Daffodil International University

Faculty of Business and Entrepreneurship

BBA program

COURSE OUTLINE – Business Communication

Part A- Introduction
I. Course Code and Title : BUS 202 Business Communication
II. Credit : 3 credit hours

1. Course Summary

This course is designed to give learners a comprehensive view of communication, its scope and importance in
business, and the role of communication in establishing a favorable outside-the-firm environment, as well as an
effective internal communications program. This course also develops an awareness of the importance of succinct
written expression to modern business communication.

2. Course Objectives
Upon completion of this course, students will able to:

• Demonstrate the use of basic and advanced proper writing techniques that today's technology
demands, including anticipating audience reaction,

• Write effective and concise letters and memos,

• Prepare informal and formal reports,

• Complete an accurate, complete Curriculum Vitae and cover letter,

• Conduct excellent interviews and complete follow-up employment correspondence,

• Use career skills that are needed to succeed, such as using ethical tools, working collaboratively,
observing business etiquette, and resolving workplace conflicts,

• Plan successfully for and participate in meetings and conduct proper techniques in telephone
usage,

• Use e-mail effectively and efficiently.

3. Course Learning Outcomes: at the end of the Course, the Student will be able to-

Course Learning Outcomes (CLOs):

CLO 1 Demonstrate the use of basic and advanced proper writing techniques that today's technology
demands
CLO 2 Learn techniques of writing effective and concise letters, memos, Emails etc
CLO 3 Techniques of conveying positive-negative news
CLO 4 career skills that are needed to succeed, such as using ethical tools, working collaboratively,
observing business etiquette, and resolving workplace conflicts, meeting-professional talking etiquette
etc
CLO 5 Resume, cover letter writing techniques
CLO6 Job search process related issues
CLO 7 Learn Effective writing techniques, written Communication process
 4. Mapping/Alignment of CLOs with Program Learning Outcomes (PLO)
PLO/ BBA PLOs
CLO PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11

CLO1 X X
CLO2 X X
CLO3 X X X
CLO4 X X X
CLO5 X X X

Part B- Content of the Course

5. Topics to be covered/Content of the course-
Time Suggested Teaching Alignment
Topics Specific
Outcome(s) Fram Activities Strategy(s) with CLO
e
Understanding The Role of Week 1 - Students will -Give real *developed
Workplace Communication in give brief life examples interest of
Communication introduction to motivate the students
Business, about the students CLO 1
Communication in themselves *express
Brief, The Process - Course outline themselves
of Human will be while
discussing in introducing
Communication, details themselves
Barriers to - CLO1
Communication,
Ethical
Communication

Adapting your words to Choosing Words Week 2 Student will Lecture, Analyze the
your readers that read different Discussion, problem and
books to learn Problem answer the
Communicate, The different types based question
Basic Need for of lease Exercise CLO 1
Adaptation,
Suggestions for
Selecting words
Construction of Clear Writing Sentences Week 3 -Discussions Lecture, Analyze the
Sentences and and Paragraphs and 4 and List of Discussion, problem and
examples will Problem answer the
Paragraphs that Communicate be shared based question
-Assignment Exercise CLO 2

Writing for a positive Conversational Week 5 -Discussions Lecture, Analyze the

Effect Style, You- and 6 and List of Discussion, problem and
examples will Problem answer the
Viewpoint, be shared based question
Positive Language, - Quiz 1 will be Exercise CLO 3
Courtesy, The Role taken
of Emphasis,
Coherence

Exam Review To make an Lectures,

overview questions and
answers

MID-TERM Week 7
EXAMINATION

Choosing the best Traditional Week 8 -Discussions and Lecture, Analyze the
process and form Letters, and 9 List of Discussion, problem and
examples will be Problem answer the
Memorandums, shared based question
and E-mails, The - Quiz 2 will be Exercise CLO 3
process of Writing taken

Getting to the point in Adaptation to Week -Interactive Lecture, Analyze the

good news and neutral Inquiries about 10 Discussions Discussion, problem and
with List of Problem answer the
messages People, examples based question
Adaptation to Exercise CLO 4
General Favorable
Responses,
Adaptation to
Adjustment
Grants,
Adaptation
Grants,
Adaptation to
Claims
Maintaining Goodwill in Strategies in Week -Interactive Lecture, Analyze the
Bad News Messages Writing Bad-News, 11 Discussions Discussion, problem and
with List of Problem answer the
Refused Requests, examples based question
Adjustment Exercise CLO 4
Refusals, Credit
Refusals

Conducting a winning job The Job Search, Week -Discussions and Lecture, Analyze the
campaign Career Planning 12 List of Discussion, problem and
examples will be Problem answer the
and Development, shared based question
Writing Cover -Quiz-3 Will be Exercise CLO 5
Letter and taken
Curriculum Vitae,
Keys to Getting
Oral forms of business Good Jobs
communication
Conducting and
Participating in
Meetings, Using
the Telephone,
The Role of Non
Verbal
Communication,
Developing
Listening Skill

Exam Review To make an

overview

FINAL Week
EXAMINATION 13
Part C- Assessment and Evaluation
a. ASSESSMENT
PATTERN Quizzes:
Altogether 3 quizzes may be taken during the semester, 2 quizzes will be taken for midterm
and 1 quiz will be taken for final term. Average of all of the quizzes will be considered. No
makeup quizzes will be taken. Students are strongly recommended not to miss any quizzes.
Assignment:
The topic will be given as assignment during the class which each student has to prepare
at home and will submit on or before the due date. No late submission of assignments
will be accepted.
Presentation:
The students will have to form a group of maximum 5 members. The topic will be given
during the class which they have to prepare at home and will have to present in group in
the due date.
CIE- Continuous Internal Evaluation (35 Marks)
Quizzes Assignments Presentation Class attendance
Bloom’s Category
(15) (5) (8) (7)
Marks (out of 28)

Remember
Understand 3 3
Apply 4
Analyze 6
Evaluate 5
Create 2 5

SMEE- Semester Mid & End Examination (65 Marks)

Bloom’s Category Test

Remember 5
Understand 10
Apply 15
Analyze 15
Evaluate 10
Create 10
 b. Assessment and Evaluation:
Grades will be calculated as per the university grading structure and individual student
will be evaluated based on the following criteria with respective weights.
Class attendance 7%
3 Quizzes 15%
Assignment 5%
Presentation 8%
Mid-term Test 25%
Semester Final Exam 40%
Total 100%

Part D-Learning Resources

Text Book: Business Communication: Connecting in a Digital World, by Lesikar, Flatley,
Rentz&Pande. (latest edition)

Reference book: Business Communication. Author: Bedi, R/ Aruna, K.