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Table of Contents
Cover
Title Page
Copyright
Dedication
About This Book
The Author
Part One: Introduction to Modeling
1 Modeling and Its Uses
1.1 WHAT IS A MODEL?
1.2 WHAT ARE MODELS USED FOR?
2 Principles of Model Design
2.1 INTRODUCTION
2.2 DECISION IDENTIFICATION, FRAMING, AND STRUCTURE
2.3 DECISION CRITERIA AND INFORMATION NEEDS
2.4 SENSITIVITY‐BASED DESIGN
2.5 DATA AND DATA SOURCES
2.6 MODEL MAPPING AND APPROXIMATIONS
2.7 BUILDING AND TESTING
2.8 RESULTS PRESENTATION
2.9 BIASES
Part Two: Essentials of Excel
3 Menus, Operations, Functions, and Features
3.1 INTRODUCTION
3.2 STRUCTURE AND MENUS
3.3 CALCULATIONS USING ARITHMETIC
3.4 FUNCTION BASICS
3.5 A CORE FUNCTION SET
3.6 FURTHER PROPERTIES AND USES OF FUNCTIONS
3.7 CALCULATION SETTINGS AND OPTIONS
3.8 KEYTIPS AND SHORTCUTS
3.9 ABSOLUTE AND RELATIVE REFERENCING
3.10 AUDITING AND LOGIC TRACING
3.11 NAMED RANGES
3.12 BEST PRACTICES: OVERVIEW
3.13 BEST PRACTICES: FLOW
3.14 BEST PRACTICES: TIME AXIS
3.15 BEST PRACTICES: MULTIPLE WORKSHEETS
3.16 BEST PRACTICES: FORMATTING
3.17 MODEL TESTING, CHECKING, AND ERROR MANAGEMENT
3.18 GRAPHS AND CHARTS
4 Sensitivity and Scenario Analysis
4.1 INTRODUCTION
4.2 BASIC OR MANUAL SENSITIVITY ANALYSIS
4.3 AUTOMATING SENSITIVITY ANALYSIS: AN INTRODUCTION
4.4 USING DataTables
4.5 CHECKING THE RESULTS, LIMITATIONS, AND TIPS
4.6 CREATING FLEXIBILITY IN THE OUTPUTS THAT ARE ANALYZED
4.7 SCENARIO ANALYSIS
4.8 VARIATIONS ANALYSIS
4.9 USING GoalSeek
4.10 FURTHER TOPICS: OPTIMIZATION, RISK, UNCERTAINTY, AND SIMULATION
Part Three: General Calculations and Structures
5 Growth Calculations for Forecasting
5.1 INTRODUCTION
5.2 GROWTH MEASUREMENT AND FORECASTING
5.3 LOGIC REVERSALS
5.4 FORECASTING STRUCTURES IN PRACTICE
5.5 SIMPLIFYING THE SENSITIVITY ANALYSIS AND REDUCING THE NUMBER OF
PARAMETERS
5.6 DEALING WITH INFLATION
5.7 CONVERSIONS FOR MODEL PERIODS
5.8 FURTHER TOPICS: LOGARITHMIC AND EXPONENTIAL GROWTH
6 Modular Structures and Summary Reports
6.1 INTRODUCTION
6.2 MOTIVATION FOR SUMMARY AREAS AND THEIR PLACEMENT
6.3 EXAMPLE I: SUMMARIES AND CONDITIONAL SUMMARIES
6.4 EXAMPLE II: TARGETS, FLAGS, AND MATCHING
6.5 SENSITIVITY ANALYSIS
6.6 COMMENTS ON FORMATTING
6.7 INITIALIZATION AREAS
7 Scaling and Ratio‐driven Forecasts
7.1 INTRODUCTION
7.2 BASIC USES
7.3 LINKS TO LENGTH OF MODEL PERIODS
7.4 DAYS' EQUIVALENT APPROACHES
7.5 EXAMPLE I: FORECASTING FROM REVENUES TO EBITDA
7.6 USING RATIO‐BASED FORECASTING EFFECTIVELY
7.7 EXAMPLE II: RATIO‐BASED FORECASTING OF CAPITAL ITEMS
7.8 FURTHER TOPICS: LINKS TO GENERAL RATIO ANALYSIS
8 Corkscrews and Reverse Corkscrews
8.1 INTRODUCTION
8.2 CLASSICAL CORKSCREWS
8.3 BENEFITS AND FURTHER USES
8.4 REVERSE CORKSCREWS
9 Waterfall Allocations
9.1 INTRODUCTION
9.2 EXAMPLE I: COST SHARING
9.3 EXAMPLE II: TAX CALCULATIONS
9.4 OPTIONS FOR LAYOUT AND STRUCTURE
9.5 FURTHER TOPICS: WATERFALLS FOR SHARING CAPITAL RETURNS OR CARRIED
INTEREST
10 Interpolations and Allocations
10.1 INTRODUCTION
10.2 EXAMPLE I: LINEAR SMOOTHING
10.3 EXAMPLE II: PROPORTIONAL SMOOTHING
10.4 USES OF TAPERING AND INTERPOLATION
10.5 TRIANGLES
10.6 FURTHER TOPICS: TRIANGLES
Part Four: Economic Foundations and Evaluation
11 Breakeven and Payback Analysis
11.1 INTRODUCTION
11.2 SINGLE‐PERIOD BREAKEVEN ANALYSIS: PRICES AND VOLUMES
11.3 BREAKEVEN TIME AND PAYBACK PERIODS
12 Interest Rates and Compounding
12.1 INTRODUCTION
12.2 STATED RATES AND CALCULATIONS WITHOUT COMPOUNDING
12.3 COMPOUNDING TYPES AND EFFECTIVE RATES
12.4 CONVERSION OF EFFECTIVE RATES FOR PERIODS OF DIFFERENT LENGTHS
12.5 AVERAGE EFFECTIVE RATES
12.6 IMPLIED RATES AND BOOTSTRAPPING
13 Loan Repayment Calculations
13.1 INTRODUCTION
13.2 EFFECTIVE RATES FOR INTEREST‐ONLY REPAYMENTS
13.3 ALIGNING MODEL PERIODS WITH INTEREST REPAYMENTS
