GSMA Mobile Economy Sub Saharan Africa Report
GSMA Mobile Economy Sub Saharan Africa Report
Economy
Sub-Saharan Africa
2023
The GSMA is a global organisation unifying the mobile
ecosystem to discover, develop and deliver innovation
foundational to positive business environments and
societal change. Our vision is to unlock the full power of
connectivity so that people, industry and society thrive.
Representing mobile operators and organisations across
the mobile ecosystem and adjacent industries, the GSMA
delivers for its members across three broad pillars:
Connectivity for Good, Industry Services and Solutions,
and Outreach. This activity includes advancing policy,
tackling today’s biggest societal challenges, underpinning
the technology and interoperability that make mobile
work, and providing the world’s largest platform to
convene the mobile ecosystem at the MWC and M360
series of events.
www.gsmaintelligence.com
Executive summary 3 / 46
Key trends shaping the
mobile ecosystem
Growing 5G momentum years, the average use period of mobile devices
is only around three years. Governments and
In 2022, there was a marked uptick in 5G-related industry players have a role to play in incentivising
activities in Sub-Saharan Africa, including 5G consumers. This includes building new channels
commercial launches in 15 countries and a growing and suppliers to collect, refurbish and resell
number of spectrum allocations. This comes at a devices and implementing awareness campaigns
time when 3G is the most dominant technology in on sustainability. Some operators in Sub-Saharan
the region (accounting for 55% of total connections Africa are already taking a lead in this regard, with
in 2022) while 4G is already dominant in other initiatives to drive circularity in mobile phones and
regions, implying network and customer readiness other digital devices.
for the transition to 4G. The approach to 5G in the
region will need to consider the current connectivity
landscape and unique market features that could
affect the rollout and adoption of the technology. 5G Improving smartphone access
network ecosystem players in the region must also Smartphone affordability is a key barrier to using
find ways to deliver cost-effective and efficient 5G mobile internet. The average selling price of
networks, balancing investment and value creation. smartphones in Africa has reduced significantly
in recent years, with an influx of devices priced at
below $100 – but the cost remains unaffordable
Steering growth with AI for many. The challenge for manufacturers is to
produce devices at low enough price points that
The emergence of new AI tools and use cases align with local earning capacities and allow them to
is accelerating the implementation of AI across gain market share. To ease the current cost burden,
various verticals and business processes. Most AI operators offer a range of initiatives, including
developments are occurring in advanced markets. device financing plans, instalment payments and
However, the technology can be utilised in any entry-level smartphones through partnerships with
scenario where there is sufficient data to draw manufacturers.
insights. As a result, several industry players are
already taking steps to apply AI across a variety
of use cases in Sub-Saharan Africa. The potential
benefit of AI in the region is significant, given that Collaboration and innovation in
it can help offset the impact of limited resources fintech is on the rise
and poor infrastructure in the delivery of many
Fintech has become increasingly prominent in
life-enhancing services, such as healthcare and
Sub-Saharan Africa, driven by the need to improve
education. Mobile operators in the region have
regional financial and digital inclusion. The industry
employed AI at different levels, from improving
has seen a rise in partnerships and innovation,
network operations and customer services to
leading to the diversification of products on offer,
achieving efficiencies and cost savings.
particularly in the payments segments. Operators
have partnered with ecosystem players to expand
products and offer options such as buy now, pay
Climate-related risks spur circular later (BNPL). At the same time, the growing fintech
economy principles startup industry continues to attract investors,
allowing them to improve access to a variety of
The concept of circularity has risen to the top of financial products for both individuals and small
the agenda for policymakers and industry players businesses, such as microlending and B2B payments.
