THANK YOU!
FOR BEING AN
AWESOME LEARNER!
HARVI SHAH
FASHION BUSINESS COACH
I am on a mission to create
100,000 Women
Fashion Brand Owners
become financially
independent and improve
their family’s lifestyle
HARVI SHAH
FASHION BUSINESS COACH
“Every WOMAN is born with a
passion in at least one area in
FASHION and can start an
Ecommerce Brand from home”
Fashion Business Blueprint
1. PURPOSE 2. PRODUCT 3. PEOPLE 4. POSITION
5. PLATFORM 6. PROMOTE 7. PRICE
HARVI SHAH
FASHION BUSINESS COACH
1. PURPOSE
Why Do ‘I’ want to do business?
• Self Respect
• Build Your Identity
• Better Lifestyle for Family
• Earn Money from Home
• Work Life Balance
• Earn What you deserve
• Be your own Boss
HARVI SHAH
FASHION BUSINESS COACH
2. PRODUCT
What should I Sell in Fashion?
• Your Passion
• Early Childhood
• Excitement
• Expertise
• Experience
HARVI SHAH
FASHION BUSINESS COACH
Apparels Jewellery Bags Shoes
Home Decor Stationery Organic Beauty
2. PRODUCT
Who should I sell to?
MISTAKE
Selling Multiple
Product Categories
MASTERY
Sell “Narrow” Segment
i.e. Niche
HARVI SHAH
FASHION BUSINESS COACH
2. PRODUCT
What should I Sell in Fashion?
• Sell Niche
• Become an Expert
• Offer Variety
• Increase Sales
HARVI SHAH
FASHION BUSINESS COACH
2. PRODUCT
What should I Sell in Fashion?
• Create Products if you know
• Curate products from Vendors
• Profitable Product Mix
HARVI SHAH
FASHION BUSINESS COACH
POWERFUL SECRET - 1
Sell Product Niche and
curate / create
Profitable Product Mix
3. PEOPLE
Whom Should I Sell to?
MISTAKE
Think everyone is my
Customer
MASTERY
Find ideal customers who
value your products
HARVI SHAH
FASHION BUSINESS COACH
3. PEOPLE
Whom Should I Sell to?
• Customer preferences
• Effectively market
• Attract right customers
HARVI SHAH
FASHION BUSINESS COACH
POWERFUL SECRET - 2
Sell to ideal customers
who will value your
products
4. POSITION
Who are you for the Market?
MISTAKE
I need unique products
to stand out
MASTERY
You need to Unique
Brand Position
HARVI SHAH
FASHION BUSINESS COACH
4. POSITION
Who are you for the Market?
Branding
• Brand Story
• Brand Content
• Eliminate competition
HARVI SHAH
FASHION BUSINESS COACH
POWERFUL SECRET - 3
Make your brand unique
by positioning it uniquely
and not by unique
products
5. PLATFORM
Where do I sell my products?
MISTAKE
Sell through chats
MASTERY
Sell through your own
Website
HARVI SHAH
FASHION BUSINESS COACH
5. PLATFORM
Where do I sell my products?
Sell on Website
• Automated Sales 24/7
• Build Your Rules
• Higher Profits, No
Commissions
HARVI SHAH
FASHION BUSINESS COACH
5. PLATFORM
Where do I sell my products?
Sales on Marketplaces
• No customer details
• High Commissions
• Marketing spend
• High Returns – shipping cost
• Fake orders, etc…
HARVI SHAH
FASHION BUSINESS COACH
POWERFUL SECRET - 4
Sell on your own website
with your rules,
more profits,
less time investment
6. PROMOTE
How do I talk about my products?
MISTAKE
Customers will magically
know my brand
MASTERY
Proactive marketing of
the brand
HARVI SHAH
FASHION BUSINESS COACH
6. PROMOTE
How do I talk about my products?
Marketing
• Responsibility
• Magnetic Marketing (Value)
• Content Marketing
HARVI SHAH
FASHION BUSINESS COACH
7. PRICE
What should be price of my products?
MISTAKE
Random, gut based pricing
MASTERY
Price to make Profits
HARVI SHAH
FASHION BUSINESS COACH
7. PRICE
What should be price of my products?
Profits
• Business Costs
• Profit Margins & Discounts
• Price with Confidence
HARVI SHAH
FASHION BUSINESS COACH
POWERFUL SECRET - 5
No matter what you price,
there will be people who
fill find it expensive. Sell at
price you make profits.
8000+ Women
building their
brands using
this blueprint
HARVI SHAH
FASHION BUSINESS COACH
One of the biggest gifts you can give to yourself is,
Gift of Learning with like-minded and ambitious Women just like you!
BOOTCAMP COURSES COACHING COMMUNITY
Building your Fashion E-ecommerce brand is not rocket science. Thousands of Women without any experience
in Fashion or Business are doing it, and making their dream come true. You can too!
Turn your Passion into a profitable Fashion E-commerce Brand! Take Action Today
To join Fashionpreneur Club, Email
[email protected]Wish you best wishes for your entrepreneurial journey!
Apparels Jewellery Bags Shoes
HARVI SHAH
FASHION BUSINESS COACH
Home Decor Stationery Organic Beauty