13.4 CONSTANT REPAYMENT LOANS USING THE PMT FUNCTION
13.5 CONSTANT REPAYMENT LOANS: OTHER FUNCTIONS
13.6 PERIODS OF DIFFERENT LENGTHS
14 Discounting, Present Values, and Annuities
14.1 INTRODUCTION
14.2 THE TIME VALUE OF MONEY
14.3 CALCULATION OPTIONS FOR PRESENT VALUES
14.4 ANNUITIES AND PERPETUITIES
14.5 MULTI‐PERIOD APPROACHES AND TERMINAL VALUES
14.6 FURTHER TOPICS I: MATHEMATICS OF ANNUITIES
14.7 FURTHER TOPICS II: CASH FLOW TIMING
15 Returns and Internal Rate of Return
15.1 INTRODUCTION
15.2 SINGLE INVESTMENTS AND PAYBACKS
15.3 MULTIPLE PAYBACKS: AVERAGE RETURNS AND THE INTERNAL RATE OF
RETURN
15.4 USING ECONOMIC METRICS TO GUIDE INVESTMENT DECISIONS
15.5 PROPERTIES AND COMPARISON OF NPV AND IRR
Part V: Corporate Finance and Valuation
16 The Cost of Capital
16.1 INTRODUCTION
16.2 RETURNS, COSTS, AND OPPORTUNITY COSTS OF CAPITAL
16.3 THE ROLE OF RISK IN DETERMINING THE COST OF CAPITAL
16.4 THE PROPERTIES AND BENEFITS OF DEBT
16.5 THE FINANCING MIX AND THE WEIGHTED AVERAGE COST OF CAPITAL
16.6 MODIGLIANI‐MILLER AND LEVERAGE ADJUSTMENTS
16.7 THE CAPITAL ASSET PRICING MODEL
16.8 FURTHER TOPICS: DERIVATION OF LEVERAGING AND DELEVERAGING
FORMULAS
17 Financial Statement Modeling
17.1 INTRODUCTION
17.2 FINANCIAL STATEMENT ESSENTIALS
17.3 KEY CHALLENGES IN BUILDING INTEGRATED FINANCIAL STATEMENT MODELS
17.4 FORECASTING OF THE INTEGRATED STATEMENTS: A SIMPLE EXAMPLE
17.5 THE DYNAMIC FINANCING ADJUSTMENT MECHANISM
17.6 GENERALIZING THE MODEL FEATURES AND CAPABILITIES
17.7 STEPS AND PRINCIPLES IN BUILDING A FINANCIAL STATEMENT MODEL
17.8 FURTHER TOPICS: AVOIDING CIRCULARITIES
18 Corporate Valuation Modeling
18.1 INTRODUCTION
18.2 OVERVIEW OF VALUATION METHODS
18.3 PRINCIPLES OF CASH FLOW VALUATION
18.4 FREE CASH FLOW FOR ENTERPRISE VALUATION
18.5 THE ROLE OF THE EXPLICIT FORECAST
18.6 EXAMPLE: EXPLICIT FORECAST WITH TERMINAL VALUE CALCULATION
18.7 FURTHER TOPICS I: ENTERPRISE VALUE BASED ON FREE CASH FLOW AND
EQUIVALENCES
18.8 FURTHER TOPICS II: VALUE‐DRIVER FORMULAS
18.9 FURTHER TOPICS III: IMPLIED COST OF EQUITY
19 Ratio Analysis
19.1 INTRODUCTION
19.2 USE AND PRINCIPLES
19.3 RATIOS FOR PROFITABILITY AND VALUATION
19.4 RATIOS RELATING TO OPERATIONS AND EFFICIENCY
19.5 RATIOS FOR LIQUIDITY AND LEVERAGE
19.6 DuPont ANALYSIS
19.7 VARIATIONS ANALYSIS WITHIN THE DuPont FRAMEWORK
19.8 FURTHER TOPICS: PORTFOLIOS AND THE PIOTROSKI F‐SCORE
Part Six: Data and Statistical Analysis
20 Statistical Analysis and Measures
20.1 INTRODUCTION
20.2 DATA STRUCTURES IN EXCEL AND THE IMPACT ON FUNCTIONALITY
20.3 AVERAGES AND SPREAD
20.4 THE AGGREGATE FUNCTION
20.5 CONDITIONAL AGGREGATIONS
20.6 DATABASE FUNCTIONS
20.7 CORRELATIONS, COVARIANCE, AND REGRESSION
20.8 EXCEL TABLES
20.9 PIVOT TABLES
20.10 FURTHER TOPICS: MORE ON AVERAGES, CORRELATIONS, AND CONFIDENCE
INTERVALS
21 Data Preparation: Sourcing, Manipulation, and Integration
21.1 INTRODUCTION
21.2 MODELING CONSIDERATIONS
21.3 OVERVIEW OF DATA MANIPULATION PROCESS
21.4 CLEANING EXCEL DATA SETS
21.5 INTEGRATION OF EXCEL DATA SETS
21.6 FURTHER TOPICS I: INTRODUCTION TO PowerQuery – APPENDING TABLES
21.7 FURTHER TOPICS II: INTRODUCTION TO PowerQuery – DATA MANIPULATION
21.8 FURTHER TOPICS III: INTRODUCTION TO PowerPivot AND THE DATA MODEL
Index
End User License Agreement
List of Illustrations
Chapter 1
Figure 1.1 Influence Diagram of a Simple Revenue Model
Figure 1.2 Excel Model That Contains Formulas but No Values
Figure 1.3 Excel Model with Input Cells Populated with Values
Figure 1.4 Input Cells with Color‐Coding
Figure 1.5 Using a Model to Compare Sales Revenues for Business Design Optio...
Chapter 2
Figure 2.1 Basic “Go/No Go” Decision with Sub‐Options
Figure 2.2 Using the Decision to Design the Model That Supports the Decision
Figure 2.3 Using a Sensitivity‐Based Thought Process to Define Model Variabl...
