Brazilian Journal of Education, Technology and Society (BRAJETS)

http://dx.doi.org/10.14571/brajets.v17.nse2.2024

EDUCATING A NEW GENERATION: BLENDING TRADITIONAL AND

CONTEMPORARY STANDARDS FOR VIETNAMESE YOUTH

EDUCAR UMA NOVA GERAÇÃO: MISTURAR PADRÕES TRADICIONAIS E

CONTEMPORÂNEOS PARA JOVENS VIETNAMITAS

Hue Nhu Thi Nguyen

ORCID 0009-0006-0356-5623

Academy of Journalism and Communication

Hanoi, Vietnam
[email protected]

Abstract. Vietnam has experienced significant societal changes in recent years due to globalization and
technological advancements. Generation Z, born between 1995 and 2012, stands out for their proficiency with
technology, open-mindedness, and a global outlook, which often contrasts with the traditional values of older
generations. This paper investigates the balance between preserving traditional Vietnamese values and integrating
modern, technologically driven standards to establish human standards for Generation Z. This study employs
quantitative and qualitative research methods to collect data. A survey was conducted among 500 university
students to assess their understanding and acceptance of traditional and modern values. Additionally, semi-
structured interviews were held with 30 respondents to gain deeper insights into their perspectives. The data was
complemented by an extensive literature review to contextualize the findings within existing research. The
research concludes that while Generation Z in Vietnam values traditional principles such as patriotism, solidarity,
and compassion, they also prioritize individualism and modern values like proactiveness, responsibility, and
respect for diversity. Traditional educational methods are perceived as outdated, necessitating innovative
approaches to convey these values effectively. The study highlights the need for a balanced integration of
traditional and modern standards in educational practices to nurture Vietnam’s future leaders while preserving its
cultural heritage.

Keywords: Education, Generation Z, Modern Values, Technology Integration, Vietnamese Cultural Standards.

Resumo. O Vietnã passou por mudanças sociais significativas nos últimos anos devido à globalização e aos
avanços tecnológicos. A Geração Z, nascida entre 1995 e 2012, se destaca por sua proficiência com tecnologia,
mente aberta e uma visão global, que muitas vezes contrasta com os valores tradicionais das gerações mais
velhas. Este artigo investiga o equilíbrio entre preservar os valores tradicionais vietnamitas e integrar padrões
modernos e tecnológicos para estabelecer padrões humanos para a Geração Z. Este estudo emprega métodos
de pesquisa quantitativa e qualitativa para coletar dados. Uma pesquisa foi conduzida entre 500 estudantes
universitários para avaliar sua compreensão e aceitação de valores tradicionais e modernos. Além disso,
entrevistas semiestruturadas foram realizadas com 30 entrevistados para obter insights mais profundos sobre
suas perspectivas. Os dados foram complementados por uma extensa revisão de literatura para contextualizar
as descobertas dentro da pesquisa existente. A pesquisa conclui que, embora a Geração Z no Vietnã valorize
princípios tradicionais como patriotismo, solidariedade e compaixão, eles também priorizam o individualismo
e valores modernos como proatividade, responsabilidade e respeito pela diversidade. Os métodos educacionais
tradicionais são percebidos como ultrapassados, necessitando de abordagens inovadoras para transmitir esses
valores de forma eficaz. O estudo destaca a necessidade de uma integração equilibrada de padrões tradicionais
e modernos em práticas educacionais para nutrir os futuros líderes do Vietnã, preservando sua herança cultural.

Palavras-chave: Educação, Geração Z, Valores Modernos, Integração de Tecnologia, Padrões Culturais

Vietnamitas.

