Understanding Qualitative Data Collection
Understanding Qualitative Data Collection
Practical Research 1
Quarter 4 – Module 5:
Understanding Data and Ways to
Systematically Collect Data
1
What I need to Know?
After going through this module, you are able and expected to:
1. Chooses appropriate qualitative research design
2. Describes sampling procedure and sample
3. Plans data collection and analysis procedures
4. Presents written research methodology
5. Utilizes materials and techniques to produce creative work
Answer the pre-test to measure how much you know about the topic. Choose
the letter that corresponds to the correct answer.
1. Which of the following statements described ethnography?
2
a. a. Analysis of persons, groups, events, decisions, periods,
policies, institutions or other systems that are studied holistically
by one or more methods
b. It is an approach that generates and modifies a theory.
c. Study of cultural patterns of people and their perspective as a
group.
d. understanding of an individual’s experience for the same person’s
realistic dealings with hard facts of life
2. It refers to a sampling method which requires selection of a starting
point for the sample and sample size that can be repeated at regular
intervals?
a. Simple Random Sampling c. Systematic Sampling
b. Cluster Sampling d. Stratified Random Sampling
3. Instructors teaching research methods are interested in knowing what
study techniques their students are utilizing. Rather than assessing all
students, the researchers randomly select 10 students from each of the
sections to comprise their sample. What sampling method do you think
would be the best fit to use?
a. Cluster Sampling c. Systematic Sampling
b. Simple Random Sampling d. Stratified Random
Sampling
4. Say you were interested in sampling students who deal drugs on campus.
What sampling technique could you use to build this sample?
a. cluster sampling c.quota sampling
b. purposive sampling d snowball sampling
5.The following statements described Structured Interview EXCEPT:
a.Additional questions might be asked during interviews to clarify
and expand certain issues
b.Data analysis seems to be straightforward
c.Consist of series of pre-determined questions
d.Can compare and contrast different answers given to the same
questions
6. Which of the following is TRUE about self-completion survey?
a.Allows more data to be gathered
b.More expensive than other methodologies
c.Interviewers can reduce non-response by answering respondents
queries concern
d.allow respondents time to consider their answers, refer to
records or consult with others
7. It described as Analysis of persons, groups, events, decisions, periods,
policies, institutions or other systems that are studied holistically by one or
more methods
a. narrative inquiry c. ethnography
b. case study d.ground theory
8. Which of the following statement is true about systematic sampling
a. groups can be organized and then draw a sample from each group
separately
b. members of a sample are chosen at regular intervals of a
population
3
c. researchers divide the entire population into sections that represent
a population
d. each individual has the exact same probability of being chosen to be
a part of a sample.
9. It refers to an observational method which involves studies of mechanical
recording or the recording by some of the other means like photographic or
electronic
a. Structured observation c. Indirect method
b. Covert observations d. objective observation.
10. It defined as is a technique of gathering data whereby you personally
watch, interact, or communicate with the subjects of yours.”
a. object c. survey
b. observation d. interview
Lesson
Qualitative Research Design
1
What’s In?
In the previous lesson, you learned the importance of knowing and
writing Literature Review. You also learned ethical issues upon emerging into
research.
In this next lesson, it will focus on types and characteristics of a
qualitative research design. What is good in this type of research is that it is
open and flexible allowing researchers modify their design so easy.
What’s New?
Activity 5.1.1 Do the following
Think of a topic that has in your mind and imagine a portrait/painting as product
of your interest then answer the ff question:
• Why the topic is seems interesting for you?
• How will you achieve the product of your painting?
• List down you objectives and plans of achieving it
4
What is it?
1. Case Study
- Analysis of persons, groups, events, decisions, periods, policies,
institutions or other systems that are studied holistically by one or more
methods. It investigates a phenomenon within its real-life context.
Advantages:
• More understanding on complex issue
• Apply variety of methodologies and sources to investigate a
research problem.
• Extend experience or add strength to what is already known
through previous research.
• Most widely used by social scientists to examine contemporary
real-life situations and provide the basis for the application of
concepts
• It can provide detailed descriptions of specific and rare cases.
Disadvantages:
• Intense exposure to the study may bias a researcher's
interpretation of the findings
• Design does not facilitate assessment of cause and effect
relationships.
• Vital information may be missing, making the case hard to interpret
• The case may not be representative or typical of the larger
problem being investigated.
Example:
In the study of Acosta, Imee and Alexander Acosta(2016) entitled “SEEING
THROUGH A MAGNIFYING LENS: A QUALITATIVE INQUIRY OF K-12 READINESS OF
FACULTY MEMBERS FROM HIGHER EDUCATION INSTITUTIONS IN THE PHILIPPINES”,
adoption of the 12-year program of formal basic education. This is the readiness of college
faculty members on how to deal the transition years of having no enrolees in college since
high school were being added with 2 years more.