in light of growing concerns around the generation
of e-waste and unsustainable levels of consumption
of natural resources. Although the technical lifespan
of a mobile device is now between four and seven
Executive summary 4 / 46
Key mobile industry
milestones to 2030
88% smartphone
3% 5G adoption 40% 4G adoption Over 10% 5G adoption
adoption
53% 3G adoption as
3G adoption falls 17% 5G
3G adoption begins 45% 4G adoption
to 47% adoption
to fall
Executive summary 5 / 46
The Mobile Economy
Sub-Saharan Africa
Unique mobile
subscribers
2022
489m 43% 50%
692m
2022 2030
Mobile internet
users
2022
287m 25% 32%
438m
2022 2030
6.2%
2030 Penetration rate CAGR
Percentage of population 2022-2030
2022
980m 2022
22%
2030
1.36bn 2030
49%
Penetration rate
Percentage of population
86% 99%
2022 2030
5G Percentage of connections
(excluding licensed cellular IoT)
CAGR
2022
0.2%
17%
2022-2030
4.3% 2030
Smartphones Licensed cellular
Percentage of connections
(excluding licensed cellular IoT)
IoT connections
2022
51%
23m
88%
2022 Total
connections
53m
2030
2030
Operator revenues
and investment
$48bn
Operator capex
$75bn
2022 Total
revenues
2030
$58bn 2023 2030
2022
$170bn 8.1% of GDP
2022
$20bn
$210bn
Mobile ecosystem contribution to
public funding (before regulatory
2030 and spectrum fees)
Employment
2.2 million
1.4 million jobs jobs
Directly supported by the mobile ecosystem in 2022 supported
indirectly
Subscriber and technology trends
ECCAS
39+45+16Q 3+39+4810Q
Technology mix* Subscriber penetration
10% 3%
16% 2022 33%
48%
2022 42%
45%
2030 80%
2G 3G 4G 5G
ECOWAS
20+60+191Q 1+36+4617Q
Technology mix* Subscriber penetration
0.1% 1%
20% 20% 17% 2022 45%
36% 2030 52%
SADC
23+48+281Q 1+28+4922Q
Technology mix* Subscriber penetration
0.5% 1%
2022 43%
23% 22%
28% 28%
2030 49%
EAC1
28+56+16Q 3+39+4711Q
Technology mix* Subscriber penetration
3%
16% 11% 2022 47%
28%
39% 2030 59%
Ethiopia
1+74+241Q 1+32+589Q
Technology mix* Subscriber penetration
0.2% 1% 9% 1% 2022 34%
24%
32% 2030 38%
1. The Democratic Republic of Congo joined the EAC in March 2022 but has not been included in the data for the EAC in this report.
Executive summary 8 / 46
01
The mobile industry
in numbers
additional unique
will account for almost a third of total subscribers
in 2030.
Figure 1
Sub-Saharan Africa: mobile subscribers and penetration
Million, percentage of population
800
50%
700
600
43%
500
400
300
200
100
0
2022 2023 2024 2025 2026 2027 2028 2029 2030
Sub-Saharan Africa
usage gap in the region is still significant, highlighting
the impact of the barriers to mobile internet
but the usage gap The mobile internet landscape in the region varies
significantly: mobile internet penetration levels
remains significant are over 50% in Mauritius, South Africa and the
Seychelles, but still below 15% in Benin, Chad and the
Democratic Republic of Congo.
Figure 2
Mobile internet penetration by region, 2022
Percentage of population
5% 5% 6% 4% 4% 15%
28%
38% 32%
47% 44%
59%
67% 62%
57%
49% 51%
25%
23%
* Excludes China
Source: GSMA Intelligence
accelerates while
Saharan Africa, as a percentage of total connections,
to 49%. This will be driven by continued network
5G adoption also
upgrades and efforts to make 4G devices more
affordable. This transition to 4G means that the
begins to rise
number of connections on legacy networks (2G and
3G) will decline steadily in the coming years.
Figure 3
Sub-Saharan Africa: mobile adoption by technology
Percentage of total connections
60%
50%
4G 49%
40%
3G 33%
30%
20%
5G 17%
10%
2G 2%
0%
2022 2023 2024 2025 2026 2027 2028 2029 2030
200 million 5G
of 17%. Nigeria and South Africa will account for
almost half of these connections. 5G growth in the
connections in the
region will be slow but steady, as a larger share of the
customer base will continue to migrate to 4G.
Figure 4
5G adoption in 2030
Percentage of total connections
5G connections
Global average: 54%
(2030)
1.2 billion
global average of 92%. There has been a substantial
increase in the number of smartphone connections,
smartphone
partly due to increasing affordability.