1. INTRODUCTION
In recent years, the rapid pace of globalization and technological advancements has brought
significant changes to societies worldwide. Vietnam, a country with a rich cultural heritage and
strong national identity, is no exception. Among the various demographic groups, Generation
Z (Gen Z), born between 1995 and 2012, stands out due to its unique characteristics and the
challenges it faces. This generation is marked by its proficiency with technology, open-

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mindedness, and global outlook, which contrasts with the more traditional values upheld by
older generations.
The issue at hand is the necessity to establish and educate human standards for Gen Z in
Vietnam (Thuy & Quyet, 2021). This arises from the need to balance the preservation of
traditional Vietnamese values, such as patriotism, unity, and compassion, with the demands of
a modern, technologically advanced society (Nguyen et al., 2024; Nguyen, 2022; Quyet et al.,
2021; Quyet et al., 2023). The traditional norms, while foundational, often seem outdated to
the contemporary mindset of Gen Z. Consequently, there is a growing concern about
integrating these enduring values with new standards that resonate with the aspirations and
realities of the younger generation.
Various studies have highlighted the dichotomy faced by Gen Z in Vietnam. Nguyen and
Pham (2021) discuss the influence of globalization on consumer behaviors, emphasizing the
shift towards more cosmopolitan and ethnocentric attitudes among Gen Z. Similarly, Son Duc
et al. (2022) illustrate the impact of international integration on parenting styles and the
resultant pressures on Gen Z. Nguyen et al. (2022) and Pham et al. (2021) further elaborate on
the role of influencers and social media in shaping the purchase intentions and behaviors of
this generation, reflecting their reliance on digital platforms for information and decision-
making.
Moreover, traditional educational models and moral standards are being reassessed. Nguyen
(2021) evaluates students’ perspectives on traditional moral education, indicating a sustained
appreciation for core values and a need for updates to meet current societal demands. The
intersection of traditional values with modern educational needs poses a significant challenge
for educators, policymakers, and families.
The aim of this study is to establish a set of human standards that effectively blend
traditional Vietnamese values with the needs of a modern, technologically advanced society
for Generation Z in Vietnam. The study has the following objectives:
● Identifying and evaluating traditional values relevant to Gen Z and assessing their
acceptance through literature and surveys.
● Determining new standards that resonate with Gen Z, focusing on creativity, discipline,
and respect for diversity.
● Developing strategies for educational integration using modern technology and
proposing a collaborative approach involving families, schools, and society to nurture
future leaders while preserving cultural heritage.

