Title Page

“PROJECT PROPOSAL TITLE”

A PROJECT PROPOSAL SUBMITTED BY

NAME OF ORGANIZATION
NAME OF MEMBERS

SUBMITTED TO
ALDRIN JOHN TUNGOL

2025
Approval Sheet (format will be provided)
Acknowledgement (format will be provided)
Table of Contents (format will be provided)
 Executive summary
Summarize the entire project proposal in this section. Be sure to indicate the problem,
objectives, target beneficiaries, and target date of implementation.

Chapter I
Description of the Project

Provide a 200-300 words description of the proposal. Description shall provide a

birds-eye view of the project proposal.

General Information
This shall include the following:
1. Business Description
a. Company Name, Project Location, Form of Ownership
b. Provide Mission and Vision Statement for the business proposal
c. Discuss the organization and administration of the proposal
d. Discuss and illustrate the time duration of the proposal
e. Enumerate and describe major business activities
2. Rationale
a. An explanation of the reason for doing the project that explains the choice of
topic and medium.
b. Guide Questions:
i. Why this topic?
ii. How can, or will, the medium or media be used as a tool to
communicate the topic?
iii. What problem/s and/or need/s does this project meet?
iv. How can I prove/support the existence of this need?
v. How does my project address the problems or needs I have
identified?
3. Project Description
a. A brief, but clear description of the project. It should be composed of one
sentence answering all the guide questions
b. Guide Questions:
i. What is your medium or project form?
ii. About what?
iii. What will your project do?
iv. For whom?
v. In what way?
4. Project Purpose or Objectives
a. What is the issue or problem of the society or community your project intends
to address? In what way will your project address this problem? Taking into
account the problem you are planning to solve, what are the specific
purposes of the project (example: to inform, to provide assistance, etc.)?
i. An enumeration of the goals of the project
ii. A project should have no more than three primary objectives;
additional optional items are secondary objectives
iii. The section should begin with: “The project seeks to:” or “The project
aims to:” and followed by numbered objectives that begin with a verb.
iv. Write your objectives in such a way that we can easily look at your
output and observe whether the objectives were actually achieved.
b. Guide:
This project seeks to:
1. (Inform);
 2. (Provide); and
3. (Call to Action).
5. Target Beneficiaries
a. What specific groups in the community/society will benefit from this project?
How will they benefit from it?
6. Stakeholders and partners
a. Who will be the stakeholders of the project? These are people or institutions
that may be affected or be affected by your projects. This may also be people
or institutions whom you may need to seek permission or help from.
b. Who are your potential partners for the project? These are people or
institutions that mayhelp you in the implementation of the project, either
through financial, logistical, manpower, and other forms of support.

Chapter II
Market Feasibility
Provide a one to two sentences introduction to this chapter. (Example: This chapter presents
the market analysis and competitiveness of the proposed business.)

1. Industry Description
a. This shall include the following:
i. Describe the size, scope and nature of the proposed business.
ii. Describe the size, scope and nature of the products and/or services.
iii. Describe the size, scope and nature of the market or market
segments.
iv. Identify the life-cycle of the industry, market or market segments
whether emerging, at peak or mature.
v. Discuss the future direction of the proposed business, market or
market segments and trends of the similar kind of business.
2. Industry Competitiveness
a. This shall include the following:
i. Provide an industry analysis that will support the proposed business.
ii. Analyze and describe the major competitors.
iii. Provide a SWOT analysis of the proposed business.
iv. Provide a price competitiveness analysis of product or service.
v. Identify and discuss the factors that will possibly affect the market of
the proposed business.
vi. Provide an action plan to sustain the competitiveness of the proposed
business.
3. Market Potential
a. This shall include the following:
i. Discuss how the product or service will be sold.
ii. Identify the demand and usage trends of the market or market
segments in which the proposed business will participate.
iii. Discuss the potential for emerging, niche or segmented market
opportunities.
iv. Assess estimated market usage and potential share of the market or
market segment.
4. Demand and Sales Analysis
a. This shall include the following:
i. Provide assumptions on the demand and sales projection.
ii. Provide a detailed estimate and/or computed demand for each
product or service.
iii. Project sales under various assumptions such as prices and demand.
 5. Marketing Strategies:
a. This shall include the following:
i. Identify the potential buyers of the product or service and the
associated marketing costs.
ii. Describe the product or service distribution system and the costs
involved.
iii. Identify marketing strategies that will be adopted by the proposed
business and their associated costs.

Chapter III
Technical Feasibility
Provide a one to two sentences introduction to this chapter. (Example: This chapter
presents the market analysis and competitiveness of the proposed business.)

1. Production Process and Flowchart:

a. This shall include the following:
i. Provide the production schedule
ii. Discuss and describe the production process
iii. Provide a flowchart of the production process
2. Location and Facility Needs
a. This shall include the following:
i. Describe and justify the proposed location of the business.
ii. Access to markets, raw materials, transportation, labor and production
inputs
iii. Analyze environmental impact and regulatory requirements
iv. Views and opinions of the community
b. Provide a vicinity map of the proposed location
c. Describe the size and type of production facilities
d. Determine and list all the needed facilities for the proposed business.
i. Determine if a land should be acquired or rented. Also, determine the
size and price of the land.
ii. Estimate the cost of building.
iii. Provide a blue print of the building.
iv. List the equipment, furniture and fixtures and other needed facilities
for the operation of the business with their prices.
3. Suitability of production technology
a. This shall include the following:
i. Discuss and compare providers and suppliers of needed facilities.
ii. Determine competitiveness of technology and equipment
iii. Identify limitations or constraints of technology and equipment.
4. Raw Materials
a. This shall include the following:
i. Provide an estimate of raw materials and/or inventory needed.
ii. Discuss the current trend and the future availability and access to raw
materials.
iii. Describe the quality and provide the cost of raw materials and
inventory needed.
iv. Discuss possible alternatives for raw materials and/or inventory their
prices, location and quality.
 Chapter IV
Financial Feasibility
Provide a one to two sentences introduction to this chapter. (Example: This chapter
presents the market analysis and competitiveness of the proposed business.)

1. Capital Requirements
a. This shall include the following:
i. Provide an estimate of the total project costs needed to start the
proposed business.
ii. Discuss how the capital needs could be met.
iii. Estimate other capital needs.
2. Equity and Credit Needs
a. This shall include the following:
i. Identify alternative equity sources and capital availability as well as
credit sources
3. Income and Cost Analysis
a. This shall include the following:
i. List all the major assumptions of the proposed business.
ii. In table form, provide the following for the next 3 years.
1. Statement of Profit and Loss or Income Statement
2. Statement of Changes in Owners Equity
3. Statement of Financial Position or Balance Sheet
4. Statement of Cash Flows
iii. In table form, provide for the sales/income projection for the next 3
years.
iv. In table form, provide for the recurring expenses for the next 3 years.
4. Financial Analysis
a. This shall include the following:
i. Discuss and estimate the sales needed to break even.
ii. Provide a calculation of the following to determine:
1. Return On Investment (how many years to get back the
investment)
2. Liquidity Ratio
3. Solvency Ratio

Chapter V
Study Conclusions
In this chapter discuss the decision of the proponents whether the research proposal turned
out to be feasible or not. This study contains the information needed for deciding whether to
proceed with creating the business. State the reasons why the proposed business could be
considered feasible or not.