Business Analysis
Business Idea: Selling Coupons and
Vouchers from Paytm and Google Pay
UPI Apps
Brief Description
The business idea is to create a platform, either in the form of a Telegram group or an Android
application, where users can purchase coupons and vouchers that have been obtained through
Paytm and Google Pay UPI apps. These coupons and vouchers are given out by these UPI apps
as incentives for making various types of payments. By providing a convenient way for users to
access and purchase these vouchers, the business aims to tap into the market of individuals
who are interested in availing discounts and offers available through these UPI apps.
1. Industry Insight
The industry of coupon and voucher sales has seen significant growth in recent years,
primarily due to the increasing popularity of digital payment platforms. With Paytm and
Google Pay being prominent players in the UPI payment space, their coupons and vouchers
have gained substantial attention and demand. Therefore, entering this industry can provide
opportunities for revenue generation and expansion.
2. SWOT Analysis
- Strengths:
- Strong demand for coupons and vouchers from Paytm and Google Pay UPI apps
- Potential for a large customer base due to the popularity of these UPI apps
- Ease of access and convenience offered through the proposed platform (Telegram group or
Android application)
- Weaknesses:
- Existing competition from other coupon and voucher sellers
- Dependence on the availability of coupons and vouchers from Paytm and Google Pay UPI apps
- Potential challenges in marketing and creating brand awareness
- Opportunities:
- Ability to diversify revenue streams by offering additional services or products
- Potential partnerships with Paytm and Google Pay UPI apps for exclusive coup ons
- Scope for expansion into related markets or services
- Threats:
- Emergence of new competitors in the coupon and voucher sales industry
- Restrictions and limitations imposed by Paytm and Google Pay in terms of voucher
distribution
- Challenges in maintaining a consistent supply of coupons and vouchers
3. PESTEL Analysis
- Political:
- Government regulations on coupon and voucher sales
- Taxation policies regarding revenue generated through coupon sales
- Economic:
- Economic conditions and purchasing power of the target audience
- Inflation rates affecting the value of coupons and vouchers
- Sociocultural:
- Consumer attitudes towards digital payments and coupon usage
- Popularity and acceptance of coupon and voucher culture
- Technological:
- Advancements in mobile technology impacting user accessibility to the platform
- Security measures to protect customer data and transactions
- Environmental:
- Potential impact on the environment through digital transactions and coupon usage
- Consumer preferences towards environmentally friendly practices
- Legal:
- Compliance with consumer protection laws and regulations
- Intellectual property considerations related to coupon distribution
4. Target Audience and User Stories
The target audience for this business includes individuals who frequently use Paytm and
Google Pay UPI apps for their digital payments and are interested in availing discounts and
offers. These individuals are tech-savvy and value the convenience provided by digital
transactions. User stories for this target audience may include:
- As a busy professional, I want to save money on my daily expenses, so I am interested in
purchasing coupons and vouchers from Paytm and Google Pay UPI apps.
- As a college student on a tight budget, I want to avail discounts and offers on various services,
so I rely on platforms that sell coupons and vouchers.
- As a frequent user of Paytm and Google Pay UPI apps, I want quick access to the latest coupons
and vouchers available, so I would prefer a user-friendly Android application.
5. Suitable Business Strategies
- Collaborate with Paytm and Google Pay UPI apps to obtain exclusive coupons and vouchers
for customers.
- Offer a wide range of coupon options to cater to different user preferences and needs.
- Provide a seamless and user-friendly experience on the platform to enhance customer
satisfaction.
- Implement a referral program to encourage existing customers to bring in new customers.
- Establish partnerships with local businesses to offer additional discounts and benefits to
customers.
6. Suitable Business Frameworks
- Value Proposition Canvas: Determine the unique value propositions offered to customers and
align them with their needs and expectations.
- Business Model Canvas: Map out key components of the business model, such as customer
segments, revenue streams, and key partnerships.