Sub-Saharan Africa
by 2030
Figure 5
Sub-Saharan Africa: smartphone adoption
Percentage of connections (excluding licensed cellular IoT)
Global
average
94% 93% 94% (2030): 92%
91% 89%
88%
81%
69%
60%
2022 2030
set to quadruple in
legacy networks, mobile data traffic will rise
considerably.
the region in the The increase in data traffic will be driven mainly by
the growing usage of data-heavy services, primarily
Figure 6
Mobile data traffic per smartphone
GB per month
almost double
connections in 2030. The region will see growth in
IoT applications as 4G and 5G networks expand.
by 2030
Government initiatives to use innovative solutions as
part of smart city programmes are also boosting IoT
deployment in Sub-Saharan Africa.
Figure 7
Sub-Saharan Africa: licensed cellular IoT connections
Million
60
50
40
50%
30
20 18%
10
32%
0
2022 2023 2024 2025 2026 2027 2028 2029 2030
2. Operators in IoT: progress in the last decade and pathway to sustained success, GSMA Intelligence, June 2023
usage both rise increases in mobile money revenue of 29.6% and data
revenue of 23.8%. 3 MTN also saw double-digit gains
across both categories by the end of 2022.4
Figure 8
Sub-Saharan Africa: mobile revenue and year-on-year growth
Billion
$70 10%
8.2%
$60 8%
5.6%
$50 6%
3.4%
$40 2.7% 4%
2.9%
2.6% 2.6% 2.6%
$30 2%
$20 0%
$10 -2%
-2.2%
$0 -4%
2022 2023 2024 2025 2026 2027 2028 2029 2030
3. “Airtel Africa Records Double Digit Revenue Growth, Rakes in $750m Profit”, This Day, May 2023
4. “MTN revenue growth continues in Uganda, Rwanda”, Connecting Africa, June 2023
networks during
downwards closer to 2030 as operators turn their
focus to generating returns on investment.
2023–2030, mostly The focus over the next few years will be on
extending coverage, along with network upgrades.
Figure 9
Sub-Saharan Africa: mobile operator capex
Billion
$12 30%
$10 25%
19%
$8 20%
18%
14%
$6 15%
$4 10%
$2 5%
$0 0%
2023 2024 2025 2026 2027 2028 2029 2030
billion of economic
a contribution that amounted to around $170 billion
of economic value added. The greatest benefits
Saharan African
$40 billion.
economy in 2022
Figure 10
Sub-Saharan Africa: total economic contribution of mobile, 2022
Billion
$110 $170
Mobile 5.2%
ecosystem
8.1%
$10
$10
$40 0.6%
0.4%
1.8%
decade, mobile's
driven mostly by improvements in productivity and
efficiency brought about by the increased take-up of
economic
mobile services.
contribution will
reach $210 billion
Figure 11
Sub-Saharan Africa: economic impact of mobile
Billion
$210
$170
2022 2030
Source: GSMA Intelligence
ecosystem in
people across Sub-Saharan Africa. In addition, the
economic activity in the ecosystem generated more
Sub-Saharan Africa
than 2 million jobs in other sectors, meaning that
around 3.5 million jobs were directly or indirectly
supported 3.5
supported.
2.2
3.5
1.4
contribution of the
the public sector, with around $20 billion raised
through taxes on the sector. A large contribution was
mobile ecosystem
driven by services, VAT, sales taxes and excise duties,
generating $10 billion, followed by corporate taxes on
in 2022
Figure 13
Sub-Saharan Africa: fiscal contribution of the mobile ecosystem, 2022
Billion
$2
$5
$2
$20
$10
Services VAT, sales Handset VAT, sales Corporate taxes Employment taxes Total
taxes and excise taxes, excise and on profits and social security
duties customs duties
economy in Sub-
the period to 2030, as some countries are in early
stages of deployment and 5G economic benefits will
Saharan Africa in
increase as the technology starts to achieve scale
and widespread adoption.
2030
Figure 14
Sub-Saharan Africa: annual 5G contribution by industry
Billion
$12
$10
$8
$6
$4
$2
$0
2022 2023 2024 2025 2026 2027 2028 2029 2030
2030
smart grids, and 29% from the services sector.
