Pitch Title

Pranoti Patil
Prjt Mgmt Analyst

Marketing – SEM – Anusha Pai

Virtual Store (Elevator Pitch)

Limited to 400 characters (including spaces). This will be published to potential attendees
deciding which pitch sessions to attend.

Virtual Store concept - a cutting-edge, immersive shopping experience

that lets customers explore and interact with Target stores from
anywhere. Using AR and VR technologies, shoppers can browse
products, check availability, and make purchases in a fully interactive
digital space, elevating Target’s shopping experience to the next level.
The perfect omnichannel blend of offline and online world.

Pitch Details

Name your Pitch document to reflect: Pitch Title-your name as reflected in email ID
Keep to no more than 3 - 4 pages.
 Users & Guest/TM/Business Proposed Solution Unique Value Key Metrics
Customers Problem List product, feature or Proposition What are the Key
What type of users enhancement idea that solve Metrics that you
What problems do prospective If your target audience has
and customers
have the problem users and customers have problems for your target audience. your solution, how can they hope to move the
your solution today that your solution do things differently? How needle on and by
addresses? addresses? What needs, goals will that benefit them? how much? Show
or jobs-to-be-done should your data to reflect on
solution address? 1.Immersive AR/VR Shopping: what it is currently
Users can explore a fully interactive 3D and by pursuing
model of Target's store using With the Virtual Store, Target
1.Tech-Savvy augmented or virtual reality, simulating your idea what is it
Shoppers: customers will experience
the in-store experience from their shopping in a completely new, that you are likely
Customers who are 1.Limited Engagement in devices or VR headsets. immersive way. They can
comfortable using Online Shopping: to get.
advanced technology explore a lifelike digital version
Current online shopping 2.Real-Time Product Availability:
like AR/VR and seek of the store from anywhere,
experiences lack the tactile, Integrated inventory system that shows
innovative shopping interact with products in 3D,
interactive feel of in-store live product availability, stock levels,
experience. and get real-time availability
shopping, leading to and location within the store, enabling and personalized
disengagement and missed users to browse with confidence. 1.Conversion Rate
2.Remote & Busy recommendations—
opportunities for upselling or Current: ~3-4%
Consumers: transforming how they shop
product discovery. 3.Interactive Product Displays: Goal: Increase to 5-
Individuals who online.
Users can zoom in, rotate, and interact 7% by enhancing
prefer shopping from with products in a more engaging way engagement and
home but want a Benefits:
2.Inconvenience of Traditional than static images, offering a detailed interaction.
more interactive, 1.Enhanced Convenience:
E-Commerce: view (e.g., fabric textures, color options, Shop from anywhere, anytime,
lifelike experience size). 2.Customer
compared to Many customers face challenges in without compromising on the
Engagement (Time
traditional online immersive in-store experience.
visualizing products, checking 4.Personalized Recommendations: on Site)
stores. AI-driven suggestions based on Current: ~4-5
availability in real-time, or 2.Personalized Experience:
shopping behavior, preferences, and minutes
3.Younger AI-driven product
navigating large online inventories past purchases, providing a curated Goal: Increase to 7-
Demographics: recommendations and virtual
experience for each user. 10 minutes with an
Gen Z and Millennials effectively. This can lead to assistance make each
immersive shopping
who are more likely frustration, abandoned carts, and shopping journey tailored to
5.Virtual Try-Ons: experience.
to embrace individual preferences.
lower conversion rates. AR technology for virtual try-ons (e.g.,
immersive clothing, eyewear, cosmetics), allowing 3.Cart
technology and value 3.Better Decision-Making:
customers to "try before they buy" in an Abandonment Rate
seamless, engaging Interactive product displays,
3.Lack of Personalization: immersive environment. Current: ~70%
digital experiences. virtual try-ons, and real-time
Goal: Reduce by 10-
Shoppers often feel like online stock updates help customers
6.Interactive Cart and Checkout: 15% through better
4.Urban & make more confident, informed
stores are impersonal, leading to Users can add items to their cart engagement and real-
Suburban purchases.
directly in the virtual store and proceed time inventory info.
Shoppers: reduced satisfaction and loyalty.
to checkout with integrated payment 4.Increased Engagement:
Those who may not The Virtual Store can offer tailored options, making the transition from 4.Average Order
have easy access to Engaging AR/VR features
recommendations, interactive browsing to purchasing seamless. Value (AOV)
physical Target increase time spent browsing,
Current: ~$80
locations but still layouts, and immersive product leading to higher conversion
7.Product Comparison: Goal: Increase by 10-
want to experience rates and reduced cart
experiences. Ability to compare multiple products 15% via personalized
the store in a more abandonment.
side by side in the virtual environment, recommendations and
engaging way. including features, pricing, and ratings, cross-selling.
5.Social Sharing:
4.Difficulty in Shopping for to help customers make informed
5.Experiential Share product finds and
purchasing decisions. 5.Customer
Shoppers: Complex Products: experiences with family and
Satisfaction (NPS)
Customers who enjoy For some product categories (e.g., friends, fostering a community-
8.Social Sharing: Current: ~45-50
exploring products in based shopping approach.
furniture, home décor), customers An Option for customers to share their Goal: Increase to
a tactile, interactive virtual shopping experience or product 60+ with a more
environment, beyond struggle to understand how items In short, the Virtual Store offers
selections with friends or family, personalized and
just looking at a seamless blend of online
will fit into their spaces. A virtual allowing for feedback before making a engaging experience.
images or videos. convenience and in-store
store can simulate real-life product final purchase. engagement, making shopping
6.Customer
This solution caters interactions and placement in more enjoyable, efficient, and
These features provide an engaging, Retention
to consumers looking personalized.
various environments. seamless, and personalized shopping Current: ~60-65%
for convenience, journey, solving the problems of limited Goal: Increase by 10-
personalization, and product interaction, lack of real-time 15% through
a next-gen shopping information, and the impersonal nature improved shopping
5.Accessibility and
experience. of traditional e-commerce. experiences and
Convenience for Remote loyalty.
Customers:
These improvements
Not all customers can or want to
will drive higher sales,
visit physical stores, especially in engagement, and
more remote or busy areas. The customer loyalty
through an enhanced,
virtual store provides a convenient interactive virtual
way for anyone, anywhere, to shopping experience.
experience Target’s offerings in a

