ANAND VISHWA GURUKUL

SR. NIGHT COLLEGE

Computer System Application Project
Presentation
Name:- Aman Awadhesh Rana
Class:- T Y B.COM / Roll No:- 80
Topic:- Lenskart
E-mail:- [email protected]
Submission Date:- 16/03/2023
 ABOUT THE COMPANY
➢ Lenskart is an Indian optical prescription eyewear retail chain, based in the
city of New Delhi, India. As of September 2020, Lenskart had 500+ stores in
over 40 cities in India. Its manufacturing facility in New Delhi manufactures
300 glasses a month.
➢ Providing a platform where people can order from a huge variety of
sunglasses, eyeglasses and contact lenses.
➢ Lenskart has a widespread and fastest-growing business chain all over India,
associated with above 120 cities, above 500 profitable stores and also more
than 50lakh happy and satisfied customers.
➢ Provides a large selection of eyewear to choose from. Detailed descriptions
and specifications of the products on the website.
➢ Lenskart is e-commerce company. India’s leading online shopping portal for
eyewear.
➢ In the last 3 years, Lenskart has been a remarkable growth with 300%
increase in its turnover.
 STORY OF LENSKART
 Founded in 2010, By an ex-Microsoft 'techie' with no money but truck
loads of relentless fashion to make a difference in this world,
LensKart is India's fastest growing eyewear business today.
 With a rapidly growing business reaching out to over 1,00,000
customers a month via a unique combination of a strong online
business as www.lenskart.com, uniquely designed physical stores, as
well as a first to its kind services, LensKart is revolutionizing the
eyewear industry in India.
 After the success of searchmycampus.com and flyer.com, Bansal
wanted to touch the waters of the Indian e-commerce scenario.
 In November 2010, LensKart came into existence.
 Initially, LensKart started off by selling contacts lenses only.
 A couple of months later, eyeglasses were included and in March 2011
sunglasses were added.
THE BRAIN BEHIND LENSKART
➢ Piyush Bansal is the founder of
lenskart. He obtained a degree in
bachelors of engineering from
MCGILL University in Canada, after
which he worked as a program
manager at Microsoft in America.
➢ A year later, he returned to India
to pursue his post graduate
diploma in management for
executives from IIM, Bangalore.
➢ In 2008, he set up valyoo
technologies with search my
campus as the first business
portal.
➢ In 2010, LensKart of first of its
kind online shopping portal for I
wear came into existence
A LOOK BACK……..
 In 2007, Piyush Bansal saw an opportunity in the
reservation of students in India and developed search my
campus.com.
 a classified site for students that went beyond
accommodation to a books, part time jobs, carpol
facilities and internship opportunities.
 Although search my campus.com was a hot, Bansal
ventured into the E-Commerce world.
 He launched flyer.com. and online shopping portal, based
in the US, which exclusively sold eyewear.
BRAND AMBASSADOR
BHUVAN BAM
➢ Lenskart, the eyewear
retailer, has signed YouTube
sensation Bhuvan Bam as its
brand ambassador.
➢ Bam will be its first male
brand ambassador.
➢ Lenskart said Bam's digital
content appeals to the youth
and they signed him to
expand its reach and extend
its products and services to a
larger audience.
FUNDING…….
 LensKart has so far secured to rounds of VC funding Raised
its first round of funding of INR 22 crores from IDG
Ventures India in 2011.
 In February 2013, Unilazer Ventures invested INR 30 crores
in their first e-commerce portfolio.
OUR VISION
 5 million people in India are blind, which is 50% of the blind people of the
world.
 75% of these are cases of avoidable blindness. Thanks to the country's
acute shortage of optometrists and donated eyes for the treatment of
corneal blindness.
 153 million people in the country need reading glasses but do not have
access to them.
 Our country needs 40,000 optometrists. Unfortunately we only have
8,000.
 Lenskart's aim is to help drop this number marginally in the coming years,
which can be achieved by providing high quality eyewear to millions of
Indians at affordable prices, giving free eye check ups at home and by
extending our services to the remote corners of India.
