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26 views1 page

funnel-video2b

Uploaded by

edvardas.mdp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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The 5 Stages To Find & Expand Your Key Profit Drivers

Remember Small Increases in Each Area Will Geometrically Grow Your Business and Profits

1
INCREASE YOUR LEADS & DRIVE
MORE TRAFFIC: GET MORE LEADS!

1. BLOG/WEB SITE/COMMUNITIES 7. LIST PURCHASE


2. ADVERTISING (PPC, SEO, SEM) 8. JV/AFFILIATES
3. DIRECT MAIL 9. SOCIAL MEDIA (FACEBOOK,
4. MEDIA/PR TWITTER, YOUTUBE, LINKEDIN)
5. REFERRALS 10. TRADE SHOWS/EXHIBITIONS
6. OUTBOUND CALLS

2
INCREASE THE EFFECTIVENESS
OF YOUR SALES PROCESS

IN PERSON AND/ON THE PHONE AUTOMATED/ONLINE


The Secret to growth is to create more effective and meaningful
conversationS / engagements with qualified prospects
SALES PROCESS IS USUALLY A MINIMUM 2-4 STEP PROCESS:
TWO STEP:
(1) # OF CONTACTS MADE/CAPTURED
(2) # OF MEANINGFUL CONVERSATIONS
FOUR STEP:
(1) # OF CONTACTS MADE/CAPTURED
(2) # OF MEANINGFUL CONVERSATIONS
(3) # OF APPOINTMENTS BOOKED/OPT INS
(4) # OF APPOINTMENTS HELD/PRESENTATIONS GIVEN

3
INCREASE YOUR SALES
CONVERSION: GET MORE CLIENTS
YOUR 2-4 STEP SALES PROCESS MUST LEAD TO:
1. NUMBER OF NEW CLIENTS * INITIAL CLOSE RATE?
CLOSED 2. FOLLOW UP CLOSE RATE?
3. ASK FOR REFERRALS

4
INCREASE YOUR TRANSACTION
VALUE: GET MORE MONEY
YOU HAVE AT LEAST 5 OPTIONS:
1. CHANGE OFFER 3. REDUCE DISCOUNTS
- ADD PRODUCT/SERVICE 4. UPSELLS
- BUNDLES 5. DOWNSELLS
- CONTINUITY
2. RAISE PRICE (add more value)

5
ADD MORE VALUE:
FOLLOW UP, GIVE MORE
AND GET (RECEIVE) MORE
I. DELIVER “RAVING FAN” IMPECCABLE SERVICE TO
YOUR CLIENT
1. FOLLOW UP FOR REFERRALS & CONVERT
THEM!
2. FOLLOW UP ANY DECLINES, CANCELS ETC.
AND CONVERT TO SOLID SALES/CASH
II. CREATE & FOLLOW UP WITH MORE OFFERS TO ADD
VALUE TO YOUR CLIENT AND YOURSELF.
1. INCREASE FREQUENCY OF PURCHASE
2. INCREASE PRODUCTS/SERVICES SOLD
3. INCREASE CLIENT RETENTION
4. INCREASE CLIENT REACTIVATION

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