FACTORS INFLUENCING PREFERENCES OF TOURISTS ON

PUBLIC AND PRIVATE RESORTS

A Research Presented to the Faculty of San Miguel Integrated School,

San Miguel, Ramon, Isabela

In Partial Fulfillment of the Requirements for the Subject

Inquiries, Investigation and Immersion

By

DELA CRUZ, PRINCE KENNETH A.

SANTUA, CHRISTIAN JAY L.
RIVERA, ROXANNE MAE V.
MACHALAG, CLARISSE T.
UMIPIG, MARK JHON F.
BONLANG, AIBONIE N.
CEZAR, MARJAMES P.
CAISIP, JOHNREY A.
ABAD, FRANKIE R.
CHAANGAN, JP A.
 CHAPTER I

PROBLEM AND ITS BACKGROUND

Introduction

Tourism is an integral part of many economics around the world, providing employment,

income, and development opportunities for communities and businesses. The preferences of

tourists play a crucial role in shaping the tourism industry, influencing the development and

success of Public and Private Resorts. Understanding the factors that impact tourist choices

between Public and Private Resorts is essential for stakeholders, including resort operators,

policymakers, and destination management organizations.

The current discerning nature of tourists in selecting a resort destination underscores the

importance of understanding the factors that influencing their preferences. The study seeks to

delve deeper into the varying influences on tourists choices between Public and Private Resorts.

By examining and overall perceived value. The researchers aim to provide valuable insight into

what drives tourists to choose one type of resort over another.

Some Researchers are done with the same topic, the study of E.Mand Caballero, RT

(2014) addressed the study tittled “ Resorts customer satisfaction” where they discovered how

much the customer are satisfied on different resorts such as Public and Private Resorts. The case

study of researcher Funmilola Ajani (2016) where in their study evaluated the environment

quality and management of whispering Palms Resort (Private Resort) and Suntan Beach Resort

(Government owned). Results show that Whispering Palms Resort is of higher quality with

70.9% while Suntan Beach had 47.4%. Facilities and services assessment shows that Whispering

Palms Resort was rated high with 61.8%, and Suntan Beach Resort had 47.4%.
 This study aims to investigate the factors that influencing the tourists preferences on the

Public and Private Resort, not just the customer satisfaction.

Moreover this research aligns with the broader global conversation surrounding

sustainable travel by exploring the factors that influence tourists choices between Public and

Private Resorts. The study aims to shed lights on how these preferences interest with

environmental conversation, local community engagement, and cultural preservation.

This research seeks to address a significant knowledge gap in the understanding of

tourists preferences for both Public and Private Resorts

Statement of the Problem

This study aims to investigate the factors that impact tourists choices between public and

private resorts in Ramon, Isabela.

Specific Problem

1. What is the profile of the respondents in terms of:

a. Age:

b. Employment Status:

c. Tourist Destination:

2. What are the resort preference of respondents?

___ Public ___ Private

3. What are the factors that influence the tourists preferences on private and public

resorts?
 4. What program/intervention should be implemented to improve public and private

resorts?

Scope and Delimitations

This research will specially focus on individuals within selected barangays in Ramon,

Isabela, who have visited both private and public resorts. The emphasis will be on indentifying

and understanding the factors that influence tourists preferences for public and private resort.

The study will be carried out exclusively in Ramon, Isabela and the respondents will be

limited to individuals from this area.

Conceptual Framework

INPUT PROCESS OUTPUT

Profile of the respondent -Survey using structural -Program/intervention to
in terms of research questionnaire improve public and private
entitled “ Factors
 Age: resort.
influencing Preferences of
 Employment
Tourists on Public and
Status:
Private Resorts”.
 Tourists
Destination:

-Factors influencing -Creating a questionnaire

preferences of tourists on serves as a method for
Public and Private Resort collecting data.
in Ramon Isabela.

