Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
Team Section Subsection(s) Narrative/content:
Report #
1 Opportunity Problem & Solution: Problem Worth Solving, Our Solution, and Key
Success Factors
2 Opportunity Industry Analysis Environmental Scan, SWOT Analysis, Current
Alternatives, and Our Advantages
3 Opportunity Target Market Size & Segments
Opportunity – Problem & Solution
Problem Worth Solving
Our company, All Sports, wants to solve the problem which is the inaccessibility of all sports on
a single streaming service. With many streaming service options, it has become harder for avid
sports fans to watch their teams without paying for multiple subscriptions on different
platforms. More fans are either watching the games they have available to them even if their
“team” isn’t playing, or not watching sports all together. Sports have a way of bringing people
together and we’d like to see people continue to grow through sports.
Our Solutions
Our solution is providing a place for sports fans to watch and fulfill all their sports needs all in
one place. Providing accessibility and customizable packaging options for sports fans to watch
whatever sport they desire provides a service in the world of sports which has never been
offered before. For what we offer, the price is reasonable. We give more access and much
easier capability for the same price. We offer a better centralized location for customers to
watch the sports they love. In addition, users get on demand and live viewing of sports
wherever they want. With having every sport all on one platform, we provide convenience to
customers throughout the purchasing process. They don’t have to worry about remembering
multiple passwords for different accounts, or remembering which purchases need renewed.
Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
Key Success Factors
One of our company’s success factors is we give avid sports fans the ability to stream all their
sports all in one place. Our advantage with this plan is that we will partner with larger
streaming platforms who already exist and give us the endorsement we need to gain the
customer following. We will provide streaming for all sports and not lack in variety and
customization in our service. I believe our streaming platform will provide a valuable service
because the market for sports fans is there. Throughout every single age group in the United
States, on average twenty five percent of all the population watches sports once or multiple
times a week [1]
Opportunity – Industry Analysis
Environmental Scan
In developing this section of your business plan, the team’s first challenge will be to identify the
industry in which its company will compete. Next, you’ll need to learn as much as possible
about that industry. The industry analysis section of your plan should provide an overall
assessment of the industry. It should answer such questions as:
● How large is the industry?
Sports Online Live Video Streaming Market size was valued at USD $18,689.05 Million in
2021 and is projected to reach USD $93,016.95 Million by 2030, growing at a CAGR of
24.64% from 2022 to 2030. Overall, sports rights account for 26 percent of TV's total
global spend on content. The market for sports rights has nearly doubled in the last six
years, from $20 billion in 2012 to $38 billion last year and, Ampere believes, there is still
plenty of room to grow [3].
Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
● What are total sales for the industry in volume and dollars?
TV broadcasters and streamers invested $38 billion in sports rights in 2018, nearly
double the $20 billion spent in 2012, according to new research from Ampere Analysis.
The U.S. remains the largest single market for sports rights, with a $19 billion annual
spend, a figure likely to jump..[3]. And a growing streaming platform, ESPN+ alone
recorded $22.8 million in subscriptions in the US at the end of 2022
● Is the industry mature or are new companies successfully entering it?
The industry is far from mature, new companies have room to enter and even more
room for improvements to make off of currently existing business models. The market is
in danger of fragmentation with how many different streaming services are available, so
our business plan would centralize the market and hopefully boost profit for everyone,
instead of spreading it out so much.
● What factors will influence future expansion or contraction of the industry?
The Major factors that are in place now restricting growth in the industry are legal and
require an amount of lobbying to make any real change. However, assuming this issue
can be dealt with or worked around there is a lot of room for growth and innovation in
the already growing market.
● What is the overall outlook for the industry?
Many business analytics that we found show that it is growing quickly and looks like it
will keep that pace. The businesses that already provide services in the industry are
making a large profit and according to our business model, AllSports would be a fresh
new addition to the already growing industry.
Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
[6]
SWOT Analysis
SWOT Description
Strengths ● All sports are on a single platform
● Customizable for every customer
● High quality streaming and On Demand
Weaknesses ● Only meant for people who are avid about sports
● Will be more available to people with a higher salary
● Higher cost
Opportunity ● Opportunity to become a bigger streaming platform
● Could revolutionize the way the world watches sports
Threats ● Partners wanting do what we do
● Opportunity of the business may cause partnerships to
become hard to acquire
Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
Current Alternatives
The current competition for All Sports are also our partners. Streaming services like ESPN+, MLB
TV, NFL+, UFC and any other sports streaming services. They all stream a specific sport like
MLBTV (Baseball) and NFL+ (Football) or have a little more variety like ESPN+. But none of these
streaming options provides in-depth coverage and streaming of more than one sport.
