earspace and 100% clearspace

USSize
nimum Chess Affiliate’s Logo Guidelines 2019
50% clearspace
This is a usage guide for anyone wishing to use any of the US Chess Affiliates logos in the
attached collection, whether in print, online, or for merchandise.
der to be clearly visible, the
hess Federation logo should
de space around it free of other
mark

hics and type. Using the mark as

The logo is comprised of a mark and a logotype, and it the
asurement, keep 100% or 50% of logo following guidelines must be adhered to when it is used
space around the logo.
logotype
mum printed size is one inch, or
AFFILIATE
ixels wide onscreen.

100% clearspace  EAVE CLEARSPACE AROUND LOGO

L
In order to be clearly visible, the Affiliates logo should
include space around it free of other graphics and type.
50% clearspace Please keep 100% or 50% of clearspace around the logo.

DONT MAKE IT
Things
Things
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Things
to to Avoid
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toAvoid
Avoid
to TOO SMALL
AFFILIATE Logos should
Things to Avoid never appear
smaller than one AFFILIATE
Tomaintain
oTomaintain
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maintain the theintegrity,
theintegrity,
integrity,
the integrity, consistency
consistency
consistency
consistency inch wide
and and readability
readability
nd readability of
and readability the
of the US of
US
of the the US
Chess
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notchange
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or or
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Federation logo,the integrity, consistency not rearrage
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stretch or
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ederation logo,itlogo,
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isimportant
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toto to
to elements
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the
the logo
distort
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avoidthe and
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the readability
thefollowing:
following:
following: of the US Chess the markthe mark
and andlogotype
logotype
logotype
void avoid
following:
the do not rearrage logo the mark the
andmark
dologotype
notand
change do not stretch or
Federation logo, it is important to elements proportions between distort the logo
avoid the following: the mark and logotype
In order to maintain the consistency, readability, and integrity of the logo, it is important to avoid the following:

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AFFILIATE
not use
do
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AFFILIATE
not add
typefaces
typefaces typefaces
within
typefaces
within withinlogo
logo
logo
within logo combinations
combinations
combinations shadows shadows
or otherorother
other
elements
elements proportions
proportions between
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distort the
the logocombinations
logo shadows shadows
or other or
graphic
graphic graphic effects
effectseffects
effects
graphic
do not
do rearrage
not rearrage
do not
logo
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logo logo dothe
the mark
mark
not
do andand
change
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change
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dologotype
change do not
do stretch
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do not do notor
or stretch
or use other color do not add drop
to elements
elements
elements proportions
proportions typefaces
proportions
between
between within logodistort
between distort
the logo
the
distort
logo combinations
the logo shadows or other
the mark
the mark
and
theand
logotype
mark
logotype
and logotype graphic effects

A
f effd
f ielreiaratatiteoi on n
e d AFFILIATE
f edodf not
echange
d
r change
ae ftr e
iaodt ne
i or n
at i o n do not do not
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the logothelogo
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not
place place
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not
place placelogo
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do not dodo not
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do
use other
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other color
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do not
color the
outline
logo the do not addaddnotdrop
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do a logo ona not place
do logo place
typefaces
typefaces within
within logo
logo combinations
combinations shadows
shadows a or
aor aabackground
other
background
other
background
background without without
withoutwithout over
over over
a over
busy
a busy imageabusy
busy
aimage imageor
or
orimage or
enough enough
contrastcontrast background
background
do not
do change
not change
do not change do not
do use
not other
use
do not
other
color
use
docolor
other dographic
graphic
color the logo
not outline not
do add
noteffects
enough
effects
add
do
drop contrast
enough
not
dropadd contrast
drop
do not place a logo on background
background
do not place logo
typefaces
typefaces
within
typefaces
within
logologo
within logo combinations
combinations
combinations shadows
shadows
orshadows
other
or other
aor other
background without over a busy image or
graphic
graphic
effects
graphic
effects effects
enough contrast background

Any further questions about usage? Please contact Dan Lucas at [email protected].