Chapter 3
Figure 3.1 Core Menu Tabs
Figure 3.2 The Home Tab (left‐hand‐side only)
Figure 3.3 The Formulas Tab (left‐hand‐side only)
Figure 3.4 Example of the SUM Function
Figure 3.5 The Insert Function Menu
Figure 3.6 The IF Function and Its Arguments
Figure 3.7 Entering the UNIQUE Function in a Single Cell
Figure 3.8 The Dynamic Output Range of the UNIQUE Function
Figure 3.9 Using # To Refer to a Dynamic Output Range
Figure 3.10 The Calculation Options on the Formulas Tab
Figure 3.11 Effect of Changes to Input Values in Manual Setting
Figure 3.12 Accessing the Menu Using KeyTips
Figure 3.13 Selecting a Range to be Copied
Figure 3.14 Results After Pasting
Figure 3.15 The Adjusted and Completed Model
Figure 3.16 The Paste Special Menu
Figure 3.17 Central Costs Allocated According to Trips
Figure 3.18 Formulas Used to Allocate Central Cost
Figure 3.19 The Formulas/Formula Auditing Menu
Figure 3.20 The Formula View
Figure 3.21 Using Trace Dependents and Trace Precedents
Figure 3.22 Inspecting a Formula Using the F2 Key
Figure 3.23 The Watch Window
Figure 3.24 Using the Name Manager
Figure 3.25 Simple Model with Named Inputs
Figure 3.26 The Name Box
Figure 3.27 Accessing the Go To (F5) Functionality
Figure 3.28 Diagonal Dependency Paths
Figure 3.29 Horizontal and Vertical Dependency Paths
Chapter 4
Figure 4.1 Accessing a DataTable Using Data/What‐If Analysis
Figure 4.2 Recap of Cab (Taxi) Business Profit Model
Figure 4.3 Three Raw DataTable Structures
Figure 4.4 Completing a Two‐Way DataTable
Figure 4.5 The Completed Two‐Way DataTable
Figure 4.6 The Raw DataTable Structures for DataTables with Multiple Outputs
Figure 4.7 Summary Area with Selection Menu
Figure 4.8 DataTable with Choice of Outputs to Analyze
Figure 4.9 Using Data Validation to Restrict a User's Choices to Valid Items...
Figure 4.10 Model Inputs Are Replaced by Cell References to the Scenario Cho...
Figure 4.11 Implementing the Scenario Results Using a DataTable
Figure 4.12 Simple Example of Variance Analysis
Figure 4.13 Example of Using GoalSeek
Chapter 5
Figure 5.1 Basic Growth Forecast
Figure 5.2 Historical Information and Growth Forecasting
Figure 5.3 Common Layout of Growth Forecasting
Figure 5.4 Multi‐period Forecast Using the Common Layout
Figure 5.5 Reducing the Number of Separate Input Assumptions
Figure 5.6 Full Separation of Inputs from Calculations
Figure 5.7 DataTable of Year 5 Revenues to Two Growth Assumptions
Figure 5.8 Using Inflation as a Separate Item
Figure 5.9 Comparison of Measurement and Forecasting Results
Figure 5.10 Raw Data on Growth Rates Measured by Each Method
Figure 5.11 Calculation of Total and Average Growth Using Each Method
Chapter 6
Figure 6.1 An Initial Five‐Year Model with Quarterly Periods
Figure 6.2 Summary of Five‐Year and Specified Year
Figure 6.3 Using Flag Fields to Find When a Target is Met
Figure 6.4 Using a DataTable for Items in the Summary Report
Figure 6.5 Setting a Conditional Format Rule
Figure 6.6 Dependencies without Initialization Area
Figure 6.7 Use of an Initialization Area to Be Able to Have Consistent Formu...
Chapter 7
Figure 7.1 Historical Calibration and Ratio‐Based Forecast for a Flow Item...
Figure 7.2 Historical Calibration and Ratio‐Based Forecast for a Stock Item...
Figure 7.3 Using the Days, Equivalent Method
Figure 7.4 Price Forecast for the Example Model
Figure 7.5 Sales Revenue Calculation
Figure 7.6 Calculation of Fixed and Variable Costs
Figure 7.7 Calculation of EBITDA in the Simple Model
Figure 7.8 Calculation of CapEx Using a Volume‐Based Ratio and Inflation...
Chapter 8
Figure 8.1 Framework for a Corkscrew Structure
Figure 8.2 Linking of CapEx into the Corkscrew Structure
Figure 8.3 Linking of CapEx into the Corkscrew Structure
Figure 8.4 Completion of Structure for the First Period
Figure 8.5 Completed Structure with Dependency Paths Shown
Figure 8.6 Basic Ratio Analysis of Assets to Sales
Figure 8.7 Calculation of Net Flow Items
Figure 8.8 Core Structure of a Reverse Corkscrew
Figure 8.9 Inclusion of One Flow Item
Figure 8.10 Completion of Both Flow Items
Chapter 9
Figure 9.1 General Split Using the MIN Function
Figure 9.2 Two Category Waterfall Split – Vertical Layout
Figure 9.3 Two Category Waterfall Split – Horizontal Layout
Figure 9.4 Capacities of the Multiple Layers
Figure 9.5 Completed Calculations of Multiple Layer Example
Figure 9.6 Waterfall Structure for Tax Calculation
Figure 9.7 Vertical Waterfall Structured by Item
Figure 9.8 Time Axis on a Vertical Waterfall Structured by Item
Figure 9.9 Vertical Waterfall Structured by Band
Figure 9.10 Capital Return Waterfall with Single Threshold
Figure 9.11 Capital Return Waterfall with Alternative Value
Figure 9.12 Capital Return Waterfall with Alternative Value
Chapter 10
Figure 10.1 Overview of Model with Interpolated Growth Rates
Figure 10.2 The Formula Used in Cell H11
Figure 10.3 Proportional Smoothing with Flexible Period Start
Figure 10.4 Logic Flow for Each Forecast Formula
Figure 10.5 Formula Used in Cell H8
Figure 10.6 Example of the Effect of a Combined Smoothing
Figure 10.7 Triangle Inputs: Time‐Specific Purchases and Generic Time Alloca...
