INDUSTRIES & MARKETS
Laundry Care: market data
& analysis
Market Insights report
June 2024
STATISTA MARKET INSIGHTS
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STATISTA MARKET INSIGHTS
Market Insights – market data,
forecasts, and qualitative insights
The Laundry Care market is part of the Home & Laundry
Care market.
Go to Home Laundry Care market
10 190+ 1,000+ 400+
Go to Home & Laundry Find out more on: sectors geographical markets reports
Care market Home & Laundry Care
entities
3
Table of Contents
Overview Appendix
Summary 6 Product Overview 23
Market Definition 7 Author 24
Key Takeaways 8
Market Scopes 9
Market Numbers
Revenue of the whole market 11
Drivers of the whole market 12
Revenue 13
Average Revenue per Capita 16
Brand share 19
Online Revenue Share 20
Mobile/Desktop Split 21
4
CHAPTER 1
Overview
The Laundry Care market is a fast growing market
Overview: Summary
Summary
Consumers’ awareness when purchasing everyday products has increased in
recent years. Price and brands are taking a back seat and sustainability is
becoming an increasingly important topic for consumers. Even if conventional
cleaning agents are the cheaper alternative, more and more consumers are
choosing to use cleaning agents that are less harmful to nature and humans.
Sustainability not only includes more environmentally friendly and degradable
ingredients; packaging is also a key issue. Attitudes towards plastic usage and
recycling have changed and are becoming more important to consumers.
Products that focus on sustainability have recently developed from a niche
product to a top seller.
Sources: Statista Market Insights 2024
Laundry Care is an important part of the Home & Laundry Care market
Overview: Market Definition
Market definition
Definition:
The Laundry Care market covers all detergents purchased by consumers that are
intended for the care of textiles in the form of powder, tabs, or liquids. Laundry
Care accounts for the largest share of the Home and Laundry Care market. Only
retail sales to private consumers (B2C) are covered; however, B2B sales and
laundry services are not included.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel. The
market encompasses retail sales through both online and offline sales channels
to private end customers (B2C).
Sources: Statista Market Insights 2024
Laundry Care accounted for 53.28% of the Home & Laundry Care market
revenue in 2023
Overview: Key Takeaways
Key Takeaways
• In 2024, the revenue in the Laundry Care market worldwide amounts to US$106.40bn.
• It is projected that the market will experience an annual growth rate of 3.14% (CAGR 2024-2029).
• When compared globally, in the United States generates the highest revenue in this market with a value of US$15,840m in 2024.
• In terms of per person revenues, the figure stands at US$13.74 in 2024 when considering the total population.
• In the worldwide laundry care market, consumers in Japan have shown a strong preference for eco-friendly and fragrance-free laundry detergents.
Sources: Statista Market Insights 2024
Market scope parameters and considerations
Overview: in scope / out of scope
In scope Out of scope
This market includes: This market excludes:
• Heavy-duty detergents • Detergents for bulk consumers (B2B; e.g. textile industry)
• Fabric softeners • Textile care services (e.g. launderettes)
• Mild and special detergents
• Detergents for colors
• Powdered and liquid detergents
Sources: Statista Market Insights 2024
CHAPTER 2
Market Numbers
The Laundry Care represented 53.28% of the Home & Laundry Care market in
2023
Market Size: Global
Revenue forecast in billion US$
+3.5%(1) 233.89
227.37
220.40
213.62
206.82 29.86 30.75
199.99 28.90
192.98 27.97
185.01 181.02 27.03
172.28 25.13 26.09 31.49 32.41
160.54 163.20 23.85 29.58 30.51
23.47 28.62
22.41 26.64 27.66
21.19 21.52 26.19 46.50
24.80 43.85 45.21
24.11 42.50
22.13 22.43 39.79 41.15
38.04 38.39
35.45
32.14 34.75
31.58
113.57 117.14 120.81 124.23
96.93 97.30 102.82 106.45 110.02
85.64 87.11 91.01
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Laundry Care Household Cleaners Dishwashing Detergents Polishes, Room Scents & Insecticides
11 Notes: (1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2024
In 2023, the Home & Laundry Care market is poised to change by 6.6%, where
Increase of disposable income is accountable for 4.18%
Market drivers
Market drivers for value change in 2023
0.9%
1.3% -2.8%
6.6%
3.0%
4.2%
Increase of GDP Growth Impact of Inflation Gobal Industrial Health & Environmental Total Market Growth
Disposible Income Packaging Market Growth Issues linked to Chemicals
12 Notes: The growth rates shown are based on 2023. The growth rates of the drivers in the market driver chart are calculated using USD values. Using a different currency will not affect their growth rates; however, the data might
change due to conversion rates.