FEEDBACK
FE
 The inputs are the ones that yield outcomes. The primary focus is on the profile of

respondents in relation to Economic Status, Age, and Tourist Destination. Factors affecting

preferences of tourists on Public and Private Resorts in Ramon Isabela.

The second component is the process, which the researchers discussing the methods they

will use to gather data.

For the outcome, an intervention will be proposed to improve the resorts considering the

factors that influence tourists preferences.

Significance of the study

Several groups would benefit from the findings of the study on tourists preferences

between Public and Private Resorts. These include the following

Tourism Industry Professionals: The study’s insights would be valuable to tourism industry

professionals, including resort owners managers, and marketer. Understanding tourists

preferences can help them tailor their offerings and marketing strategies to better attract and

satisfy their target customers.

Government Agencies and Policymakers: The finding would be beneficial for government

agencies and policymakers involved in tourism management and development. This includes

allocating resources, developing supportive policies, and making strategic decisions to promote

both Public and Private Resort.

Academic and Research Community: The study would contribute to the academic and

research community providing valuable insights into tourists decision-making processes,

consumers behavior in the tourism sector, and the comparative analysis of Public and Private

Resorts preferences.

Tourists and Consumers: Ultimately the study’s findings would benefit tourists and consumers

themselves by offerings, improved visitor experiences and a greater understanding of the factors

that can influence their choices when selecting between Public and Private Resorts.

Environmental and Sustainable Development Organization: Organizations focused on

sustainable tourism and environmental preservation would benefit from understanding tourists

preferences lead to the development of more sustainable and eco-friendly practices within the

tourism industry.

Future Researchers: This study may serve as valuable source of data and as basis for further

study.

Definition of Terms

The following special terms has been used to suit this study.

Preferences - In the context of this Research “ Preferences” refer to the subjective choices and

indications of tourists when selecting between public and private resort. These may encompass

factors such as amenities, cost, accessibility and overall satisfactions with the resort experience.

Private Resorts - “Private Resorts” in the context of this study denote leisure and hospitability

establishment that are owned and operated by private individuals or entities, such as commercial

hotel chains boutique resorts, or privately owned leisure facilities.

Public Resorts - In this Research “Public Resort” are defined as leisure and hospitability

establishments that are owned and operated by public entities, such as government agencies,
municipalities, or community organization these may include beaches, parks, and other publicly

managed recreational areas.

Satisfaction - “Satisfaction” is the fulfillment of one’s wishes, expectations, or needs, or the

pleasure derived from this.

Tourists - For the purpose of this study “Tourists” denote individuals who travel to and stay at

resorts for leisure, relaxation, and recreational purposes. This encompasses a diverse range of

visitors, including both local and international travelers.

 CHAPTER II

REVIEW OF RELATED LITERATURE

Tourism has become an important global economic and leisure activity due to its growing

acceptance and benefits. Therefore, countries engage in numerous marketing and promotional

activities to attract more tourists and improve their satisfaction. If a destination can identify and

satisfy the needs and wants of tourists, these tourists will probably make repeat visits and spread

positive word of mouth publicly. Researchers have discussed the close relationships among the

psychological variables, such as motivation, attitude, perception, and satisfaction. Therefore, it is

worthwhile to use these variables to study about the tourists’ behavior. The main objective of this

paper is to identify the relationship between the tourists’ perception and satisfaction and discuss

its influence on destination management. The study adopts questionnaire survey by personal

interviews with 204 tourists through convenience sampling. Correlation analysis and multiple

regression analysis are employed to find the association between the variables. The result of the

proposed model confirms that there is a positive correlation and linear relationship between the

dependent ( tourists satisfaction ) and independent variables ( destination related factors that

affect for the perception of the tourists ). The results show that there is a positive correlation and

linear relationship between the tourists perception and satisfaction. The proposed model exists

and is named as DESPER ( Destination Perception ). The study concluded that the tourists who

visit Sri Lanka are satisfied and willing to behave positively, i.e. revisit and recommended.