Figure 10.8 Time‐Specific Allocations (Step 1)
Figure 10.9 Time‐Specific Allocations (Step 2)
Figure 10.10 Triangle Outputs Feeding a Corkscrew
Chapter 11
Figure 11.1 Model Used for Single‐Period Analysis
Figure 11.2 Cost Structure as Volume is Varied
Figure 11.3 Revenue, Cost, and Profit as Volume is Varied
Figure 11.4 Thresholds and Combinations to Achieve Breakeven
Figure 11.5 Time‐Based Forecast from Sales to EBITDA
Figure 11.6 Completed Model with Forecast to Cash Flows
Figure 11.7 Completed Set of Calculations
Figure 11.8 The Formula View of the Completed Calculations
Chapter 12
Figure 12.1 Example of Compounded Interest Calculations
Figure 12.2 Example of the EFFECT Function
Figure 12.3 Effective Periodic Rates for Different Compounding Frequencies
Figure 12.4 Use of FVSCHEDULE Function
Figure 12.5 Yield Curve Bootstrapping Assumptions and Context
Figure 12.6 Yield Curve Bootstrapping Results
Chapter 13
Figure 13.1 Use of the Derived Formula to Calculate an Effective Rate Given ...
Figure 13.2 Explicit Calculation of the Effective Rate Given Repayments
Figure 13.3 Example of the PMT Function
Figure 13.4 Function Arguments for the PMT Function
Figure 13.5 Explicit Calculation of Loan Repayment Using a Corkscrew Structu...
Figure 13.6 Payment Value with Start‐of‐Period Payments
Figure 13.7 Explicit Calculation When Payment Is at the Start of Each Period
Figure 13.8 Reversal of Natural Values when Using PMT
Figure 13.9 Verification of Calculations Using Sign Reversal
Figure 13.10 Examples of the RATE, NPER, FV, and PV Functions
Figure 13.11 Rates When the Loan Period Is a Multiple of the Compounding Per...
Chapter 14
Figure 14.1 The Assumed Cash Flow Profile for a Discounting Example
Figure 14.2 The Assumed One‐Year Discount Rates
Figure 14.3 Possibilities to Calculate the Discount Factors
Figure 14.4 The Discounted Cash Flows and the Total
Figure 14.5 Constant Discount Rate with Explicit Profile
Figure 14.6 Use of the NPV Function
Figure 14.7 Valuing an Annuity by Explicit Calculation of the Cash Flows
Figure 14.8 Application of the Annuity Formulas
Figure 14.9 Input Assumptions for Two‐Stage Terminal Value Calculation
Figure 14.10 Implementation of Two‐Stage Terminal Value Calculation
Chapter 15
Figure 15.1 Percentage Returns Calculated Explicitly in a Simple Case
Figure 15.2 Returns Expressed on a Per‐Period Basis
Figure 15.3 Example with Payback Occurring in Two Periods
Figure 15.4 Inflating or Discounting Cash Flows to Achieve a Total Value of ...
Figure 15.5 Using the IRR Function
Figure 15.6 IRR with Several Periods of Investment and Payback
Chapter 16
Figure 16.1 Threshold Level for Debt‐Equity Substitution and without Taxes...
Figure 16.2 Threshold Level for Debt‐Equity Substitution and without Taxes...
Figure 16.3 The Leverage Effect of Debt on Returns to Equity (at Book Value)
Figure 16.4 Effect of Debt with Taxes
Figure 16.5 Effect of Debt If Charges Were Not Offset Against Taxes
Figure 16.6 Generic Effect of Leverage on Cost of Capital: Equity, Debt, and...
Figure 16.7 A Simple Example of the Calculation of the Expected Return
Chapter 17
Figure 17.1 Income Statement for Simple Model
Figure 17.2 Cash and Equity Corkscrews
Figure 17.3 The Balance Sheet for the Base Case
Figure 17.4 The Balance Sheet with a Lower Initial Capital Injection
Figure 17.5 Implementation of the Adjustment Mechanism
Figure 17.6 Completion of Statements to Reflect the Equity Injection
Figure 17.7 Example of Adding an Accounts Receivable Functionality
Chapter 18
Figure 18.1 Forecast to the NOPAT line
Figure 18.2 Calculation of the Value in the Explicit Forecast Period
Figure 18.3 Terminal Value Calculation
Figure 18.4 Total Enterprise and Equity Value
Chapter 19
Figure 19.1 Generic Example of DuPont Analysis Using Linear Scales
Figure 19.2 Variations Analysis Using Component Parts
Chapter 20
Figure 20.1 Raw Data for Input to the Statistical Functions
Figure 20.2 Examples of the Use of AGGREGATE
Figure 20.3 Using AGGREGATE with its Fourth Argument
Figure 20.4 Augmented Data Set with Month and Year Information
Figure 20.5 Use of the AVERAGEIFS Function
Figure 20.6 Data Set with Field Headers
Figure 20.7 Example of a Criteria Range for a Database Function
Figure 20.8 Function Arguments for the Database Functions
Figure 20.9 Results of Applying the Database Functions
Figure 20.10 Data Set for Correlation and Regression Analysis
Figure 20.11 X‐Y Scatter Plot with Trendline Displayed
Figure 20.12 Calculation of Slope, Correlations, and Standard Deviations
Figure 20.13 Creating a Table
Figure 20.14 The Table Design Tab
Figure 20.15 Entering a Formula That Will Refer to a Table
Figure 20.16 Completed PivotTable with a Row Structure
Figure 20.17 First Step to Insert a PivotTable
Figure 20.18 Completion of Step‐by‐Step Creation of a PivotTable
Figure 20.19 Population of the PivotTable Structure
Figure 20.20 Results of the LINEST Function
Chapter 21
Figure 21.1 Raw Data and Desired Transformation
Figure 21.2 Calculation Steps for One Item, Shown in a Column
Figure 21.3 Row Form of the Calculations and Results
Figure 21.4 Data Including Transaction Values in Local Currency
Figure 21.5 Tables with Additional Information That Need to Be Referenced
Figure 21.6 Augmented Main Table Showing Country Names
Figure 21.7 Main Table with Further Augmentation
Figure 21.8 The Completed Flat Table
Figure 21.9 Results of Appending Two Tables to Create a Third
Figure 21.10 The PowerQuery Editor
Figure 21.11 Selecting to Create a Connection Only
Figure 21.12 Queries & Connections Before Appending
Figure 21.13 Using the Table.Combine Operation
Figure 21.14 Using PowerQuery for the Full Process
Figure 21.15 Tables and Their Relationships within the Data Model
Figure 21.16 Creation of a Measure
Figure 21.17 PivotTable that Displays the Value of a PowerPivot Measure
THE ESSENTIALS OF FINANCIAL MODELING IN EXCEL
A CONCISE GUIDE TO CONCEPTS AND METHODS
Michael Rees
This edition first published 2023
© 2023 Michael Rees
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Library of Congress Cataloging‐in‐Publication Data
Names: Rees, Michael, 1964‐ author.
