16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
Assessment 2: Visualisations and Predictive Analytics
Report (40%)
Start Assignment
Due Aug 30 by 23:59
Points 40
Submitting a file upload
Course code and name: ISYS3447: Introduction to Business Analytics
Type: Group Report & Video Presentation
Length: 2500 words (+/- 10%)
Weight: 40%
Due Date: 30 August 2024, 11:59 PM (Week 9)
Feedback mode: Feedback will be available at Marks section of Canvas within 2 weeks after submission
day
Late work:
If you need an extension you must apply electronically to your instructor via email before the submission due
date. Submission extensions are not normally granted, except for other unexpected reasons. Any requests
for extensions exceeding 7 days must be submitted via RMIT’s Special consideration process. In the
absence of a granted extension, late submissions will be automatically penalized by 10% per working day up
to a maximum of 5 working days. After 5 days late, you will receive zero point for the assignment.
Serious penalties apply for not complying with the university’s regulations.
Learning Objectives Assessed
CLO1: Explain how business analytics can be used to drive decision-making in organisations.
CL02: Evaluate and pre-process relevant business data before applying business analytics techniques and
tools.
CLO3: Apply appropriate business analytics techniques and tools to extract business insights.
CL04: Justify the effectiveness of business analytics techniques and tools in informing decision-making in
different contexts.
CL05: Communicating business insights to inform responsive and evidence-based decision-making.
Ready for Life and Work
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16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
This assignment prepares you to:
improve academic skills such as literature review and reporting.
able to understand and assess organisations through the use case studies.
develop your professional analytical and communication skills, which will help you prepare for the business
analytical scenarios performed in organisations.
Assessment Details
Overview
This assessment takes the form of case study and requires you to examine the case study and analyse the
associated dataset, interpret, draw conclusion(s) and provide recommendation(s) based on your analysis via a
report to a business client. The case study is provided in Assessment Details and the dataset here
(https://rmit.instructure.com/courses/137996/files/39360918?wrap=1)
(https://rmit.instructure.com/courses/137996/files/39360918/download?download_frd=1) .
This assessment relates to the professional practice of business and/or data analysts, who perform data
visualisations and predictive modelling techniques in response to requests from a business client or internal
stakeholder. To complete this assessment task, you are required to demonstrate the ability in performing data
pre-processing, visualisations and predictive modelling. You are also required to demonstrate your ability to
communicate the outputs of visualisations and predictive analytics and deliver a report that can be used by
others to make responsive and evidence-based business decisions.
Case Study: IntelliAuto
Industry 4.0 has poised to modernise manufacturing sector ad boost the industrial competitiveness.
Specifically, it couples with emerging technology such as Internet of Things (IoT), automation and robotics, to
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16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
increase productivity and reduce costs and thus digitally transformed the manufacturing sector into the “smart
factory”. Although Industry 4.0 has great benefits, it also has significant impact on the manufacturing
workforce. Potentially it disrupts the manufacturing processes and also the future of manufacturing workforce
and leads to controversial debate such as fear of jobs being taken by robots, ethical choices between job
losses and profit, etc.
IntelliAuto is an automobile parts manufacturer with 5000 employees. The organisation has plan in place to
move towards a digital manufacturing factory in next 5 years. Although the digital plan is at its infant
stage, IntelliAuto wishes to study its full-time workforce by developing profile of employees that measures
factors such as income, job satisfaction, career progress, etc. The current aim is to better understand the
employees of the organisation. In addition, the study also helps to better prepare for negotiation with unions in
future when the organisation is in transition to digital manufacturing factory. Katrina de Jong, the Chief Human
Resource Officer, hires Datos Lab Corporation (DLC), a consulting firm, to survey IntelliAuto employees and
communicate the results.
A survey of a random sample of 1000 employees was conducted. As was the case in previous assessment,
you again play the role of Misha Toutou, a data analyst at DLC. Katrina has written to you another
email regarding her further requests and/or queries relating to the employee survey. Her email to you is
reproduced below.
To: Misha Toutou, Data Analyst, Datos Lab Corporation
From: Katrina de Jong, Chief Human Resource Officer
Subject: IntelliAuto Employee Survey – Business Analytics
Dear Misha,
Thank you for your previous report and analysis. I would like you to perform further analysis and compile the
findings in a new report for me. Please see below my further requests.
