BS
DepartmentScheme of Studies
Grandof Asian
Business
8 Semesters
(Business 4 University
Administration
/Analytics)
years Sialkot
and
Degree ProgramEconomic
SCHEME OF STUDIES FOR 4 YEARS BS Business Analytics
STRUCTURE
No. of Credit
Sr. Categories
courses Hours
1. Compulsory Requirement (No Choice) 12 30
2. Interdisciplinary/Allied Courses 04 12
3. Major Courses including research project /
Internship 27+1 84
Total 44 126
Total numbers of Credit hours 126
Duration 4 years
Semester duration 16 weeks
Semesters 8
Course Load per Semester 12-18 Cr hr
Number of courses per semester 4-6
Introduction
Mission
The program’s mission is to develop professionals who are capable of transforming data into business insights by developing skills
to visualize, analyse, synthesize and present data for effective decision making in the organization.
Introduction
Business Intelligence & Analytics continues to be among the fastest-growing areas in business education in the world. The BS
Business Analytics program is aimed to provide the desired analytical skills to the students with strong critical thinking abilities who
are wishing to harness the power of data to solve the business issues. This program will offer students unique skills to analyse,
synthesize, and visually present data, covering all fields of Management i.e., Marketing, Management, Finance and supply chain
management. In addition to learning how to use top-of-the-line software tools, students will also learn how to interpret data and
identify important business trends using these tools.
Program Educational Objectives (PEO)
Graduates of Business Analytics Program are expected to achieve the following Program Educational Objectives for BSBA
program.
1. PEO 1: Demonstrate excellence in the profession through in-depth knowledge and skills in the field of Business Analytics.
2. PEO 2: Demonstrate effective management and communication skills being an individual or a team member.
3. PEO 3: Show professional integrity and commitment to social and ethical responsibilities.
2
Grand Asian University Sialkot
4. PEO 4: Engage in continuous professional development for their personal growth and the betterment of society.
Program Learning Outcomes
The graduates of the program are equipped with the in-demand skills and knowledge required for success in their professional
careers. This program is designed to give substantial hands-on computing skills, applied data analysis techniques and data
visualization skills to solve business problems. After completion of this program students will be able to:
1. Get deeper understanding of the business functions
2. Extract, manipulate, and mine data sets from various sources to meet organizational needs.
3. Apply business analytics and business intelligence tools as a business process to support evidence-based decision-making.
4. Build and enhance Business Intelligence and analytics capabilities by adapting the appropriate technology and software
solutions
5. Design statistical models using data mining techniques to meet the needs of a specific business process.
6. Create and present data visualizations to communicate information to business stakeholders using multiple forms of
communication.
7. Apply basic entrepreneurial strategies to identify and respond to new business opportunities.
8. Adhere to ethical and legal guidelines to ensure data security, integrity, and confidentiality when presenting analytical
information.
9. Apply interpersonal, teambuilding, and leadership skills when participating in diverse environments.
Scheme of Studies for (BSBA) Duration: 4 year (Semesters)
Course Credit Course Type
Course Title
Code Hour
SEMESTER-I
ENG101 Functional English 3 GEC
SOC101 Introduction to Sociology 2 GEC
MGT101 Introduction to Business 3 Major
HIS101 Introduction to History 2 GEC
ICT101 Introduction to Computer Application 3 GEC
THQ101 Translation of Holy Quran-1 0 Compulsory
PICS101 Ideology and Constitution 2 GEC
Total CH: 15
SEMESTER-II
ENG102 Expository Writing 3 GEC
MGT102 Introduction of Financial Accounting 3 Major
ISL101 Islamic Studies 2 GEC
ENV101 Environmental Sciences 3 GEC
MGT103 Principles of Management 3 Major
ENT101 Entrepreneurship 2 GEC
CCE101 Civics & Community Engagement 2 GEC
Total CH: 18
SEMESTER-III
3
Grand Asian University Sialkot
ECO201 Principles of Micro Economics 3 Interdisciplinary
QRE101 Quantitative Reasoning-1 3 GEC
MGT204 Business Communication 1 3 Major
MGT205 Principles of Marketing 3 Major
XXXX Analytics in R, Python & SAS 3 Major
MGT207 Fundamentals of Business Finance 3 Major
THQ202 Translation of Holy Quran-2 0 Compulsory
Total CH:18
SEMESTER-IV
MGT208 Business Communication II 3 Major
QRE102 Quantitative Reasoning-ll 3 GEC
XXXX Business Analytics in Finance 3 Major
XXXX Business Analytics in Human 3 Major
Resource
ECO202 Principles of Macro Economics 3 Interdisciplinary
CH:15
SEMESTER-V
XXXX Business Analytics in Marketing 3 Major
MGT313 Management Information System 3 Major
XXXX Business Statistics 3 Major
XXXX Digital Transformation in Business 3 Major
XXXX Enterprise Resource Planning 3 Major
THQ303 Translation of Holy Quran 3 0 Compuls
ory
Total CH: 15
SEMESTER-VI
ECO303 Economic Analysis/Managerial Economics 3 Interdisci
plinary
XXXX Machine Learning 3 Major
XXXX Statistical methods for business analysis 3 Major
XXXX E-Commerce and Digital Entrepreneurship 3 Major
XXXX Data Visualization 3 Major
MGT323 Internship 3 Compuls
ory
Total CH: 18
SEMESTER
VII
4
Grand Asian University Sialkot
MGT424 Business Research Methods 3 Interdisc
iplinary
XXXX Analytics in Quality Management 3 Major
MGT426 Semester project 3 Major
MGT-427 Specialization I 3 Major
MGT-428 Specialization II 3 Major
THQ404 Translation of Holy Quran 0 Compuls
ory
Total CH:15
Any particular note regarding specialization subjects, internship
or thesis.
SEMESTER-VIII
XXXX Database Management System in Business 3 Major
XXXX Technology in Business 3 Major
MGT-431 Specialization III 3 Major
MGT-432 Specialization IV 3 Major
Total CH:12
Any particular note regarding specialization subjects, internship
or thesis.
Total Credit Hours: 126
Areas of Specialization
Business Analytics:
Course Credit
Code Course Title Hours
XXXX Business Analysis and design 3
XXXX Predictive Analytics & Forecasting in SAS 3
XXXX Artificial Intelligence in Business Analytics 3
XXXX Text Analytics in Business 3
XXXX Big Data Analytics in finance 3
XXXX SQL for Data Analytics 3
5
Grand Asian University Sialkot