2. LITERATURE REVIEW
The advent of globalization and rapid technological advancements has significantly
reshaped societal values and behaviors, particularly among Generation Z (Gen Z) in Vietnam.
This literature review critically examines previous research conducted by noteworthy scholars,
comparing and contrasting their findings to outline the current knowledge and highlight the
gaps this study aims to address.
Nguyen and Pham (2021) emphasize the profound impact of globalization on market
dynamics, noting that consumer attitudes in Vietnam are increasingly shaped by global
influences. Specifically, their study demonstrates that Gen Z’s consumer cosmopolitanism and
ethnocentrism are influenced by collectivism, individualism, and social and personal identities.
This finding underscores the coexistence of traditional values and modern globalized identities
within the same generation.
Transitioning to the domestic sphere, Son Duc et al. (2022) discuss the shift in parenting
styles among Vietnamese millennial parents from authoritarian to democratic, reflecting
broader societal changes. The study highlights the pressures placed on children to achieve high
academic and career success, coupled with the challenges posed by social media and
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technological advancements. These pressures, while motivating, can adversely affect the
mental health of Gen Z, necessitating a balanced approach to parenting and education that
fosters both achievement and well-being.
Moreover, Nguyen et al. (2022) and Pham et al. (2021) have extensively explored the
influence of social media and influencers on Gen Z’s purchasing behaviorNguyen et al. (2022);
Pham et al. (2021). Both studies reveal that influencer credibility, entertainment value, and
perceived expertise significantly impact Gen Z’s purchase intentions. Notably, Pham et al.
(2021) find that influencers’ attractiveness is critical in shaping online behaviors, suggesting
that visual appeal often outweighs expertise in this digital-native generation.
Additionally, Koshy et al. (2023) contribute to the discourse on value persistence and
change, noting that while modernization and globalization drive cultural shifts, traditional
values remain significant. Using the World Values Survey, their study indicates that higher
education participation affects the perceived importance of various values among Gen Z, with
graduates more likely to prioritize friends, leisure, and politics over religion.
In contrast, Yanitskiy et al. (2020) present a structural-behavioral model of public values,
identifying adaptable, socialized, and individualizing values among Gen Z. They observe a
trend toward emphasizing individual values over interpersonal relations, reflecting a broader
shift toward personal fulfillment and freedom. This model underscores the heterogeneity of
values within Gen Z, influenced by factors such as gender, ethnicity, and regional background.
Furthermore, Nguyen (2021) explores traditional moral education among university
students, finding a solid endorsement of values such as patriotism, solidarity, and diligence.
However, there is also a recognition of the need to integrate environmental protection and a
love for learning into contemporary moral education frameworks. This study highlights the
evolving nature of moral values in response to modern challenges and environmental concerns.
Transitioning to the role of technology in education, the studies by Szymkowiak et al. (2021)
and Tran and Nguyen (2021) provide valuable insights. Szymkowiak et al. (2021) reveal that
Gen Z prefers learning through mobile applications and video content, reflecting their digital-
native status. Tran and Nguyen (2021) discuss the potential of AI in religious education, noting
a generational divide in readiness and acceptance, with Gen Z being the most prepared to adopt
AI innovations.
Moreover, Gentina (2020) and Nguyen et al. (2019) provide insights into Gen Z’s
environmental consciousness and materialistic values. Gentina (2020) describes Gen Z as
worried, creative, and valuing collaborative consumption, while Nguyen et al. (2019)
investigate factors driving green apparel purchase intentions. Both studies highlight a growing
awareness of sustainability among Gen Z, influenced by their materialistic values and social
norms.
Additionally, Nguyen Ngoc et al. (2022) and Tran et al. (2022) delve into Gen Z’s job
expectations and eco-friendly fashion consumption. Nguyen Ngoc et al. (2022) find that Gen
Z values intangible job attributes such as workplace ethics over physical features, reflecting a
shift towards symbolic meanings in employment choices. Tran et al. (2022) emphasize the
importance of product-service quality in driving loyalty towards eco-friendly fashion,
suggesting practical strategies for businesses targeting this demographic.
In short, the existing literature provides a comprehensive understanding of the complex
interplay between traditional values, modern influences, and technological advancements
shaping Gen Z in Vietnam. However, there are notable gaps in integrating these findings into
practical educational strategies that balance traditional values with contemporary needs. This
study addresses these gaps by proposing a framework for educating human standards that
resonate with Gen Z while preserving Vietnam’s cultural heritage. This research seeks to
contribute to effectively nurturing Vietnam’s future leaders by leveraging modern
technological tools and a collaborative approach.