Sources: Statista Market Insights 2024
Laundry Care revenues are estimated to increase at a CAGR(1) of 3.4% from
2018 to 2029
Market Size: Global
Revenue forecast in billion US$
+3.4%(1) 124.23
120.81
117.14
113.57
110.02
106.45
102.82
96.93 97.30
91.01
85.64 87.11
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
13 Notes: (1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2024
With revenue of US$ 42.7 billion, Asia is the biggest market among selected
regions in 2023
Market Size: Regional Comparison (1/2)
Revenue forecast in billion US$
+3.7%(1)
53.21
+2.6%(1) 42.68
+2.2%(1)
32.64
27.95
25.21
22.09 +4.6%(1)
11.69 +3.7%(1)
8.92
1.18 1.47
2023 2029 2023 2029 2023 2029 2023 2029 2023 2029
Europe Africa Americas Asia Australia & Oceania
14 Notes: (1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2024
With revenue of US$ 15.5 billion, the United States is the biggest market among
selected countries in 2023
Market Size: Regional Comparison (2/2)
Revenue forecast in billion US$
+2.1%(1)
+2.8%(1)
17.58
15.21 15.51
12.88
+3.0%(1) +2.7%(1) +1.8%(1)
3.13 2.96 3.48 3.01
2.62 2.71
2023 2029 2023 2029 2023 2029 2023 2029 2023 2029
China United States United Kingdom Germany France
15 Notes: (1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2024
Laundry Care average revenue per capitas are estimated to increase at a
CAGR(1) of 2.6% from 2018 to 2029
Market Size: Global
Average revenue per capita forecast in US$
+2.6%(1)
15.10 15.41
14.42 14.76
13.74 14.08
13.38
12.81 12.76
12.13
11.63 11.71
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
16 Notes: (1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2024
With average revenue per capita of US$ 27.7, the Americas is the biggest market
among selected regions in 2023
Market Size: Regional Comparison (1/2)
Average revenue per capita forecast in US$
+2.0%(1) +2.6%(1)
+2.3%(1)
31.14 32.10
29.93
27.67 27.50
26.17
+3.2%(1)
+2.4%(1)
11.39
9.45
7.02 8.07
2023 2029 2023 2029 2023 2029 2023 2029 2023 2029
Europe Africa Americas Asia Australia & Oceania
17 Notes: (1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2024
With average revenue per capita of US$ 45.6, the United States is the biggest
market among selected countries in 2023
Market Size: Regional Comparison (2/2)
Average revenue per capita forecast in US$
+1.6%(1)
+2.7%(1) +1.6%(1)
50.16 +2.8%(1)
45.61 45.33 45.99
41.98 41.86
38.61
35.55
+2.9%(1)
10.67
8.99
2023 2029 2023 2029 2023 2029 2023 2029 2023 2029
China United States United Kingdom Germany France
18 Notes: (1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2024
In 2023, Tide had the highest share in Laundry Care
Further Market Analysis
Brand share in 2023
19
Sources: Statista Market Insights 2024
In the Laundry Care market, online revenue share reached 7.0% in 2023
Further Market Analysis
Online revenue share
3.00% 4.00% 4.00% 5.00% 6.00% 7.00% 7.00% 9.00% 10.00% 11.00% 11.00%
97.00% 96.00% 96.00% 95.00% 94.00% 93.00% 93.00% 91.00% 90.00% 89.00% 89.00%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Offline Revenue Share Online Revenue Share
20
Sources: Statista Market Insights 2024
In the Laundry Care market, mobile revenue share reached 52.0% in 2023
Further Market Analysis
Mobile/Desktop split
42.00% 42.00% 43.00% 45.00% 47.00% 49.00% 52.00% 54.00% 56.00% 58.00% 59.00%
58.00% 58.00% 57.00% 55.00% 53.00% 51.00% 48.00% 46.00% 44.00% 42.00% 41.00%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Desktop Revenue Share Mobile Revenue Share
21
Sources: Statista Market Insights 2024
CHAPTER 3
Appendix
STATISTA MARKET INSIGHTS
Market Insights – market data,
forecasts, and qualitative insights
Gain a better understanding of markets across 190+ geographical entities – on a global,
regional, country, and/or state level. Access our data via web interface, download (XLS, PDF,
PPT), or reports. Benefit from our 48-hour customer service guarantee.
• 10 sectors: advertising & media, consumers, countries, digital sector,
finance, health, industrial sector, mobility, and technology
• 1,000+ markets, e.g., FinTech, Food, or Robotics
• KPIs, e.g., revenue, market shares, prices, and volume
• Features: Compare countries & regions, change currencies, select
visualizations, and/or customize downloads
• Use cases: sales planning, investment decision support, resource
allocation, and portfolio management
Go to Market Insights
10 190+ 1,000+ 400+
Find out more on: sectors geographical markets reports
Go to Market Insights https://www.statista.com/outlook/
entities
23
Author
Asmaa El Jaourih
Analyst
[email protected]
Asmaa El Jaourih is an analyst specializing in market modeling. She studied
business administration in Morocco and the United States and international
marketing in Germany. Before joining Statista, Asmaa worked in the market
research industry, analyzing data for the FMCG sector in the EMEA region.
24
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