Title: The essentials of financial modeling in Excel: a concise guide to concepts and methods / Michael Rees.
Description: Hoboken, NJ: John Wiley & Sons, Inc., 2023. | Includes index.
Identifiers: LCCN 2022043302 (print) | LCCN 2022043303 (ebook) | ISBN 9781394157785 (paperback) | ISBN
9781394157792 (adobe pdf) | ISBN 9781394157808 (epub)
Subjects: LCSH: Finance—Mathematical models. | Corporations—Finance—Mathematical models. | Microsoft
Excel (Computer file)
Classification: LCC HG106. R439 2023 (print) | LCC HG106 (ebook) | DDC 332.0285/554—dc23/eng/20220908
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Cover Design: Wiley
Cover Image: © Skylines/Shutterstock
This book is dedicated to Elsa and Raphael.
About This Book
This book provides a concise introduction to financial modeling in Excel. It aims to provide readers with a well‐
structured and practical tool kit to learn modeling “from the ground up.” It is unique in that it focuses on the
concepts and structures that are commonly required within Excel models, rather than on Excel per se.
The book is structured into six parts (containing twenty‐one chapters in total):
Part I introduces financial modeling and the general factors to consider when designing, building, and using
models.
Part II discusses the core features of Excel that are needed to build and use models. It covers operations and
functionality, calculations and functions, and sensitivity and scenario analysis.
Part III covers the fundamental structures and calculations that are very frequently used in modeling. This
includes growth‐based forecasting, ratio‐driven calculations, corkscrew structures, waterfalls, allocations,
triangles, and variations of these.
Part IV discusses economic modeling, measurement, and evaluation. It covers the analysis of investments,
interest calculations and compounding, loan calculations, returns analysis, discounting, and present values.
Part V treats the core applications of modeling within corporate finance. It covers the cost of capital, the
modeling of financial statements, cash flow valuation, and ratio analysis.
Part VI covers statistical analysis, as well as data preparation, manipulation, and integration.
Readers will generally obtain the maximum benefit by studying the text from the beginning and working through
it in order. It is intended that the reader builds from scratch the models that are shown, to reinforce the learning
experience and to enhance practical skills. Of course, there may be areas which are already familiar to some
readers, and which can be skim‐read. Nevertheless, the text is intended to be concise and practical, and to contain
information that is potentially useful even to readers who may have some familiarity with the subject.
Although the text is focused on the essentials, at various places it briefly highlights some aspects of more
advanced topics. These are described in Further Topics sections, which are situated at the end of some chapters.
These sections can be skipped at the reader's discretion without affecting the comprehension of the subsequent
text. Note that another of the author's works (Principles of Financial Modelling: Model Design and Best Practices
Using Excel and VBA, John Wiley & Sons, 2018) discusses in detail some topics that are only briefly (or not)
covered in this text (notably VBA macros, optimization, circularities, named ranges, and others). For convenience,
in the current text this other text is occasionally mentioned at specific places where it contains significant
additional materials related to the discussion, and is subsequently referred to as PFM.
The Author
Dr. Michael Rees is a leading expert in quantitative modeling and analysis for applications in business economics,
finance, valuation, and risk assessment. He is Professor of Finance at Audencia Business School in Nantes
(France), where he teaches subjects related to valuation, financial engineering, optimization, risk assessment,
modeling, and business strategy. His earlier academic credentials include a Doctorate in Mathematical Modelling
and Numerical Algorithms, and a BA with First Class Honours in Mathematics, both from Oxford University in
the UK. He has an MBA with Distinction from INSEAD in France. He also studied for the Certificate of
Quantitative Finance, graduating top of the class for course work, and receiving the Wilmott Award for the highest
final exam mark. Prior to his academic career, he gained over 30 years' practical experience, including in senior
roles at leading firms in finance and strategy consulting (JP Morgan, Mercer Management Consulting, and Braxton
Associates), as well as working as an independent consultant and trainer. His clients included companies and
entrepreneurs in private equity; auditing and consulting; finance; banking and insurance; pharmaceuticals and
biotechnology; oil, gas, and resources; construction; chemicals; engineering; telecommunications; transportation;
the public sector; software; and training providers. In addition to this text, he is the author of Principles of
Financial Modelling: Model Design and Best Practices Using Excel and VBA (2018); Business Risk and
Simulation Modelling in Practice: Using Excel, VBA and @RISK (2015); and Financial Modelling in Practice: A
Concise Guide for Intermediate and Advanced Level (2008).
Part One
Introduction to Modeling
1
Modeling and Its Uses
(Where V is the volume sold, P is the average price achieved per unit, and S is the sales revenue.)
It is worth noting that the arrows in Figure 1.1 indicate the directionality of the logic. (For convenience, such
diagrams would use the “natural” left‐to‐right flow wherever possible.) On the other hand, in the formula, the logic
is “right‐to‐left”: In the context of numerical computations (and modeling), the = sign is used to mean that the item
on the left (called the output) is calculated from those on the right (called the inputs). In other words, although
from a purely mathematical perspective the left‐ and right‐sides of the formula could be reversed, this would not
be possible from the perspective of modeling, where formulas act not only as a statement of mathematical equality,
but also of directionality.
The presentation of the value of cell C4 reinforces that C2 and C3 are the inputs (on the right), with C4 being the
output (on the left).
Of course, if one were interested in representing the relationships from a theoretical perspective only, then Excel
would be a relatively ineffective way to do so (i.e. one would be better using mathematical formulas directly in a
text document). In practical applications, a worksheet (model) will be populated with actual input values, which
are relevant for the specific situation under consideration. For example, Figure 1.3 shows the same model but
where the input cells (C2 and C3) contain specific values, so that cell C4 calculates the Sales Revenue that
corresponds to that situation.
The input values can be entered or altered by the modeler (or by another user of the model). For this reason, when
working in Excel, it is good practice to make a clear distinction between inputs and calculations (formulas), so that
a user knows which items can be changed (and which should not be). Figure 1.4 shows an example of using the
shading of a cell to make such a distinction (while perhaps less clear in the black and white image, in addition to
the background shading, the font of such a cell can be a different color to that of the font used of a calculated cell,
in order to increase the distinction further).
