 4.10 .662 .121
16-21 13 4.00 1.080 .300 1.717 .188
21-26 8 3.50 .535 .189
Social Network site/s has made available
27-32 6 4.50 .548 .224
location-based services
32-37 3 4.00 .000 .000
Total 30 3.97 .850 .155
16-21 13 4.15 .801 .222 .069 .976
21-26 8 4.13 .354 .125
Social Network Site/s has enhanced
27-32 6 4.00 .632 .258
creativity among youth
32-37 3 4.00 1.732 1.000
Total 30 4.10 .759 .139
16-21 13 4.23 .725 .201 1.090 .371
Social Network Site/s help youth to 21-26 8 4.38 .518 .183
refine and develop artistic abilities, inner 27-32 6 3.67 .516 .211
potential 32-37 3 4.00 1.732 1.000
Total 30 4.13 .776 .142

Interpretation:
It can be inferred from the above table 2 that the values for the level of agreement regarding positive opinion
about the social network usage and age groups are more than 0.05 so there is no significant difference between
the opinion towards usage of the social media network and various age groups so null hypothesis cannot be
rejected.
Ho: There is no significant difference between the level of agreement regarding positive opinion about the
social network usage and educational groups
H1: There is a significant difference between the level of agreement regarding positive opinion about the social
network usage and educational groups
Table: 3
Std. Std. ANOVA
N Mean Deviation Error F Sig.
Upto 12th 5 4.00 .707 .316 .139 .936
Social Network Site/s is Graduate 18 4.17 .707 .167
effective communication Post graduate 6 4.00 .632 .258
tool/s Phd/Mphil 1 4.00 . .
Total 30 4.10 .662 .121
Social Network site/s has Upto 12th 5 4.20 .837 .374 .776 .518
made available location-based Graduate 18 3.78 .943 .222
services Post graduate 6 4.33 .516 .211

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 170

 Phd/Mphil 1 4.00 . .
Total 30 3.97 .850 .155
Upto 12th 5 4.00 .707 .316 .411 .747
Social Network Site/s has Graduate 18 4.22 .732 .173
enhanced creativity among Post graduate 6 3.83 .983 .401
youth Phd/Mphil 1 4.00 . .
Total 30 4.10 .759 .139
Upto 12th 5 4.20 .837 .374 1.919 .151
Social Network Site/s help
Graduate 18 4.33 .686 .162
youth to refine and develop
Post graduate 6 3.50 .837 .342
artistic abilities, inner
Phd/Mphil 1 4.00 . .
potential
Total 30 4.13 .776 .142
Interpretation:
It can be inferred from the above table .3 that the values for level of agreement regarding positive opinion about
the social network usage are more than 0.05 so it can be said that there is no significant difference between
educational groups and their opinion towards the usage of social media network. So Null hypothesis cannot be
rejected for these factors.

Ho: There is no significant difference between the level of agreement regarding positive opinion about the social
network usage and occupational groups
H1: There is a significant difference between the level of agreement regarding positive opinion about the social
network usage and occupational groups
Table: 4
Std. Std. ANOVA
N Mean Deviation Error F Sig.
Self employed 3 3.67 .577 .333 1.831 .154
Government job 2 3.50 .707 .500
Social Network Site/s
is effective Private Job 7 4.43 .535 .202
communication tool/s Student 17 4.06 .659 .160
Housewife 1 5.00 . .
Total 30 4.10 .662 .121
Self employed 3 3.67 .577 .333 .458 .766
Social Network site/s Government job 2 4.50 .707 .500
has made available Private Job 7 3.71 1.380 .522
location-based Student 17 4.06 .659 .160
services Housewife 1 4.00 . .
Total 30 3.97 .850 .155
Social Network Site/s Self employed 3 4.00 1.000 .577 1.661 .190
has enhanced Government job 2 3.00 1.414 1.000

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 171

 creativity among Private Job 7 4.29 .488 .184
youth Student 17 4.12 .697 .169
Housewife 1 5.00 . .
Total 30 4.10 .759 .139
Self employed 3 4.33 1.155 .667 1.551 .218
Social Network Site/s
Government job 2 3.00 1.414 1.000
help youth to refine
and develop artistic Private Job 7 4.14 .690 .261
abilities, inner Student 17 4.18 .636 .154
potential Housewife 1 5.00 . .
Total 30 4.13 .776 .142