Our Advantages
The advantages All Sports will offer is every single sport all on the same streaming platform ,and
for a more reasonable price. We offer bundles that a customer can customize so it fits their
wants. We also offer seasonal costs for customers who want to watch more sports for a specific
season. While being in a single location, trying to remember passwords and login ins for so
many accounts will be a thing of the past. All Sports caters to each customer's individual wants
and needs, while still remaining a reliable network for streaming. Because All Sports offers
customizable packages for each customer, while also providing every sport a customer could
want to watch is why All Sports is above and beyond our competition.
Opportunity – Target Market
Market Size & Segments
The main target audience for All Sports is middle class men and women ranging 30-55 years
old. By and large, the people who self-identify as fans of the NFL, NHL, NBA, MLB, and MLS are
middle class men and women who have disposable income to spend across multiple verticals
(and they do spend). Sports fans represent a significant portion of the U.S. population. Do you
know that 73 percent of American men and 55 percent of American women watch NFL games
on television? That alone has such great untapped potential for All Sports.
Take MLB for example, 42% of Americans consider themselves MLB fans, with 30% of
them being women. The average household income for MLB fans is 96.2K. And the average age
Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
of an MLB fan is 53 years old. Taking a step outside of the United States and looking
internationally, Sports are just as important in people's lives [4].
Soccer is king in virtually all of Europe, South America, Africa, the Middle East, Central
America, and Asia. The sport has roughly 3.5 billion fans worldwide and 250 million players
across 200 countries around the world. There is on average, 276 thousand cable viewership
sales per MLS soccer game. And 59% of all soccer fans are under the age of 45. Globally, the
sports market was valued at 440.77 billion dollars in 2021 with every sign pointing toward the
sporting world to only get bigger, with a compound annual growth rate (CAGR) of 13.5% [5].
And looking into sports which aren’t considered “mainstream” around us, cricket is
actually the second most popular sport in the world, with an estimated 2.5 billion fans. But over
the last two years tv viewership is down 12% due to streaming complications [5].
All Sports has the potential to take over the world of streaming sports.
Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
References:
[1] C. Gough, “Sports events streaming frequency in the U.S. by age 2021,” Statista, 01-Feb-2022.
[Online]. Available: https://www.statista.com/statistics/947773/sports-events-watching-
streaming-frequency-by-age-us/ . [Accessed: 29-Sep-2022].
[2] Verified Market Research, “Sports online live video streaming market size worth $ 87,338.11
million, globally, by 2028 at 21.26% CAGR: Verified market research®,” GlobeNewswire News
Room, 18-Oct-2021. [Online]. Available:
https://www.globenewswire.com/news-release/2021/10/18/2315848/0/en/Sports-Online-Live-
Video-Streaming-Market-size-worth-87-338-11-Million-Globally-by-2028-at-21-26-CAGR-Verified-
Market-Research.html . [Accessed: 29-Sep-2022].
[3] S. Roxborough, “Sports rights now make up 26 percent of global content spend,” The
Hollywood Reporter, 16-Oct-2019. [Online]. Available:
https://www.hollywoodreporter.com/news/general-news/sports-rights-now-make-up-26-
percent-global-content-spend-1247865/ . [Accessed: 30-Sep-2022].
[4] S. Stone and L. Jung, “Marketing to sports fans: Viewership & demographics [infographic] • the
shelf full-service influencer marketing,” The Shelf Full-Service Influencer Marketing, 01-Dec-2021.
[Online]. Available: https://www.theshelf.com/the-blog/sports-viewership/. [Accessed: 30-Sep-
Team Reports 1, 2 and 3
Problem & Solution, Industry Analysis, and Target Market
2022].
[5] “Most Popular Sport by Country 2022,” Most popular sport by country 2022. [Online].
Available: https://worldpopulationreview.com/country-rankings/most-popular-sport-by-country .
[Accessed: 30-Sep-2022].
[6] P. Giorgio, J. Arbanas, D. Jarvis, and B. Auxier, “A winning strategy for the future of Sports
Streaming,” Deloitte Insights, 28-Jul-2022. [Online]. Available:
https://www2.deloitte.com/xe/en/insights/industry/technology/future-sports-streaming-media-
trends.html. [Accessed: 03-Oct-2022].