Name your Pitch document to reflect: Pitch Title-your name as reflected in email ID
Keep to no more than 3 - 4 pages.
 dynamic, immersive way.

Solutions Today Possible What’s needed to Execute

How do users address their problems today? List Risks/Challenges/Depe What teams, resources, skills or prioritization
competitive products or work around approaches ndencies realignment is needed to make this happen?
your users have for meeting their needs. What roadblocks you may Show that you understand technology with
encounter that need to be appropriate visibility to the details of the
integrations, services, DB etc.
3 removed to be successful?
8
Currently, users address their shopping needs through a
mix of traditional e-commerce and alternative solutions, 6
including: 1.Cross-Functional Teams:
1.Technology Adoption:
Risk: Slow customer adoption of AR/VR Product Team: To define user journeys, requirements,
1.Traditional Online Shopping: and feature priorities.
Products: Target's standard e-commerce platform, tech due to hardware limitations.
Solution: Focus on mobile-friendly AR Technology & Engineering Teams: For building the
Amazon, Walmart's online store. AR/VR platform, integrating it with Target’s e-commerce
Limitations: Flat, non-interactive product images, lack of and easy access points.
systems, and ensuring smooth performance.
personalization, and difficulty visualizing products Design & UX/UI Teams: To create intuitive, engaging
(especially for home goods or apparel). 2.User Experience (UX) Issues:
Risk: Poor design or glitches could interfaces for virtual shopping.
frustrate users. Operations & Supply Chain Teams: To ensure real-
2.Augmented Reality (AR) Apps: time inventory integration and product availability in the
Products: IKEA Place, Amazon AR View. Solution: Prioritize seamless, intuitive
UX with regular testing. virtual environment.
Limitations: Focused on specific product categories like
furniture or cosmetics; limited in providing a full store 2.Key Resources:
experience. 3.System Integration:
Risk: Difficulty integrating with existing AR/VR Development Tools: Platforms like Unity or
e-commerce and inventory systems. Unreal Engine for 3D modeling and virtual environment
3.Virtual Try-Ons: creation.
Products: Sephora Virtual Artist, Warby Parker's Virtual Solution: Start with phased integration
and cross-functional collaboration. Cloud Infrastructure: Robust backend infrastructure to
Try-On. handle AR/VR data storage, real-time synchronization
Limitations: Mainly used for beauty or eyewear; lacks with inventory, and customer data.
broad, integrated shopping experience. 4.Cost:
Risk: High development and Inventory Management System: Integration with
maintenance costs. Target’s existing systems to reflect real-time stock levels
4.Click-and-Collect Services: and product availability in the virtual store.
Products: Target's Order Pickup, Walmart’s curbside Solution: Begin with a scalable MVP to
manage costs. 3D Product Assets: High-quality 3D models of
pickup. products, which may require partnerships with content
Limitations: Requires a physical store visit, limiting creation agencies or in-house design teams.
convenience for users who prefer online-only shopping. 5.Data Privacy:
Risk: Concerns over customer data
security. 3.Key Skills:
5.3D Product Visualization Tools: AR/VR Development: Expertise in AR/VR software
Products: Zappos, Nike, or other retailers using 3D tools Solution: Implement strong privacy
protocols and clear communication. development for building immersive shopping
for shoes and clothing. environments.
Limitations: Often limited in scope and doesn’t offer full Cloud Architecture & API Integration: Knowledge of
store navigation or an immersive shopping experience. 6.Customer Education:
Risk: Users may need help navigating API integrations for seamless syncing between virtual
the new experience. store, inventory systems, and payment gateways.
Workarounds: UX/UI Design: Design skills to create user-friendly,
Users also rely on combining solutions, such as browsing Solution: Offer tutorials and customer
support. interactive interfaces that are intuitive and immersive.
multiple AR apps, using video calls with customer service, Data Security: Strong skills in cybersecurity to
or relying on user reviews and social media for product safeguard customer data and transactions.
insights. 7.Competition:
Risk: Other retailers may launch similar
AR/VR features. 4.Prioritization & Alignment:
While these existing solutions address certain needs, none Timeline: Focus on delivering an MVP with core features
offer the seamless, immersive, and interactive full-store Solution: Differentiate with exclusive
features and seamless integration. (e.g., virtual browsing and real-time stock updates) first,
experience that a Virtual Store could provide. then expand with advanced functionalities like virtual
8.Content Availability: try-ons and AI-driven recommendations.
Risk: Accurate, up-to-date product info Cross-Team Collaboration: Align product,
and quality 3D assets may be engineering, and design teams to prioritize features and
challenging. tackle challenges collaboratively. Regular feedback loops
Solution: Sync with inventory systems with stakeholders will be crucial for iterative
and prioritize key product categories. development.

