AYUSH SRIVASTAVA
PRODUCT MANAGEMENT PROFESSIONAL
+91-7355232182
[email protected] LinkedIn Profile Product Portfolio
PROFILE SUMMARY
Experienced Product Management professional with 30 months' expertise in guiding product lifecycles, from
concept to launch. Dedicated to elevating user experience via inclusive design and user-centric strategies, ensuring
optimal engagement. Skilled in orchestrating seamless product journeys through strategic planning and collaborative
execution.
EDUCATION
PGPM in Digital Strategy & Business Analytics from Great Lakes Institute of Management (2022-23)
B. Tech in Electrical & Electronics Engineering from Dr APJ Abdul Kalam Technical University (2015-19)
PROFESSIONAL EXPERIENCE
Trustt (Formally Novopay) Jun 2024 - Now
Product Management Intern
Enhanced HDFC Bank's Digital Distribution Platform by streamlining the onboarding process for Business
Correspondents and Direct Selling Agents through API integration, reducing steps from 14 to 11.
Increased HDFC Bank's market penetration by 8% in Tier 3 and Tier 4 regions of India by generating leads for
loans and account openings through innovative offerings in the mobile app.
One By Zero Oct 2023 - May 2024
Product Management Intern
Ensured effective market reach and achieved business goals by executing Go-To-Market strategy for HOOTS -
A SaaS unified messaging solution with single API and omni-channel support.
Optimized product strategy by conducting competitive benchmarking, identifying key features for the MVP
launch of HOOTS, resulting in a robust and market-competitive product offering.
Developed a pricing model by analyzing competitor pricing strategies within the Asia Pacific region, optimizing
HOOTS’ pricing to be both competitive and profitable.
Samsung Display Dec 2019 - Jul 2021
Product Engineer
Achieved a 12% reduction in development time for in-demand features of the Galaxy M11 series by leveraging
Power BI to analyze user behavior and effectively prioritize development efforts.
Increased positive camera review mentions by 12% for the Galaxy M31 by analyzing user feedback, identifying
low-light photography issues, and implementing a new feature through A/B testing.
SKILLS & CERTIFICATIONS
Graduated as a Top Fellow in Product Manager Fellowship Program from NextLeap, 2023.
Professional Certification of Foundations of Digital Marketing and E-commerce by Google
Certified as IBM Blockchain Foundation Developer, 2021-22 by IBM
PRODUCT PORTFOLIO AND PROJECTS
Strategized, researched, and proposed a scalable solution elevating IMDb's review count by orchestrating
user-centric initiatives with business alignment.
Led the development of a Cutting-edge Finance App, revolutionizing personal finance management for the
financially unsavvy through intuitive design and accessible features.
Crafted a strategic proposal for an Innovative Feature aimed at mitigating the 'paradox of choice' issue on
Zomato's food delivery platform, fostering enduring customer loyalty and enhancing revenue streams.
Innovated a Design Thinking solution addressing transportation challenges for Great Lakes Institute of
Management, optimizing mobility strategies effectively.