Interpretation:
It can be inferred from the above table .4 that the values for level of agreement regarding positive opinion about
the social network usage are more than 0.05 so it can be said that there is no significant difference between
occupational groups and their opinion towards the usage of social media network. So Null hypothesis cannot be
rejected for these factors.
Ho: There is no significant difference between the level of agreement regarding positive opinion about the social
network usage and income groups
H1: There is a significant difference between the level of agreement regarding positive opinion about the social
network usage and income groups
Table: 5
Std. ANOVA
N Mean Deviation Std. Error F Sig.
Upto 15,000 18 4.06 .725 .171 .178 .910
Social Network
15,001 to 30,000 4 4.25 .500 .250
Site/s is effective
30,001 to 45,000 4 4.25 .500 .250
communication
Above 60,000 4 4.00 .816 .408
tool/s
Total 30 4.10 .662 .121
Upto 15,000 18 3.89 .963 .227 1.141 .351
Social Network
15,001 to 30,000 4 3.50 .577 .289
site/s has made
30,001 to 45,000 4 4.25 .500 .250
available location-
Above 60,000 4 4.50 .577 .289
based services
Total 30 3.97 .850 .155
Upto 15,000 18 4.22 .732 .173 .458 .714
Social Network
15,001 to 30,000 4 3.75 .500 .250
Site/s has enhanced
30,001 to 45,000 4 4.00 .000 .000
creativity among
Above 60,000 4 4.00 1.414 .707
youth
Total 30 4.10 .759 .139
Social Network Upto 15,000 18 4.39 .608 .143 2.125 .121
Site/s help youth to 15,001 to 30,000 4 3.75 .957 .479

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 172

 refine and develop 30,001 to 45,000 4 4.00 .000 .000
artistic abilities, Above 60,000 4 3.50 1.291 .645
inner potential Total 30 4.13 .776 .142

Interpretation:
It can be inferred from the above table .5 that the values for level of agreement regarding positive opinion about
the social network usage are more than 0.05 so it can be said that there is no significant difference between income
groups and their opinion towards the usage of social media network. So Null hypothesis cannot be rejected for
these factors.

Ho: There is no significant difference between level of agreement with negative opinion of rural youth about the
social network usage and gender
H1: There is a significant difference between level of agreement with negative opinion of rural youth about the
social network usage and gender
Table: 6
Group Statistics
Std.
Std. Sig. (2 –
GENDER N Mean Error T
Deviation tailed)
Mean
Social Network Site/s is Male 20 4.00 .725 .162 -1.178 .249
effective communication
Female 10 4.30 .483 .153 -1.346 .190
tool/s
Social Network site/s has Male 20 4.00 1.026 .229 .299 .767
made available location-
Female 10 3.90 .316 .100 .400 .693
based services
Social Network Site/s has Male 20 4.05 .826 .185 -.504 .618
enhanced creativity among
Female 10 4.20 .632 .200 -.551 .587
youth
Social Network Site/s help Male 20 4.05 .887 .198 -.827 .415
youth to refine and develop
artistic abilities, inner Female 10 4.30 .483 .153 -.999 .327
potential

Interpretation:
It can be inferred from the above table .6 that the values for level of agreement regarding negative opinion of rural
youth about the social network usage are more than 0.05 so it can be said that there is no significant difference
between gender and their opinion towards the usage of social media network. So Null hypothesis cannot be
rejected for these factors.

Ho: There is no significant difference between level of agreement with negative opinion of rural youth about the
social network usage and age groups