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3. THEORETICAL FRAMEWORK
The rapid globalization and technological advancements in recent years have significantly
influenced societal values and behaviors, particularly among Generation Z (Gen Z) in Vietnam.
Gen Z, defined as individuals born between 1995 and 2012, is characterized by their
proficiency with technology, open-mindedness, and global outlook, which often contrasts with
the more traditional values upheld by older generations. This research aims to establish and
educate human standards for Gen Z in Vietnam, balancing traditional Vietnamese values with
the demands of a modern, technologically advanced society.
Generational Theory and Values
Generational theory posits that cohorts of people born during the same period exhibit
distinct characteristics and values shaped by their shared experiences and societal context
(Strauss & Howe, 1991). For Gen Z in Vietnam, this includes the pervasive influence of
technology, globalization, and shifting cultural dynamics. This theoretical framework is crucial
for understanding the interplay between traditional values and modern standards within this
demographic.
Value Systems
Values are enduring beliefs that a specific mode of conduct or end-state of existence is
personally or socially preferable (Rokeach, 1973). This research identifies two central value
systems impacting Gen Z in Vietnam:
Traditional Vietnamese Values Include patriotism, solidarity, and compassion, which have
historically been emphasized in Vietnamese culture.
Modern Values
These include individualism, proactiveness, responsibility, and respect for diversity, which
reflect global and technological influences.
Theoretical Models
Social Identity Theory: This theory suggests that individuals derive part of their identity
from the social groups to which they belong (Tajfel & Turner, 1986). For Gen Z in Vietnam,
balancing their identity involves integrating traditional Vietnamese values with the new global
values they are exposed to. This dual identity is critical for developing a cohesive value system
supporting cultural heritage and modern societal demands.
Cultural Lag Theory: William Ogburn proposed this theory, which explains how cultural
elements lag behind technological advancements, creating a period of adjustment and potential
conflict (Ogburn, 1922). Gen Z in Vietnam experiences this lag as traditional educational
methods and moral standards struggle to keep pace with rapid technological and societal
changes.
Research Constructs
Traditional Values Endorsement
This involves measuring the extent to which Gen Z in Vietnam values traditional principles
such as patriotism, solidarity, and compassion and assessing their relevance and acceptance in
modern societal dynamics.
Modern Values Adoption
Evaluating Gen Z's adoption of modern values such as individualism, proactiveness,
responsibility, and respect for diversity. This includes understanding how these values
influence their behaviors and decision-making processes.

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Educational Integration
Investigating how educational practices can effectively integrate traditional and modern
values to nurture well-rounded individuals. This involves exploring innovative methods to
convey these values in a way that resonates with Gen Z’s digital-native characteristics.
This theoretical framework provides a structured approach to understanding the complex
interplay between traditional values and modern influences shaping Generation Z in Vietnam.
By leveraging generational, social identity, and cultural lag theories, this research aims to
develop educational strategies that honor Vietnam’s cultural heritage while equipping the
younger generation with the skills and values necessary for global citizenship.

4. RESEARCH METHODOLOGY
The data for this study was collected using a combination of quantitative and qualitative
methods to ensure comprehensive and robust findings. The primary tools and techniques
included surveys and interviews, complemented by a literature review.
Survey Method
A structured questionnaire was designed to gather quantitative data from Generation Z
university students in Vietnam. The survey aimed to assess their understanding and acceptance
of traditional and modern values and their attitudes toward educational practices that integrate
these values.
Sample Selection
The sample population consisted of 500 university students from various universities across
Vietnam. The selection was based on a stratified random sampling technique to ensure
representation from different regions, genders, and academic disciplines.
Questionnaire Design
The questionnaire included both closed-ended and open-ended questions. Closed-ended
questions focused on rating the importance of various traditional and modern values. In
contrast, open-ended questions allowed respondents to express their views on integrating these
values into education.
Data Collection
The survey was distributed online through university email lists and social media platforms.
This method was chosen to reach a broad and diverse group of students efficiently.
Interviews
To complement the quantitative data, semi-structured interviews were conducted with a
subset of 30 respondents from the survey.
Interview Sample
Participants for the interviews were selected using purposive sampling to include
individuals who provided particularly insightful responses in the survey. This approach ensured
that the qualitative data enriched the understanding of the quantitative findings.
Interview Design
The interview guide included questions that delved deeper into the respondents’
perspectives on the balance between traditional and modern values, the role of technology in
education, and the challenges and strategies for integrating these values into educational
practices.