OUR MISSION
 Wow customers by doing something that has never been
done before in the eyewear industry. It began with an
aim.
 An aim to provide every Indian access to high-quality
designer glasses without shelling out their pocket.
 We rocked our brains. We broke our backs to come up
with a plan that will not just change the way this industry
works, but also will completely sweep customer off their
feet.
 It can only be achieved if we provide.
A LOOK AT LENSKART.COM
KEY FEATURES OF LENSKART
 Providing a platform where people can order from a huge
variety of sunglasses, glasses and contact
lenses.Lenskart.com offers over 5000 frames and glasses,
and more than 45 kinds of high quality lenses.
 With an array of I wear brands like Ray-Ban, Oakley, Tag
Heuer, Fastrack, Johnson and Johnson, Bausch and Lomb
etc.
 LensKart introduced a home eye check up program in
December 2013. This program is currently offered by
LensKart in 11 major cities in India.
GREAT QUALITY
➢ We are India's first and the
only brand to use robotic
technique that delivers glasses
which are accurate to 3
decimal places.
➢ These machines imported from
Germany, ensure perfection on
all front: an automated system
that allows to inspect lenses,
determine the geometric
center, and load the lenses for
edging without the need of a
finishing block.
➢ Our people have zero
tolerance to error and our call
center aims to delight every
customer, solve their problems
and work on their feedbacks.
VARIETY
 We have over 5000 styles of
eyewear, which is 5 times more
than that any retailer in India. From
big brands like Ray-Ban and Oakley
to the best in house brands.
 From sunglasses to reading glasses
to contact lenses, we make
everything that can help you see
this beautiful world with more
clarity.
 Yes it is true make eyewear for
men, women, kids, for all humans
of the world.
 We have it all. everyday basics.
Everyday fashion. Evening wear. Not
just that, we update our styles
every year to keep up with fashion
trends around the globe, taking
inspiration from fashion capitals
and the best designers of the world
VALUE OF MONEY
➢ Our prices are lower than any of
your local optician. Our customers
can find the most attractive
packages on contact lenses.
➢ No middleman simply means no
middle ground. Our products come
straight from the manufacturer,
hence getting rid of all extra costs
and burden.
➢ We have a wide variety of prices to
suit all th customers. Prices range
from Rs.345 to Rs. 30,000. never
forget that the first frame you buy is
absolutely free.
➢ We bring to you the Lenskart
experience alive via brick and
marter stores. With over 80 retail
stores across the country, we have
just started this journey.
THE CHALLENGES……
“Who wants to buy contact lenes or glasses online?”-
One of the most frequently asked questions.
 LensKart m is to address the knowledge gap
between the customers and their eye wear
products. With that in mind, the online offline
divide will slowly disintegrate.
 Moreover, the touch and feel segment is no longer
and thread to the eCommerce portal.
THE CHALLEGNES (CONT)……
But many people are still reluctant to but eyewear
products online. In order to address this, Lenskart has been
offering various scheme/deals to tackle the issue.

 First Frame Free- where customer will only have to pay

for the lenses on their first purchase.
 Try At Home- where customers can choose a minimum of 5
frames and try them at home before making a final
purchase.
LENSKART GOES OFFLINE
 Lenskart vision of providing clear vision to all Indians has gone a step
ahead now with the offline stores.
 LensKart has 23 stores today in different citiesThe store are present in
Delhi, Chandigarh, Pune, Mumbai, Bangalore, Mangalore, Nagpur, Goa,
Ahmedabad, Hyderabad and Panaji.
 Not restricting itself to being metros, LensKart has opened the
franchise store small town such as Agartala, teensukia, Kolhapur and
Sangli.
 Not like a conventional optical stores.
 With modern wooden structure and zero counter.
 Clutter free display of eye wear.
 Free I check up by a friend of optometrist
 By the end of 2014, LensKart plans to set up 100 Store Pan India
OFFLINE STORE’S OF LENSKART
THE END