1. Using ggplot2 package can you present at least 5 figures that have the high association with the age?
2. Employee churn is expensive for companies. When an employee leaves he/she takes his experience with
them. Recruiting new employees are expensive and time consuming. Therefore, could you generate a
regression model with work years as the dependent variable? In other words can you create a model to
predict the work years among the staff?
3. We need to plan ahead for engagement and cooperation among staff and also the transition into digital
manufacturing. It would be ideal if there is some sort of approach to predict this. Therefore, could you
predict the engagement activities among the staff?
4. Develop a predictive model using logistic regression, where the dependent variable indicates whether an
employee has been employed for more than 15 years.
Again, based on discuss your analysis and provide your recommendation(s).
I look forward to receiving your report in four weeks’ time.
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16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
Thanks,
Katrina
References:
Uzialko, A. (2017) Industry 4.0: How Technology is Revolutionizing the Manufacturing Industry
(https://www.businessnewsdaily.com/10156-industry-manufacturing-
iot.html#:~:text=Industry%204.0%20not%20only%20creates,Manufacturing%20process%20optimization)
Deloitte Industry 4.0 Challenges and solutions for the digital transformation and use of exponential
technologies (https://www2.deloitte.com/us/en/insights/focus/industry-4-0/digital-transformation-in-the-age-
of-industry-4-0.html)
Guidelines:
Some guidelines for completing the assessment are provided below:
Part I: Report
Word Limit: 2500 words (+/- 10%), excluding Table of Content, Appendix, References, figures, tables and R
scripts. Note that anything beyond word limit will not be marked.
Font Size: 11pt or 12pt
Font Style: Calibri or Times New Roman
Document Margins: 2.5cm for top, bottom, left and right
Spacing: Single or 1.5 spacing
Some notes and guidelines:
The report should include Executive Summary, Introduction, Data Pre-processing, Analytics, Findings and
Discussions, Recommendation(s).
The report covers a wider audience, including management and business users as well as data analysts.
Use headings for each section and subsection (i.e. 1.0 Introduction, 1.1. Business Background, 1.2.
Objectives, 2.0 Data Pre-processing, 3.0 Methodology, etc.).
Label the figures and tables in the report properly.
Produce a Table of Content.
Use Appendix as you see fit.
Use References as you see fit. See next section about referencing guidelines.
Part II: Video Presentation
Each group needs to provide a recorded video presentation of about 10-15 minutes. The aim of the video
presentation is to present insights and recommendations to the company. There is no specific format to follow;
however, the content must be relevant, meaningful, and provide recommendations for the business case.
Required references
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16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
You should aim to cite at least 10 references from reputable sources (e.g., academic, industry body
publications, white papers).
Reference guidelines
Use Harvard referencing style (https://www.rmit.edu.au/library/study/referencing/referencing-guides-for-
printing) for this assessment. You must acknowledge all the sources of information you have used in your
assessments.
Refer to the RMIT Easy Cite referencing tool (https://www.lib.rmit.edu.au/easy-cite/) to see examples and tips
on how to reference in the appropriate style. You can also refer to the library referencing page
(https://www.rmit.edu.au/library/study/referencing) for more tools, such as EndNote, referencing tutorials and
referencing guides for printing.
Support Resources
This assessment requires that you meet RMIT's expectations for academic integrity. More information and
advice on how to avoid plagiarism are available in the Getting Started module.
Open the academic integrity page (https://rmit.instructure.com/courses/137996/pages/assessment-and-
feedback?module_item_id=6324801) .
Additional library and learning resources are available to help with the assessment in this course
Link to Assignment Support (https://rmit.instructure.com/courses/137996/external_tools/170367) .
Submission Instruction
Submit your report through Canvas submission link. The file type to be upload can be either a Word document
or PDF (.doc, .docx,.pdf) and R scripts in .R format and video presentation file.
Assessment declaration
When you submit work electronically, you agree to the assessment declaration
(https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/assessment-
declaration)
Rubric
Refer to the rubric below.
Assessment 2: Visualisations and Predictive Analytics Report (1)
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16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
Criteria Ratings Pts
Constsble 6 to >4.8 pts 4.8 to >4.2 pts 4.2 to >3.6 pts 3.6 to >0.0 pts 0 pts
thinking HD DI CR PA DNS
#AoL6 Critically Justifies using Applies informed Combines Matches Fails to
Engaged: informed jusdgement in informed informed display
judgement to striking a balance judgement to judgement with informed
Formulate balance between strike a balance balancing judgement.
arguments and evidence and evidence and between evidence and
conclusions
6 pts
intuitive intuitive evidence and intuitive
using informed understanding in understanding in intuitive understanding in
judgement. analysing evaluating understanding in evaluating
complex complex evluating information.
information in information in complex
depth. depth. information.