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Data Collection
To accommodate participants from different regions, interviews were conducted via video
call. Each interview lasted approximately 45 minutes and was recorded for accurate
transcription and analysis.
Literature Review
An extensive literature review was conducted to provide context and support for the primary
data collected.
Selection Criteria
Relevant studies were selected based on their focus on Generation Z, educational practices,
and the interplay between traditional and modern values in Vietnam. Critical databases and
academic journals were used to ensure the inclusion of high-quality sources.
Review Process
The literature review involved analyzing and synthesizing findings from previous research
to identify gaps and inform the design of the survey and interview questions.
Data Analysis
The collected data was analyzed using both quantitative and qualitative methods.
● Quantitative Analysis: Survey responses were analyzed using statistical software for
descriptive statistics, factor analysis, and correlation analysis. This helped identify
patterns and relationships between different values and educational preferences.
● Qualitative Analysis: Interview transcripts were analyzed using thematic analysis to
identify recurring themes and insights. This process involved coding the data,
categorizing themes, and interpreting the findings about the quantitative data.

By employing these methodologies, this study aims to provide a comprehensive

understanding of how traditional and modern values can be balanced in educating Generation
Z in Vietnam. The approach ensures the research is replicable, allowing other researchers to
follow the same steps to achieve similar findings.

5. RESULTS AND DISCUSSION

Traditional values
The survey of 500 students from two universities showed that 95.8% affirmed patriotism as
the top quality that Generation Z needs to continue from previous generations; 86.2% of Gen
Z agreed that inheriting the traditional standard of solidarity is necessary for them; 65.6%
believed that compassion is still a good standard to be inherited. Other standards such as
honesty, creativity, self-reliance, and resilience are also essential for today’s Gen Z. The chart
also shows that collective mentality is a traditional standard of previous generations, but not
many Gen Z chose this, indicating they also need their values and standards suitable for their
characteristics and era, such as respecting differences and giving due attention to individuals
instead of absolutizing the collective.

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95.80%
86.20%

65.60%
62.60% 61.80%
55%

39.40%

5%

Patriotism Solidarity Compassion Creativity Honesty Self-reliance Collective Others

Spirit
Figure 1. Traditional values that Gen Z needs to promote

The strong endorsement of traditional values like patriotism and solidarity among Gen Z
indicates a continued appreciation for these core principles. This finding aligns with Nguyen
(2021), who observed that students place high importance on traditional moral education,
especially concerning patriotism and humanitarian values. These results reflect a deep-rooted
respect for national pride and unity within the younger generation, which remains vital to their
ethical framework.
However, the diminished preference for a collective mentality indicates a generational shift
towards individualism. Yanitskiy et al. (2020) highlighted this trend, noting that Gen Z
emphasizes individual values over interpersonal relations. This shift is significant as it indicates
a departure from the collectivist mindset that traditionally characterizes Vietnamese society.
Instead, Gen Z appears to prioritize personal fulfillment and individual rights, which may be
influenced by their exposure to global cultures and digital interconnectedness.
The transition towards individualism is also reflected in their preference for values that cater
to personal development and self-expression. Honesty, creativity, self-reliance, and resilience
support individual growth and adaptability in a rapidly changing world. This aligns with Son
Duc et al. (2022) findings, who noted the impact of international integration and technological
advancements on parenting styles and the resultant pressures on Gen Z. These pressures have
cultivated a generation that values personal achievement and resilience in the face of modern
challenges.
Moreover, the survey results suggest that while Gen Z respects traditional values, they also
seek to adapt these values to fit contemporary contexts. The emphasis on respect for diversity
and individual attention indicates a desire to harmonize traditional principles with modern,
inclusive practices. This is crucial for educators and policymakers aiming to engage Gen Z
effectively. As Gentina (2020) highlighted, Gen Z values collaborative consumption and
creative solutions, which can be leveraged to integrate traditional values with modern standards
in educational frameworks.
In short, the survey underscores a nuanced perspective within Generation Z, which balances
respect for traditional values with a progressive, individualistic outlook. This balance is
essential for developing educational strategies that honor Vietnam’s cultural heritage while
equipping the younger generation with the skills and values necessary for global citizenship.
Future initiatives should focus on integrating these traditional values with contemporary needs,
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ensuring that Gen Z can navigate the complexities of modern society while staying rooted in
their cultural identity.
Outdated standards
Through research and surveys on outdated standards and thoughts unsuitable for Gen Z in
the new context, it is shown that passivity, inferiority complex, and dependence are the
standards that Gen Z believes are no longer suitable for them, with 84.8%, 83.8%, and 84%
respectively. Additionally, localism and emotional over rational thinking are also standards
that Generation Z believes need to be eliminated.

