All My Threads!

Here’s a collection of all of my threads.

If you enjoy them make sure you’re following me @AndrewWriteCopy

Delete Your Adverbs

That’s what all the cool kids say, right? Well it’s not always the best advice. So here’s how
you can take advantage of the much maligned adverb.

How to Come Up With the Perfect Bonus

If you struggle thinking up great bonuses for your offer, then this thread is for you. I walk you
through an incredibly easy and effective system for coming up with the perfect bonus.

Storytelling 101
Everyone seems to focus on the big picture of stories. So here I zoom in a little and look at
the sentence structure for effective storytelling.

Effective Images
Images can be a powerful element of your copy. Or they can distract from it. In this thread I
show the single best way to use them in your copy.

Effective Images Part 2

This goes into more detail on the most effective images you can use in your copy.

How a Missing "I" Can Strengthen Your Sales Copy

PAS is a fundamental copywriting formula. And here I explain how you can make it even
stronger by adding one more element.

7 Tips to Make ANY Writing More Effective

A quick and easy way to make any copy stronger is to get your message across in fewer
words. So here are 7 ways you can trim the excess from your writing.

Marketing Lessons From the Movies

I use a scene from the movie musical Guys and Dolls (1955) to show the problem of making
offers that sound too good to be true.

6 Common Copywriting Mistakes (and How to Avoid Them)

Having reviewed hundreds of pieces of copy I see the same issues again and again.
Hopefully this thread will prevent you from making at least six of them.

10 Things I Learned From Dan Kennedy

Dan Kennedy was my gateway into the world of copywriting and remains my biggest
influence. So here are ten of the very best things I learned from him.
4 Ways to Create Urgency
Urgency is a key factor in copy that sells. You need your prospects to buy right now or they
probably won’t bother. In this thread I give you four ways to get them to take action right
away.

3 Ways to Start Your Story Strong

Storytelling is a vital skill for copywriters. Especially if you write email copy. And here are
three ways to get your story off to as strong a start as possible.

Instantly Turbocharge Your Writing

One verb has the power to drain the life from your writing. This thread reveals that verb and
how you can remove it from your work.

Presenting Your Offer’s Price

How you present your offer’s price has a huge impact on how your audience perceives it. So
here are a selection of techniques you can use to make it seem like a bargain.

Advanced Prospect Research

The better you know who you’re writing to, the better your copy. Here I give you a simple and
powerful method to help guarantee your writing resonates with your audience.

Recommended Copywriting Books

Exactly as it says - 15 of the best copywriting books.

Email Marketing “Hack”

Emails are a great place to have some fun with your copy. Here I show you a powerful
method to inject some entertainment into your email marketing and make more sales.

Effective Bump Offers

A bump offer is pretty much a must-have to boost your AOV. And here are the two best types
of offers for your bumps.

Recommended Marketing Books

Again, exactly as it says - 13 of the best direct response marketing books.

How to Make Money as a Writer

What you must do if you want to start making money as a writer.

Recommended Persuasion Books

9 of the best persuasion books.

Upsells 101
You know upsells are powerful. But how well they work depends on the offer. So here are
three of the most effective types of upsell offers.
High Converting Upsell Copy
Following on from the previous thread. This is a nine step framework for writing effective
upsell copy.

Get Paid to Write Upsells

How you can take what you learned from the previous two threads and use it to make some
money for yourself.

Going Beyond Upsells

Upsells aren’t the only way to earn more money from your offer. Here are a few other
methods you can also use.

Advanced Upsell Tricks

Five techniques you can use to make your upsells - and most other types of copy - convert
better.

15 Conversion Boosters
Here are fifteen of my most powerful conversion-boosting techniques.

Why You Should Use Cliches

Cliches have a bad reputation among writers. But they’re a useful tool for copywriters and I
explain why in this thread.

19 Proof and Credibility Boosters

Proof is one of the most important aspects of your copy. But a lot of people never go beyond
testimonials. So here are 19 ways you can increase your copy’s believability.

Turbocharge Your Headlines

John Carlton’s one of the all-time great headline writers. And here I share one of his
trademark techniques to help you write more compelling headlines.

Boost Your Benefits

This takes the concept from the previous thread and shows you how to apply it to pretty
much any type of benefit.

How to Inject Emotion into Your Copy

People often say to add emotion to your writing. But they seldom tell you how to do it. So in
this thread I explain exactly how you can inject emotion into your copy.