- Customer Journey Mapping: Understand the customer's experience and identify pain points,
allowing for improvements in user experience.
7. Requirements Analysis
- Development of a secure and reliable platform (Telegram group or Android application).
- Integration with Paytm and Google Pay UPI apps for real-time coupon availability and
redemption.
- Implementation of a payment gateway to facilitate secure transactions.
- Establishment of a customer support system to assist users with inquiries and technical issues.
- Continuous monitoring and updating of coupons and vouchers to ensure relevance and
availability.
8. Additional Revenue Streams
Apart from selling coupons and vouchers, the business can explore the following revenue
streams:
- Charging a commission fee on each coupon or voucher sold.
- Offering premium subscription plans with additional benefits.
- Partnering with local businesses for advertising and promotional opportunities.
- Collaborating with other coupon and voucher platforms for cross-promotion.
9. Marketing Strategy and Brand Awareness
To promote the business and create brand awareness, the following strategies can be
implemented:
- Utilize social media platforms to engage with potential customers and share offers and
discounts.
- Collaborate with influencers and bloggers to promote the platform and its benefits.
- Implement a referral program to incentivize existing customers to spread the word about the
platform.
- Run targeted ad campaigns on popular digital platforms to reach the desired audience.
10. Branding Suggestions with Slogans and
Example Tweets
Branding suggestions:
- Brand Name: "CouponHub"
- Slogan: "Unlock Savings, One Coupon at a Time!"
Example Tweets:
1. "Why pay more when you can save? Get exclusive discounts and offers with CouponHub.
Download our Android app now and start saving! #SaveWithCouponHub"
2. "Discover a world of savings with CouponHub. From dining to shopping, we've got you
covered! Find your perfect deal today. #UnlockSavings"
3. "Don't break the bank - just break out the coupons! CouponHub brings you the best deals,
right at your fingertips. Start saving now! #CouponMagic"
11. Recommended Marketing Platforms
- Social Media platforms (Facebook, Twitter, Instagram) for engaging with potential customers
and promoting offers.
- Google AdWords for targeted ad campaigns to reach the desired audience.
- Influencer partnerships and collaborations to tap into their existing followers and enhance
brand visibility.
- Local community events and collaborations for targeted marketing efforts.
12. Game-changing Idea
A potential game-changing idea for this business could be to develop a recommendation engine
that analyzes users' past purchase behavior and preferences to recommend personalized
coupons and vouchers. This would provide a unique selling point and enhance the customer
experience, leading to increased customer loyalty and engagement.
13. Porter's Five Forces Analysis
- Threat of New Entrants: Moderate, as there might be low entry barriers and potential for new
players to enter the coupon and voucher sales market.
- Bargaining Power of Suppliers: High, as the business would depend on obtaining coupons and
vouchers from Paytm and Google Pay UPI apps, and any restriction or change in their policies
could impact supply.
- Bargaining Power of Buyers: Moderate, as buyers have multiple options to purchase coupons
and vouchers and can easily switch to other platforms if unsatisfied.
- Threat of Substitute Products: Moderate, as there might be other coupon and voucher
platforms offering similar discounts and offers.
- Competitive Rivalry: High, as there might be existing players in the coupon and voucher sales
industry who can offer similar or better deals.
14. CATWOE Analysis
- Customers: Individuals who value discounts and offers available through Paytm and Google
Pay UPI apps.
- Actors: The business, Paytm, Google Pay, local businesses partnering for additional benefits.
- Transformation Process: Selling coupons and vouchers, ensuring their availability and
redemption.
- Worldview: The business aims to provide convenience and savings to customers through easy
access and a wide range of coupon options.
- Owner: The business owner and stakeholders aiming to generate revenue and expand into
related markets or services.
- Environmental Constraints: Regulations on coupon sales, compliance with consumer
protection laws, availability of coupons and vouchers from Paytm and Google Pay.
