NGUYEN

MINH TRI
Marketing Manager

COVER LETTER
(+84) 901 131 519
Dear Sir/Madam

[email protected] I have total 4 years experience in Sales, Marketing, and Developing

B2B Business in Vietnam and other countries.
District 7, Ho Chi Minh City
A few words about myself wanting to help HR can understand me
better, I am Nguyen Minh Tri. Currently living and working in Ho Chi
Minh City. Born in 1995 and is a graduate student in Marketing
SKILL Administration from Staffordshire University, UK which has a branch
in British University Vietnam in Ecopark, Hung Yen Province.

Team Player
My experience in marketing spans various industries and has allowed
Project Management me to develop a comprehensive understanding of the ever-evolving
digital landscape.
Analytical Thinking
Some key highlights of my qualifications include: B2B Social Media
EXPERTISE Management: Leveraging social media platforms to create engaging
and effective B2B marketing strategies, resulting in increased brand
visibility and lead generation.
Management Skills
Creativity Marketing Campaigns: Successfully conceptualizing, executing, and
measuring marketing campaigns to drive brand awareness, customer
Digital Marketing acquisition, and sales growth.
Negotiation
Multichannel Sales and Marketing: Expertise in developing and
Critical Thinking implementing multichannel marketing strategies, leading to
improved customer reach and conversion rates across various
Leadership
platforms.

EDUCATION E-Comerce Shop Sales and Advertising: Demonstrated proficiency in

managing and optimizing sales and advertising efforts on popular e-
Staffordshire University commerce platforms, resulting in increased product visibility and
revenue.
Bachelor of Art, Marketing Management
2015-2018
BUV branch, Ecopark, Hung Yen, Collaboration with Technical Team (UX/UI Design): Adept at
Vietnam collaborating with technical teams, particularly UX/UI designers, to
ensure seamless integration of design elements into marketing
Liverpool John Moores University materials and campaigns.
Master of Data Science
2023-2025 Marketing and Sales Strategy: Developing comprehensive marketing
Online Master Course, UpGrad and sales strategies aligned with business objectives, resulting in
increased market share and revenue growth.
 EXPERIENCE

G.Detox360 - Head of Marketing and Operation

Nov 2021 - Feb 2023 - Marketing team: 4 Person
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across
different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving
collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful
strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future
campaign development and go-to-market strategies, complete with formal proposals and recommendations on
tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
- Working with the creative team, develop creative briefs and guide creative direction to meet objectives for all
advertising and public-­facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring
the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate
in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and
generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize
accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders
about marketing programs, strategies, and budgets
Bin Corporation - Senior Marketing Executive
May 2020 - Jun 2021

In Charge of Marketing Activities for 4 main brands (GISGL, Travelner, One IBC, Khai Hung Land)
- Creating content and build branding and Digital Marketing for Travelner
- Creating and Monitoring Marketing Campaign
- Managing and Creating Content on Website and social media
- Plan and monitor for marketing promotion and activities for each month
- Creating and Managing Social Media channels (Facebook, Instagram, Linkedin, Youtube,…)
- Managing and share tasks for the team from 5 - 8 members
Project Involed
- TVC for Travelner, GISGL in QRT channel (2 times for each brand)
- Creating Account, Membership policies for GISGL
- Creating a CRM application for Sales processes and Management for One IBC
- Build Website Content for Travelner
- Creating Content for Business License and Trademark Information
- Take part in some Activities in multi-language for Website One IBC
- Creating Content and Website UI for Khai Hung Land

Paper Art Viet - Regional Sales And Marketing Lead

Apr 2019 - Apr 2020 · 1 yr 1 mo
Day to Day task:
- Contacting and maintaining old customers, sharing new models and market trends
- Managing Social Media Channels (mainly Facebook)
- Creating content for the Website (SEO included)
- Managing B2B sales platform, Alibaba.com to find potential customer

Achievements:
- In charge of maintaining and developing B2B European Customer which brings about 100.000USD for the
company
- In charge of Marketing for Europe Market on social media and website which is finding 10 new customers and
20.000USD
 OTHER PROJECT INVOLVED

Sheff - General Manager

Dec 2022 - June 2023 (6 months)