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 173

H1: There is a significant difference between level of agreement with negative opinion of rural youth about the
social network usage and age groups
Table: 7
ANOVA
Std. Std.
N Mean Deviation Error F Sig.
16-21 13 4.08 .954 .265 1.108 .364
Attraction of using social network
21-26 8 4.25 .463 .164
sites shift away the concentration of
27-32 6 3.50 1.049 .428
youth from academic activities or
32-37 3 3.67 .577 .333
study
Total 30 3.97 .850 .155
16-21 13 4.23 .832 .231 .827 .491
21-26 8 3.75 .886 .313
Users are spending more and more
27-32 6 3.67 .816 .333
time on useless activities
32-37 3 4.00 1.000 .577
Total 30 3.97 .850 .155
16-21 13 4.15 1.068 .296 2.122 .122
There is a time imbalance between 21-26 8 3.75 1.035 .366
lunch and dinner due to social 27-32 6 2.67 1.506 .615
network sites 32-37 3 3.67 1.528 .882
Total 30 3.70 1.264 .231
16-21 13 4.23 .599 .166 .568 .641
Over utilization of social network 21-26 8 3.75 1.165 .412
sites decreases interactions with 27-32 6 3.83 1.169 .477
others 32-37 3 3.67 1.528 .882
Total 30 3.97 .964 .176

Interpretation:
It can be inferred from the above table .7 that the values for level of agreement regarding negative opinion of rural
youth about the social network usage are more than 0.05 so it can be said that there is no significant difference
between age group and their opinion towards the usage of social media network. So Null hypothesis cannot be
rejected for these factors.

Ho: There is no significant difference between level of agreement with negative opinion of rural youth about the
social network usage and educational groups
H1: There is a significant difference between level of agreement with negative opinion of rural youth about the
social network usage and educational groups
Table: 8
Std. Std. ANOVA
N Mean Deviation Error F Sig.
Upto 12th 5 3.60 .894 .400 3.332 .035

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 174

 Attraction of using social Graduate 18 4.22 .808 .191
network sites shift away the Post graduate 6 3.83 .408 .167
concentration of youth from Phd/Mphil 1 2.00 . .
academic activities or study Total 30 3.97 .850 .155
Upto 12th 5 3.80 .837 .374 .695 .564
Users are spending more Graduate 18 4.11 .963 .227
and more time on useless Post graduate 6 3.83 .408 .167
activities Phd/Mphil 1 3.00 . .
Total 30 3.97 .850 .155
Upto 12th 5 4.00 .000 .000 2.549 .078
There is a time imbalance Graduate 18 3.94 1.305 .308
between lunch and dinner Post graduate 6 3.17 1.169 .477
due to social network sites Phd/Mphil 1 1.00 . .
Total 30 3.70 1.264 .231
Upto 12th 5 4.20 .447 .200 2.000 .139
Over utilization of social Graduate 18 3.89 1.079 .254
network sites decreases Post graduate 6 4.33 .516 .211
interactions with others Phd/Mphil 1 2.00 . .
Total 30 3.97 .964 .176

Interpretation:
It can be inferred from the above table .8 that the values for level of agreement regarding negative opinion of rural
youth about the social network usage are more than 0.05 so it can be said that there is no significant difference
between educational group and their opinion towards the usage of social media network. So Null hypothesis
cannot be rejected for these factors. Regarding the Attraction of using social network sites shift away the
concentration of youth from academic activities or study and Over utilization of social network sites decreases
interactions with others, the level of agreement id less than 0.05. so, it can be said that there is significant
difference between educational group and their opinion towards the usage of social media network. So Null
hypothesis is rejected for these factors.

Ho: There is no significant difference between level of agreement with negative opinion of rural youth about the
social network usage and occupational groups
H1: There is a significant difference between level of agreement with negative opinion of rural youth about the
social network usage and occupational groups
Table: 9
Std. Std. ANOVA
N Mean Deviation Error F Sig.

Attraction of using Self employed 3 3.33 .577 .333 .887 .486

social network sites Government job 2 4.50 .707 .500
shift away the Private Job 7 3.71 .951 .360

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 175

 concentration of youth Student 17 4.12 .857 .208
from academic Housewife 1 4.00 . .
activities or study Total 30 3.97 .850 .155
Self employed 3 3.33 .577 .333 1.223 .326
Government job 2 4.50 .707 .500
Users are spending
Private Job 7 3.71 .756 .286
more and more time on
Student 17 4.06 .899 .218
useless activities
Housewife 1 5.00 . .
Total 30 3.97 .850 .155
Self employed 3 3.33 1.528 .882 1.183 .342
There is a time Government job 2 4.50 .707 .500
imbalance between Private Job 7 3.00 1.528 .577
lunch and dinner due to Student 17 3.88 1.111 .270
social network sites Housewife 1 5.00 . .
Total 30 3.70 1.264 .231
Self employed 3 3.33 1.528 .882 .814 .528
Over utilization of Government job 2 4.00 .000 .000
social network sites Private Job 7 4.29 1.113 .421
decreases interactions Student 17 3.88 .857 .208
with others Housewife 1 5.00 . .
Total 30 3.97 .964 .176

