Performa
September 21, XX24
The Product
Performa is a performance analysis application for athletes of various
sports such as football, fencing, badminton, archery, etc. The app
connects with the sensors worn by the athletes during their
trials/practice session, and records the performance in periodic
manner.
Athletes can choose to display their performance statistics in a dynamic
manner over the app, which acts as their “cv”, and then they can send it to
scouts, agents, clubs, federation or just share it in the public.
USP’s
Showcase Performance Talent Recognition Tool Dynamic Sports CV
The core notion of Performa also acts as a Our product gives an even
performa is to highlight talent recognition tool ground to any athlete or
the athlete's ability and for scouts/agents which sports enthusiast out
its performance in a eventually helps them there, to showcase their
particular sport , and identifying talent from abilities, with just an app.
share it to the relevant various parts of the Performa acts as a Sports
stakeholders in the sports country. So that no CV aid and knocks door
industry. precious athlete is left to the various stakeholders
unidentified. in sports industry.
Performa: Acts as your dynamic ‘Sports CV’, that
you can use to showcase your abilities, and send
across to scouts, agents, federation.
Understanding the
market
● On an average there are 300
enrollees in one sports complex
across various sports played
There are 7070
within the complex.
● It amounts to 2.1 Million serious
Sports Complexes
people, who pursue sports either
as a full time profession, or
in India
pseudo profession.
● If we capture only .1% of the
market, i.e 20,000 athletes or
serious sportsperson, we are
positioning our brand well, with
good revenue flow.
Business Model (Subscription)
3 Months 6 Months 12 Months
● 999 (avg) * 20,000 = ● 3,000 (avg) * 20,000 = ● 5,000 (avg)* 20,000 =
2,00,00,000 6,00,00,00 10,00,00,000
● 999 (avg) * 50,000 = ● 3,000 (avg) * 50,000 = ● 5,000 (avg)* 50,000 =
5,00,00,000 15,00,00,000 25,00,00,000
Ideal Scenario (Year 1) - 3,000 (Avg Subscription) for- 6 months membership of
100 athletes. 3,00,000 from one sports complex, itself.
If we have 25 complexes with us. we are expecting a 75,00,000 revenue, with
30,00,000 (Opex+Capex, and run way of 6 months )* detailed explanation in financial model.
Growth Projection Sports Complex
Athletes
Findings
25000
Through different sports complexes, we will be scaling
fast in every sport. One sports complex will give us an 100
average 50 athletes, (first year-2025), even 200 don’t 5000
register with us. 5625
50
75
● Gradually per complex-athlete rate will 2500
250
increase. 25
● We will reach a peak, when every athlete in a 25 75
100
complex will subscribe with us.
● After peak, there will be a downfall of users, 100
because not everyone will get selected and will
be disheartened.
2025 2025-26 2026 2027
Proposed deliverables
● Product development with 3 sports at focus.
Deliverable 1
● Forming strategic partnerships with clubs.
● Acquiring athletes via 5-10 Sports Complexes.
Deliverable 2
● Functional Product with sensor calibration.
● Further acquisition via 50 Sports Complexes.
Deliverable 3
● Building product for other sports; data centric.
● Development of Talent Recognition AI
Deliverable 4
● Dedicated Scouts/Agents Dashboard (App)
Timeline
Jan Feb Mar Apr May Jun Q3 Q4
Deployment + Khelo India 20-50 Sport Complexes (1K-5K Athletes)
Fully Developed
Product
Advanced projects
● Sports Sensor Development
● Scout/Federation Dashboard
● Talent Recognition AI
Core Team
Aditya Maurya Sachin Sharma Aditya Sharma
Serial Entrepreneur, Independent Helped multiple sports related Professional Footballer,
Researcher, 4X Startups, Expertise in brands scale. Organised national Athlete, Bangalore Super
Product, Growth and Strategy. Scaled games and at pan India level. 20+ Division player, understands
business with valuation above $1M+, Years of experience in Sports sports inside out. Campionite
NLIU Dropout. industry. MICA Alumni
Each athlete deserves a platform
No talent should be left unrecognised.
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