EPRENEURS
TR H
WEEK
EN
IP
FLAVOUR COAST
GROUP
MEMBERS
GANGA A
LAISHA JAIN
MAHI GUPTA
NIRANJANA R
RIDDHI V
ROSHINI K
VEDA PV
YAVANIKA S
INTODUCTION
OBJECTIVE:
The goal of your food stall is to sell homemade popcorn, brownies,
cookies, and chocolates to students from Class 6 to Class 12 during
the school’s Entrepreneurship Week.
ABOUT
The 4P Marketing Strategy (PPP) 4P
stands for Product, Price, Place, and
Promotion.
MARKETING
STRATEGY
The 4P Marketing Strategy is
a fundamental approach that
STRATEGY
helps businesses understand
how to position themselves
in the market.
STEP ONE- SURVEY OBJECTIVE
To understand the preferences
of students regarding food
SURVEY items and gauge their interest
in purchasing snacks like
popcorn, brownies, cookies, and
chocolates.
Survey Objective: To
understand the
SURVEY PROCESS
preferences of students
The survey was distributed
regarding flavours of among the target audience
food items and gauge (Class 6-12), where you
their interest in collected responses to
purchasing snacks like questions regarding their
favorite snacks, price points
popcorn, brownies,
they would be comfortable
cookies, and chocolates.
with, and preferred flavors or
variations.
SURVEY ANALYSIS
After analyzing the survey results, the team decided on selling
popcorn, brownies, cookies, and homemade chocolates. These
were chosen because of their popularity and ease of preparation.
REASONS
Popcorn: Affordable, easy to make, and
loved by almost everyone.
Brownies and Cookies: Sweet treats are
always in demand, especially homemade
ones.
Homemade Chocolate: Customizable and
appealing, especially for those with a sweet
tooth.
PRODUCT FEATURES
Popcorn: Available in various
flavors such as butter, caramel, and
PRODUCT
cheese, offering students a variety
ABOUT
of choices.
The product offering includes popcorn,
Brownies: Rich and fudgy, made with brownies, cookies, and homemade chocolate.
high-quality cocoa and butter, These were selected based on a survey of
making them irresistible to student preferences, which revealed that
chocolate lovers. these snacks were widely loved by the target
Cookies: Homemade chocolate chip audience (Classes 6-12).
cookies, offering a delicious blend
PACKAGING
ABOUT
of soft and chewy textures.
Homemade Chocolate: Customized Each product was carefully packaged in eco-
chocolates, possibly in the form of friendly, attractive packaging that highlighted
its homemade quality, making it more
bars or truffles, appealing to those
appealing to students.
who enjoy sweet and smooth treats.
MAKING OF THE PRODUCT
POPCORN
Corn kernels, butter, seasonings
(cheese, periperi or butter).
CHOCOLATES
COOKIES Cocoa powder, milk powder, sugar,
butter, almonds
Flour, sugar, chocolate chips, butter
BROWNIES
Cocoa powder, sugar, flour, butter,
vanilla essence.
The prices were set based on the budget (Rs. 2000) and the
willingness to pay as reflected in the survey. The aim was to
offer affordable snacks for students while ensuring
profitability.
PRICE
Popcorn: Rs. 15-20 per serving
Brownies: Rs. 25 for a piece
Cookies: Rs. 20 for a packet (containing 2-3 cookies)
Homemade Chocolate: Rs. 30 per 5 pieces
PLACE
The stall was set up in the school, ensuring
maximum convenience for the students.
DISTRIBUTION CHANNELS
In addition to selling directly at the stall, team members
spread the word about the stall in class groups and among
junior and senior friends . This ensured that students were
aware of the stall's offerings, making them more likely to visit.
PROMOTION
Word-of-Mouth: The team actively spread the word within their
network of friends, classmates, and even teachers. Encouraging
everyone to talk about the stall helped create buzz around the
food items and attracted initial customers.
Posters and Flyers: Eye-catching posters were created and
displayed in key areas such as notice boards, hallways, and
classrooms. These posters featured attractive visuals of the food,
along with clear pricing and product information.
CONCLUSION
By focusing on the 4P Marketing Strategy, your team was able
to:
Choose popular and high-quality products (Product).
Set competitive yet affordable prices (Price).
Select a strategic location to maximize customer reach
(Place).
Use creative promotional tactics to create buzz and engage
with potential buyers (Promotion).
This comprehensive approach helped ensure that your food
stall attracted a significant number of customers and
generated the desired interest. The integration of the 4P
framework into the marketing plan is a valuable learning
experience that will be useful in future entrepreneurial
TEAM
ROLES
Some members will take charge of handling the money
and serving customers.
Others will focus on managing the food items, making
sure that fresh batches of snacks were ready.
A few members will act as promoters, engaging with
potential customers and ensuring they know about the
offers.
OUR EXPERIENCE
This week’s entrepreneurship project was an invaluable learning
experience for our team, providing us with hands-on exposure to
essential skills like marketing, budget management, and teamwork.
Through creating a food stall, we applied various marketing strategies
such as promotions, social media engagement, and word-of-mouth to
attract customers. We learned the importance of sticking to a
budget, managing expenses efficiently, and maximizing our profits
while ensuring quality. Additionally, we honed our problem-solving
abilities and communication skills while dealing with unexpected
challenges, like running out of ingredients and handling customer
feedback. Overall, this experience provided practical insights into the
key aspects of commerce, preparing us for future business ventures.
THANK
YOU