Team Management:
Successfully led and managed a diverse Media and Marketing team, fostering a collaborative work
environment, and facilitating professional growth, resulting in improved team performance and employee
satisfaction.
Conducted regular performance evaluations, provided constructive feedback, and implemented training
programs to enhance team members' skills and capabilities.
E-commerce Sales Campaign:
Developed and executed highly effective sales campaigns on E-commerce platforms, resulting in significant
revenue growth and increased market share.
Utilized data analytics and market research to identify customer preferences and trends, optimizing
campaign strategies for maximum impact.
Social Media Management and Guideline Creation:
Oversaw the Social Media team and their activities, ensuring consistent branding, engaging content, and
timely responses to customer inquiries, leading to a notable increase in brand visibility and customer
engagement.
Developed comprehensive social media guidelines to maintain brand consistency and messaging across all
platforms.
Business Planning and Collaboration:
Worked closely with cross-functional teams to develop comprehensive business plans, aligning company
objectives with departmental goals, and ensuring a unified approach to achieving targets.
Collaborated with Sales, Operations, and Finance teams to optimize processes, streamline operations, and
drive overall business growth.
Process Implementation and Team Challenges:
Established efficient working processes and standard operating procedures, enhancing productivity and
ensuring seamless workflows across departments.
Introduced team challenges and incentives, motivating employees to achieve their best performance, and
fostering a culture of continuous improvement and innovation.

Hong Ngoc Ha Travel - Marketing Manager

Sep 2022 - Dec 2022 (Temporary Contract - 3 months)
Fifa World Cup 2023 Ticket Sales Campaign:
Developed and executed a highly successful marketing campaign for Fifa World Cup ticket sales, resulting in
a significant increase in ticket purchases and surpassing sales targets.
Utilized a multi-channel approach, including social media, email marketing, and targeted advertising, to
drive ticket sales and enhance the overall customer experience.
B2B Sales Campaign:
Designed and implemented a comprehensive B2B sales campaign that effectively generated leads and
nurtured client relationships, leading to a notable increase in new business partnerships.
Collaborated with the sales team to create tailored marketing materials, presentations, and promotional
offers, resulting in a higher conversion rate and improved customer retention.
Social Media Management and Guideline Creation:
Oversaw the management of all social media platforms, including content creation, scheduling, and
engagement, resulting in a significant increase in followers, engagement, and brand visibility.
Developed and implemented a comprehensive social media guideline to maintain consistent branding,
tone, and messaging across all channels, ensuring a cohesive brand image.
Year-End Event Management with Key Clients:
Successfully managed and organized a high-profile year-end event, inviting key clients and stakeholders,
showcasing the company's achievements, and strengthening business relationships.
Coordinated with various departments, vendors, and partners to ensure flawless event execution, leading to
positive feedback from attendees and reinforcing the company's reputation.
Content Creation and Video Marketing:
Lead the content creation team in developing engaging and compelling written content, videos, and visual
assets for branding purposes.
Utilized storytelling techniques and data-driven insights to create content that resonated with the target
audience, resulting in increased brand awareness and customer engagement.
90min.com - Freelancer Writer
Jul 2020 - Present
Daily Tasks:
- Creating content for Vietnamese website and Facebook
- Translating Video
- Join Marketing Campaign
Marketing Campaign
- Translating Video and Article for Kumho Tire Marketing Campaign on Facebook and Website 90min Vietnam.
- Translating Video and Creating Content for Yokohama Marketing Campaign on Website and Facebook.

4M Greenworld (Motive International) - Digital Marketing Specialist

Oct 2021 - Jun 2022 (9 months)
- In charge of Marketing on Amazon of Fasgreat Fashion Brand
- Following Agency creating ads on Amazon and analyze the Result
- In charge of creating content for Fasgreat Social Media
- Creating Fasgreat branding

Igiftandcards - General Project Manager

Oct 2023 - May 2023 (9 months)
- In charge of Marketing on Amazon of Igiftandcards
- Creating and managing content and media on Social Media and Amazon Post
- In charge of creating content for igiftandcards Social Media
- Creating igiftandcards branding
- Managing Digital Ads and Account Heath