Interpretation:
It can be inferred from the above table .9 that the values for level of agreement regarding negative opinion of rural
youth about the social network usage are more than 0.05 so it can be said that there is no significant difference
between occupational group and their opinion towards the usage of social media network. So Null hypothesis
cannot be rejected for these factors.
Ho: There is no significant difference between levels of agreement regarding positive impact about the social
network usage and gender
H1: There is a significant difference between levels of agreement regarding positive impact about the social
network usage and gender
Table: 10
Group Statistics
Std.
GENDE Std. Error Sig. (2-
R N Mean Deviation Mean T tailed)
Social network sites is used to Male 20 4.00 .649 .145 -.882 .385
create a positive digital
Female 10 4.20 .422 .133 -1.015 .320
footprint and search results
Male 20 4.10 .788 .176 -1.445 .160

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 176

 Social network site/s help
youth learn essential job skills Female 10 4.50 .527 .167 -1.649 .111
and new things
Social network site/s can lead Male 20 3.65 .875 .196 -2.354 .026
more communication between
Female 10 4.40 .699 .221 -2.540 .019
friends and family
Youth can utilize social Male 20 4.35 .671 .150 1.009 .321
network site/s to spread social
Female 10 4.10 .568 .180 1.069 .297
awareness and kindness
Social network site/s provide Male 20 4.30 .657 .147 .000 1.000
a platform to showcase
technological savvy and Female 10 4.30 .483 .153 .000 1.000
creativity

Interpretation:
It can be inferred from the above table .10 that the values for level of agreement regarding positive impact about
the social network usage are more than 0.05 so it can be said that there is no significant difference between gender
and the positive impact about the usage of social media network. So Null hypothesis cannot be rejected for these
factors. Regarding the Social network site/s can lead more communication between friends and family the level
of agreement is less than 0.05. so, it can be said that there is significant difference between gender and positive
impact about the social network usage. So Null hypothesis is rejected for these factors.

Ho: There is no significant difference between levels of agreement regarding positive impact about the social
network usage and age groups
H1: There is a significant difference between levels of agreement regarding positive impact about the social
network usage and age groups
Table: 11
Std. Std. ANOVA
N Mean Deviation Error F Sig.
16-21 13 4.23 .599 .166 .688 .568
Social network sites is used 21-26 8 4.00 .535 .189
to create a positive digital 27-32 6 3.83 .408 .167
footprint and search results 32-37 3 4.00 1.000 .577
Total 30 4.07 .583 .106
16-21 13 4.46 .660 .183 3.744 .023
Social network site/s help 21-26 8 4.50 .535 .189
youth learn essential job 27-32 6 3.50 .548 .224
skills and new things 32-37 3 4.00 1.000 .577
Total 30 4.23 .728 .133
16-21 13 3.92 .862 .239 .359 .783
21-26 8 4.13 .641 .227

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 177

 Social network site/s can 27-32 6 3.67 1.033 .422
lead more communication 32-37 3 3.67 1.528 .882
between friends and family Total 30 3.90 .885 .162
16-21 13 4.46 .660 .183 1.069 .379
Youth can utilize social
21-26 8 4.00 .535 .189
network site/s to spread
27-32 6 4.33 .816 .333
social awareness and
32-37 3 4.00 .000 .000
kindness
Total 30 4.27 .640 .117
16-21 13 4.46 .660 .183 .626 .604
Social network site/s
21-26 8 4.13 .354 .125
provide a platform to
27-32 6 4.17 .753 .307
showcase technological
32-37 3 4.33 .577 .333
savvy and creativity
Total 30 4.30 .596 .109

Interpretation:
It can be inferred from the above table .11 that the values for level of agreement regarding positive impact about
the social network usage are more than 0.05 so it can be said that there is no significant difference between age
groups and the positive impact about the usage of social media network. So Null hypothesis cannot be rejected
for these factors. Regarding the Social network site/s help youth learn essential job skills and new things the level
of agreement is less than 0.05. so, it can be said that there is significant difference between age groups and positive
impact about the social network usage. So Null hypothesis is rejected for these factors.