Boost Your Bullets

As well as headlines, John Carlton’s also a master at writing mouth-watering bullets. Here I
share his most effective technique for stronger bullets.
Long vs. Short Headlines
If your headline’s good, then length doesn’t really matter. But I explain my preference here.

The Perfect Lead Magnet

You often hear people complain about lead magnets not working. Though that’s usually
because they’re doing them wrong. This thread teaches you how to do them right.

The Perfect Landing Page

This builds on the above thread. It shows you how to create the perfect landing page for your
perfect lead magnet.

Improve Your Landing Page

This thread helps you make your perfect landing page even better.

The Perfect Welcome Email

This follows on from the previous three threads. In it I break down how to write an effective
welcome email.

Overlooked Copywriting Research

Research is the foundation of effective copy. And in this thread I give you an aspect of
research that’s often overlooked, but is incredibly powerful.

How to Construct a Powerful Headline

A strong headline is vital for compelling copy. So here I break down an easy and effective
headline structure you can use for almost anything.

My First Copywriting Disaster

Not every promotion will be a success. So here are five things you can learn from my first
bomb.

How to Start Copywriting

If you’re new to copywriting it can be confusing. There are so many things to learn and
everyone has their own opinion. To help I explain what you want to focus on first and
foremost.

Boost Your Benefits

This builds on the above thread and helps take your copywriting to the next level.

Force Your Prospects to Read

The first in a five thread series all about building the slippery slide in your copy. This focuses
on the idea of seeds of curiosity.

Firefighting with Copywriting!

The next slippery slide thread. This one looks at the classic bucket brigade technique.
Copywriting with a Stutter
The third slippery slide thread. Now I cover an easy and effective technique to smooth out
your writing that doesn’t get talked about all that much.

Alphabet Copywriting
The penultimate slippery slide thread. This one takes a step back and looks at the bigger
picture of creating your slide.

Next Level Firefighting with Copywriting!

The final thread in my slippery slide series. And here I teach two advanced bucket brigade
techniques.

Spice Up Your Copywriting

If you make your copy more interesting to read, more people will read it, and more people
will buy. So here’s a powerful method to help you spice up your writing.

Conversion Secrets of Ancient Rome

It’s not always about your sales page. This thread reveals a technique to get people buying
more before they reach your copy.

Twitter Threads and the Art of Persuasion

Almost everyone asks you to share their threads. But most do it badly. So here I explain how
to do it the right way using a classic persuasion principle.

Split Testing Simplified

Split-testing is a powerful tool to boost conversions. Here’s how you can get started with it.

9 of the Best Fiction Books for Writers

If you wanna write you’ve gotta read. And not just non-fiction. You want to read fiction both
for the quality of the writing and to get insight into human psychology.

11 of the Best Songs for Copywriters

Similarly, paying attention to songs is also worth your time. Because they do a great job of
telling stories, evoking emotions, and painting vivid imagery using few words.

A Little-Known Trick for Writing Powerful Problem Copy

Starting off your copy with your audience’s problems is common. But often it’s not done well
with only surface level problems. Here’s how you can dig deeper.

Headline Writing 101

Your headline is the most important part of your copy. So this walks you through the purpose
and structure of effective headlines.
Your Positioning Probably Sucks
It probably does. So here’s a simple method to fix it.

7 Quick and Easy Persuasive Writing Techniques

Exactly as it sounds. Seven writing tools to amp up the persuasive power of your words.

7 Easy and Effective Tactics to Strengthen Your Guarantee

Your guarantee’s an often overlooked marketing element. Here’s how you can transform it
from the generic into an effective selling tool.

The Psychology of Attention

Getting and keeping attention is a large part of what copywriting is all about. So here are
three concepts to help you better grab your audience’s attention.

A Simple 7 Step Process to Think Strategically

You often get told to think strategically, not tactically. But nobody tells you how. So here’s a
simple process to help with just that.

3 Simple Subject Line Tactics to Boost Your Open Rates

Exactly what it sounds like. Three easy to implement tools you can use to get more opens
for your emails.

23 Tips for New Copywriters (From a 13 Year Veteran)

I share what I wished I’d known when I was starting out. And that’s a 14 year veteran now!

3 Ways You Can Get Too Specific

Specificity is one of the fundamentals of effective copy. But it is possible to overdo it. So here
are three ways you can get too specific and detract from your copy.