Figure 1.3 Excel Model with Input Cells Populated with Values
Figure 1.4 Input Cells with Color‐Coding
Note that in mathematical formulas, each item (such as P, V, or S) represents both the name and the value of that
variable. However, in Excel, by default a formula is “stand‐alone,” and is created directly with reference to the
values of the items. That is, a formula is given meaning (or context) by the labels that are used in other cells. For
example, in Figure 1.4, cell C2 contains a value (10), but we know that this represents the price because of the
label that is entered in cell B2. Similarly, we know that the value in C3 represents the volume by reference to the
label in B3. Similarly, the label in B4 for the sales revenue is an appropriate label for the value in C4 simply
because the value is calculated by multiplying price with volume (rather than, say, adding them). In fact, in Excel,
it is possible to combine these roles (i.e. of the label and the value) by naming the cells (such as naming cell C2
“Price,” cell C3 “Volume” and C4 “Sales Revenue”). This is discussed in Chapter 3 in more detail.
Of course, the input values should be appropriate for the situation that is being addressed. Further – as an entry
into a cell of Excel – each input value is a single number (in principle). The output is also a single number that is
calculated from the inputs. The terms “base case” or “central case” are often used to refer to this single core
“reference” case, which in principle should represent a realistic scenario for the values that may arise (other
scenarios can be defined and stored in the model, such as optimistic or pessimistic cases; see Chapter 4).
In fact, very often, the value used for an input is simply a best estimate or a judgment, or a figure that is derived
from a comparable situation, or from analyzing historical data. Therefore, there may be some uncertainty as to the
true value. Similarly, some inputs may represent items over which a decision‐maker has some control in real‐life
and therefore relate to a decision or choice (rather than being uncertain). These situations can be captured by using
various values for the input assumptions to create scenarios, meaning also that there will be a range in values for
the output. In fact, the creation and analysis of the possible range of outcomes is an important part of using
modeling in decision support. The methods to do so range from the simplest (e.g. copying the model several times,
using different input values for each), to specific sensitivity‐analysis functionality within Excel (covered in
Chapter 4), as well as to more advanced approaches, including risk analysis, simulation, and optimization analysis
(which are mentioned in the Further Topics Sections in Chapter 4 and Chapter 20).
2.1 INTRODUCTION
Modeling activity takes place within an overall context and a wider set of business processes. At a high level, the
main steps to consider when planning and building a financial model for decision support are:
Identifying the decision and its structure, options, and criteria.
Mapping the elements of real‐life that should be captured, including the variables and logic flow.
Building and testing the model.
Using relevant external data.
Using the results, including presentation, graphics, sensitivity analysis, reports, and documentation.
This chapter explores these topics, discussing the core principles of each point and the main practical issues. Note
that in this chapter, the discussion is still quite generic; in fact, most of the principles apply whether a model is to
be built in Excel or in some other platform. However, the rest of the book (from Chapter 3 onwards) is devoted to
implementing these within the Excel environment.
2.9 BIASES
Biases can impact decision identification and selection even if the right information has been given to decision‐
makers from a technical or objective perspective. The topic of biases is linked to human psychology (at the
individual and group level) and to evolution. While its scope is very large, important examples of biases include:
The bias of “framing.” This means that – for the same situation – one would make a different decision
depending on how the information is presented.
The bias of “loss aversion.” This means that people are typically risk‐seeking to avoid losses, but risk‐averse
in the face of gains.
These biases can interact or overlap in their effects. For example, one may be reluctant to sell an investment (such
as a stock) that has decreased in value (i.e. to retain the investment rather than realizing its value by turning it into
cash). At the same time, if asked to increase one's holding of the same investment, one may also be reluctant to do
so. That is, one simultaneously prefers holding the investment rather than cash and holding cash rather than the
investment. Similarly, a business decision about whether to continue to invest in a poor project can be affected by
whether the focus is on loss‐avoidance (“We have invested so much that we can't stop now.”) rather than potential
gains (“Let's invest in the future of this highly uncertain project – after all, it could turn out well in the end.”). An
awareness of potential biases can be important to minimizing their effect. However, a full treatment of this rich
topic (and related aspects such as behavioral finance) is beyond the scope of this text.
Part Two
Essentials of Excel
3
Menus, Operations, Functions, and Features
3.1 INTRODUCTION
Excel is generally an excellent platform for most common financial modeling applications. It is easy to learn at a
basic level and can provide a transparent and flexible environment (if used well). It has many functions and
features, and new functionality is added regularly. In cases where one may need to conduct operations that are not
present in the default versions of Excel, these can often be found in the free shipped add‐ins or by using VBA
macros. (However, most of the applications where these would be needed are beyond the scope of this text.)
Finally, although there are areas of application where Excel may not be a practical tool for the final
implementation of a solution (such as if very high computational intensity is required to manipulate huge data sets
extremely quickly), it can often be a convenient platform to communicate and test the concepts or to develop
prototypes for these solutions.
This chapter aims to highlight the features of Excel that are indispensable to any modeler working in common
areas of application. It is intended to be a structured summary, not only to act as a guide for readers who are less
familiar with Excel, but also to form a checklist of core competences for those who already have some experience.
The topics covered relate to:
The structure and menus.
The creation of calculations.
The most important and frequently used functions (around 100 are highlighted; these are the functions used
later in the text).
The core operations that are needed to build, test, and use a model.
Calculation options and settings.
The use of shortcuts and KeyTips.
Best practices and the creation of transparency.
Auditing, testing, and the tracing of logic.
Using graphs and charts.
Chapter I.
I have a story to tell relative to what happened to Sir George and
Lady Beaumont, the excellent and beloved proprietors of the
Hermitage, in a neighbouring county. At the period of which I speak,
their family consisted of five children, three sons and two daughters;
and their eldest, a daughter called Charlotte, was then nine years of
age. She was a remarkably clever child, and a great favourite of her
parents; but her mother used to remark that her vivacity required
checking, and, notwithstanding her partiality for her, she never failed
to exercise it when it became necessary. It would have been well had
others acted equally judiciously.