Ho: There is no significant difference between levels of agreement regarding positive impact about the social
network usage and education groups
H1: There is a significant difference between levels of agreement regarding positive impact about the social
network usage and education groups
Table: 12
Std. Std. ANOVA
N Mean Deviation Error F Sig.
Social network sites is Upto 12th 5 4.00 .707 .316 .495 .689
used to create a Graduate 18 4.17 .618 .146
positive digital Post graduate 6 3.83 .408 .167
footprint and search Phd/Mphil 1 4.00 . .
results Total 30 4.07 .583 .106
Upto 12th 5 4.00 .707 .316 1.363 .276
Social network site/s
Graduate 18 4.44 .705 .166
help youth learn
Post graduate 6 3.83 .753 .307
essential job skills and
Phd/Mphil 1 4.00 . .
new things
Total 30 4.23 .728 .133
Social network site/s Upto 12th 5 3.80 .447 .200 .047 .986
can lead more Graduate 18 3.94 .998 .235

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 178

 communication Post graduate 6 3.83 .983 .401
between friends and Phd/Mphil 1 4.00 . .
family Total 30 3.90 .885 .162
Youth can utilize Upto 12th 5 4.00 .707 .316 .408 .749
social network site/s to Graduate 18 4.33 .686 .162
spread social Post graduate 6 4.33 .516 .211
awareness and Phd/Mphil 1 4.00 . .
kindness Total 30 4.27 .640 .117
Social network site/s Upto 12th 5 4.00 .707 .316 .955 .429
provide a platform to Graduate 18 4.44 .616 .145
showcase Post graduate 6 4.17 .408 .167
technological savvy Phd/Mphil 1 4.00 . .
and creativity Total 30 4.30 .596 .109

Interpretation:
It can be inferred from the above table .12 that the values for level of agreement regarding positive impact about
the social network usage are more than 0.05 so it can be said that there is no significant difference between
education groups and the positive impact about the usage of social media network. So Null hypothesis cannot be
rejected for these factors.

Ho: There is no significant difference between levels of agreement regarding positive impact about the social
network usage and occupation groups
H1: There is a significant difference between levels of agreement regarding positive impact about the social
network usage and occupation groups
Table: 13
Std. Std. ANOVA
N Mean
Deviation Error F Sig.
Self employed 3 3.67 .577 .333 1.668 .189
Social network sites is
Government job 2 3.50 .707 .500
used to create a
Private Job 7 4.14 .378 .143
positive digital
Student 17 4.12 .600 .146
footprint and search
Housewife 1 5.00 . .
results
Total 30 4.07 .583 .106
Self employed 3 4.00 1.000 .577 2.501 .068
Social network site/s Government job 2 3.00 .000 .000
help youth learn Private Job 7 4.14 .690 .261
essential job skills and Student 17 4.41 .618 .150
new things Housewife 1 5.00 . .
Total 30 4.23 .728 .133
Self employed 3 3.67 .577 .333 4.633 .006

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 179

 Social network site/s Government job 2 2.00 .000 .000
can lead more Private Job 7 4.29 .488 .184
communication Student 17 3.94 .827 .201
between friends and Housewife 1 5.00 . .
family Total 30 3.90 .885 .162
Self employed 3 3.67 .577 .333 .874 .493
Youth can utilize
Government job 2 4.50 .707 .500
social network site/s
Private Job 7 4.43 .535 .202
to spread social
Student 17 4.29 .686 .166
awareness and
Housewife 1 4.00 . .
kindness
Total 30 4.27 .640 .117
Self employed 3 3.67 .577 .333 1.344 .282
Social network site/s
Government job 2 4.50 .707 .500
provide a platform to
Private Job 7 4.29 .488 .184
showcase
Student 17 4.35 .606 .147
technological savvy
Housewife 1 5.00 . .
and creativity
Total 30 4.30 .596 .109

Interpretation:
It can be inferred from the above table .13 that the values for level of agreement regarding positive impact about
the social network usage are more than 0.05 so it can be said that there is no significant difference between
occupational groups and the positive impact about the usage of social media network. So Null hypothesis cannot
be rejected for these factors.

