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Creatives Guidline

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0% found this document useful (0 votes)
9 views

Creatives Guidline

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 32

1- Pipeline Requirments Request Channel / Type

1.1 PreOrder items Google / Responsive

1.2 New items Google / Responsive

2- Digital Campaigns Type


2.1 Google Campaign Responsive

2.2 Instagram Campaign Post and Story

2.3 FaceBook Campaign Shopping Campaign

2.4 SnapChat Campaign Story

2.5 Twitter Camapaign Image ads

4 Youtube Campaigns Skippable Video Ads

5 Linkedin

6 E-Catalog

7 Tiktok

3- Website HomePage Placement


3.1 Banner Main Banner

3.2 Fixed Banners 2 Mini Banners

3.3 Brand Store -

3.4 Category Store -

3.4 Category Slider -

3.5 Brand Slider -

1- Digital Campaigns Request Type


1.1 Google Campaigns Display Ads

1.2 Instagram Campaign Post

1.3 Facebook Camapaign Cover image


Product image

1.4 SnapChat Campaign Story

1.5 Twitter Campaign Image ads

1.6 Youtube Ads Video Ads

2- Website Type
2.1 HomePage Main Banner
3 Banners

Category image

Brand Logos

Brand Store

Category Block

3. Product image 1.1 Product image Front image


Side image
top view image
lifestyle
Request Channel / Type
1- Pipline Requests 1 A4 Store Display

2 Screens Screen Display

2- Visuals 1 Façade flix printing - Astore Shuwaikh

2 Backlit - Astore Shuwaikh Anker Charging wall

3 Backlit - Astore Shuwaikh Animation pillars RF

4 Backlit - Astore Shuwaikh Gaming visuals

5 Backlit - Astore Shuwaikh Nebula Backwall

6 Window Sticker - Astore Shuwaikh

7 Sticker on Forex - Astore Shuwaikh Security banners RF

8 Sticker on Forex - Astore Shuwaikh Security banners LF

9 Sticker on Forex - Avenues Security banners RB

10 Sticker on Forex - Avenues Security banners LB

11 Backlit - Fahahil mall entrance

12 Window Sticker - Fahahil

13 Window Sticker

14 Backlit - Oxford Lightbox

15 Window Sticker

16 Backlit - Astore Arabia

17 Backlit - Astore Arabia

18 Backlit - Astore Arabia Tables Lightbox

19 Backlit - Anker Avenues Anker Charging L


20 Backlit Textiles - Anker Avenues

21 Window sticker - Anker Hawalli

22 Window sticker - Anker Hawalli

3- Videos

4- Store Display Stand

Request Channel / Type


1- Pipline Requests
1 Event Invitaions

2 Presentaion Templates PowerPoint

3 Linkedin Certificates

4 Logo Refine - Creations

5 Packing Designs Boxes

6 Video Animations

Request Channel / Type


1- Pipline Requests
1 Branding

2 Social Media Content

3 Presentaions

4 Webiste Banners

5 Services Catalog
Request Channel / Type
1- Pipline Requests
1 Email Marketing

2 Presentation

3 Logos

4 Webiste Banners

5 Posts and Stories

6 Images Refinement

7 Brand Catalog

Request Channel / Type


1- Pipline Requests
1 3D Mockups

2 Reels Covers

3 GIF

4 Animated Videos
Digital Activities
Channel/ Type Channel/ Type Language
instagram / Post and StorWebsite / Main BanneArabic and English

instagram / Post and StorWebsite / Main BanneArabic and English

Type Type Language


Display Ads PMAX Arabic and English

Carousel Post and Story Animated Videos Arabic and English

Campaign

Videos - GIFS Arabic and English

Carousel Ads Video Ads Arabic and English

e Video Ads Arabic and English

Placement Placement Language


Mini Banners - Arabic and English

3 Mini Banners - -

- - -

- - -

- - -

- - -

Creatives Guide
Dimension Size Type
300x250 Responsive
728x90
160x600
300x600
300×50
320×50
336x286
970x250 150 KB or less

1080x1080 Story

1080x1080
1024x1024

1080x1920

1200x1200 Video Ads


800x800

1080x1920
1280x920
1080X1080

Dimension Size Type


1920x727 PNG 200 KB Max 2 Banners
620x250 100 KB Max PNG 4 Banners

300x300 50 KB Max PNG

300x300 50 KB Max PNG

280x380 80 KB Max PNG

628x368 80 KB Max PNG

1024x1024 300KB Max Transparent


1024x1024 300KB Max
1024x1024 300KB Max
1024x1024 300KB Max

Instore Activities
Channel/ Type Channel/ Type Language
- - Arabic and English

- - Arbaic

Anker Charging wall RL Anker Charging L

Animation pillars RR Animation pillars RB

Gaming visuals

Tables Lightbox

Anker Charging L
Corprate Activities
Channel/ Type Channel/ Type Language

Goodie bags

Business Solution Activities


Channel/ Type Channel/ Type Language

Brand Activities
Channel/ Type Channel/ Type Language

Social Media
Channel/ Type Channel/ Type Language
Notes
Creatives Must be dupplicated one for the pre order and one without preorder