Others 4.80%

Dependence 84%

Inferiority Complex 84.80%

Emotion over Reason 83.80%

Localism 54.80%

Compassion 50.60%

Collective Spirit 11.60%

Figure 2. Outdated standards and thoughts unsuitable for Gen Z (percentage)

This shift away from outdated standards such as passivity and dependence indicates a
generational move towards more proactive and self-reliant behaviors. The rejection of
emotional over rational thinking reflects a broader acceptance of rationality and critical
thinking, which is essential in a rapidly changing technological and global environment. These
findings are supported by Son Duc et al. (2022), who noted the pressures and changes in
parenting styles that emphasize independence and responsibility among Vietnamese Gen Z.
New standards
The survey of 500 Gen Z students indicated that the standards Generation Z chose and
believed to be suitable for their characteristics in the new context are proactiveness, positivity,
and eagerness to learn, with 429/500 choosing (85.8%); responsibility, with 394/500 choosing
(78.8%); discipline, progressiveness, and respect for cultural diversity with 371 - 373/500
choosing.

Table 1. New standards suitable for Gen Z

Criteria Number of people Percentage (%)

Discipline 373 74.6

Autonomy 352 70.4

Responsibility 394 78.8

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Freedom 192 38.4

Positivity and eagerness to learn 429 85.8

Progressiveness and respect for cultural diversity 371 74.2

Others 12 2.4
These new standards reflect the dynamic and adaptable nature of Gen Z. The emphasis on
proactiveness, positivity, and eagerness to learn indicates a generation that values continuous
improvement and adaptability. This finding is consistent with Gentina (2020), who describes
Gen Z as creative and valuing collaborative consumption. The importance placed on
responsibility and discipline further underscores the need for structured and ethical behavior in
a technologically advanced society, resonating with the findings of Nguyen et al. (2019)
regarding green apparel purchase intentions influenced by materialistic values and social
norms.
Educational Influences and Barriers to Interest in Traditional Values
Generation Z reported that their education about Vietnamese human standards came from
diverse sources, including family, teachers, friends, social networks, schools, practical
experiences, and national television channels. This multi-faceted educational influence
underscores the importance of an integrated approach to moral and ethical education, which
should leverage various platforms and societal structures to be effective. As indicated by the
survey responses, traditional educational methods face significant challenges, highlighting the
need for innovative approaches in conveying these standards.
The reasons for the lack of interest in traditional values among Gen Z include perceptions
of these values as outdated, dry, and theoretical. Ineffective communication methods and
traditional, unattractive delivery methods further contribute to this disinterest. Additionally,
youth activities are often viewed as too stereotyped, formal, and coercive. This finding aligns
with Pham et al. (2021), who noted that Gen Z is highly influenced by content's attractiveness
and entertainment value, suggesting that traditional methods fail to engage them effectively.
Moreover, the pressures of personal success, competition, and self-definition in a complex
society lead many Gen Z individuals to prioritize personal success over family values and
ethics. This shift mirrors the findings of Son Duc et al. (2022), who highlighted the impact of
modern parenting styles and technological advancements on Gen Z’s development. The focus
on personal achievement and the need for innovative educational approaches are also supported
by Szymkowiak et al. (2021), who emphasized the preference of Gen Z for learning through
mobile applications and video content.
Integrating diverse educational influences and adopting innovative communication
methods are essential to effectively convey traditional values to Generation Z. Future
educational strategies should consider these preferences to bridge the gap between traditional
values and the contemporary context in which Gen Z operates.
The Limits of the Study and Novel Contributions
While the study provides valuable insights into the values and standards necessary to
Generation Z in Vietnam, several limitations exist. Although sufficient for initial analysis, the
sample size may not fully capture the diversity within the Gen Z population across different
regions and socio-economic backgrounds. Additionally, the study’s reliance on self-reported
data may introduce bias, as respondents might present socially desirable answers. This study
contributes to the existing literature by providing a nuanced understanding of how traditional
values can be integrated with modern standards to educate Generation Z in Vietnam. The
emphasis on a balanced approach that includes traditional values and modern competencies
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provides a comprehensive framework for educators and policymakers. The findings also
highlight the critical role of technology in education, suggesting that innovative methods are
essential for engaging this digitally native generation.
Vietnam emphasizes building and promoting cultural values and human strength alongside
economic development. The Vietnamese nation has created a system of many different value
systems, with the human value system always being central. For Generation Z, with their
unique characteristics, there are specific requirements in building and educating Vietnamese
human standards. These standards must integrate traditional values such as patriotism and
solidarity with modern values like proactiveness, responsibility, and respect for diversity.
Future research should focus on longitudinal studies to track changes in values and
behaviors over time and explore the effectiveness of various educational interventions in
promoting these integrated standards among Generation Z. Additionally, expanding the sample
to include more diverse populations will provide a more comprehensive understanding of the
generational dynamics at play.

