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Google My Business Basic Audit Checklist
Type Select Notes
Listing Basics Business name TRUE Business address TRUE Phone number TRUE Business hours FALSE Business description (750 characters) FALSE Should be optimized / re-written for SEO where applicable (guide below) Business categories FALSE Get list of priority services / products from client Get detailed business attributes & info FALSE (Accessibility, amenties, crowd, health & safty, and service options) Business opening / founding date FALSE MM / DD / YYYY format Profile is claimed / verified FALSE Send postcard verification or other verification means if available Perform competitor audit FALSE Digital Assets Business logo (720 x 720 pixels) FALSE Business cover photo (1024 x 575 pixels) FALSE 3x interior photos FALSE (Customer-facing areas such as lobby, front-desk, etc.) 3x exterior photos FALSE (2 angles of exterior w/ busienss signage + parking lot) 3x team photos FALSE (Group photos, at-work photos, etc.) 100% Listing Completion Add correct Name, Address, & Phone Number FALSE Add / update primary & secondary business categories FALSE Add optimized business description FALSE Update business hours & add upcoming holiday hours FALSE Add website link FALSE Include additional links (appointment / menu) FALSE Links have UTM tracking parameters FALSE Add product / service information FALSE Update business description FALSE Upload logo FALSE Upload cover photo FALSE Upload additional photos (exterior, interior, and team) FALSE Enable messaging feature as additional contact option for customers FALSE Enable call recording to gain insights about call quality FALSE Reviews Respond to recent postive & negative reviews FALSE Google My Business Basic Audit Checklist Type Select Notes Create review generation strategy FALSE Launch ongoing review generation campaign FALSE Posts Create & publish offer FALSE Ex: free estimate, free consulation, new customers get 25% off, etc.. Create content calendar for posts FALSE Posting at least 1x / week is reccomended but depends on niche Publish topically relevant posts w/ image (1200 x 900 pixels) FALSE Q&A Respond to recently published Q&As FALSE Create list of frequently asked questions FALSE Create answers forfrequently asked questions FALSE Use frequently asked questions list to add new Q&As FALSE Management Assign team member to ongoing content calendar for posts FALSE Assign team member to publish posts FALSE Assign team member to regulary upload photos / videos FALSE Assign team member to respond to reviews FALSE Assign team member to respond to messages FALSE Assign team member to respond to messages FALSE Assign team member to setup keyword tracking FALSE