Addressing these early will be crucial for 5.Integration Details:

success. Database Integration: Ensure real-time syncing of
product data, inventory, and customer preferences with
Target’s existing databases to avoid discrepancies in the
virtual store.
Payment Systems: Integrate existing payment
gateways into the virtual environment for seamless
transactions.
Scalability & Performance: Cloud-based services will
allow for scalable, cost-efficient real-time operations and
handle large volumes of virtual store traffic.

Successful execution will require a blend of strong

technology capabilities, cross-team collaboration, and a
phased, iterative approach to meet customer needs and
business objectives.

Name your Pitch document to reflect: Pitch Title-your name as reflected in email ID
Keep to no more than 3 - 4 pages.
 About You
PARTICIPATION STATEMENTS
1. Why are you personally passionate about this idea?
I am a conflicted shopper who often feels that online shopping does not provide sufficient information or shopping
experience to make informed decisions but also loves the comfort of online shopping oppose to in store shopping. I
believe this is a common problem of millennials and GenZ generation and VR/AR is the next big thing.

2. Time commitment: The program will require estimated 25% of your time (i.e. 8-12 hours as
week). If selected, how will you manage to balance your existing work and get time to spend
a quarter through this stretch assignment of Product Fellowship?
If selected
I would prioritize my day-to-day tasks to make sure that my current work does not suffer and is done efficiently.
I would use time blocking to make sure that tasks related to fellowship are not missed and I have dedicated time
set aside for the program.
I would also maintain transparent and effective communication with the current team and fellowship team to set
realistic goals and expectations and alignment on deadlines.

3. What do you hope to get out of Product Fellowship and how does that benefit you?
From this program I hope to understand product strategies and development process. This program will provide me
new learning opportunity and mentorship from experts in the field.

PROFILE – CAREER HIGHLIGHTS

1. Briefly share your profile, career highlights & key skills
Previous Job Experience:
Account Manager (Amazon India); Experience: 5 years)
Handled portfolio of the sellers managing their promotional activities, campaigns, catalog and sales target.

Current Job:
Project Management Analyst (SEM team, Target; Experience: 2yr 10 months)
I work as a project manager for the F&B division, and I have previously handled A&A and seasonal division. I
collaborate with multiple CFTs to deliver signages to the store that drive in store marketing experience.

Key Skills:
Experience managing CFTs
Understanding of market trends
Strong verbal and written communication

PYRAMID INTEREST
1. Refer to the list of pyramid’s hosting Fellowship in 2025 & indicate your interest in an order
from top to bottom

Preference 1: Marketing - GEP Product

Preference 2: Marketing - Roundel
Preference 3: Digital - Digital Search

Name your Pitch document to reflect: Pitch Title-your name as reflected in email ID
Keep to no more than 3 - 4 pages.