However, the tourists are dissatisfied with several destination related factors, therefore, the

relevant and responsible authorities should take necessary actions to improve those factors.
 According to Adina et.al., (2020) By understanding the factors that affect travel planning,

destinations can cater to the preferences and needs of tourists and develop more effective

marketing strategies. Further Research in this area can help resorts in understanding their target

demographic and providing services that can cater to their target demographic and providing

services that can cater to their performance whether they prefer public or private resorts.

Based on the study of Augustinawati, Muhammad, Yusf. (2019), the satisfaction of

tourists is an important factors to be considered in the field of service business especially on

tourism destinations. This is a standard that can be used to evaluate the performance of tourism

services and products. The visitors satisfaction with individual component or attribute of the

destination leads to their satisfaction with the overall destination. For this study we considered

performance only approach to identify influencing factors of visitor satisfaction. Many different

factors may affect the visitor satisfaction :destination attractions, quality of services, safety,

previous experience and expectations, tourists activities, destination image, cost, favorable

environment, and others. Mcdwall, 2010; Petrick, 2004; Kozak, 2001; Prayag, 2009; Al-

Ababneh, 2013; Valle et al. (2013), run a study foor examining the factors affecting tourist

satisfaction levels.

Research by Som, Marzuki et al. (2012), about Factors influencing visitors' revisit

behavioral intentions: A case study of Sabah, Malaysia" was carried out to determine the factors

affecting tourists' return to Sabah. The subjects of this study are international tourists. Research

results show the importance of factor analysis for destination attributes determined in the

following order: (1) image of the destination, (2) modern environment, (3) natural nature and

time, (4) destination image is an important destination attribute that makes visitors return to a

tourist site in Sabah. The results of factor analysis on tourism motivation show that the
importance of each factor in order is: (1) leisure and entertainment, (2) expanding relationships,

(3) social values, (4) fulfilling a wish, (5) escaping from daily life. In particular, the element of

leisure and entertainment is the most important motivation for tourists to return to Sabah.

According to Nguyen Xoan Hiep (2010), there are two groups of factors affecting tourists

when deciding whether to choose a trip or not. The group of internal factors includes personal

factors (demographic and lifestyle factors), cultural factors, and psychological factors (motives,

interests, attitudes, experiences). The group of external factors inclades social factors (reference

groups, roles, social status) and emarketing factors (tourist products, communication, and

tourism products supply location). The travel intention factor is internal force born from the

psychological characteristics of the individual. The motivation pushes and maintains individual

activities, helping them get on track. Different travel intentions lead to different decisions of

travel destinations.

The attractiveness of a destination has considerable influence on determining a tourists

destination of choice, levels of expectation, intentions to revisit, perceptions of advantages and

motivations, and the duration of stay (Henkel, Henkel,Agrusa,Agrusa & Tanner, 2006).

Jang and Feng’s perspective (2007), repeat visitors are significant in increasing revenue

in tourism destinations and in saving marketing dollars. Similarly, Jayaraman et al. (2010),

mentioned that repeat visitors to Malaysia are imperative for increasing revenue of tourism

industry. Hence, the critical analysis and in-depth study on the factors influencing repeat visitors

may provide the ground to improve the Malaysian tourism market for repeat visitors. The

purpose of this study is to identify the key factors that affect repeat visitors in Sabah. First, this

paper presents a brief review of literature regarding revisit intention and destination loyalty from
relationship marketing perspective. Second, it outlines the research methodology, and finally the

findings of the research is presented.

Eraqi (2006) investigates the tourism services quality in Egypt and identified the factors

that affect customer satisfaction. According to him, the tourists satisfaction of quality depends

upon a number of criteria, such as the general evaluation of tourism services, the extent to which

tourists are satisfied with the hotel’s services, customer value related to tourism services at

accommodations, internal transport quality, the extent to which tourism services prices at

suitable levels, and tourists desire to repeat his/her visit. The results indicated that the majority of

tourists are satisfied with tourism services in Egypt and rated them as good (71%), Weak (18%),

and fair (11%).