Figure 15
Sub-Saharan Africa: 5G contribution by industry, 2030
Percentage of total benefit
Retail 4% 2% Other
Utilities management,
construction, oil and 20%
gas, agriculture
Services (public
administration,
29%
finance, healthcare,
$10.8bn education)
ICT 13%
Manufacturing 32%
Figure 16
5G network launches in Sub-Saharan Africa in 2023*
Airtel
in Kenya and Zambia
MTN
in Uganda
Airtel
in Nigeria
5. ChatGPT and other advanced AI for operators: smarter and more personalised customer experience, GSMA Intelligence, 2023
Figure 17
Number of mobile connections in Sub-Saharan Africa
Million
1,400
1,200
1,000
800
600
400
200
0
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
The technical lifespan of a mobile device is currently Governments and industry players have a role to play
between four and seven years,7 but the average use here. For example, there is an opportunity to build
period of a mobile device is around three years. 8 This new channels and suppliers to collect, refurbish and
suggests that the biggest barrier to reducing waste resell devices, as well as educate consumers and
is tied to consumer behaviour. As such, incentivising implement awareness campaigns on sustainability.
consumers will be crucial, though this could be Operators and other ecosystem players across
complicated by a variety of factors affecting their Sub-Saharan Africa are already taking a lead in this
choices, such as affordability, information availability, regard, with initiatives to drive circularity in mobile
social norms and personal preferences. phones and other digital devices.
6. GSMA Intelligence
7. Miliute-Plepiene, J. and Youhanan, L. (2019), E-waste and raw materials: from environmental issues to business models, IVL Swedish Environmental Research Institute.
8. Statista
Figure 18
The concept of the circular economy
Recycle
Refurbish
Reuse
Source: GSMA
In November 2022, the European Chemical Society identified 30 elements usually used in
smartphones. Out of these, 11 were identified as elements with limited availability, which may cause
risks to future supply, while the unsustainable usage of seven elements used in smartphones would
pose a serious risk in the next 100 years. The GSMA estimates that a refurbished phone can have an
87% lower climate impact than a newly manufactured phone, and if properly recycled, 5 billion mobile
phones could recover $8 billion worth of gold, palladium, silver, copper, rare earth elements and other
critical minerals, and enough cobalt for 10 million electric car batteries.
Figure 19
Types of business models for affordable smartphone ownership
Source: GSMA10
10. Webinar: Accelerating affordable smartphone ownership in emerging markets, GSMA, 2019
11. “Over 400 investors backed African FinTech companies in the first nine month of 2022”, Fintech Global, December 2022
12. Fintech in Africa: The end of the beginning, McKinsey & Company, 2022
13. Accelerating Rural Connectivity: Insights from the GSMA Innovation Fund for Rural Connectivity, GSMA, 2022
Figure 20
For example, Orange, in partnership with SNV The transition to digital advisory solutions is likely
(Netherlands Development Organisation), launched to intensify as adoption grows in the agriculture
Garbal, a digital advisory service for pastoralists sector and as new technologies are leveraged (such
and smallholder farmers in Mali and Burkina Faso. as sensors, mobile soil testing kits, drones and AI) to
Delivered through USSD and a call centre, the service provide localised and tailored information.
While co-creating smart city solutions, mobile Such partnerships encourage the use of technology
operators have been playing a pivotal role within the and education to drive sustainable water practices
IoT ecosystem, contributing significantly to various and conservation and drives SDG 6, aiming for the
applications in the utility sectors, including digital provision of clean water and sanitation for all.
meters and monitoring and managing resources such
as water and treatment plants. In Sub-Saharan Africa,
14. https://www.snv.org/project/stamp-building-success
15. IoT and Essential Utility Services: Opportunities in low- and middle income countries, GSMA, 2023
4.1
Improving online safety
African economies have the potential for rapid Over the coming years, there will likely be an
growth and development due to increased increased prevalence of legislative policies
consumption and adoption of digital services and the to promote cybersecurity related to critical
emergence of new technologies. However, Africa's infrastructure and supply chains. Similar activities
rapid technological evolution makes the region are continuing at a pan-African level, with the African
an attractive target for fraud and cyberattacks. Union still aiming to deliver on a set of aspirations
Understanding, mapping and mitigating these through its Agenda 2063.17 In 2022, it published a
existing and upcoming security threats in an data policy framework18 examining international,
objective, speedy and effective manner have become regional and legislative trends and making
essential. recommendations on cybersecurity. The Convention
on Cyber Security and Personal Data Protection19 (the
As cybersecurity threats continue to grow in scale
Malabo Convention) is the pan-African instrument for
and scope, governments face increasing pressure to
data protection and cybersecurity, adopted by the
protect their citizens and critical infrastructure and
African Union in 2014. It sets out a comprehensive
to establish a framework for the mobile industry to
legal framework for data protection, cybercrime and
mitigate the threat. Some countries already have
cybersecurity. 15 African Union member states have
comprehensive cybersecurity laws in place, including:
ratified the Malabo Convention, which came into
• Eswatini (Computer Crime and Cybercrime Act force in June 2023.