Ho: There is no significant difference between levels of agreement regarding negative impact on physical or
mental health about the social network usage and gender
H1: There is a significant difference between levels of agreement regarding negative impact on physical or mental
health about the social network usage and gender
Table: 14
Group Statistics
Std.
GENDE Std. Error Sig. 2-
R N Mean Deviation Mean T tailed)
Constant headache/ Back pain/ Male 20 4.10 .788 .176 .669 .509
Eye strain/ Hand corns Female 10 3.90 .738 .233 .684 .502
Male 20 4.10 .788 .176 .886 .383
Mental tiredness
Female 10 3.80 1.033 .327 .808 .432
Male 20 4.10 .641 .143 1.044 .305
Strain on mind
Female 10 3.80 .919 .291 .926 .371
Anxiety Male 20 3.95 .999 .223 .432 .669

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 180

 Female 10 3.80 .632 .200 .500 .621
Male 20 3.95 .887 .198 .153
Impatience
Female 10 3.90 .738 .233 .163

Interpretation:
It can be inferred from the above table .14 that the values for level of agreement regarding negative impact on
physical or mental health about the social network usage are more than 0.05 so it can be said that there is no
significant difference between gender and the negative impact on physical or mental health about the social
network usage. So Null hypothesis cannot be rejected for these factors.

Ho: There is no significant difference between levels of agreement regarding negative impact on physical or
mental health about the social network usage and age groups
H1: There is a significant difference between levels of agreement regarding negative impact on physical or mental
health about the social network usage and age groups
Table: 15
ANOVA
N Mean Std. Deviation Std. Error F Sig.
16-21 13 4.00 .707 .196 .795 .508
Constant
21-26 8 3.88 .835 .295
headache/ Back
27-32 6 4.00 .894 .365
pain/ Eye strain/
32-37 3 4.67 .577 .333
Hand corns
Total 30 4.03 .765 .140
16-21 13 4.08 .760 .211 .374 .772
21-26 8 3.75 1.035 .366
Mental tiredness 27-32 6 4.00 .894 .365
32-37 3 4.33 1.155 .667
Total 30 4.00 .871 .159
16-21 13 4.08 .641 .178 1.293 .298
21-26 8 3.75 .886 .313
Strain on mind 27-32 6 3.83 .753 .307
32-37 3 4.67 .577 .333
Total 30 4.00 .743 .136
16-21 13 3.85 1.068 .296 .067 .977
21-26 8 4.00 .756 .267
Anxiety 27-32 6 3.83 .753 .307
32-37 3 4.00 1.000 .577
Total 30 3.90 .885 .162
16-21 13 3.77 .927 .257 .408 .749
Impatience 21-26 8 4.00 .926 .327
27-32 6 4.00 .632 .258

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 181

 32-37 3 4.33 .577 .333
Total 30 3.93 .828 .151

Interpretation:
It can be inferred from the above table .15 that the values for level of agreement regarding negative impact on
physical or mental health about the social network usage are more than 0.05 so it can be said that there is no
significant difference between age group and the negative impact on physical or mental health about the social
network usage. So Null hypothesis cannot be rejected for these factors.
Ho: There is no significant difference between levels of agreement regarding negative impact on physical or
mental health about the social network usage and educational groups
H1: There is a significant difference between levels of agreement regarding negative impact on physical or mental
health about the social network usage and educational groups
Table: 16
ANOVA
Std.
F Sig.
N Mean Std. Deviation Error
Upto 12th 5 3.80 .447 .200 1.086 .373
Constant
Graduate 18 4.06 .873 .206
headache/ Back
Post graduate 6 4.33 .516 .211
pain/ Eye strain/
Phd/Mphil 1 3.00 . .
Hand corns
Total 30 4.03 .765 .140
Upto 12th 5 3.80 .447 .200 .599 .621
Graduate 18 4.06 .998 .235
Mental tiredness Post graduate 6 4.17 .753 .307
Phd/Mphil 1 3.00 . .
Total 30 4.00 .871 .159
Upto 12th 5 3.80 .447 .200 .846 .482
Graduate 18 4.06 .802 .189
Strain on mind Post graduate 6 4.17 .753 .307
Phd/Mphil 1 3.00 . .
Total 30 4.00 .743 .136
Upto 12th 5 4.00 .707 .316 .956 .428
Graduate 18 3.78 1.003 .236
Anxiety Post graduate 6 4.33 .516 .211
Phd/Mphil 1 3.00 . .
Total 30 3.90 .885 .162
Upto 12th 5 3.60 .548 .245 .301 .824
Graduate 18 4.00 .970 .229
Impatience Post graduate 6 4.00 .632 .258
Phd/Mphil 1 4.00 . .
Total 30 3.93 .828 .151