Robbins (2005) defines perception as a process by which individuals organize and

interpret their sensory impressions in order to give meaning to their environment. According to

him, three main factors are influencing the perception of the individuals. They are factors in the

situation, factors in the perceiver, and factors in the target. The tourists perceive the taste,

quality, and nature trough the five senses and perception may be different from tourists to

tourists. For example, the same service of a star class hotel may be perceived by different tourists

in different ways. Therefore, the perceived service quality may directly affect the tourists’

satisfaction.
 CHAPTER III

Research Methodology

In this chapter, the researchers will introduce the methodological information for

this study. The first part of this chapter focuses on the research design that has been used to

conduct this study. The second part of this chapter will focus on research locale, the third part is

the research respondents, and the last part will focus on the data gathering procedures, research

instrument as well as the statistical treatment of data.

Research Design

This chapter deals with the methods of research used, the respondents of the study, the

instrument used, and the statistical treatments are also presented.

Research Locale

The research project is set to be carried out within specific barangays in the municipality

of Ramon, located in the province of Isabela. The study aims to focus on gaining insights and

gathering data from a carefully chosen sample of barangays within this region.

Research Respondents

The respondents of this study will be the individuals who visit both Public and Private

Resorts. A convenience sampling procedures will be used to determine appropriate participants

to the study in order to yield credible and reliable result.

Data Gathering Procedure

Survey questionnaire will be used as primary tool for data gathering. The set instrument

constructed by the researchers will undergo validations by experts in the field. A permission

letter to the principal to conduct was prepared. When the questionnaire is validated by the

teachers then the set of questionnaire will be distributed to the respondents. Responses of

participants through questionnaire will be retrieved, analyzed and presented.

Research Instrument

A survey questionnaire and interview will be used as the main instrument in this study to

gather data related to the perceptions of tourist in selecting between a public or a private resort in

Ramon Isabela. The survey questionnaires consist of 4 parts/sections. The first section is about

the background of the respondents in terms of employment status, age, and tourist destination.

The second is about resort preferences of the respondents. The third is the factors that

influencing the tourists preferences on Public and Private Resorts. The last section is what

program should be implemented to improve public and private resort.

Statistical Treatment of Data

The statistical treatment procedures used in the analysis and interpretation of the data

consist of frequency and simple percentage. Hence the formula:

P=F/N x 100

Where

P= percentage

F= frequency

N= total number of the respondents

References

Adina, Shafi, Shaikh, Areesha, Dars, Keenjhar, Memon, Abdul, Ghafoor, and Kazi,
(2020).Factors Affecting Travel Decision-making of Tourist.
Augustinawati, Muhammad, Yusuf. (2019). An Investigation of Tourists Satisfaction on
Tourism Destination. doi: 10.4108/EAI.12-11-2018.22888768.
Eraqi, M.I. (2016). Tourism Services Quality (TourServQual) in Egypt: The Viewpoints
of External and Internal Customers. Benchmarking: An International Journal, Vol.
13, No. 4, pp. 469-492.
Gnanapala, W.A. (2015). Tourists perception and satisfaction: Implications for
destination management. American Journal of Marketing Research, 1(1), 7-19.
Jang, S., & Feng, R.(2007). Temporal destination revisit intention: The effects of novelty
seeking and satisfaction. Tourism management, 28(2), 580-
590.https://dx.doi.org/10.1016/j.tourmaan. 2006.04.024
Jayaraman, K., Lin, S. K., Guat, C. L., & Ong, W.L. (2010). Does Malaysian Tourism
Attract Singaporeans to Revisit Malaysia? Journal of Business and Policy
Research,
5(2), 159-179)
Nguyen Xoan Hiep (2010) “ Factors Affecting Tourism Destination: a case study in Ha
Tien City, Vietnam.
Robbins, S.P. (2005). Organizational Behavior. New Jersey: Prentice Hall
Henkel, R., Henkel, P., Agrusa, W., Agrusa J. & Tanner, J. (2006). Thailand as a tourists
destination: Perceptions of international visitors and Thai residents. Asia Pacific
Journal of Tourism Research, 11(3):269-287.
Sam,Marzuki et al. (2012) “Factors influencing visitors’ Revisit Behavioral Intentions: A case
study of Sabah, Malaysia. https://dx.doi.org/10.5539/ijms.v4n4p39
Suanmali S. (2014). Factors Affecting Tourists Satisfaction: An Empirical Study in the
Northern Part of Thailand. SHS Web of Conferences. 12,0102 (2014)
https;//doi.org/10.125/shscnof/20141201027
 CHAPTER IV

