PowerBI Banking Project
PowerBI Banking Project
Yeah hi first of all I would like to thank you for giving me this opportunity, let me introduce myself I am
Mohammed Akbar working as a senior developer. In terms of my experience, I have over 12 years; my
relevant experience with Power BI was almost 5 years. Before Power BI, I worked as an Informatica
developer and financial analyst. Currently, I’m working with Factset systems and here I have experience
working with SQL, Informatica power center, and Power BI.
Coming to my role basically, I was a developer right from the requirement gathering until publishing a
report I have taken complete responsibility. This included designing, developing, and maintaining Power
BI dashboards and reports, collaborating with stakeholders to understand their business requirements
and data needs, managing datasets to ensure they were clean, accurate, and ready for analysis, and
creating visualization and reports for requested projects.
The architecture of Power BI We extract data from various sources, such as SQL Server and CSV files,
and load it into Power Query. Using this ETL tool, we clean and modify the data to meet business needs
by performing transformations such as merging queries, appending data, deleting unnecessary columns,
and defining query parameters.
After these transformations, we move the data to Power Pivot, where we perform data modeling by
establishing relationships between fact tables and dimension tables. We create new calculated columns,
tables, and measures using DAX expressions. In Power View, we create reports by selecting visuals such
as pie charts, donut charts, bar charts, slicers, and custom charts.
After preparing the report, we publish it to Power BI Service, a cloud-based platform where we create
apps, and build dashboards. Finally, we share the reports with the respective stakeholders.
About Factset: Factset is a leading financial service provider that combines hundreds of databases into a
single, powerful information system. It is a one-stop financial information and analytics source for
business analysts, portfolio managers, investment bankers/management firms, and other financial
professionals to analyze companies, portfolios, markets & economies.
Project Overview
The Financial Performance Dashboard project aims to provide a comprehensive, interactive visualization tool
that allows stakeholders to monitor and analyze the financial health of the bank. This dashboard will
integrate data from various financial systems to present a unified view of the bank's financial performance,
helping in strategic decision-making and ensuring regulatory compliance.
Objectives
Key Components
1. Income Statements:
o Visualization of total revenue, total expenses, and net profit.
o Breakdown of income sources and major expense categories.
o Trends in revenue and expenses over time.
2. Balance Sheets:
o Summary of assets, liabilities, and equity.
o Breakdown of asset types (e.g., cash, investments, loans).
o Analysis of liabilities (e.g., deposits, borrowings).
3. Cash Flow Analysis:
o Visualization of cash inflows and outflows.
o Tracking of operating, investing, and financing activities.
o Net cash flow trends over different periods.
4. Key Financial Ratios:
o Display of critical financial ratios such as Return on Equity (ROE), Return on Assets (ROA),
and Debt-to-Equity ratio.
o Comparison of ratios against industry benchmarks and historical data.
5. Comparative Analysis:
o Year-over-year (YoY) and quarter-over-quarter (QoQ) performance comparisons.
o Visualizations to compare performance against targets and budgets.
6. Performance Metrics:
o KPIs like earnings per share (EPS), net interest margin (NIM), and cost-to-income ratio.
o Customizable views for different user roles (e.g., executives, financial analysts).
ROE: The return on equity (ROE) metric reveals how effectively a corporation is generating profit from the
money that investors have put into the business. ROE is calculated by dividing net income by total
shareholders' equity
ROA: Although there are multiple formulas, return on assets (ROA) is usually calculated by dividing a
company's net income by the average total assets. Average total assets can be calculated by adding the prior
period's ending total assets to the current period's ending total assets and dividing the result by two
Debt to Equity ratio: The D/E ratio is calculated as total liabilities divided by total shareholders' equity.
Debt to Asset ratio: The total debt-to-total assets ratio is calculated by dividing a company's total debt by its
total assets
Cost-to-income ratio is a key financial metric used in the banking and financial services industry to evaluate
a company's efficiency. = (Operating Expenses/Operating Income)×100
Data Sources
Financial Accounting Systems: For income statements, balance sheets, and cash flow data.( Core
banking systems, General ledger)
ERP Systems: For detailed transactional data. (Microsoft Dynamics 365)
Data Warehouses: For historical financial data and trend analysis.
External Data Sources: For industry benchmarks and economic indicators.