2022)
The ratification of the Malabo Convention and the
• Ghana (Cybersecurity Act 2020) transposition of its framework to national laws
• South Africa (Cybercrimes Act 19 of 2020) provide a structured and harmonised approach to
• Kenya (Computer Misuse and Cybercrimes Act addressing cybersecurity threats. It is necessary to
2018). reduce online trade barriers and accelerate digital
trade implementation under the Africa Continental
• Nigeria (Cybercrime Act 2015)
Free Trade Agreement. The Convention criminalises
• Tanzania (Cybercrimes Act 2015) a wide range of cyber activities, including hacking,
• DRC (Digital Code (which includes laws on data cyberfraud and identity theft. It also establishes
protection and cybersecurity)) procedures for investigating and prosecuting
A study by the ITU, conducted in 202016 through a cybercrime and emphasises the need for international
survey of 54 African nations, found that: cooperation between African countries.
16. “Are African countries doing enough to ensure cybersecurity and Internet safety?”, ITU, September 2021
17. https://au.int/agenda2063
18. AU Data Policy Framework, African Union, 2022
19. African Union Convention on Cyber Security and Personal Data Protection
Spectrum management
Effective spectrum licensing, 25 from roadmap to At its core, a spectrum licensing framework should:
assignment, is critical to encourage the investment
• ensure access to sufficient spectrum for operators
required to expand mobile access, meet the increase
in demand for data services and enhance the quality • provide predictability to support the new network
and range of services offered. Spectrum policy investment needed
also has an important role in the net-zero race. 26
• provide clear procedures for spectrum renewals,
Successful policies can help reduce carbon emissions
well in advance of the end of the licence tenure
from the mobile ecosystem and advance mobile
connectivity, increasing the enabling effect on • avoid costly restrictions on the use of spectrum
emission-saving use cases for other sectors. beyond those needed to manage interference.
Spectrum roadmaps
A spectrum roadmap27 is essential to ensure there is Key themes for a spectrum roadmap should include:
enough spectrum to meet surging demand for mobile
• identifying emerging opportunities and challenges
services in both the short and long terms. Roadmaps
to a radio spectrum framework at least three to five
help governments forecast future trends and
years in advance
manage their work. For mobile operators, roadmaps
mean increased certainty to invest based on the • determining future technological trends and
government’s future allocation, renewal plans and drivers, and assessing their impact on spectrum
radio spectrum management. policy and planning
Spectrum pricing
High spectrum prices continue to hinder the rollout of goal of governments around the world should be to
mobile services. However, for countries willing to take get the most out of mobile spectrum resources. The
a different approach, sufficient spectrum bandwidth GSMA has developed 10 positions on the importance
assigned at reasonable prices is strongly linked of fair spectrum pricing to support the effective
to greater population coverage, better download management of spectrum resources. 28
speeds and increased service adoption. The main
Low-band spectrum
Low-band spectrum is a driver of digital equality, Low-band 5G applications will mostly benefit the
helping to reduce the gap between urban and rural mining and retail industries, reflecting the level
areas and delivering affordable connectivity. Without of economic activity driven by these sectors. The
sufficient low-band spectrum, countries in Sub- wide area coverage enabled by low bands will
Saharan Africa will struggle to address the digital be particularly important in driving the digital
divide and those living in rural areas may be excluded transformation of the agricultural sector, with IoT
from the latest digital technologies. There are plenty applications for smart farming and agriculture.
of rewards for countries that prioritise access to more
low-band spectrum for mobile. For example, adding
600 MHz to existing low bands raises download
speeds by 30–50% in rural areas. 29
31. Vision 2030: Insights for Mid-band Spectrum Needs, GSMA, 2021
32. 5G gets boost in Kenya with successful spectrum assignment, GSMA, 2022
33. 6 GHz in the 5G Era, GSMA, 2022