This research provides a real-life understanding on the issue of k-12 implementation
on education.
2.Ethnography
-Study of cultural patterns of people and their perspective as a
group. It also involves their beliefs, values and attitudes.
Example:
In the study of Peter Gill (2008) entitled “THE EVERYDAY LIVES OF MEN: AN
ETHNOGRAPHIC INVESTIGATION OF YOUNG ADULT MALE IDENTITY” wherein
constructing the issue of men’s identities, men’s health and well-being .The researcher
describe in details the ways which masculinities were observed every day.
The researcher took two years as participant in observing the pattern within the two
groups engaging men’s social worlds, belongingness and sex relationships.
5
3.Ground Theory
- It is a development of theory directly based and grounded in data
collected by the researcher. It is an approach that generates and modifies a
theory.
Example:
Ilagan, Perla R. (2011) acquired an in depth understanding of the meaning of intimate
partner violence from the perceptions of Filipino men and women. A sample consisted of 37
Filipino women and 2 Filipino men who were recruited from a Barangay Center (Health
Center) in Manila, Philippines. Data were collected through semi-structured interviews. The
interviews were open-ended, in-depth, and audio-taped. The description of the study
participants was provided by the quantitative-descriptive data. Constant comparison method
was used in categorizing the narrative data and in examining the data for examples of similar
cases and themes.
The study revealed a rich and contextualized overview that lay a foundation for
understanding the perceptions and experiences of Filipino women and men living with
intimate partner violence. The data point to recurrent themes of poverty, gambling, alcohol
and drug use, poor communication skills, jealousy and philandering. Violation of the dignity of
a person that brought with it children as victims was implicated in the cycle of violence.
4. Narrative Inquiry
-These are tales of experience or imagination and come naturally to
human beings.
Example:
In the study of Theresa Andrea Nugent(2007) entitled “A NARRATIVE INQUIRY OF
TEACHERS’ PERCEPTIONS REGARDING THEIR PROFESSIONAL DEVELOPMENT
EXPERIENCES”, it describes what is happening or not from the viewpoint of the classroom
teacher towards their teaching experience to their students output. In this research, teachers
then reflect how they applied their learning to support student outcomes, the support that
students received and the barriers encountered. So in this research, there are stories
constructed by the researcher, respondents and the reader.
5. Phenomenology
-A phenomenon is something you experience on Earth as a person. It
is a sensory experience that makes you perceive or understand things that
naturally occur in your life such as death, joy, friendship, care giving, defeat,
victory, and the like.
-Comparing to ethnography, phenomenology aims at getting a
thorough understanding of an individual’s experience for the same person’s
realistic dealings with hard facts of life. Ethnography aims at defining,
describing or portraying a certain group of people possessing unique cultural
traits.
Example:
Vapor, Victor Rey Cui (2009) explored a new Philippine phenomenon that emerged
involving Filipino physicians who went back to school to take up nursing in the Philippines in
order to migrate to foreign countries to work as nurses. The purpose of his study was to
describe and to interpret the lived experiences of Filipino physician-turned nurses in the
United States. Phenomenology was used as research design, with data obtained from a
purposive sample of eight (8) self-identified physician-turned nurses in Las Vegas, Nevada.
Participants were interviewed using a single, open-ended central question. The audio
taped responses that described their lived experiences were eventually transcribed verbatim.
To interpret their experiences, clusters of themes were then generated using the Colaizzi's
(1978) method of Phenomenological Inquiry. The results of the study revealed that the
experiences of Filipino physician-turned nurses involved multidimensional issues, both in the
contexts of emigration and a professional shift from physician to nurse. Being the first of its
kind, this study will enlighten society of the lived experiences of Filipino physicians who
6
compromise professional integrity by working as nurses just to emigrate to the United States.
Furthermore, this research study will contribute to the existing literature on cross-cultural
adaptation, particularly involving role compromise in an unfamiliar social and cultural context.
Source: Sanders, "Application Of Colaizzi‘S Method: Interpretation Of An Auditable Decision Trail By A Novice
Researcher
What’s More?
Activity 5.1.2 Do the following
7
What I have Learned?
Activity 5.1.3
Continuing the inquiry on the different research designs, the next step will
be the key to identifying a particular research design. The students will
answer the following questions:
8
Lesson
Description of Sampling and Data Collection
2
Data Collection is very important in the aspect of research. Researcher
should choose the proper sampling method to answer what was asked in the
research problem. According to Alicia Tuovila(2020), sampling is a process
used in statistical analysis in which a predetermined number of observations
taken in larger population. The methodology used to sample from a larger
population depends on the type of analysis being performed.
What’s In?
What’s New?