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 182

Interpretation:
It can be inferred from the above table .16 that the values for level of agreement regarding negative impact on
physical or mental health about the social network usage are more than 0.05 so it can be said that there is no
significant difference between educational group and the negative impact on physical or mental health about the
social network usage. So Null hypothesis cannot be rejected for these factors.

Ho: There is no significant difference between levels of agreement regarding negative impact on physical or
mental health about the social network usage and occupational groups
H1: There is a significant difference between levels of agreement regarding negative impact on physical or mental
health about the social network usage and occupational groups
Table: 17
Std. Std. ANOVA
N Mean Deviation Error F Sig.
Self employed 3 3.67 .577 .333 1.591 .208
Constant Government job 2 5.00 .000 .000
headache/ Back Private Job 7 3.86 .690 .261
pain/ Eye strain/ Student 17 4.00 .791 .192
Hand corns Housewife 1 5.00 . .
Total 30 4.03 .765 .140
Self employed 3 3.67 1.155 .667 1.197 .337
Government job 2 5.00 .000 .000
Private Job 7 3.86 .690 .261
Mental tiredness
Student 17 3.94 .899 .218
Housewife 1 5.00 . .
Total 30 4.00 .871 .159
Self employed 3 3.67 .577 .333 1.002 .425
Government job 2 4.50 .707 .500
Private Job 7 4.14 .690 .261
Strain on mind
Student 17 3.88 .781 .189
Housewife 1 5.00 . .
Total 30 4.00 .743 .136
Self employed 3 3.67 1.155 .667 .544 .705
Government job 2 4.50 .707 .500
Private Job 7 3.57 1.272 .481
Anxiety
Student 17 4.00 .707 .171
Housewife 1 4.00 . .
Total 30 3.90 .885 .162
Self employed 3 4.00 1.000 .577 .418 .794
Impatience Government job 2 4.00 .000 .000
Private Job 7 3.86 .900 .340

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 183

View publication stats

Student 17 3.88 .857 .208

Housewife 1 5.00 . .
Total 30 3.93 .828 .151
Interpretation:
It can be inferred from the above table .17 that the values for level of agreement regarding negative impact on
physical or mental health about the social network usage are more than 0.05 so it can be said that there is no
significant difference between occupational group and the negative impact on physical or mental health about the
social network usage. So Null hypothesis cannot be rejected for these factors.
CONCLUSION
The Social Networking patterns shown by people within the study are largely according to those recorded in
previous research studies with reference to impact of popular social network sites on Indian culture and therefore
the extent of the utilization, purposes, mode of access when using these sites. The author also reviewed benefits
of the social networking sites in culture development, building self-identity, developing relationships and
acquisition of social, communication, and technical skills. For future research, there's a requirement to extend the
sample size and choose a far better stratified sample. This study may additionally suffer from the disadvantages
of judgment sampling viz., researcher's bias and stereotypes which will distort the results; group selected might
not represent all the population and also, it'd not be possible to accurately identify the sample using this method
just in case the population is extremely large. Also, since Social Networking may be a global phenomenon,
comparative analysis of scholars from within India and also of varied countries can yield interesting findings,
implying whether SN addiction exists, also if it does is that the pattern of scholars from different region differs
or not.
REFERENCES

Utkal Historical Research Journal, ISSN : 0976-2132 Vol.-34,No-3 2021 184