News Release PXXX/YYe
October 17, 2024
ROUTING – the theme of BASF’s 2024-2025 Automotive Color
Trends collection
ROUTING inspired by communication technology
Redefined palettes with new nuances to reds, blacks, metallics, and more
Sustainability and functionality at the core
Every year, designers from BASF’s Coatings division create a new collection of
colors to inspire automotive designers around the globe. “ROUTING”, the title of the
2024-2025 Automotive Color Trends, refers to the concept of “routing” in
communication technology which signifies how information is transmitted.
“In our trend observations, we have identified the way we communicate and handle
information with human or non-human intelligence as a strong driver for trend
developments,” said Mark Gutjahr, global head of Automotive Color Design at
BASF. “Communication is lively, ever-changing, and mutually receptive – just like
colors.”
Reflecting the evolving nature of communication
ROUTING reflects the evolving nature of communication through a diverse palette
of colors, backed up by key statements from BASF’s design experts.
This year's trends feature new reds with intense purple shades, signifying a shift
from darker and blueish reds. The dark achromatic colors have been energized by
intense color effects, offering dynamism beyond solid black. Fine metallic effects
are particularly characterized by strong effects on the surface, which give metallics
new radiance. The spectrum of pastel colors continues to diversify, for example in
Media Relations BASF Coatings GmbH
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Phone: +49 2501 14-3453 48165 Muenster
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beige and light green tones already available in the market, as well as in unusual
intermediate tones. Sustainability and functionality remain core themes in
ROUTING, with colors developed using renewable, recycled, and bio-based
materials, and optimized for sensor-based driving systems.
As automotive OEM customers rely on the BASF color trends for designing
automotive colors for their future models, end customers may witness the new
direction on the road or in their driveways within the next three to five model years.
HARBINGER’S INK in EMEA – a deep black hue enlightened by sustainability
In EMEA, HARBINGER’S INK emerges as a powerful key color based on the
awareness that natural resources are finite. With a unique and unseen sparkle
effect, this strong black color is enhanced by the combination of carbon-negative
and renewable components, as well as biodegradable pigments.
“HARBINGER’S INK represents the crucial integration of environmental
responsibility into automotive design,” explains Gutjahr. “It signs the deal for a direct
connection from a strong color position to a sustainable concept.”
SCINTILLATION in Asia Pacific – Metallic and sustainable concepts on a new
path
SCINTILLATION stands out in Asia Pacific with its smart warm gray and liquid metal
effect designed by a novel, low-emission basecoat technology. This color implies
the future affinity between human and non-human intelligence, and enhances the
brand value of high-end vehicles and their quality and sustainability.
“SCINTILLATION captures the region’s drive for refined yet forward-looking design,”
notes Chiharu Matsuhara, head of Automotive Color Design for Asia Pacific. “It
aligns with the region’s focus on creating high-quality, sustainable automotive
solutions that resonate with both technological advancement and enduring values.”
HOLDING SWAY in Americas – where dual hues appear to synthesize as one
In the Americas, HOLDING SWAY is a prominent color that signifies the merging of
dual hues and cooperative energies. This color features an intense purple shade
with strong blueish shift effect.
“In various facets of society, diverse influences come together and inspire innovative
solutions for products. By creating connections and bridging opposites, new
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opportunities and spaces emerge for the way people consume, communicate, and
experience mobility,” elaborates Lizzie-Marie, Lead Color Designer for the
Americas. “In HOLDING SWAY, the value of transparent and cooperative energies
merging to form innovative paths are symbolized.”
Color expertise of BASF Coatings
Every year, the designers of BASF’s Coatings division study future trends which
they use as foundation for the development of surface, texture and color positions
from a wide range of areas, including industry, fashion, consumer products, nature,
and technology. The research is then shared with BASF's automotive customers to
drive future mass production plans.
In 2024, ZENOMENON and EFFLORESCENCE, two colors designed by BASF and
included in recent color trends collections, were recognized by the Red Dot Design
Award, one of the most prestigious design competitions in the world.
About BASF’s Coatings division
The Coatings division of BASF is a global expert in the development, production and marketing of
innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as
applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This
portfolio is supplemented by "Beyond Paint Solutions", which enable new applications with innovative
surfaces. We create advanced performance solutions and drive performance, design and new
applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and
resources of interdisciplinary and global teams for the benefit of customers by operating a
collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2023,
the Coatings division achieved global sales of about €4.4 billion.
Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings
division of BASF and its products, visit www.basf-coatings.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with
environmental protection and social responsibility. Around 112,000 employees in the BASF Group
contribute to the success of our customers in nearly all sectors and almost every country in the world.
Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface
Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in
2023. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary
Receipts (BASFY) in the United States. Further information at www.basf.com.