Activity 5.2.1 Analyze the following:
Source: https://www.mathworksheetsland.com/7/27randsamp/lesson.pdf
What is it?
1. Probability Sampling
- is a sampling technique in which sample from a larger population are
chosen using a method based on the theory of probability.
For instance, a population of 1000 members, each of these members
will have 1/1000 chances of being selected to be a part of a sample. It gets
9
rid of bias in the population and gives a fair chance to all members to be
included in the sample.
a. Simple Random Sampling – method of collecting data where every
single member of a population is chosen randomly, merely by chance
and each individual has the exact same probability of being chosen to
be a part of a sample.
b. Cluster Sampling – a method where the researchers divide the entire
population into sections or clusters that represent a population. Clusters
are identified and included in a sample on the basis of defining
demographic parameters such as age, location, sex etc.
c. Systematic Sampling - a method where members of a sample are
chosen at regular intervals of a population. It requires selection of a
starting point for the sample and sample size that can be repeated at
regular intervals. This type of sampling method has a predefined interval
and hence this sampling technique is the least time-consuming.
d. Stratified Random Sampling - a method where the population can be
divided into smaller groups, that don’t overlap but represent the entire
population together. While sampling, these groups can be organized
and then draw a sample from each group separately.
2. Non-probability Sampling
- is reliant on a researcher’s ability to select members at random. This
sampling method is not a fixed or pre-defined selection process which
makes it difficult for all elements of a population to have equal opportunities
to be included in a sample.
a. Purposeful/Purposive Sampling
-is the most common sampling strategy. In this type of sampling,
participants are selected or sought based on pre-selected criteria
based on the research question.
For example, the study may be attempting to collect data from
lymphoma patients in a particular city or county. The sample size may
be predetermined or based on theoretical saturation, which is the point
at which the newly collected data no longer provides additional
insights.
b. Quota Sampling
- is a sampling technique whereby participant quotas are preset
prior to sampling. Typically, the researcher is attempting to gather data
from a certain number of participants that meet certain characteristics
that may include things such as age, sex, class, marital status, HIV
status, etc.
For example , a cigarette company wants to find out what age
group prefers what brand of cigarettes in a particular city. He/she
applies quotas on the age groups of 21-30, 31-40, 41-50, and 51+.
From this information, the researcher gauges the smoking trend
among the population of the city.
c. Snowball Sampling
- is also known as chain referral sampling. In this method, the
participants refer the researcher to others who may be able to
potentially contribute or participate in the study. This method often
10
helps researchers find and recruit participants that may otherwise be
hard to reach.
What’s More?
Activity 5.2.3
Complete the MIND MAP summarizing key ideas and concepts learned from
the lesson
11
What I can Do?
Activity 5.2.4 : Analyze and answer the following
Imagine that you have arrived in Malate, Manila to conduct a case study on
working street children. A local social worker introduces you to two former
street working children and you learn that they still have lots of friends still
working on the street. As a way to identify participants for your study, you ask
the two former street working children if they can recommend and invite some
of their friends on the street to participate in the study. You also ask them to
spread word of the study in anticipation that their friends will also help you to
identify potential participants.
What’s In?
What’s New?
Activity 5.3.1
How do you collect your data for your research? Example of choosing a breed
of dog you like as your pet. How will you able to understand the breed of dog
you like (probably research using the internet, interview persons with a
particular breed of dog, survey dog breeders or observe dog owners)?
12
What is it?
The following were analysis of procedures in collecting data:
Observation
13
observations are made in the natural environment and reverse to the
controlled.
8. Covert and Overt Observation
-Covert observations are when the researcher pretends to be an
ordinary member of the group and observes in secret. Overt observations are
when the researcher tells the group s/he is conducting research (i.e. they
know they are being observed)
Interview
-defined as a qualitative research technique which involves “conducting
intensive individual interviews with a small number of respondents to explore
their perspectives on a particular idea, program or situation.”Boyce, C. &
Neale, P. (2006)
Source: Connaway, L.S.& Powell, R.P.(2010) “Basic Research Methods for Librarians” ABC-
CLIO
Survey
-is often used to assess thoughts, opinions, and feelings. If possible
the use of an already designed and validated survey instrument will ensure
that the data being collected is accurate. If you design your own survey it is
necessary to pilot test the survey on a sample of your target group to ensure
that the survey instrument is measuring what it intends to measure and is
appropriate for the target group.
14
Data Collection Method in Survey:
1. Self-completion Survey
-this is via mail, email, the internet or SMS are generally the
least expensive ,particularly for a widespread sample. They allow
respondents time to consider their answers, refer to records or consult
with others (which can be helpful or unhelpful, depending on the
survey’s objectives). They also eliminate interviewer errors and reduce the
incidence of selected people (or units) being unable to be contacted. A
major disadvantage of self completion surveys is the potentially high non-
response.