Ability to pre- 8 to >6.4 pts 6.4 to >5.6 pts 5.6 to >4.8 pts 4.8 to >4.0 pts 4 to >0.0 pts 0 pts
process data HD DI CR PA NN DNS
Exceptional Very good Acceptable Limited data No or very Did not
data pre- data pre- data pre- pre-processing limited data submit.
processing processing processing that enables pre-
that enables that enables that enables effective processing
effective effective effective and/or efficient that enables
and/or and/or efficient and/or efficient analysis of effective
efficient analysis of analysis of chosen and/or
analysis of chosen chosen technique. efficient
chosen technique. technique. Provides analysis of
8 pts
technique. Provides very Provides limited chosen
Provides good acceptable explanations technique.
outstanding explanations explanations on the data Provides no
explanations on the data on the data pre-processing or very
on the data pre-processing pre-processing method(s). limited
pre- method(s). method(s). explanations
processing on the data
method(s). pre-
processing
method(s).
Criterion 3 10 to >8.0 pts 8 to >7.0 pts 7 to >6.0 pts 6 to >5.0 pts 5 to >0.0 pts 0 pts 10 pts
Ability to HD DI CR PA NN DNS
identify and Demonstrates Demonstrates Demonstrates Demonstrates Demonstrates Did not
apply an a very good a satisfactory a limited no or very submit.
appropriate exceptional understanding understanding understanding limited
visualisations understanding and and and understanding
and predictive and application of application of application of and
analytics application of appropriate appropriate the application of
techniques. appropriate techniques. techniques. appropriate the
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16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
Criteria Ratings Pts
techniques. Provides Provides techniques. appropriate
Provides detailed and detailed and Provides techniques.
rigorous, insightful somewhat basic analysis Provides poor
detailed and analysis that insightful that is analysis that
insightful is well analysis that disorganised is highly
analysis that organised and is reasonably and contains disorganised
is highly contains very organised and some errors. and contains
organised and few errors. contains few numerous
contains no errors. errors.
error.
Critical thinking 10 to >8.0 pts 8 to >7.0 pts 7 to >6.0 pts 6 to >0.0 pts 0 pts
Description: HD DI CR PA DNS
Analytical Clearly Consistently Attempts to Attempts to The
Thinking analyses, analyses, analyse, analyse, presentation of
evaluates and evaluates, and evaluate and evaluate and evidence does
Uses theory organizes organizes organize organize not clearly
and evidence evidence to evidence to evidence to evidence to support
to address support support support support hypotheses, 10 pts
questions, test hypotheses, hypotheses, hypotheses, hypotheses, claims and
hypotheses claims and claims, and claims and claims and solutions and
and evaluate solutions. solutions. solutions with solutions but may actively
claims and some errors. with several work against
solutions. errors. them in some
cases.
Communication 6 to >4.8 pts 4.8 to >4.2 pts 4.2 to >3.6 pts 3.6 to >0.0 pts 0 pts 6 pts
skill-written HD DI CR PA DNS
Description: Meaning is Meaning is Meaning is Meaning is Meaning is
Written clearly and communicated generally made generally made impeded
Expression effectively clearly through clear through clear through through
communicated consistent use of mostly correct adequate and frequent use
Demonstrates through academic style, and appropriate appropriate of informal
an ability to consistent and unambiguous formal academic formal academic language
effectively sophisticated use language and style, grammar, style, grammar, and errors in
exchange of academic or correct and vocabulary, vocabulary, grammar,
information and appropriate style, appropriate punctuation and punctuation and vocabulary,
shape ideas unambiguous grammar, spelling for thde spelling for the punctuation
through the language and vocabulary, intended intended and spelling.
written word. correct and punctuation and audience. audience; some Not suitable
appropriate spelling for the lapses causing for the
grammar, intended lack of clarity. intended
vocabulary, audience. audience.
punctuation and
spelling for the
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16:21 09/08/2024 Assessment 2: Visualisations and Predictive Analytics Report (40%)
Criteria Ratings Pts
intended
audience.
Total Points: 40
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