Empowering Education Finance:
GrayQuest’s Bangalore Plan
Strategy to Onboard 50 Educational Institutions in 6 Months
Presented by: Rupa Tiwary
Understanding the Market
Criteria for Identification: Prioritization Factors:
1. • High dependence on manual fee collection.
• Fee Structure: Medium to high fee structures. 2. Open to technology-driven solutions.
• Enrollment Size: Medium to large student base (>300 3. Located in key catchment areas (urban and semi-urban
students). Bangalore).
• Reputation: Institutions with a willingness to adopt 4. Institutions with a progressive mindset.
technology.
• Challenges: Schools/colleges facing delays in fee
collections.
• Parent Demographics: Middle to upper-middle-income
families.
Sample
Educational Institutions in Bangalore
Target List
Institution Name Rationale for Selection Institution Name Rationale for Selection
Example International School Large student base and tech-savvy administration New Horizons School Known for innovative programs
Knowledge Academy Fee collection challenges reported Prestige Public School High reputation and willingness to collaborate
Wisdom Public School Progressive and open to innovation Alpine Academy Recently faced payment compliance issues
Bangalore Scholars Academy Parents’ financial flexibility aligns with EMI benefits Silicon Valley High School Open to partnerships for financial technology solutions
Urban Edge College High annual tuition fees and strong reputation
Pioneer College of Commerce Large-scale operations and financial complexity
Vision International School Strong leadership and emphasis on innovation
Technological Institute of Bangalore A focus on modernization and technology adoption
Crescent Public School Key market area coverage
EduStar Public School Located in key urban area
Rising Stars University Demand for fee payment flexibility
Sunrise High School Interested in reducing administrative overheads
Parents actively looking for better fee payment
Millennium Scholars School
options
Global Future Academy Forward-thinking leadership
Elite Academy High-income demographic alignment
Bangalore Heights University High demand for flexible fee payment options
Value Proposition
GrayQuest’s Offering:
Pain Points Addressed:
Flexible EMI Plans: Enables parents to pay fees in
For Institutions:
installments.
Late fee payments affecting cash flow.
Streamlined Process: Reduces administrative overhead
High administrative burden in fee collection.
with a simple, tech-enabled platform.
Friction with parents over fee payment deadlines
Improved Compliance: Ensures higher and timely fee
For Parents:
payments.
Difficulty in managing large one-time payments.
Enhanced Parent Satisfaction: Offers financial
Desire for flexibility in managing household finances.
flexibility.
Sample Pitch:
"GrayQuest partners with schools and colleges to simplify fee collection through EMI solutions, ensuring
timely payments, reducing administrative costs, and increasing parent satisfaction. Our platform integrates
seamlessly with your existing systems, enabling a hassle-free experience for both institutions and parents."
Handling Objections
Objection Response
EMIs ease the financial pressure without loans, offering flexibility while
“We don’t want to burden
reducing
parents with loans.”
defaults.
“This solution seems complex Our onboarding process is seamless, with dedicated support at every
to implement.” step.
“Will parents adopt this Adoption rates are high; we’ll provide real-world success stories and
solution?” pilot implementation.
Execution Strategy Activities and Timeline
Activity Frequency Timeline
Month 1-2:
Market research and lead identification.
Cold 50
Build a detailed database of potential institutions. Month 1-4
calls calls/week
Month 2-4: Email
Conduct targeted outreach via cold calls, emails, and Bi-weekly Month 1-4
campaigns
webinars.
Schedule in-person meetings and product demos.
Month 3-5: Bi-weekly
Finalize agreements with interested institutions. Webinars Month 2-5
(20 schools/event)
Initiate pilot programs for early adopters.
In-person
Month 5-6: Weekly Month 3-5
meetings
Implement solutions for all onboarded institutions.
Gather feedback and optimize operations.
Pilot
Rolling Month 4-6
program implementation
Sample Email Draft
Subject: Transform Fee Collection with GrayQuest’s EMI Solutions
Dear ABC,
I hope this email finds you well. I am Rupa Tiwary, Business Growth Manager at GrayQuest. We specialize in
simplifying fee collection for educational institutions like yours by offering flexible EMI solutions that enhance parent
satisfaction and ensure timely payments.
I would love the opportunity to discuss how our platform can address common fee collection challenges while
reducing your administrative overhead. Could we schedule a meeting at your convenience to explore this further?
Looking forward to your response.
Warm regards,
Rupa Tiwary
Business Growth Manager, GrayQuest
81000XXXXX