Notes
Our logo must be included in all creatives

Carousel cover must be a cover explains the post idea (discount or collection of products)

Notes

Contains Collection of items with their Brand logo ONLY

Dimension Size
1200x628
1200x1200 150 KB or Less

1080x1920

640x360
600x600

Dimension Size
935x250 100 KB PNG Max
480x250 100 KB PNG Max
Sizes
A4 Size

1080x1920 and 1920x1080

433x106

43x43

44x22

48x27.5

134x238

55x155

55x155

60x155

60x155

57x117

115x242

113x277

76x67

104x154

56x60

90x60

46x28

74x54
83x183

106x278

113x277

1080x1920 and 1920x1080

Notes

Notes
Notes

To be Updated each quarter

Notes
B PNG Max
B PNG Max
New Product Launch
Request Reveived FROM
1.1 Image Refined Brand Team

2.1 Presentaion Brand Team

3.1 Website Banners Brand Team

4.1 Instagram Post and Story Brand Team

5.1 Email Marketing Brand Team

PreOrder Product Launch


Request Reveived FROM

1.2 Presentaion Brand Team

2.2 Website Banners Brand Team

3.2 Instagram Post and Story Brand Team

4.2 Email Marketing Brand Team

New Brand Launch


Request Reveived FROM
1.3 Image Refined Brand Team

2.3 Brand Logo

3.3 Presentaion Brand Team

4.3 Website Banners Brand Team

5.3 Instagram Post and Story Brand Team

6.3 Email Marketing Brand Team


New Product Launch
Delivered TO Reviewed by Notes
Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team

PreOrder Product Launch


Delivered TO Reviewed by Notes

Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team

New Brand Launch


Delivered TO Reviewed by Notes
Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team

Brand Team Brand Team


New Product Launch
Request Reveived FROM
1.1 Products Image Digital Team

2.1 Posts and Stories Digital Team

3.1 Google Ads Digital Team

4.1 Website Banners Digital Team

5.1 in-store matrials VM Team

6.1 Reels Covers Social Media Team

PreOrder Product Launch


Request Reveived FROM
1.1 Posts and Stories Digital Team

2.1 Google Ads Digital Team

3.1 Website Banners Digital Team

4.1 in-store matrials VM Team

5.1 Reels Covers Social Media Team

New brand Launch


Request Reveived FROM
1.1 Products Image Digital Team

2.1 Posts and Stories Digital Team

3.1 Google Ads Digital Team

4.1 Website Banners Digital Team


5.1 in-store matrials VM Team

6.1 Reels Covers Social Media Team


Product Launch
Delivered TO Reviewed by
Digital Team Digital Team

Digital Team Digital Team

Digital Team Digital Team

Digital Team Digital Team

VM Team VM Team

Social Media Team Social Media Team

der Product Launch


Delivered TO Reviewed by
Digital Team Digital Team

Digital Team Digital Team

Digital Team Digital Team

VM Team VM Team

Social Media Team Social Media Team

w brand Launch
Delivered TO Reviewed by
Digital Team Digital Team

Digital Team Digital Team

Digital Team Digital Team

Digital Team Digital Team


VM Team VM Team

Social Media Team Social Media Team


Project Name
Project Brief
Layout Required
Any Size
Objective
USP (Unique Selling Point)
Target Audience
Message
Language
Tone & Colors
Artwork Reference
Guidelines
Must Haves
Should Not Have
Attach Inspirations

Project Name
Project Brief
Layout Required
Any Size
Objective
USP (Unique Selling Point)
Target Audience
Message
Language
Tone & Colors
Artwork Reference
Guidelines
Must Haves
Should Not Have
Attach Inspirations

PROJECT NAME:
PROJECT BRIEF
LAYOUT REQUIRED:
ANY SIZE / RESOLUTION (Specify if necessary)
OBJECTIVE:
TARGET AUDIENCE:
USP (Unique Selling Point)
MESSAGE / CONTENT TO ADD:
LANGUAGE:
TONE & COLOURS:
ARTWORK REFERENCES:
GUIDELINES (If Strictly to follow)
MUST HAVES:
SHOULD NOT HAVE:
ATTACH INSPIRATIONS:

PROJECT NAME:
PROJECT BRIEF
LAYOUT REQUIRED:
ANY SIZE / RESOLUTION (Specify if necessary)
OBJECTIVE:
TARGET AUDIENCE:
USP (Unique Selling Point)
MESSAGE / CONTENT TO ADD:
LANGUAGE:
TONE & COLOURS:
ARTWORK REFERENCES:
GUIDELINES (If Strictly to follow)
MUST HAVES:
SHOULD NOT HAVE:
ATTACH INSPIRATIONS:

PROJECT NAME:
PROJECT BRIEF
LAYOUT REQUIRED:
ANY SIZE / RESOLUTION (Specify if necessary)
OBJECTIVE:
TARGET AUDIENCE:
USP (Unique Selling Point)
MESSAGE / CONTENT TO ADD:
LANGUAGE:
TONE & COLOURS:
ARTWORK REFERENCES:
GUIDELINES (If Strictly to follow)
MUST HAVES:
SHOULD NOT HAVE:
ATTACH INSPIRATIONS:

Visual
PROJECT NAME:
PROJECT BRIEF
LAYOUT REQUIRED:
ANY SIZE / RESOLUTION (Specify if necessary)
OBJECTIVE:
TARGET AUDIENCE:
USP (Unique Selling Point)
MESSAGE / CONTENT TO ADD:
LANGUAGE:
TONE & COLOURS:
ARTWORK REFERENCES:
GUIDELINES (If Strictly to follow)
MUST HAVES:
SHOULD NOT HAVE:
ATTACH INSPIRATIONS:

Busin
PROJECT NAME:
PROJECT BRIEF
LAYOUT REQUIRED:
ANY SIZE / RESOLUTION (Specify if necessary)
OBJECTIVE:
TARGET AUDIENCE:
USP (Unique Selling Point)
MESSAGE / CONTENT TO ADD:
LANGUAGE:
TONE & COLOURS:
ARTWORK REFERENCES:
GUIDELINES (If Strictly to follow)
MUST HAVES:
SHOULD NOT HAVE:
ATTACH INSPIRATIONS:
Brief Template

Digital
Naturehike Outdoor - Social Media Posts
Create and engaged social media posts,
Instagram Posts and stories
1080 x 1080 - 1080 x 1920
to bring the attention to our products
Product Featuers
Age 22-45 Men, Age 20-40 Women (intrested in outdoor, Beach, taning)
Naturehike offers high-quality, reliable gear for all your outdoor adventures
Arabic, and English
Our products are designed to enhance your outdoor experience /. Brands Color
Solid and clear, Product and price to be hilighted the most a minimal pattern
Follow brand guidelines in terms of logos, font usage, and color schemes. Maintain clean design.
BOLD PRICE
A lot of colors not related to the brand
to be shared

Brand
Presentation
Presentation launch - Mention the product
Default template - specify
A4
Product introduction
Retailers
Product Featuers (Easy to Use)
Introduction of Switchbot
English - FAQ
7D Identity
Attached below
7d Theme
Transparent background
Background on products
PNG attached below.

Social Media
3d design for anker 737
we need to make a 3D module of 737 anker to animate it as a closing for its videos
for social media videos, with transparent bg
1080x1350
use it in our commercial videos for ganprime 737
25-40 / men / techoholic
Product Featuers (Fast Charging - Outputs)
anker care about details
english/arabic
black, white, anker blue
link
mix fast and slowmotion
details and lights - use your imagination
a lot of fast movments / shakes / jumps
will be attached

Corprate
7D Academy Certificates
Preparing 7D Academy certificates for different stages completed - HoW MANY
The existing template (attached for each stage)
high resolution PDF - existing size
Announce the milestone success
internal learners
N/A
Exisitng text - NO changes - (Names)
English
Exisitng text - NO changes
NA
Follow the existing design
Just a copy of the existing design
Any difference from the existing design
No inspiration needed just copy the design

Visual Merchandising Team


exit sale printing
in store printing visuals for multiple Brands, SKUs lifestyle highlighting the product size & content has been shared in
Mock up presentation & ready to print in Ai
Multiple sizes as shown in Presentation
in store advertising
for all store visitors - advertising
Icons showing the features
Product name & Benefit
English
Brand colors
Ai WeTransfer link
Brand guidelines
Brand Logo , product name , Icons & product slogan

presentation for previous printing

Business Solution Team


Business solutions/ HABKA
Odoo / Espresso Services annoucning to all the customers
Landscape and portrait
1080x1080 and 1920x1080
awareness / sales
Small business enterprises
OUR EXPERTISE
Get the service you nee
Arabic/English
Brand colors
Ai WeTransfer link
Brand guidelines
Each project will have it own slogan
Any conflicts with our potential partner
attached
Notes
Clear name represent the project Name
Clear Brief explain (what we want to do in details)
All the platforms that add will appear on
Mention All Platform Sizes
What is your goal from this project
Mention Main Selling points
Specify Your Target Audience ( Age, interest, Gender)
The message from the creatives
Mention the creatvies languages
Specify the Tone of voice
Send Referance for the creative you want
Specify any guidliens we need to commit to
Mention all what we must have
Mention all what we should not have in the design
Attach inspiration desings
resentation
Team
Digital Team (Digital Campaigns)
Digital Team (Website)
Digital Team (Website)
Social Media Team
Brand Team
Corprate Team
Visual Merchandising Team
Business Solution
Commercial Team
Marketing
Social Media Team (Qatar)
Contact Name Contact Email
Mahdi [email protected]
Mahdi [email protected]
Reylyn [email protected]
Suliman [email protected]
Saud [email protected]
Nadine [email protected]
Mohamed Sabsabi [email protected]
Feras [email protected]
Rosita [email protected]
Kandah [email protected]
Kawther [email protected]

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