6. CONCLUSION
This study set out to explore and establish human standards for Generation Z in Vietnam,
balancing traditional Vietnamese values with modern societal demands. Through a
comprehensive survey of 500 university students and an extensive review of existing literature,
the study identified vital traditional values such as patriotism, solidarity, and compassion that
remain significant to Gen Z. The findings showed a strong endorsement of these traditional
values, indicating a deep-rooted respect for national pride and unity within the younger
generation. However, the study highlighted a notable shift towards individualism among Gen
Z, with a decreased preference for a collective mentality. The need for personal fulfillment and
respect for diversity reflects Gen Z’s adaptation to a globalized and technologically advanced
world.
The study also revealed that Gen Z perceives specific traditional values and standards,
such as passivity, inferiority complex, and dependence, as outdated. This generational move
towards more proactive and self-reliant behaviors suggests a broader acceptance of rationality
and critical thinking, which are essential in today’s dynamic environment. New standards
identified by Gen Z, such as proactiveness, positivity, eagerness to learn, responsibility, and
discipline, highlight their dynamic and adaptable nature. This is indicative of a generation that
values continuous improvement and structured, ethical behavior. The study also explored
educational influences and barriers to interest in traditional values. Gen Z reported a diverse
array of educational sources but also highlighted challenges with traditional educational
methods. The findings indicate a need for innovative communication methods to effectively
convey traditional values.
The strength of this study lies in its comprehensive approach, combining quantitative and
qualitative methods to provide a nuanced understanding of Gen Z’s values. The integration of
an extensive literature review with primary data collection ensures a well-rounded analysis.
The study’s focus on both traditional and modern values provides a balanced perspective that
is crucial for developing effective educational strategies.
However, there are limitations to consider. Although sufficient for initial analysis, the
sample size may not fully capture the diversity within the Gen Z population across different
regions and socio-economic backgrounds. Additionally, the reliance on self-reported data may
introduce bias, as respondents might present socially desirable answers. Future research should
address these limitations by including a more diverse sample and employing longitudinal
studies to track changes in values and behaviors over time.
In conclusion, the study underscores the importance of integrating traditional values with
modern standards to educate Generation Z in Vietnam effectively. By leveraging innovative
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communication methods and a collaborative approach involving families, schools, and society,
educators and policymakers can nurture future leaders while preserving the nation’s cultural
heritage.

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