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

In this chapter, the findings of the study are presented, analyzed, and interpreted. It

describes the analysis of data followed by discussion of research findings. The findings relate to

the research questions that guided the study.

Table 1.1

The profile of respondents in terms of Age.

Age Frequency Percentage

17-21 43 43%

22-26 16 16%

27-31 13 13%

32-36 10 10%

37- and above 18 18%

TOTAL: 100 100%

Table 1.1: shows that the total number and percentage of the range of 100 respondents. Based on

the table, 43 or 43% respondents are 17-21 years old, 16 or 16% respondents are 22-26, 13 or

13%respondents are 27-31, 10 or 10% respondents are 32-36, and 18 or 18% respondents are 37

and above.

The table implies that the majority of the respondents are 17-21 years old with 43 percentage.
 Table 1.2.

The profile of respondents in terms of Employment Status.

Employment Status Frequency Percentage

Student 44 44%

Employed 24 24%

Unemployed 32 32%

TOTAL 100 100%

Table 1.2 : shows a total number of 100 respondents from three different employment status.

The 44 respondents are student comprise 44%, followed by 24 employed respondents comprise

24% while the 32 unemployed respondents have 32% of the total population of the study.

The table implies that the majority of the respondents are student with 44 percentage.

Table 1.3.

Tourist Destination Frequency Percentage

Local 88 88%

National 9 9%

International 3 3%

TOTAL 100 100%

The profile of respondents in terms of Tourist destination.

Table 1.3 : shows a total number of 100 respondents from three different tourist destinations.

The 88 respondents are in local comprise 88%, followed by 9 respondents in national comprise

9% while the 3 respondents are in the international have 3% of the total population of the study.

The table implies that the majority of the respondents are Local with 88 percentage.

Table 2.

The resort preference of the respondents.

Resort Preferences Frequency Percentage

Public 78 78%

Private 22 22%

TOTAL 100 100%

Table 2. shows the resort preference of the respondents. 78 or 78% of respondents prefer public

resorts while in 22 or 22% prefer private resorts. The table implies that the respondents prefer

public resorts over private resorts.

Table 3.

Factors influencing tourist preferences.

Questions/Particulars Weighted Mean Descriptive Rating

1. The cost of accommodation plays a 4.20 Often

significant role in shaping my
preferences for public and private
resorts.
2. My preferences for public and 4.26 Always
private resorts are greatly
 influenced by the level of safety
and security.
3. I would choose a resorts that offers 4.08 Often
better accessibility to local
attractions and activities.
4. I enjoy staying at resorts because of 4.23 Always
the ambiance.
5. The destination image plays a 3.88 Often
crucial role in shaping my
preferences for public and private
6. I would choose a resorts that offers 4.62 Always
better quality services.
7. I enjoy staying at resorts because of 3.95 Often
my previous experience and
expectations.
8. I would choose a resorts that offer 3.79 Often
cheaper price.
9. I prefer nearby resorts. 3.87 Often

10. I choose a resorts based on the 4.21 Always

reviews of previous travelers
TOTAL = 4.11 Often

Table 3. In explaining this result, it can be stated that the factors such as level of safety and

security, resort ambiance, better quality services, and reviews of previous tourists have signifant

impact om tourists’ preferences as the respondents rated as “always” and have higher men rating.

