Product Grading Rubric Presenter Name: Judge’s Initials:

4 3 2 1 0 Score
Problem The presenter(s) The presenter(s) The presenter(s) The presenter(s) The presenter(s)
• gives an excellent • clearly defines the • adequately defines the • does not define the • does not define the
Definition/ description of the problem, problem, problem adequately, problem at all, _____
Product problem, • provides an above • provides an adequate • provides a partial • provides a vague
• provides a clear and average description of description of the product, description of the product, description of the
Description engaging description of the product, and and and product, and
the product, and • demonstrates an above • demonstrates adequate • demonstrates some • does not demonstrate
• demonstrates in-depth average knowledge of knowledge of how the knowledge of how the how the product solves
knowledge of how the how the product solves product solves the product solves the the problem.
product solves the the problem. problem. problem.
problem.
Customer The presenter(s) The presenter(s) The presenter(s) The presenter(s) The presenter(s)
• demonstrates deep • demonstrates above • demonstrates average • demonstrates little • demonstrates no
Definition/ knowledge of various average knowledge of knowledge of various knowledge of various knowledge of any _____
Marketing customer segments various customer customer segments customer segment customer segments
• has extensive segments • has average knowledge of • has little knowledge of • has no knowledge of
knowledge of • has above average appropriate marketing appropriate marketing appropriate marketing
appropriate marketing knowledge of channels for their product. channels for their product. channels for their
channels for their appropriate marketing product.
product. channels for their
product.
The product The product The product The product The product
Innovation/ • is a breakthrough • is innovative and unique • is innovative and unique • differs slightly from other • is the same as other
Originality of innovation • is definitely a viable • is likely a viable product products available and may products available and is _____
the Product • is a viable and highly product • but the product is not game be a viable product not a viable product
desirable product • may create an impact in changing in the industry. • does not demonstrate • does not demonstrate
• changes the industry the sector. innovation in the industry. innovation in the
and creates impact in industry.
the sector.
Cost/ The presenter(s) The presenter(s) The presenter(s) The presenter(s) The presenter(s)
• demonstrates a full • has an above average • has some understanding of • has little or no • does not discuss the
Feasibility/ understanding of the understanding of the the financial needs of their understanding of the financial needs of their _____
Budget financial needs of their financial needs of their company financial needs of their company
company company • discusses the cost of the company • does not discuss the
• discusses an accurate • discusses the cost of the product to the consumer, • discusses the cost of the cost of the product to the
cost of the product to product in an appropriate but the cost may not be product, but the cost to the consumer.
the consumer. range for the consumer. appropriate. consumer is not viable.
Presentation The presentation: The presentation: The presentation: The presentation: The presentation:
• is extremely well • is well organized and • is somewhat organized • is not very well organized • is very disorganized
Skills organized and easy to easy to understand • is easy to understand most • is not always easy to • is confusing and _____
understand • is within the time of the time understand message is not clear
• is within the time parameters • is within the time • is slightly too short or too • is outside the time
parameters • has only a few verbal or parameters long parameters
• has no verbal or physical distractions • has several verbal or • has several verbal or • has several verbal or
physical distractions • has visual aids when physical distractions physical distractions physical distractions
• has visual aids when appropriate and they are • has visual aids when • has visual aids when • has no visual aids when
appropriate and they mostly visually appealing appropriate and they are appropriate but they are appropriate or the visual
are visually appealing and mostly easy to somewhat visually distracting or not easy to aids are not appropriate
and easy to see/read see/read. appealing and mostly easy see. or are very distracting
• All presenters speak. • All presenters speak. to see/read. • Two or more presenters do from the presentation.
• All but one presenter not speak (if there are • Two or more presenters
speaks (if there are multiple presenters). do not speak (if there are
multiple presenters). multiple presenters).