2. Interviewer-based Surveys
- such as face-to-face or telephone surveys generally allow more
data to be gathered than self-completion surveys and can include the use
of more complex questionnaires. Interviewers can reduce non-response
by answering respondents’ queries or concerns. They can often pick up
and resolve respondent errors. Face-to-face surveys are usually more
expensive than other methodologies
What’s More?
Activity 5.3.2
15
What I have Learned?
Activity 5.3.3
Complete the data in the table
16
Lesson Application of Creative Design Principles for Execution
4
What’s In?
Previous lesson teaches you the different procedure in data collection.
In the application of creative design, student will understand the artworks of
research.
What’s New?
Activity 5.4.1 Do the following
Look at the image on the left and critique it by answering the questions on the
table
Leonardo da Vinci: Mona LisaMona Lisa, oil on wood panel by Leonardo da Vinci, c. 1503–06; in the
Louvre, Paris.Scala/Art Resource, New York
What is it?
By embracing a pragmatic curiosity, you will need to describe and
explain each choice made in conceptualizing and conducting the research
because each method is justified in the conduct of its usage in the study at
hand. The answer to the question, “How does it make sense to utilize an
ethnographic methodology in a study designed to explore the effectiveness of
a psychotherapy intervention?” is “Here is what I did and why these choices
make sense in the context of my study.” Without certainty in terms of
methodological destiny, researchers are left with the tools of openness and
rhetoric when it comes to defending their research choices (Chenail, 2011).
17
10 steps in Qualitative Inquiries:
18
9 . Plan, Conduct, and Manage the Study
-Successful qualitative research projects involve careful management
of four different yet connected studies: (a) the study proposed, (b) the study
conducted, (c) the study reported, and (d) the study of these studies. Develop
an action plan detailing the steps you need to take in order to begin and
complete your studies.
Post-Test?
Choose the letter that corresponds to the correct answer.
1. It described as Analysis of persons, groups, events, decisions, periods,
policies, institutions or other systems that are studied holistically by one or
more methods
a. case study c. ethnography
b. ground theory d. narrative inquiry
2. It defined as is a technique of gathering data whereby you personally
watch, interact, or communicate with the subjects of yours.”
a. interview c. observation
b. object d. survey
3.The following statements described Structured Interview EXCEPT:
a.Can compare and contrast different answers given to the same
questions
b. Additional questions might be asked during interviews to
clarify and expand certain issues
c.Consist of series of pre-determined questions
d. Data analysis seems to be straightforward
4. Instructors teaching research methods are interested in knowing what study
techniques their students are utilizing. Rather than assessing all students, the
researchers randomly select 10 students from each of the sections to
comprise their sample. What sampling method do you think would be the best
fit to use?
a. Systematic Sampling c. Stratified Random Sampling
b.Cluster Sampling d.Simple Random Sampling
5.Which of the following statements described ethnography?
a. Analysis of persons, groups, events, decisions, periods, policies,
institutions or other systems that are studied holistically by one or
more methods
b.It is an approach that generates and modifies a theory.
19
c. understanding of an individual’s experience for the same person’s
realistic dealings with hard facts of life
d. Study of cultural patterns of people and their perspective as
a group.
6. It refers to an observational method which involves studies of mechanical
recording or the recording by some of the other means like photographic or
electronic
a. Covert observations c. objective observation
b Structured observation d.Indirect method
7.Which of the following is TRUE about self-completion survey?
a.Interviewers can reduce non-response by answering respondents
queries concern
b.allow respondents time to consider their answers, refer to
records or consult with others
c.Allows more data to be gathered
d.More expensive than other methodologies
8. Say you were interested in sampling students who deal drugs on campus.
What sampling technique could you use to build this sample?
a. snowball sampling c. cluster sampling
b. quota sampling d. purposive sampling
9.Which of the following statement is true about systematic sampling
a. researchers divide the entire population into sections that represent
a population
b. groups can be organized and then draw a sample from each group
separately
c. each individual has the exact same probability of being chosen to be
a part of a sample
d. members of a sample are chosen at regular intervals of a
population
10.It refers to a sampling method which requires selection of a starting point
for the sample and sample size that can be repeated at regular intervals?
a.Simple Random Sampling c. Cluster Sampling
b.Systematic Sampling d. Stratified Random Sampling
Additional Activities
Do the following:
Go to the library and explore the internet. Look for 3 examples of research
title to each of the following methods of data analysis. Include references
Method/s Sample research titles Reference/s
20
ANSWER KEY
1.a
1.c
2.c
2.c
3.b
3.d
4.c
4.d
5.d
5.a
6.d
6.d
7.b
7.b
8.a
8.b
9.d
9.c
10.b
10.b
21