The majority of factors that influence tourists’ preference is the better quality services of resorts

with 4.62 mean rating. The findings are proven by the study of Baporikar(2022), which

confirmed the importance of accessibility quality and accommodation quality and their impacts

on tourists’ satisfaction.
 Table 4.

Programs/Interventions should be implemented to improve public and private resorts

Questions/Particulars Weighted Mean Descriptive Rating

1. Maintaning cleanliness and hygiene 4.52 Strongly Agree

protocols.
2. Safety and security measures. 4.32 Strongly Agree

3. Improving destination image. 4.25 Strongly Agree

4. Improving quality service. 5.40 Strongly Agree

5. Accommodation upgrades. 4.40 Strongly Agree

6. Enhance guest communication. 4.12 Agree

7. Positive attitude of the owner and 4.10 Agree

staffs.
8. Staffs Training Programs. 2.88 Neither / Nor Agree

9. Emergency Preparedness and 4.37 Strongly Agree

Response.
10. 4.26 Strongly Agree
Innovation.
= 4.26 Strongly Agree

Table 4. Neverthless, this finding could be attributed to the fact that the programs such as

maintaining cleanliness and hygiene protocols, Improving destination image, Improving quality

service, safety and security measures, accommodation upgrades, emergency preparedness and

response, and continuous improvement and innovation have a significant positive impact, as the

respondents rated as “Strongly Agree” and have higher mean rating.

The majority of programs/interventions that should be implement to improve resorts is

Improving quality service with 5.40 mean rating.

CHAPTER V

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

In this chapter presents the summary of findings, conclusions, and recommendations

made by the researchers. This study was based on the results of the data gathered from the

respondents’ questionnaires. An analysis of the content was done with the use of the statistical

tools as weighted mean.

SUMMARY OF FINDINGS

The findings of the study were summarized according to the statement of the problems

stated in Chapter 1.

1.The profile of respondents in terms of Age, Employment Status, and Tourist Destination.

The findings revealed that out of 100 respondents from selected barangays in municipality of

Ramon, Isabela, most of them are aged 17-21. It also revealed that most of them are student with

the total of 44. In terms of Tourist Destination, most of the respondents are in Local with the

total of 88.

2.What are the resort preference of respondents?

The findings revealed that 88 out of 100 respondents prefer public resorts while 22 respondents

prefer private resorts.

3.What are the factors that influence the tourists preferences on private and public resorts?
a. The cost of accommodation

The findings revealed that an average weighted mean of 4.20 revealed that this factor

plays a crucial role in shaping tourists’ preference on public and private resorts.

b. Level of safety and security

The result showed that an average weighted mean of 4.26 revealed that the

level of safety and security greatly influenced the preference of respondents.

c. Better accessibility to local attractions and activities

The result showed that an average weighted mean of 4.08 revealed that the

resorts that offer better accessibility to local attractions and activities greatly

influenced the preference of respondents.

d. Resort ambiance

The findings revealed that an average weighted mean of 4.23 revealed that this factor

plays a crucial role in shaping tourists’ preference on public and private resorts.

e. The destination image

The result showed that an average weighted mean of 3.88 revealed that

this factor plays a significant role in shaping tourists’ preference on public and private resorts.

f. Better quality services

 The findings revealed that an average weighted mean of 4.62 revealed that the resorts that

offer better quality services greatly influenced the preference of respondents.

g. Previous experience and expectations

The result showed that an average weighted mean of 3.95 revealed that

this factor plays a crucial role in shaping tourists’ preference on public and private resorts.

h. Cheaper price

The findings revealed that an average weighted mean of 3.79 revealed that the resorts

that offer cheaper quiet influenced the preference of respondents.

i. nearby resorts

The result showed that an average weighted mean of 3.87 revealed that

this factor plays a crucial role in shaping tourists’ preference on public and private resorts.

j. The reviews of previous travelers

The findings revealed that an average weighted mean of 4.21 revealed that the resorts that

the reviews of previous travelers greatly influenced the tourist preferences.