It happened one day, as the family were going to sit down to
dinner, that Charlotte did not make her appearance. The maid was
sent up to her room, but she was not there. The dinner-bell was
ordered to be rung again, and a servant was at the same time
dispatched to the garden; and this having been done, Sir George and
his lady proceeded with the other youngsters to the dining-room, not
doubting but Charlotte would be home immediately. The soup,
however, was finished without any tidings of her, when, Lady
Beaumont seeming a little uneasy, Sir George assured her there was
no cause for alarm, as Charlotte would probably be found under her
favourite gooseberry bush. Lady Beaumont seemed to acquiesce in
this, and appeared tolerably composed, till the servant who had been
sent to the garden came back to say that she was not there. Sir
George insisted that the man had probably passed her without seeing
her, the garden being so large; but the servant averred that he had
been through the whole of it, and had shouted repeatedly Miss
Charlotte’s name.
“Oh!” exclaimed Sir George, “she has pretended not to hear you,
Robert, and, I daresay, will be back immediately, now that she has
succeeded in giving you a race round the garden; however,” added
he, “you may go back again, and take Samuel and Thomas with you,
and if you do not find her hiding herself in the garden, you may take
a peep into the shrubbery, as she may slip in there, on seeing you
returning; and as you go along, you may call to her, and say that
dinner waits, and that Lady Beaumont is much displeased with her
being out at this time of the day. And now, my love,” continued Sir
George to his lady, “just let us proceed with dinner, and compose
yourself.”
Lady Beaumont forced a smile, and busied herself in attending to
her young ones; but her own plate was neglected, and her eyes were
continually turned towards the window which looked upon the lawn.
“What can keep Robert, papa?” said Charles to his father.
“Indeed, my boy,” said Sir George, “I do not know. Charlotte,”
continued he to Lady Beaumont, “do you see any thing?”
“They are all coming back,” exclaimed Lady Beaumont, “and
alone!” and she rose hastily from her chair.
Robert and the other men now entered, and reported that they had
searched every spot in the garden and the shrubbery, but without
finding any trace of her; and the people who had been working there
all day had seen nothing of her. Lady Beaumont now became
excessively alarmed, and Sir George himself was far from easy,
though he appeared before his lady to treat the matter lightly.
“She’ll have gone up to the cottages to see her god-brother,” said
Sir George; “or perhaps have wandered over to the mill.”
“And if she has fallen into the stream!” ejaculated Lady Beaumont.
“Now, dear Charlotte, do not needlessly alarm yourself; there’s no
fear but we shall soon find her.”
“God grant it!” said Lady Beaumont, “but my mind misgives me
sadly.”
Messengers were now dispatched to the cottages, and to the mill,
and in various other directions around the Hermitage, but all came
back without having obtained any tidings of the missing child. Sir
George, now very seriously alarmed, gave private directions for
having the fish-pond, and the stream which ran at the bottom of the
garden, carefully dragged. It was done, but nothing was found. The
whole household was now in motion, and as the story spread, the
tenants and neighbours came pouring from all quarters, with offers
to search the country round in every direction; so much was Sir
George esteemed and beloved by all classes. Their offers were
thankfully accepted, and after choosing their ground, and dividing
themselves into different parties, they set out from the Hermitage,
resolved, as they said, to find the little one, if she was above ground.
Sir George and his lady went out as the parties set off in their
different directions, and continued walking up and down the avenue,
that they might the sooner perceive the approach of those bringing
intelligence; but hour after hour elapsed, and no one came. Sir
George then proposed that Lady Beaumont should go home and see
the young ones put to bed. She did so, but soon returned again.
“I know,” said she, answering Sir George’s look, “that you wished
me to remain at home and rest myself; but what rest can there be for
me, till we have some intelligence of”——and her voice faltered.
“Well, well, then,” said Sir George, pressing her arm in his, “let us
take a few more turns—surely we must hear something soon.”
The people now began to come dropping in from different
quarters, but all had the same melancholy answer—no one had seen
or heard of her. The hearts of the poor parents were sadly depressed,
for daylight was fast closing in, and almost all those who had set off
on the search had now returned, and amongst them their faithful
servant Robert, principally from anxiety to learn if any intelligence
had been obtained of his favourite. But when he found that all had
returned unsuccessful, he declared his determination to continue the
search during the night; and he, and a good many others who joined
him, set off soon afterwards, being supplied with torches and
lanterns of various descriptions.
This determination gave new hopes to the inmates of the
Hermitage, and Lady Beaumont endeavoured to rally her spirits; but
when at length, as daylight broke, Robert and his party returned
alone, and without intelligence, nature exhausted gave way, and she
fell senseless in her husband’s arms.
In the morning Robert tapped at Sir George’s door, and
communicated quietly to him his recollecting to have seen a rather
suspicious-looking woman near the Hermitage the previous day, and
that he had just heard from a neighbour, that a woman of that
description, with a child in her arms, had been seen passing to the
eastward. Orders were immediately given for a pursuit on horseback;
—Sir George giving directions to bring in every one whom they
suspected; saying, that he would compensate those who had reason
to complain of being used in this way. But, though many were
brought to the Hermitage, and large rewards were offered, yet week
after week passed over without bringing them the smallest
intelligence of their lost little one.
Some months had elapsed since their child had disappeared, and
the minds of the parents had become comparatively composed, when
their attention was one evening attracted by the appearance of an
unusual number of people in the grounds below the terrace, and
whose motions it seemed difficult to understand.
“What can have brought so many people there?” asked Lady
Beaumont; “and what are they doing?”
“Indeed, my love, I do not know,” said Sir George, “but there’s
Robert, passing down the walk, and he will tell us;” and he called to
Robert, who, however, seemed rather not to wish to hear; but Sir
George called again, and so loudly, that Robert was obliged to stop.
“Robert,” said Sir George, “what do these people seek in the low
grounds there?”
“They are looking for —— of Widow Watt’s, your honour,” said
Robert.
“Did you hear what it was, my dear?” said Sir George to his lady.
“No,” said Lady Beaumont; “but probably her pet lamb, or more
likely her cow, has strayed.”
“Is it her cow that’s amissing, Robert?” called Sir George.
“No, your honour,” said Robert.
“Her lamb then, or some other beast?” asked Sir George.
“Naething o’ the kind, your honour,” answered Robert.
“What then?” demanded Sir George, in a tone that showed he
would be answered.
“Why, your honour, they say that wee Leezie Watt’s no come
hame, and the folk are gaun to seek for her; and nae doubt they’ll
soon find her,” added Robert, stepping hastily away to join them.