T24 (Core Banking System), Vision Plus (Credit Card Management System), and Postilion (ATM
Switch).
Project Phases
1. Requirement Gathering:
o Conduct workshops and interviews with stakeholders to understand the requirements.
o Define the scope and objectives of the dashboard.
2. Data Collection and Integration:
o Identify data sources and integrate data using ETL processes.
o Ensure data quality, consistency, and accuracy.
3. Dashboard Development:
o Design and develop the dashboard using Power BI.
o Create interactive visualizations and reports based on user requirements.
4. Testing and Validation:
o Perform thorough testing to ensure data accuracy and dashboard functionality.
o Validate the dashboard with key stakeholders and make necessary adjustments.
5. Deployment and Training:
o Deploy the dashboard to the Power BI service for access by stakeholders.
o Conduct training sessions for end-users to ensure they can effectively use the dashboard.
6. Maintenance and Support:
o Provide ongoing support and maintenance for the dashboard.
o Implement enhancements and updates based on user feedback and evolving requirements.
7. Visualizations:
o Bar and line charts for trends
o Pie charts for income and expense distributions
o Gauge charts for financial ratios
Benefits
Enhanced Decision-Making: Real-time access to financial performance data enables better strategic
decisions.
Improved Efficiency: Automated data integration and visualization reduce the time spent on
manual reporting.
Greater Transparency: Comprehensive financial insights improve transparency and accountability.
Regulatory Compliance: Ensures compliance with financial reporting standards and regulatory
requirements.
By developing the Financial Performance Dashboard, the bank will have a powerful tool to monitor its
financial health, make informed decisions, and drive strategic initiatives.
Implementing in Power BI
Data Import and Preparation
Import data from your banking systems or external sources.
Clean and transform data using Power Query to ensure accuracy and consistency.
Data Modeling
Create relationships between tables (e.g., linking income sources with expenses).
Define calculated columns and measures for financial metrics (e.g., total income, total expenses, profit margins).
Visualization
Income Sources: Use pie charts, bar charts, or stacked columns to visualize income breakdown.
Expense Categories: Display major expenses with similar visualizations, highlighting significant expense areas.
Profitability Analysis: Combine income and expense data to create profitability dashboards, including profit and
loss statements.
Reports and Dashboards
Build interactive reports and dashboards that allow users to drill down into specific income sources or expense
categories.
Use slicers and filters to enable dynamic analysis of financial performance.
By structuring your data this way, you can provide comprehensive insights into a bank’s financial performance and
make informed decisions based on detailed income and expense analysis.
Liabilities Analysis
1. Deposits
o Demand Deposits: Checking accounts and savings accounts.
o Time Deposits: Fixed-term deposits, certificates of deposit (CDs).
2. Borrowings
o Short-term Borrowings: Loans or credit lines with a maturity of less than one year.
o Long-term Borrowings: Loans or bonds with a maturity exceeding one year.
3. Debt Securities Issued
o Bonds Payable: Long-term bonds issued by the bank.
o Commercial Paper: Short-term unsecured promissory notes issued by the bank.
4. Other Liabilities
o Accrued Expenses: Expenses that have been incurred but not yet paid (e.g., salaries, utilities).
o Deferred Income: Income received before it is earned (e.g., advance payments).
o Provisions: Funds set aside for future liabilities such as legal claims or loan losses.
5. Contingent Liabilities
o Guarantees: Financial guarantees provided by the bank.
o Litigation: Potential liabilities arising from legal disputes.
Implementing in Power BI
1. Operating Activities
Definition: Operating activities include the core business operations such as revenue from services, expenses, and
other day-to-day financial activities.
2. Investing Activities
Definition: Investing activities involve transactions related to the acquisition and disposal of long-term assets and
investments.
Capital Expenditures:
o Data Sources: Asset management systems, capital expenditure reports.
o Visualizations:
Bar charts or pie charts to display types of investments or asset classes.
Tables to show detailed capital expenditures by project or department.
Investment Returns:
o Data Sources: Investment portfolios, financial instruments data.
o Visualizations:
Line charts to track performance of investments over time.
Scatter plots to analyze risk versus return.
Asset Management:
o Data Sources: Asset registers, depreciation schedules.
o Visualizations:
Bar charts to show depreciation expense over time.