4. What Programs/Interventions should be implemented to improve public and private

resorts?

a. Maintaning cleanliness and hygiene protocols

 The result showed that an average weighted mean of 4.52 revealed that

this program/intervention is strongly agreed by the respondents to improve public and private

resorts.

b. Safety and security measures

The result showed that an average weighted mean of 4.32 revealed that

this program/intervention is strongly agreed by the respondents to improve public and private

resorts.

c. Improving destination image

The result showed that an average weighted mean of 4.25 revealed that

this program/intervention is strongly agreed by the respondents to improve public and private

resorts.

d. Improving quality service

The result showed that an average weighted mean of 5.40 revealed that

this program/intervention is strongly agreed by the respondents to improve public and private

resorts.

e. Accommodation upgrades
 The result showed that an average weighted mean of 4.40 revealed that

this program/intervention is strongly agreed by the respondents to improve public and private

resorts.

f. Enhance guest communication

The result showed that an average weighted mean of 4.12 revealed that

this program/intervention is agreed by the respondents to improve public and private resorts.

g. Positive attitude of the owner and staffs

The result showed that an average weighted mean of 4.10 revealed that

this program/intervention is agreed by the respondents to improve public and private resorts.

h. Staffs Training Programs

The result showed that an average weighted mean of 2.88 revealed that

this program/intervention is Neither / Nor Agree by the respondents to improve public and

private resorts.

i. Emergency Preparedness and Response

The result showed that an average weighted mean of 4.37 revealed that

this program/intervention is strongly agreed by the respondents to improve public and private

resorts.

j. Continuous Improvement and Innovation

 The result showed that an average weighted mean of 4.26 revealed that

this program/intervention is strongly agreed by the respondents to improve public and private

resorts

CONCLUSIONS

Based on the indicated findings, the following conclusions were drawn:

 FACTORS INFLUENCING PREFERENCES OF TOURISTS ON PUBLIC AND
PRIVATE RESORTS

Thank you for participating in this research study. This questionnaire aims to collect
quantitative data to support our research goals. Please carefully follow the instructions
provided below to ensure accurate and meaningful responses. Your responses will remain
anonymous and will only be used for research purposes.

I.INSTRUCTIONS: Kindly mark check ( / ) the space given below based on your personal
information.

Age:____ 17-21 ____22-26 ____27-31 ____32-36 ____37- and above

Employment Status: ___ Student ___ Employed ___ Unemployed

Tourists Destination: ___ Local ___ National ___ International

What is your resort preference?

___ Private ___ Public

II.INSTRUCTIONS: Carefully read each question before answering. Mark check ( / ) the
boxes based on your opinion or experience.

Alway Ofte Someti Rarel Neve

s n mes y r
1. The cost of accommodation
plays a significant role in
shaping my preferences for
public and private resorts.
2. My preferences for public
and private resorts are
greatly influenced by the
level of safety and security.
3. I would choose a resorts that
offers better accessibility to
local attractions and
 activities.
4. I enjoy staying at resorts
because of the ambiance.
5. The destination image plays
a crucial role in shaping my
preferences for public and
private resorts.
6. I would choose a resorts that
offers better quality
services.
7. I enjoy staying at resorts
because of my previous
experience and
expectations.
8. I would choose a resorts that
offer cheaper price.
9. I prefer nearby resorts.
10.
the reviews of previous
travelers.

III. INSTRUCTIONS: There are some program to implement for the

improvement of Resorts below. Please check ( / ) the boxes
corresponding to your rating. 1 is the lowest and 5 is the highest.

5 4 3 2 1
1. Maintaning cleanliness
and hygiene protocols.
2. Safety and security
measures.
3. Improving destination
image.
4. Improving quality
service.
5. Accommodation
upgrades.
6. Enhance guest
communication.
7. Positive attitude of the
owner and staffs.
8. Staffs Training Programs.

9. Emergency Preparedness
and Response.

10.
and Innovation.

~ THANKYOU!~
~GODBLESS!~