Sir George had felt Lady Beaumont’s convulsive grasp of his arm,
and gently led her to a seat, where after a while she became more
composed, and was able to walk to the Hermitage.
“And now,” said she, on reaching the door, “think no more of me,
but give all your thoughts to the most likely means of restoring the
poor child to its widowed parent.”
“Spoken like yourself,” said Sir George, pressing her hand; and
immediately flew to give directions for making the most thorough
and effectual search. But this search, alas! proved equally unavailing
as the former one, and no trace whatever could be found of the
widow’s child.
The story, joined to the disappearance of Sir George’s daughter,
made a great noise, and created considerable alarm in that part of
the country; and this alarm was increased fourfold, when, in three
weeks afterwards, another child was lost. The whole population now
turned out, and people were stationed to watch in different places by
night and by day. But no discovery was made; and, to add to their
horror, child after child disappeared, till the number of the lost little
ones amounted to seven. Parents no longer durst trust their children
for a moment out of their sight. They went with them to school, and
also went to bring them back again; and these precautions had the
best effect, many weeks having elapsed without anything unpleasant
happening. The neighbours now began to congratulate each other on
the probability, or rather certainty, that those who had inflicted so
much misery in that quarter of the country had gone somewhere else,
and that they would now be able to live in some kind of peace and
comfort. But this peaceful state was not destined to continue.
One of Sir George’s best tenants, David Williams, had been busily
engaged in ploughing the whole day, and was thinking of unyoking
and going home, when his wife looked over the dyke, and asked him
how he was coming on. “But whaur,” continued she, “are the bairns?
are they at the t’ither end o’ the field?”
“The bairns!” said David, “I haena seen them; but is’t time for their
being back frae the school?”
“Time!” exclaimed his wife; “muckle mair than time, they should
hae been hame an hour syne; and that brought me out to see gif they
were wi’ you, as you said ye wad may be lowse and gang to meet
them!”
“’Od, I was unco keen,” said David, “to finish this bit lea, and had
nae notion it was sae far in the day.”
“Preserve us!” exclaimed Matty, “gif anything has happened to
them!”
“Nonsense,” cried David, “when there’s three o’ them thegither;
but, here,” says he, “tak ye the beasts hame, and I’se be off, and will
soon be back wi’ them; sae dinna vex yoursel.”
“I hope it may be sae,” said Matty, “but my heart misgies me sair—
however, dinna wait to speak about it.”
David Williams was not long of reaching the school, where he
learned from the mistress, that his children had remained a good
while after the rest, expecting him to come for them; but that they
had at length set out to meet him, as she understood, and that they
had been gone above an hour, and she thought they would have been
home long ago. “But, perhaps,” continued she, “they may have called
in at their aunt’s, for I heard them speaking of her to-day.”
David took a hasty leave, and posted away to his sister’s, but the
children had not been there, nor had any one seen them. His
brother-in-law, John Maxwell, seeing his distress, proposed taking
one road, while David took the other, towards home, and to meet at
the corner of the planting near his house. They did so, and arrived
nearly at the same time, and each without having heard or seen
anything of the children. David Williams was now in a perfect agony,
and the perspiration ran like water from his forehead.
“Maybe they’re hame already,” said his brother-in-law; “I daurna
gang up mysel to speir, bit we’ll send yon herd laddie.”
John went, and gave the boy his directions to ask, first, if David
Williams was at hame, and then to ask, cannie-like, if the weans were
in. He then sat down beside David, keeping his eye on the cottage,
when he sees Matty come fleeing out like one distracted.
“Down, David! down wi’ your head, man,” cried John, “that she
mayna see us.” But Matty had got a glimpse of them, and came right
down on them as fast as she could run.
“Whaur’s my bairns, David?” cried she; “whaur’s our bonnie
bairns? I kent weel, whenever the callant askit if they were come
hame, what was the meaning o’t. They’re lost, they’re lost!”
continued the poor woman, wringing her hands, “and what’ll become
o’ me?”
“Now Matty, Matty, my ain wife,” said David, “dinna ye gang on at
that gate, and hurt yoursel; naebody but John and me has been
looking for them, and we’ve come straught hame, and there’s a heap
o’ ither ways, ye ken, that they may hae gane by.”
“Ay, ower mony—ower mony ways, I’m doubtin’,” said Matty
mournfully, shaking her head; “but dinna let us put aff time this gate.
Rin ye baith an’ alarm the neebours, and I’ll awa to the Hermitage,
where we’re sure to get help; and God grant it mayna end wi’ mine as
it did wi’ ithers!”
Chapter II.
“By heavens!” exclaimed Sir George, while the blood mounted to
his forehead, “but this is infamous. Ring the alarm bell,” continued
he, “and let all my tenants and domestics turn out on foot or on
horseback, and form as large a circle round the place as possible; and
let them bring out all their dogs, in case this horrid business is
caused by some wild animal or another which may have broken from
its keeper; and Robert,” continued Sir George, “see that no strangers
are allowed to pass the circle, on any pretence whatever, without my
having seen and examined them.”
These orders were immediately obeyed, and the alarm having
spread far and near, an immense body of people quickly assembled,
and commenced a most determined and active search, gradually
narrowing their circle as they advanced.
Lady Beaumont, ascending to the top of the Hermitage, which
commanded a view of the whole surrounding country, watched their
proceedings with the most intense interest; trusting that the result
would be not only the restoration of David Williams’ children, but
the discovery also of the others which had disappeared, and of her
own little one amongst the number. At times, single horsemen would
dash from the circle at a gallop, and presently return with some man
or woman for Sir George’s examination; and while that lasted, Lady
Beaumont’s heart beat fast and thick; but the dismissal of the people,
and the re-commencement of the search, painfully convinced her
that no discovery had yet been made; and sighing deeply, she again
turned her eyes on the searchers. At other times, the furious barking
of the dogs, and the running of the people on foot towards the spot,
seemed to promise some discovery; but the bursting out from the
plantation of some unfortunate calf or sheep, showed that the people
had been merely hastening to protect them from the unruly animals
which had been brought together, and who, having straggled away
from their masters, were under no control.
The day was now fast closing in, and the circle had become greatly
diminished in extent; and when, in a short time afterwards, it had
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