Heat maps to identify high-value assets or areas of concern.
3. Financing Activities
Definition: Financing activities include transactions related to borrowing, repaying debt, issuing equity, or paying
dividends.
Project Overview
The Customer Insights Dashboard project aims to create a comprehensive, interactive visualization tool to
help the bank understand customer behavior, preferences, and demographics. This dashboard will integrate
data from various customer-related systems to present a unified view, enabling the bank to enhance
customer relationship management (CRM), improve customer satisfaction, and identify opportunities for
cross-selling and up-selling.
Objectives
Key Components
1. Customer Demographics:
o Visualization of customer age, gender, location, and income levels.
o Segmentation of customers based on demographics.
o Analysis of demographic trends over time.
2. Product Usage:
o Insights into the usage patterns of different banking products (e.g., savings accounts, loans,
credit cards).
o Analysis of product adoption rates and lifecycle.
o Identification of the most and least used products.
3. Customer Segmentation:
o Clustering of customers based on profitability, behavior, and preferences.
o Creation of customer personas for targeted marketing campaigns.
o Visualization of customer segments and their characteristics.
4. Customer Feedback:
o Analysis of survey responses and customer feedback.
o Sentiment analysis of customer comments and reviews.
o Identification of common issues and areas for improvement.
5. Customer Engagement:
o Tracking customer interactions across various touchpoints (e.g., online banking, branches,
customer service).
o Analysis of customer journey and engagement levels.
o Visualization of engagement metrics and trends.
Data Sources
CRM Systems: For customer demographic and interaction data.( Microsoft Dynamics 365)
Transaction Databases: For product usage and transaction details. (SQL Server, Oracle, CSV files)
Survey Tools: For customer feedback and satisfaction data.( IDSurvey)
Marketing Platforms: For campaign data and customer responses. (HubSpot)
Social Media and Review Sites: For sentiment analysis and additional feedback.
Project Phases
Visualizations
Benefits
Enhanced Customer Understanding: Deep insights into customer behavior and preferences enable
personalized marketing and improved customer experiences.
Informed Decision-Making: Data-driven insights help in making strategic decisions regarding
product offerings and customer engagement strategies.
Increased Customer Satisfaction: Monitoring feedback and engagement helps identify areas for
improvement and enhances customer satisfaction.
Targeted Marketing: Effective customer segmentation allows for more precise and impactful
marketing campaigns.
Operational Efficiency: Automated data integration and real-time insights reduce the time and
effort required for manual analysis and reporting.
By developing the Customer Insights Dashboard, the bank will gain a powerful tool to understand and engage
its customers better, leading to improved customer satisfaction, loyalty, and overall business growth.
Common Challenges and Solutions:
HOW to improve performance in multiple scenarios — for example — by reducing the overall data
model size, or by taking advantage of the query folding feature, or by optimizing the visualizations used
in the report.
Optimization guide for Power BI:
You can optimize your solution at different architectural layers. Layers include:
• The data source(s)
• The data model
• Visualizations, including dashboards, Power BI reports, and Power BI paginated reports
• The environment, including capacities, data gateways, and the network
Scenario: Your Power BI report is experiencing slow load times and sluggish interactivity.
Problem: Performance issues can occur due to complex queries, large datasets, or inefficient data
models.
Limit the Number of Visuals, Limit Complex Measures and Aggregations, Use Star Schema, Use Slicers
Sparingly,
Solution:https://medium.com/@souravdutta_24458/power-bi-best-practices-6bc4490b50b2eihgh
Dimension Tables:
Customer Dimension:
Stores customer-related attributes (name, ID, age, contact details).
Useful for segmenting transactions by customer demographics.
Account Dimension:
Contains information about account types (savings, checking, loan), status, and creation date.
Useful for analyzing account performance.
Time Dimension:
A standard time dimension that allows for time-based analysis (daily, monthly, quarterly).
Attributes can include year, month, quarter, week, and day.
Branch Dimension:
Contains information about bank branches (location, branch manager, and services offered).
Useful for geographic and performance analysis by branch.
Product Dimension:
Details about banking products offered (savings accounts, loans, credit cards).
Helps in analyzing product performance.
Market Conditions Dimension:
External factors affecting financial performance (interest rates, economic indicators).
Useful for conducting sensitivity analysis and forecasting.